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MASTER OF BUSII\ESSADMII\ISTRATIOI{
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SECURITY ANALYSIS AND INVESTMENT MANAGEMENT
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IILi}IAN RESOURCE (HR)
HUN4AN RESOURCE AND ORGANIZATIONAL DEVELOPMENT
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IOI. PRINCIPLES AND PRATICES OF MANAGEMENTCoursc Ob.iectivcs:The stuclent is lblfi.rd
"i;;;;;: "t're to cornprehc'nrl the t,nctions of ,ranagement and have a basic or,..rr,
o, creditLcl:rrning Outc,mcs:
ualru overvlew of the origin of this
I :fi#l ,llll i: ;il: :: .l'?i:::"ilx'"r= ililTj:l#:ilil:ffi:en, prac,ices4. Students will be able to Oo oro.urr"n of resources th-5 Sruricnts v'iil bc to cretenrine;;;;;;,:j l]rr: through bucrgeting.
structure. - - 'v lru'vrrlulr(i u1e nature of organization sfuctura rii. oagonic or rnechanistic(t' Studcnts r'viri bc abrc- to understancr and appry contror methor,s.
UNIT Ii\Ianagement:
Corrccpt; Naturc, Intportance; Manape,.,..,o.r. A -+ ^_ _t ^ .
fxxf :ilTJJ:l,h,.::,rxffi *m[.:':ffi #;J,l'.::'HHl;;f.TjI:Rcsponsibilit.v. '-' ' ' ! rPvrudulr allo uontemporary Approaches; corporate Social
UNIT IIPlanning:
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an n i n g E ffe c r i ve r y; rn r ro d u * i o,
UNI'I'IIIDecision Making:
The Decision MrRore of t,,,r,,i,iolki"8
Process; Managers Making Decision: Rationality, Bouncled Rationality,Measurerne,,,.,,,1,"1]l #I":1 3;:1:T: ^u,'.; ;;;;rnenr; rypes or De:tive Decision Making, otslon Making
UNIT IVOrganizing:
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UNII'\,Controlling:
Cloncept; procrproductivity, *j;r,lr1i;:i'T*:,1-, Perfonnance concept; Measures- organizationarMeasuring organizationur p"rro,.#:?:::,lm;;d. companv ounorrr., roors rorcontrol: Ratio Anatysis; Inf-onnatiorul cor,.ol; Balance
current/Feedback controls; Financial
;:J3l.1*usting conrrols ror cross CLrlrLrral Diffb.;;;;r; Workplac. con.l,rr, worrplace
Staffing: Coucellr & pr.ocu,ssurt'ecttng: Cottcept: Principlcs & Tcchniques of Directing.
Note: AII above c,urse content shourd be covered through rear life case studies.Suggested Readings:
o Gilben, D.R. St. wcihricn, n. *o"t'''
F' & Freernan' R E (200r). Managemenl. pearson Education.
Hil. i(oonrz, H' (2005). Managentent. e cii,rt pat.spective.
Tata McGrawa
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Rcrbbins, S.p. & Coulter, M. (2012). Manugemenl. pearson.Ouchi, W. G. & DoweLrarrerry. 3-r7-3;;."
Iirtg' J' B' (1g74)' Defining the spo* qlcorrror. Adminisrrative ScienceWatl<ins, K. E. & MLeur,irg c,rtr,,.",
-larsick' v' J' (2003)' Demonstrating rrte varue o/.ct, orgartizcttio,,sAd'ances i, n"*r"pi,J';ffi:rfl1ju."... ',!; ,'r",i'i"iir
olgu,ti:,rio,, Q,i",rio,,,,,i,.,
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MBA 1 O2-MAI{AGERTAL ECONOMICSCourse Otr.iectives:The student is abre to be abreast with crucial concepts of Demand ancinational incomeLearning Outcomes:
03 CreditSupply analysis, market analysis and
' :,,lnl:L,iu be abre ro use excel in showcasing Law of Dernand & Suppry and their
2' Students will be able to use excel in demonstrating nature of various costs, pricedeterminati.,n i, different competitive scenarios and foreoasting.3' Students rvill be able to rind a right blend of trvo variabres in deter,rining output.4' Students rvill Iear, to lrleasure national incor-ne, unemployment and inflatio,.
UNIT II,troduction to Economics: Nature ancl Scope of Managerial Economics; significance inDecision- Makirlg atrd Fundatnetttal concepts; objectives of a firm; Utiliry and its Types.Demand Analysis: Law olDernand, Exception to the Law of Demand; Detenninants of Demancl;Market De,rarcr versrs Incrividuar Dernand; Shifts in trre Demand curye.Elasticity of Demand: P'ice; Income; cross and Advertisi,g Erasticity; use of Erasticity of
il:]ili, for Managerial Decision Making; M.urrr.ni.nt of Elasticity of Demand _ poinr
and Arc Elasricity: Regression and Elasticity of Demand.
U\IT IIDemand Forecasting: Regression Analysis: Interpreting a,d potential problems in Regressron:Tirne-Series Modcls; Fitting a Sinrple Trend; Barometiic Models; Forecasting performance.
: ",l,I;[lli i1il ;:';ffi:l; ilJffi1;t**;;;i;, ;,'"* o r S up p, v; Mark e, S upp, y'ersu s
supply and Demand rogethe* Eq'iiittium; Three Sreps ro A,aryzing changes in Equilibriu,r.Elasticitv of suppry: The price Elasticity of Suppry and Its Derenninants; computing the priceElasticity of SLrppry a,cr its uses for Ma,agerial Decision-Making.UNIT IIIProduction concepts & Analysis: Production Function; Singre Variable-Law of variableProportion; Two Variable- Lar'v of Retums to Scare; cobb-Dougras procluction Function; costconcept and Alralysis; Short-Ru. and Long-Run cost curves and their Manageriar use.Nlarket: EquilibriLrm and Average Revenue Concept.
"':::TI|,:1X"' Perrect competition; Frutrr.r; Determinarion of price and output under perf,ecr
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UNIT IVoligopoly: Features: Quantity competition-A Dominant Firm; competition among Symmerric Firms"Price competition: Price Rigidity and Kinked Dernand; Price wars and the prisoner,s Dilemma:
Price Leadership' Pricing strategies: Price Detennination; Full cost pricing; product LinePricing; Price Skimrning; penetration pricing.
UNIT VNational Income: conccpts; Measuring the value of Economic Activity through Gross Domestic
Product, GDP Dcf'lator, Real GDP vs. Norninal GDP, other Measures of Income; Emplo'ment:Keynes' Theory of Employrnent; Measuring Joblessness through Unemployrnent Rate.Inflation: Types; causes :rncl Measurement; Business Cycle; profit, concept and Major Theories ofProfits; Dynamic Surplus Theory; Risk & Uncertainty Bealing Theory and Innovarion Theory.
Suggested Readings:o Baye' R' M' & Beli, R' o. (2006)' Economics and Business strategy.New york: McGraw-Hill.
' Datnodaratr, S' (2010). Managerial Economics.India: oxford Uliversity press.
' Dwivedi, D. ( r 980). Monugeriar Econorizics. vikas pubrishing House.' Mankirv, N. (20 r0). rvtacroecottortics.New york: worth publishers.
' Mankiw' N' G' (2009)' Principles of'Microer:onomics. South-westem Cengage Learning.o Salvatore' D' & Brooker, R. F. (l 993). Managerial Economics i, Gtobal Ecorto*y.Nerv york:McGraw-Hill.
o Sarnuelson, w. F., & Marks, s. G. (2012). Manageriar Economics.John wiley & Sons,Inc.
' Mirhani, D M. (2005). principles of'Et.ttrtontic,s.. Hirnaraya pubrishing House.
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N{BA 103 - ACCOUNTING FOR MANAGERS
03 CreditsCourse Objectives:
The student leanls l<ey collcepts of nranagement accounting with understan6ing of financial staternentsand cost analysis, along u,ith cost controi and profit ptannirg.
Learning oulcomes:
1 ' To acqr-raint the students with the fundamentals principles of financial; cost and managemenraccounting
2' To enable thc sttrdents to prepare; analyzeand interpret financial statements and3' To enabie the studcnts to take decisions using management accounting tools.
UNIT IBasics of Financial Accounting:Meaning; Scopc; Functions of Financial Accounting; cost and Management Accounting; Difference
betwcen Book-l(ecping and Accounting; Financial Acconnting; concepts and conventions;DoLrble Entry Systcm. Prcparation of .lor"rrnal; Ledger and Trial Balance: preparation of FinalAccounts; Trading; p.ofit and Loss Account; Final Accounts with Adjustment.
LTNIT IIFinancial Statement Analysis and Ratio Analysis:\'lcaning, sigttificance and types of financial statement analysis; comparing Financial Data acrossclompanies: Statctnetlts ill comparative and common-Size Form; Meaning of Ratio and RatioAnalysis; c'lassificatio, of Ratios: Liqui<iity Ratio, capitar structure Ratio, Turno'er Ratio andProfitabiliry Ratio.
L:\IT IIIFunds FIol AnallsisFunds fiom operation; Sources and uses of Funds; Preparation of Scherlulc of changes in workingcapital and Funils Flow Staternents; Its uses and Limitations; cash R;;;;ilris; cash fromoperation: Preparation of cash Florv statement; its uses and Lirnitations; Distinction betweenFunds Flou, and Cash Flow.
UNIT IVCost Accounting
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Elements of Cost; Types of Costs; preparation of CostAnalysis; Material Variances; Labour Variances; SimpleLabour Variances Only; Marginal Costing; Marginal CostBreak- Even Anarysis; cost volume profit Relationship
Sheet; Standard Costing; VarianceProblems Related to Material andand Marginal Costing; Importance;
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UNIT \.Planning and Flexible Budgets and performance Analysis:I he Basic Frameu,ork of Budgeting: Meaning and Definition of Budget; Forecast and Buclget;objectives of Buclgetarv clontrol; Advantages and Disadvantages of Budgetary contror; preparingthe Sales Budget' Production Budget, cash Budget, purchase Budget, Fixed and Flexible Budget.Suggested Readings:
. Garrison, R. H. (2017). Munctgerial Accounting(15th ed). Boston:Irwin/McGr.au,_HiIL
' oo.:tlJ;
Ricky. ciupta. A. (2004). Financitrr Accountingfor Manogentent. Derhj:
r Kuppapally, J. J. (2010.). Accottnting/br Managers. Dethi; pHI.' Shah' r> ' (2007). Bctsic Accounting.for Matrugers. Derhi: oxfbrd.o Maheshrvari' S'N' (2018)' Crtrporate Accotnting.6tl, Edition. vikas publicationo Gupta Anrbrish. (20rg). Financiar accounting;for Management; An anaryticarPerspective,'. Delhi. pcarson E.il.;;;;r. ISBN: 978_9352866700'
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course ob.iecti'e: o3 credits
ffi;Tiff'tirffi!:j' descriptive and inrerential staristics to dccision making.
1' I:l|;t
aPpropriate g.aphical and numerical descriptive srarisrics for differenr tlpes2' DistingLrish
!elrveen ciescriptive ancl inferentiar statistics and their uses.3' Apply probability rules a,J concepts relating to discrete ancr continuous randomvariables to answer questions within a businlss context.1'
|ff'ffi:,,| knowledge of the i,rportance of the centrar Limit Theorern (cLT) and
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a variety of hypothesis tests to aid decision making in a6' use simple/rn,ltiple regression ,rodels to analyses the underlying relationshipsbetween the variabies thr.ough hypothesis testing.7. Use a statisticai package tiequentry used by pralririor.., to anaryses the data.
UNIT I.'Hfi[Til"]';::ili;ff:,,fi]ilffi:l];:ffilltive
and rnferentiar Statistics in \ranage.;
"t:..il:r.r:n of Data: Bar Diagr.ams; Hisrograms; Frequency polygon; Frequen*. Distriburion
Nleasures of centrar rendency: Mean; Median and Mode and their imprications.
UNIT II*"i:J;;";:
;i::',.:T,l,,,TJ,.il:,.r.",, Deviarion; standard Deviarion; coerncient or
UNIT IIIcorrelati'n: Meaning and types of correlation, Karl pearson and Speanlan Rank correration..tffiH::.Yr::;1ng' Regression EquJon, and their Application, parrial ancl Muttipte corretarion
UNIT IVProbab,ity: concepr of probabirity and its Uses in Business D-
Theorems; Bayes Theorem und it, ,ppiirutlon, clsron; Addition and Multiplication*TffiilJr,:foreticar nistrinutionl'5on..pt
and Application of Binomiar; poisson and
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Note: AII above courrepresentations.
'se must also be taught using Ms-Excel functions and graphical
Suggested Readings:
' ff::::;:;?,';,:fl"j?J.-','*i:],,i:fl';:ri,#y:'.r r B,,siness anrt Management using
. Keller, G (ZOt 5). Stuti,;tir:s 1r, Mirrg"ntent and EcononticLearrring. tttcttr urtu t:conomics, Abbreviated. Cengage. Lcvine. D. M R
(rsi,,g M cro,*,*i::ll#i Hrxi::;i; fr.i #.?,:::::i itr::l? -r Managers
. Beri, G C (2009) . Bu,sine,y.s Stnti,rtirr.McGraw Hill Education.. Btack, Ken (201 2). Appticct n,rrir)ll S,rtistics.Wiley Inclia.
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CULTURE03 Credits
I ' Students rvill be able to irnbibe core Indian value system in their personal and professionailife.2' This will help students to inculcate leadership traits and motivate ther, to leam tech,iques ofenhancing ancl rnanagin-e potential for creative constmction.3' Students rr"ill be able to identify significance of task and the importance non-dualism forentployees in accordance rvith Bhagwadgeeta.4'
lj:tl:'" u'ill be able to understand significance of socially life and its importance of task
UNIT I
Iffiiliffi#j value svstem- Aspects and Specialty, Importance of vatues in r,dian cutture,
Qualities of Indian Culture _ Dharma, Afiha, Karna, Moksha.Ancient Education Methoilologics in Inclia.vcdic Age' Ranlayana ancl Mahabharata Age, Buddhismage, Maurya and Gupta Kar Uni'ersities ofAncient India- Tal<shashila, Nalanda, vikramshila, Varanasi-valabhi- Udtantarpur, Kashmir.Women Edr.tcation in Ancient India.
UNIT IIRituals (A11 Sixteen), Thircl chapter of Bhagwaclgeeta and its importarce for emplo'ees.
UNIT IIISocial Life ancl Imbibing Values:Food' clothing' Jervellery, Basic Facilities, Entertainment, Status of women in Ancient India, Fa,ilyLife Poiitical Lif'e and preserving Values.Home village' Society' organization, council, King, Governing Methodology in Ancient India, partsof State Minister-cabinet, Ad,rinistrative Management, Monaicrry-Democracy or Repubric, Justiceand Penance Ad,inistration, Def'ense Management of Ancient India.Sig'iflcance of Social Lifb: Habits, House, Administration and ways of Living for Employees.
UNII'IVAssirnilatio, o{'Inclizr culturc with Foreign culture and its promotion in other countries, Sports &Entertainment, Fine Arts, Facts Associateclto protect and preserve varues.
UNITVBhartrihari Neetishataka srrrokas antr their signiticance _ (Shroka no. 3, 4, 32,34, 15,20,27,4r,
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' ',lJ,t1l;,i.:l:'''1' Inttian Phitosophv" A counter phitosoph.,. New york; oxrord
o Marlo,uv, A. N. (1956). Racihakr.ishnan, The Recovery of Faith.' l#l;f;T|l,"'' s ( 1eSe)' Retigion' science Attct cutture, t6tt Edition.paperbacks. rSBN: 978-
' i']]'ffiSi-13:i!|f hctrtiva scmskt'iti Ke santaiik sopan.Derhi. Arya prakshan Manctar, rSBN
' ftt,Y;X,!?-1lI t;;Yl;i;'vairagva
sotakas of Bharthari Motilar Banarsidass pubrishers;
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Course Ob.iectives:
il]::ili:T;::l;"::::,],lll:;'.',ffides orcommunication and underst",S',f"Tji:1." o,a
Learning Outcomes:r ' Students *'iji learn fine prints of business communication.2' Studcnts u'i]] be able to parlicipate effectively into group discussion.3' Studcnts il',r rcarn ho*,to face interviews through mock sessions.4. Students rvill learn prcsentation skills.5' Str'rdcnts rvill be able to rvrite business letters and official communication.6' Students rvill be able to effectively use social media for communication.
UNIT IIntroduction to Business Commutrication:
Mea,ing' Nccd' Pttrposc and Types of communication; process of communication;Communication Structurc in Organization; Barriers to Communication; Gatervay incotnmunication; 7 c's of com,'uni"ation; Impact of cross culturar communicati.n: use ofTechnology to improve Business Communication.
UNIT IIEmployment Commu nication :
Resltme writing and cover Page Draft, Group Discussions, Inten,ie*,. candrdates.prepara:io'fbr Interview' Effective Listening Skills, MocL Intervi.*,-co*.unication Neh'orks. Inrraner.Inte,et. Tereconferencing and vr,teo conferencing. v\rrrrrrrulrlsallon Net\
Presentation Skills:Essential Elenrents of an Effective p
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",,,1j'::,"1'.1:I:::1;HI,- writing;Principres of Effective wrjting; writing rechniques.
Introduction to BuDerinition ,,,r pu.l'J,'.',',-!]::':t.?JJ:."l?H:fj
l:ffi1iili,,,!'r,,,,"ss Letter; Reports:
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Meetings: Neecl, Lrportance and planning of Meetings,Resolurions ol Mecting, Writing Memorandum, press
Etiquettes Neticprettes.'felephonic & Table Etiquettes.
UNIT'\ICorporate Communicatiotr :
Drafting of Notice, Agenda, Minutes &l Release, Press Conference, Business
I)eltnition, Scopc, ltrportance & Components of Corporate Communication, prof'essionalcotrtnttnicator Responsibilities, corporate communication & public Relation, Role of social\[cdilr in ( orrrnrtrrriclliorr.
Suggcsterl Rearlings:
Lesikar, R.V. & Pcnit, Jr. .1.D. Busic Btrsiness conununiccrtion: Theory &Application, ll0thEctitio,.).TataVc Grrrw Hill
Sehgal, M.K. &Khetrapal, v. (2006). Business comm,niccttion. ExcelBooks.Chaturvedi, P D. (2006). Business Comtrumiccttion (3'd1ditron.). pearson Education.Slrarrrta' R'C. & I(rishna, M. (2002). Bttsiness; Corresponclence oncl Report tttriting (3rdEdition.). Tata McGlarv Hiil.Pal, R. (2012). Brtsines,s o.mtnLrnicctlion, Sultan chand & sons publication.Brserr & Pri,va (2009) Btrsine.s,s Commttnicalioa, New Age lnternational publication.
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Course Ob.jectives:The student is abie lo Llsc tools of information technology to effectively disserlinate infbrmation in anappropriate manllcr.
Learning Outcomes:Upon complcting this syllabr:s, stuclents will be able to:
1. Use a range of lookr_rp and reference functions.2. Customize the fbrmatting of charts in excel.3. Protect data in worksheets and work books.4. Use data linking to creete more efficient work books.5' Use the data consolidation feature to combine data frorn several workbooks in toone.(t. Create simple pivot table reports.7. Create and edit a pil,ot chart.8. Use the ntacro recorder to create a variety of macros.
UNIT Ilntroduction: computer harclware and software, Framel.vork of cornputer. input and output der rces.
co.tlputer tlleuories, central processing unit, types of computer; t),pes of softx.are: s\srellrsoftrvare and applrcation software, sofire basic tenns related to operating s\.ste,.
UNIT IIN{S word: Some basic terns- toolbar, fonnat bar and status bar, inserl tables. chans. smart arts.
adding graphics, pages options, inseft citations, creating, editing and sa'ing rvord document,use of auto text, spelring and grammar tool, creating a cover retter, mail ,-,.rg..
MS Power-point: Preparatiott of power-point presentation, what to include and what not to includein slides, inserling ner'v slide and deleting any slide, use of master slides, inserlion of figure,graphics and charts in presentation.
UNIT -IIIIntroduction to MS Bxcel: understancling Basic working with Excel, euick review on MS Excel
options,ribbon.sheets, SavingExcelFileasPDF,csVandolderversions,copy,cut,paste, Hicle,
Unhide and linh the data in Rows, columns and Sheet; Using paste spccial options, Fomattingcells' Rows' coluutls and sheets, Protecting and unprotecting cclls, rorvs, columns and sheetswith or lvithout llzrssrvotd, Page Layout and Printer properties, Inserting pictures and otirerobjccts in rvorkshects, Understanding Data consoiiauilon, consolidaiing with IdenticalLayouts , Consoliciating With Dif1-erent Layouts t\enr Layouts t\
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Lookup and Re'erence Functions: \'LooKUp, HLooKUp. ,NDEX, ADDRESS, MATCH,OFFSET" TRA\SpOSE. INDIRECT etc.
Logical Functions: IF,'ELSL. AND. oR. Nor, TRUE. NESTED IF/ELSE etc.Database functions: DGET, DMAX, DMIN, DPRODUCT, DSTDEV, DSTDEVP, DSUM, DVAR,DVARP etc.
Date and time functions: DATE, DATEVALUE, DAy, DAy360, sECoND, MINUTES, HouRS,NOW, TODAY, MONTFI. YEAR, YEARFRAC, TIME, WEEKDAY, WORKDAY.I,fbrmation I'uncfions: CELL, ERRoR.TypE,INFo,ISBLANK, ISERR,ISERROR,ISEVEN,
ISLOGICAL, ISNA, ISNONTEXT, ISNUMBER, ISREF, ISTEXT, TYPE EtC.Math and trigonometry Functions: RAND, RouND, CEILING, FLooR, INT, LCM, MoD,EVEN, SUM, SUMIF, SUMIFS etc.Statisticat Functions: AVEDEV, AVERAGE, AVERAGEA, AVERAGEIF, couNT, co,NTA,COT]NITBLANK, C]OUNTIF, FORECAST, MAX, MAXA, MIN, MINA, STDEVA ANdUsing Data analysis.
UNIT Vconditional Formatti,g: Using conditional formatting, Using conditional fonlalin-e *,it5 multipl".cclI rLrles' Using color: Scales and lcon sets in conditional fonnatting, creating ne* rules andmanaging existing rulcsData Sorting and Piltering: Sorting data A-Z andZ-A,using Filters to sort data, Ad'ance filtennsoptions pivot tablcs, crcating pivot tables and using pivot table options, ;ilil;;updating data range, Fonnatting pivot table and making Dynamic pivot TabresPivot charts: changing ancl updating Data Range, Types of pivot charts ancl their usage, formattingpivot charts and making Dynamic pivot Charts
Suggested Rcudings:
2. F-randse,, T. L. (20i0). Micro.so.li o/fice excer.Retrieved fi.om www.bookboon.com3' Leon' M" & Leon. A (2009)' Introclttction to comptiler.r (lst ed.). vikas publishing.4' ESL' 1' (2012)' Inlrrttltrc:tion to Infttnratiou Technctlogy. pearson Education I,dia.5. Nlorley and parlier (2001). Understancling Computers: Toclal,and Tomorroru. Cengage.6. Cox..t. & preppernau. .t. (2007). Srep bl,irep_MS-OlJi* ZiiOZ.pearson Education.
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MBA 2OI - MARKETING MAI{AGEMENT03 Credits
Course Objectives:
il::,::Ti'#,il,i?li,l".::ii::::'i:"J"#fii::",, the appricarion of marketing mix, and the broacr
Learning Outcomes:1. Str,rdents wiil be abre to understanclthe role of marketing in organizations.2' Smdents wi, be abre to serect target segment with the help of STp.3' Students will be able to measure marketing and customer orientation of organizations.1' Students w,r be abre to lreasure customer life time varue.5. Students ll'rll be abrc to understand the marketing ,nr* ro. an organization.6. Students vi,i, bc able to clo segmentation with tnJnetp of cruster anarysis.7 ' Srudenrs rvi'be able to assess positioning with th;;;p of MDS.S Student will be able t. assess the effectiveness of sociai media and mobile marketing.
UNIT IIntroduction to Marketing:
Definition, Naturc anci Scope of Marketing; Marketing Concepts; Marketing philosophics.customcr v.lue- customer Lif'e Time value, Practicar probrerns in MeasLrring customer Lii.eTi,e val,e; Holistic Marteting, colceyt of Marketing orientatio, and consuter orientation:concept of Marketi,g Environment- unilerstanding trr.irfo., of Micro and Macro en'ironment.UNIT IIIdentifying and Selecting Nlarkets:
Marl<et Segnlcntation- Put'pose a,d Methods of Marketing Segrnentation, Learning the use ofcluster A,alysis irt Segtrenting MarketE concept of Targeting and positioning_ problern with;J;fl#::iiil:- concept and New Paradigm-B..uku.iuy posirioning, R.u.-.r. positioning,
T-\IT III-\Iarketing Mix:
;::i::i :[::"il:_1]:_:::,T:,ffi ffi iJj,[J |,,ff ,#i,,, ex i,y of Ma,aging Len g,hy
Pricing ob-fectives; and Rore "rp.i.,r;;;;T*-#i,,,,ri"^,i;iJilH: Jil:::*?ril?Marl<eting cirannel' Different oi't'iu],tion channer; pu.to., arr..trng channel Distribution.Management of crra'ners: cument Trends-in whohaling and Logistic. AM;\\>; n Aor-:
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Understanding the concept of Nlarketrn_9 Communication: Role of promorion in llarketine:Determining Promotional N'Iix: Sales Promotion, Personal Selling and Sales .i!{ana_eemenr:Concept of Bottom of the Pyramid Markets (BoPMs)- its importance, Roie of MNCs in Bortornof Pyrarnid. Strategies and Challenges in BOp.
UNIT VSocial and Mobile Marketing:
The 4 E frame wotk for Social Media, categories of Social Media, App pricing Models, Threecomponents of a social Media Strategy, concept of Pay Per click Advertising, profitabilityModel fbr PPC Advertising; concept of Retailing and omni channel Marketing- choosingRetailing Partners, Types of Retailers, Effective omni channel Retailing.
Suggested Readings:
' Deshpande & Farley' (1993). corporule ctrlture, customer ot'ietttcttiort, cutcl lttttovcttivenessinJupcmese Firms';A ettacrradAnarysis.Jountctr o.f Marketirtg,5T(r),23-37.
' Grewal & Le'y (2017). Marketing (5 ed.). McGraw Hiil Educarion.r Jaworski & Kohli (1993). Market orientation: Antecedents and Consequences. Jout.ttal ctf
Marketing, -t7(3), 53-7 0.a
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Kotlcr, P.. & Ke llcr'. K. L. (2012). Markethtg tlt(tragetrerr (r4 ed.). pearson.Prahalad, c' K' (2005). The Fortune at the Borton of the pyt-anricl. philadelphia: \\,hanon
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MBA 202 - ORGANIZATIONAL BEHAVIOUR
03 creditsCourse Objectives:Tltc student ieAl-rrs;rho,,l r,n,t,^t^^^ r- r
lnterpersonal r.n'li-,Ll-or-rt,workplace . behavior and becoraviour and rrou rhey irr.*.rr, ;il ;#;L"_ ;ffiff;fl; ", rndividuar and
Learning 0utcomes:
After passing the course students will be able to:
' ,ITLH3:[::",,H,T,"J:,i'",,?,'."Jr' perception, organizationar change, knowredge
' Mcasure - Attitude. personality, Leadership, Stress and Motivation.UNIT Iconcepts; Nature: Inrportance; Models of organisational Behavior;
'T'J#x,,lli;liixlJo'"H;::l;'"';;ffi;;J..o..,,, rmporrance; Managemenr and
UNIT IIAttitude: concept: process; irnportance; Techniques of Attitude Measurement;Personarity: concepr; Narurc, Types and Theorie, orp.rrorurity; Shaping o.B:Learning. Concepl anrl Tlreories oFLearling.Motivation : Theories o1' Moti vation; Motivating a Diverse workforce.
UNIT IIIt'T.T:ll;,JJttJf,,ffi:H1,1,,'JL"'n'o-
rrait; Behavioural and Situationar rheories;Analysis of [nterpersonal Relationship; Group Dynamics: Definition; Stages of GroupDevelopme,t; GroLrp cohesiveness; Formar and Informar Groups; Groups processes
andDecisio' Makin g; Dysf Lrnctionar Groups; punctuated Equ,ibriurn Modei.
UNIT IVorganisational Porvet' and Politics: Concept; sources of power; Distinctive Between porverAuthority and Influcnce; Political Implications orpo*..r Dysfunctionai uses of power; Stress:Understanding ancl its Consequ.nr.r,tour.l; of St*rr; rulur,n* Stress.L:.\IT V
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Suggested Readings:
Fred; L' (20i 1)' orgcrnizo.tion,s Bertctviour (l2thedition ed.). New york;Mc Graw H,l.[;*.1'o'u)'
orgatrizrrlittnal Beltavior.u' (12th edition ea.). New Derhi: Himalaya pubrishing
[ffi::li.I,r& Thakur; K' (2011)' Text book o.f organizatio, Behavior. Nerv Derhi: wisdom
;:rX.Ti;,,0 (20r3). orgcrtizcttionor Bertaviour (!5thedition ed.). New Delhi: pcarson
' H,iil,? lll^'ull,r'"l'r"stctntting
ot'sanizationat Behaviour (4thedition ed.). New Derhi:
Dysfuntionality Conflict; Classification eriand Organizational; Resolution of Contjict:
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MBA 203 - RESEARCH METHODOLOGY03 Credits
Course C)biectives:Thc student lcarns thc application of research to various functions of mantrgernent.
Learning Outcomes:
o, successful co,pletion of the course students lvill be able to:I' Write a literatltre review that synthesizes and evaluates literature in a specific topic area to
justify a researclt questions
2' Apply appropriate researclr design and rnethods to address a specific research question andacknowledge the ethical implications of the research
3. Develop a research proposal as the basis for a thesis4. Present and defend a research proposal
UNIT I
Background:
l. Introduction to Rescarch and The Research process.
2. Types ofResearch.3. Developing Reseauch euestions4. Contributions cif Research to Theory and practice.
5. Research Ethics and hrtegrity.
UNIT TT
Literature Reviery:
I' Identifying, Accessirg a,d Managing Information and Schorarrv Literature2. Acadernic Writing and Referencing3. Literatr.rre Review Developrnent4. Argumentation and Synthesis
Quantitative Methods - I:l. Data ancl Variablcs.2. Thc Nature of eLrantitative Research.3. Descriptive and Ltfluential Statistics.4. Sampling.
5. Designing and Coding euestionnaires.6. Data Entry and Screenius.7. Hypotliesis Testing.
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UNIT IIIQuantitative Nleflrods - II:1. Association: Correlation Coefficients.2. Bir ariate Resr.essiorr.
3. Association - Chi_square Tests.
UNIT IVQuanti{alive Merhods - llI:
4. Difference : t-tests.5. Dif'ferencc: ANOVA.6. Reliability, Validity and Rigour.
UNIT VReport Preparation
l. Rcporting a euantitative Study.2. Typcs and Layout of Research Reporl.3. Precautions in preparing the Research Repor-t.4. Bibliography and Annexure in the Reporl.
Note: The course has to be tzrught rvith the help of MS Excel and IBM spss u,herer er ne ecei.
Suggested Readings:
' Sl:'#?;,1',,1.',:' nf"!i;^,Y{tlting
Research arut Anatvric'.s Ne,r,york. N\': Sprin-eer
. finT:;fl *i,t?t,l*i,,1;f#,0). Busirtess Reseorch Methoc{s(rwerfth edition).
' H,,Hllt,T.k$r:[:: i;l fl:0])r,Marketing Research An Apptied Approach (3 ed)
r Poynter' R' (2010) The lanclbook of online attd social Mectia Resectrch; Tools anclTec.hn iclue.r-.fbr. Market Researchers.'X.* york: Wiley.-''"
' Zikrnund, w. G., Babin, B. J., Carr, J. c., & Griffin, M (20r 3). Busitrcss Research Methocrs.Cengage Lear-ning.
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MBA 204 - OPERATIONS RESEARCH
Course Objectives:Tlte student learns the application of select tools of operations research and horv it can beused fbr business decision makin-e.I.earning Outcomes:
03 Creciits
Students rvill be able to rnake decisions under the situations of various decision makingenv ironrnents,
Students rvilI be able to assign jobs to reduced time and cost and rnaxirnized profit and sales.Students will be abie to sketch a graphical representation and classify two-dimentional linearprogramming model given in general, canonical and standard fom.Students u'ill bc able to llnd minimum cost of transporting a single cornmodity from a givennumber of sources to given number of destinations.StLrdents rvill be able to minrmize idle time when scheduling a number ofjobs on twoworkstations.
Students rvill be able to undcrstand and quantify variations in quality control.Students lvill bc able to identify the rninimum time needecl to complete the project.
UNTT Ioperations Research: Uses, Scope and Applications of operations researcli in manacerial
dccision nral<irrg.
Decision Making Environment: Decision making under certainty; Uncertaint\.and Risk situ.::i.,ls:Decision tree approach and its appiications.Assignment Model: Algorithrn and its applications.
UNIT IILinear Programming: Mathematical fornrulations of LP models for product-Mix problem;
Graphical and Sin.rplex methods of solving LP problem; Sensitivity analysis; Duality,Transportation Problem: varions rnethods of finding initial basic feasible solution and optimai
solution.
UNIT IIIGame Theory: coucepts of game, Two- person Zero-sum game; pure and Mixed strategy game;
Saddle point; odds rnethods and Graphical method for solving Mixed Strategy game.Sequencing Problem: Johnsons algorithrn for n jobs and two machines; n jobs and three machines;trvo jobs and m- machines problems.
UNIT IVDynamic Programming: capital budgeting problem; shoftest route probrems.Statistical quaritv contror: Meaning; Benefits of Sec; control $rn E, variable mean
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techniques in Project planning and control; Crashing of operations
Suggested Readings:
' Hillier, F. s., & Lieberman, G. J. (2017) .Introdttction to operation Research.McGraw Hills.
' Kapoor'. v rc (2013). operations Research; euantitative Techniclues./brMcnagemenl. Sultan Chand & Sons.
' Taha, H. A. (20I7). Operations Resectrch; An Introcluction. pearson Education.o vohra, N.D. (2017). euantitative Techniques in Managemeri. McGraw Hills.o Gupta, P.K. & Hira, D.S. (2012). hfirocluction to Operations Resectrch. S. Chand &Co. t
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MBA 205 - FINANCIAL MANAGEMENT03 Credits
to apply tools for investment, financing
Learning Outcomes:
1' Student rvill be able to identify the goal of firm and understand the role of financialmanager.
2. Student rvill be able to understand time varue of money and relationship betweenpresent and future value.
3. Students ri,il1 bc able to use interest rate to adjust cash flow both forward andbacku,ard.
4. Student rvill5. Snrdent rvill
be able to identify the capital budgeting process.be able to calculate cost of capital of the finl.
T]NIT IThe Role of Financiar Management and rime varue of Money:
Concept olF-inatlcc, Scol-rc and objcctives of Finance, profit Maximization vs. WealthMaxirnizatiott, Functiotts of Finance Manager in Modern Age, Financial ManagementProcess, Investment Decision; Financing Decision; Asset Management Dccision; Valuecrcation; Managing and Acquiring Assets; Financing Assets; simpre Interest; Fururevalue (Ten:rinal value); Present value; Compound Interest; Single Amounts: CompoundGro$'th, Discotlt-tt rate(capitalization Rate);Annuities;perpetuity; Tirne
'alue of monev.
L\IT TI
Capital Budgeting:The capital Budgeting Process; capital Budgeting and Estimating cash Flows; capitalBLrdgeting Techniques; Project Evaluation and Selection; Altemative Methods; paybackPeriod; Itltertral Rate of Return;Net Present value;profitability Index; Multiple InternalRates of Return; Potentjal Difficulties Dependency and Mutual Exclusio,; Ranking ofProjects; Murtipre hrternar Rates of Return; capitar Rationing.
U\IT IIICost of Capital:
overail cost of capitar of the Firm; cost of Debt; cost of prefered Stock; cost ofEquity Expectecl Retuttl; Factors that can Affect cost of capital; Break Even point
::y:]"T:: :.::, :::l?:,:1 capitar_Asser pricing Moder Approach; cost of Equity;Before-Tax cost of Debt prus Risk prerniurn Approach; Raiionare
Average Cost; Econonric Value Addecl(EVA).
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Leverage:Operatrng Levetage: Degree of Operatrng Leverage (DOL) or lts Automotive Division;Financiai Leverage: Analysis Degree of Financial Leverage (DFL); Total Leverage Degreeof Total Leverage (DTL); DTL ancl Total Firm Risk; Cash-Flow Ability to Service DebtCoverage Ratios or Probability of Cash Insolvency.
UNIT YBreak-Even Analysis:
EBIT-EPS Bteah-Evet'r; Break-Erzen Chart (Selection ofthe Approach; Output Measurement;Total Cost Curve; fotal Revenue Curve; Break-Even Point; Margin of Safety); Calculationof Margin of Safety; BEp i, term of Sales value; Types of Break-Even point; MurtipleProduct Firms and Brcak Eycn Point; Managerial Uses of Break_Even Analysis.
Dividend Decision: Forms of Dividend, Concept of Retained Earnings and plough Back ofProfit, Dividend Theories and Dividend Policy: Walter' Model, -Gordon,s
liodel andModigliani Millcr Modcl; Factor Affecting Dividend Decision. Overvieu, of WorkingCapital Decision: Concept, Components, Factor Affecting working Capital Requireme,t,u'orking Capital Management: Management of Cashl lnventory anrJ Receir,,ables;Introduction to working Capital Financing.
Suggested Readings:
' Bandy, G. (20i 4). Financictl Managetnent ancl Accotuttittg in the public. sectot..Lonclon, England: Routledge.
o Barr, M' J. (2018). Butlget,s nnd Financial Management in Higlter Eclucurirtr.Hoboken: NJ: John Wiley & Sons.
r Brigham, E. F. (2016). Fincmcial Management; Theory & prctctice. Boston: MA:Cengage Learning.
o Matthew, B. T. (2011). Finonci.ar Managentent in the sport Incrusttl,.London, Englancl. : Routledge.
o Pandey. l. (2015). Finuncictl Management,llthEdition. NewVikas Publishing Hor_rse.
Delhi,India:
r Chandra. Prasattna (2004). Funclomentals of Financial Managentent.TataMcGrawHill
o Rusta-ei. R.P. (2000). L-intmcictl Monagemenr. Galgotia, 2'rM Revised Edition
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03 Credits
Course 0bjectir,es:
The student is able to look at the environmentalinteraction and etJ-ect on businesses.
forces, both extemal and internai and their
Learning 0utcomes:I' Student rvill bc able to understand Micro an<l macro factors affecting a businessorganization.
2. Students wiil be learning analyzing business environurent with trre help ofappropriate tools.3' Lcitrn vat'iotts littt s t'elevant to business environlnent and the triplication.
UNTT IBusinc'ss EnYironrnerrt-nreaning, irnportance; study of pESTEL Environment,Enr,'ironmertal Scaming- Meaning, Scope and process, Inten_)al and ExteraalEnvironmetrt; Itlteraction between Intemal and Extemal Environment; Internal FactorAnalysis Sumtnary (IFAS) and Extemal Factor Analysis Summarv (EFAS): BasicPhilosophies of Capitalism ancl Socialism r.vith their varianrs; Concept of \{ixedEconomy.
UNIT IIcornpetitio, A* 2002 (rvith backgrou,d of MRTp); FEr\{A Act 1000 luirhbackground of FERA); Stock Exchange, SEBI ect r/g,z;consurnerisr.r.r, consu,erProrection Act 1996 (Consumer protection Bill 20l g).
UNIT IIIStrategy for Fivc Ycar Planning in Lirlia; Policies regarding Industries; Monetaryporicics: Fiscar poricies; Fiscar Resp_onsibility and nrig.t Management Act 2003;Internationar Monetary Funcr; worrcr Bank; Depository system in India; RBI_ Rores,. Functions. The Insolvency and Bankruptcy Aci 2016.
UNIT IVIntroduction to MSME- concept, Evolution, their role and significance in economicdeveropment, poricies fbr MSME, chailenges una oppo,tunities of MsMEs in thecurrcnt sccnar.io.
UNIT VPreparation of project report on MSME; GST _ Concept and
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' Cherunilanr- F. (2010). Busine.ss Envirormtenr. Hiuralaya pubrishingo House' Paul, J. (2010)' Bttsiness environment.TataMcGraw-Hill Education.. Shaikh, s. (20r 0). Busine,ss Environment (2lE ed.).pearson Education India.
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}tBA 207 - HU}IAN RESOURCE MANAGEMENT
03 credits
Course Ob.iectives:The student is able to get a bird's eye view of concepts of human resource managementincluding HR Planning, HR Development and reteniionLearning Outcomes:
After passing thc coursc students will be able to:
Measure - Errployee Involvement, Diversity, competencies, Absenteeism, EmployeeTur.over, E*ployee Retention, Job Satisfaction, Emproyee Loyarty, ErnployeeConuritment, Stress and Performance.Develop and Use I{R Metrics.Write a .lob Advertiselneltt.
UI{IT IThe Dynamic Environment of HRM: Introduction, Functions, Scope and Significance of HRM;Human Capital in organizations; Managing Human Resources in organizations: HRManagetnent Roles; Eff'ects of Technology on HRM; Workfbrce Diversin,: HR \1r,.,rg.,.,.,.,,,Competencies and Carcers; Bcst HR Practices of Top Business Or_sanizations in Jndia.
HR Metrics: Measriring - Erlpioyee Invorvement, Di,ersity, competencies.
LTJ\TT IIAssessing the Internal workforce: Jobs and Skills Audit, organizational Capabiliries In'enrory,,Using a Skills Database;
Forecasting HR Supplv and Demand: Forecasting Methods and periods. HR On-the-JobDiscovering what works rvith a "Skills Database", Forecasting the Dernand for Human Resources,Forecasting the SLrpply of Fluman Resources;Measuring Ellbctiveness Using HR Metrics: HR score card, HR Audit.
LINIT IIIOrganization/Individual Relations: The Psychological Contract, Generational Dif1-erences.
Job Satislaction, Lo1'alt\', and commitment: Loyalty ancl organizational commitment,Individual Employec Perfbrmance, Individual Performance Factors, Individual Motivation,Management Imprications for Motivating Individual performance.
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Emplol'ee Absenteeisrn: Types of Absenteeism, Controlling Absenteeism;Employee Turnover: Types of Ernployee Tumover: Tumover a,d ,'churn,,.
HR Metrics: Measuritl-{ - Job Satisfaction, Employee Loyalty and Employee Cornmitrnent.
LIJYIT _TV
Jobs and .lob Analvsis: Nature of Job and Work; Positron Analysis euestionnaire; TheMultifaceted Nature of .lob Analysis
Joh Design/ Re-Design: Classic Approaches to Job Design, Characteristics of Jobs, Using Teamsin Jobs, Types of reams, Advantages and Disadvantages of ream Jobs.
Nature of Job Analysis: Task-Based Job Analysis, Competency-Based Job Analysis, Choosilg aJob Analysis Approach;
Job Analysis Methods : observation, Interviewing, euestionnaires,Behavioral Aspects of Job Analysis: ,olnflation,, of Jobs and
Managerial Anxieties, Current lncumbent EmphasHR Metrics: Writing a Job Advertisement.
Computerized System
Job Titles, Employee and
d Industrial Relations.
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Recruitment and Selection: Concept; Recruiting Goals, Factors that Affect Recruitine Eftbns.Coustraints on Recruiting Efforts, Recruiting Sources; Online Recruitins: Recruiime::Alternatives;
Foundation of Selection: Selection Process; Recruitment and Selection process of rop Busl:::sOrganizations in India;
Establishing the Pcrlbrmance Management system: Introductiol; purpose:The Appraisals Process: Appraisals Methods; Evaluating Absolute Standard: RelatiYe Standard
Metlrods; Factors that can Distort Appraisals; Comparing Performance Appraisal Methodsof Top Business Organizations in India.
Stress Management: Models. Types, Techniques and Interventions of Stress Management.
HR Vletrics: Mezisuring - Strcss, perfbrmance
Suggested Reuclings:
o Decenzo, D' A', & Robbins, s. P. (2010) . Fttndamentals of Htnnan Re,soltrce Managente,t.John Wiley &Sons, lnc.
' Mathis, R' L.' & Jzrcl<sotr, J. H. (2008). Htrntcut Resource Managentetzl. Thomson South-Wcstorn.
o Rao, P. (2014). E,rsentictl,r o.f Htmrun Resource Management a
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MBA 301 - TOTAL QUALITY MANAGEMENT 03 Credits
Course 0utcome:
The student is able to relate to the philosophy and significance of total quality management in thearena oI busincss.
Learning Outcome:
Afler the of thc course students will be able to compare, contrast ancl use various toolsused in quality managcment.
UNIT IPrinciples of quality management, Definitions of quality, Qualityphilosophies of Derning, Juranand Cross by, Concept of cost of quality, Dimensions of quality, Service vs. Product quality,
QLrality and busjncss perfbmance Vision Mission statements and quality policy.
UNIT IITotal Quality Management, Evolution of TQM, TQM models. Human and svstem components,Continuous improvement strategies, Deming Wheel. Customer concept. customer focusCustomer satisfaction index, Seven old QC tools, Seven ne\\, n-ranagement tools. Statisticaiquality confiol techniques, Mistake proofing, Capability analysis. Reliabilitr.predicrion anrl'..;stotal plodrrctive mri ntcnance.
UNIT IIIQuality Circle. 55 principle, top management's commitment and involvement. eualir),rnallagemerlt tools lor business applications, Principles and applications of qualrty functiondeployrnert, Failure ,rode and effect analysis, Taguchi Techniclues.
UNIT IV
Quality irnperatives fbr business improvement, Leadership for quality management, eualityplanning, Designing for quality and manufacturing for quality, Malcohn Baldrige NationalQr-rality Award, Rajcu, Gandhi National euality awar<1.
UNIT VIntroduction-Benefits of ISO Registration-IsO 9000 Series of Standards- ISO 9001Requirements- lmplementation-Documentation-Environment Management System:Introduction-lsO 14000 Series Standards-Concepts of ISO 14001-Requirements of
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Suggested Readings:
Dale H. Besterfierd. caror Besterfired-Michna. Gle, H. Bester{ierd and Mary (1999).Total Qru li t1' ArIa n ugern enl. prentice-Halr, Inc, ISBN: 0- l 3-63 9403-5.Besterfleld Sacre (2003) . Tcttctl Qualiry Management,pearson Eclucatio,. ISBN_l3: 978013 t22BO92
});*f#Ti",1,fr. Blanton Grodfrev' (leee). ruran's euatity Hanctbook (5,t,
D'D' slranra (20 r r ). Totar etnrity Marrugement prittcipres, practice artr cases,Sr-rltan Chand & Sons.
Peter S' Pande' Robefi p. Neuman, Rorand R. cavanagrr, (2000) The six sigma r.tay(i't Editron), Mccraw Hill.
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MBA 302 - ENTREPRENEURSHIP AND SMALLBUSINESS MANAGEMENT
03 Credits
Course Outcomes:The student has a prirner on what he or she would need to do to start their own business venture.
Learning Outcomes:
' Helps in building the skilis, framework and knowledge of entrepreneurship and nervvcr"rtrrrc clelrl. i on.
' Hclps the str"rdents in understand the importance of the planning process and leam how todevelop, write and prcsent an effective business plans for a new venture.
UNIT IEvoir'rtion and Concept of Entrepreneurship, Concept of Entrepreneur, Manager, Individualand Corporate Entreprettetrs, Chatacteristics of Successful Entrepreneurs, Entrepreneurship,Innovation, Invention, Creativity, Business Idea, Opportunities Throggh Change,Entrepreneurship as a career, the changing Role of the Entrepreneur
UNIT IITheories of Entrepreneurship - Innovation Theory by Schumpeter and hnitatrne. Theon ofHigh Achievement by McClelland, X Efficiency Theory by Liebenste rn. Int-luences or.Entreprener'rrship Development: Socio Cultural, Political, Economical. personal.Entreprencurial SLrccess and Failure, Reasons and Remedies, Scope of Small BLrsinessactivities in National Economy.
Women Entrepreneurs: Challenges to Women Entrepreneurs, Achievements of WomenEntrepreneurs, Rolc Models of Women Entrepreneurs.
UNIT IIIEntreprencr-rrship Training and Deveropment programme, EDp &Supporl Systcrn, Need of License, Capital Issues and LegalEntrcprcnenrial Planning and Monitoring.
UNIT IV
its Phases Development ofEnvironment of Business;
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Deveropment, s. NEDB - Nationar Entrepreneurship
Suggested Reaclings:
' David' H' (2002)' Entreprenettrship; New vertture Creariort.India: prentice Hall.
' Desai, y. (201g) T!_: Dttrctnrics of Entrepreneurship Deveropment & Managentent (6trtEdition).Murnbai:HimalayaruuiistringHouse.
' 3.il11;;:rl'
,'o,r) Entrepreneurship; strategies arcr Resources (4tt,Edition). Marsh
' Na-sarajan' K' (201 0)' Proiect Manctgentettt (6thEdition). New Age Inrernational pvt. ltcl.' ll,ll:j:'.t l 1 Gupta, s' (2017).
"Etfirepreneurship Dev,eloprttettr- Nett, Ilentu,e L.reatiorr(2 Edition). New Deihi: Galgotia publishing Company.
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,IB \ 303 - BUSINESS LEGISLATIONS
03 Credits
Course Outcomes:
The student is able to undcrstand the basic framework of mercantile law in India
Learning 0utcomes:
At the end of this class, srudents wiil be proficient in their ability to:
l' Get an insight of the legal environment as it relates to business, focusing on the laws andlegal system of India.
2' Enable each student to establish a sustainable working knowledge base of the core legalterms aud concepts llecessary for making informed business judgrnents throughout theirsubsequer-rt career.
3' Enable students to develop an appreciation of the wide range of legal constraints whichaffect decision making in business.
UNIT IIndian Contract Act, 1872:
objective and Application of the Act (Sec. l); Types of Contract on rhe basis oi\-e1idi:,(Sec' 2); Formation and perfornrance (Sec.3-30); Discharge of contract (Sec. 3r.61_€,-ir:Breach of Contract. Remedies fbr breach of contract (Sec. 73-74); Agencl,: \,lodes olCreating an agclrcy, Rights and Duties of Agent, Termination of Agency (Sec. t SZ-ZO t t.
UNIT IISale of Goods Act, 1930:objective and Applicatio, olAct (Sec' 1); definitions (Sec. 2); essential elements of sales of goods act(sec.4);Condition and Warranries(Sec. I l-1 7);Nemodatquodnonhabet (Sec. 27); Rights and duties of buyer (Sec. 45); Rights of an u,paidSeller and Caveal Enrptor.(Sec .4j -54).
Partnership Acf, I932:objective and Application of Act (Sec. 1); Definition of Paftnership and partner (Sec.2); Typesof Paftnership (Sec. 5-B); Rights and duties of Partners (Sec. 9-13);'Dissoiution
"i;; (sec. 39-44); Limited Liabitity parrnership Act,2009.
UNTT III
Consumer Protection Act, 19g6:Objective and Applicarion of Act (Sec. 1); Definitions (Sec. 2); Consumer protection\z
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cottncils: Thc cerltral consurner Protection council (sec. 4); objects of the Centralc'oLrncrl (Pr,mote atld Protect rights of consumers) (Sec. 6); The State consumerProtcction cou,cil and District fbrum: objects, Establishment of consumer DisputesRedressal Agencics' composition, Jurisdiction, procedure on Receipt of cornplaint,Finding and Appeals (Sec. 7-19); National commissio, (Sec. 20-23); provisions ofConsumer protcction Bill. 201g.
Negotiable [nstrument Act, lggl:Short title and Extc,t (Sec. l); Types and characteristics of promissoryNotes (sec.4);Bill of Exchange (Scc' 5); cheque (sec. 6 - l5); parties to Notes, Biil and cheque (Sec.26 - 37): Dishonor and Discharge of Negotiabre Instruments (sec. B2_9g).
UNIT IVIndian Companies Act,2013:
Short tiile ancr Extent (Scc. l): Defrnition, Kinds of company (Sec. 2); Formation ofcornpany (Scc' 3): Memorandum of Association and Article or us.o.iation (sec. 4-6);Prospectus' Statement in lieu of Prospectus; Rights and duties of members of company(Section. zeil; Share Capital and Debenture (Sec. 43_4g); Cornpany Mana_Eemenr,
3',:l::H:1,;i i;;;:toLs' Powers, Duties and riabilities or Direfior and \{anasing
UNIT VIntellectual property Rights Act:
Meaning of IPR (Sec'2); The Patent Act, 1970: Introduction, Histon,. \{eaning and Kincsof patents (Sec.5); procedure for grant of patent (Sec.48); R;;;;;;;r.r,..,'ro,r_sementorparent (Sec'r4); rhe copvrighr Act,le57:Hisiory, r;;;,;;;;'a*rr,*i;,'l..gi.trutionof copyri-eht. Infiingerrenr of copyright; rne copy.ight (A,endment) Act (1ggg,2002,2005); Thc patcnt (Amendment) Act, 1999; The Tradernark Act,l 999.
Suggested Readings:
' fJX.:"t'
N'D' (2015)' Elements of Mercantile Law.(37th Edition) New Delhi: suttan chand &
' [::lli;I
t'&Kuchhal,v'(2018), BusiressLaw.(7tt'Edition)NervDerhi:vikaspubrishing
' f,fJ)11;*1"1.,.,1,,,fJ.L, " t (1s7q' contmerciat Law. Karyani pubrisher.
' "T1ljlilrif.
& Kapoor' G'K' (2012) . contpanv Law anrt practice.(17,h Edition) raxmanno Datey v's' (zot 3) BLrshrcss crnd corporctte Law.,( 6th Edition) Taxmann publication pvt. LtcJ
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The studcnt learns thcirnplententation.
Learning 0utcomes:
MBA 4OI - STRATEGIC MANAGEMENT
03 Credits
strategies to be adopted by managers based on various matrices and
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Cloncluct arl organizational resource-based situational analysis. inclucling acomprehensive environmental scan.
Develop comprehensive busiuess strategies by identifying strategic options, includinga "lvhat-if' scenario analysis to evaluate action altematives, make strategicdecisions, and choose strategic options.
Evaluate coqlorate competitive positions and develop an understanding of the globalmarketplace and its impact on strategic analysis.
Evaluate strategic decisions, findings, conclusions, recommenclations, and out colnesas demonstrated in eft-ective, professional. ancl executive stvle rvrittenprescntations.
UNIT IIntroductiott, Strate-eic Mana-eement, Business Policy, Corporate Stratesr,. Basic Concep: o:
Strategic lnanagement. Mission. Vision, Objectives, Impact of globalization. Basrc -\lodel ,riStrategic Management, Strategic Decision Making: Mintzberg's Modes of Strate_erc DecisionMaking, Strategic Decision-Making Process, The Strategic Audit: Aid to Strategic Decision-Making and Global Competitiveness.
UNIT IIEnvironmental Scantling: Inclustry Analysis, Competitive Intelligence, A Resource-Based
Approach to organizattonal Analysis, Core and Distinctive Competencies, Using Resourcesto Gain competitive Advantage, Determining the Sustainability of an Advantaje, Burir.s,Models, value-Chain Analysis, Scanning Functional Resources and Capabilities, BasicOrganizati onal Structures.
TI\IT IIIStrategy Formulation: situation Analysis and Business Strategy - Situation Analysis: swoT
Analysis: Generating a Strategic Factors Analysis Summary (SFAS); Matrix; niroirg ,Propitious Niche; Revierv of Mission and objectives; Generating Altemative Strategies byUsing a Tows Matlix; Business Sh'ategies; Porter's Competitive strategies; Nature of
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UNIT TV
Strategy tr'ormulation: corporate Strategy - Different Levels of Strategy. Low cost,Differe,tiation arld Focrts Strategies. corporate Strategy; Directional srru,.gy; GrowthStrategies: Stability Strategies; Retrenchment Strategies; portfblio Analysis; BCG Growth-Share Matrix; GE Matrix: Horizontal strategy and Multipoint cornpetition.
UNIT Vstrategy Implementation - who hnplements Strategy? structure Follorvs Strategy: Stages ofcotporate Developuent; organizational Life cycle; Advanced Types of organizational
Stntctures; Reengineering and Strategy Implementation; McKinsey 7S Strategy; Six Sigma;Designing 'lobs to hnplement Strategy; Functional Strategy; Marketing Strategy; FinancialStrategl'; Research and Development (R&D) Strategy; op.rutions Strategy; sala;;e Scorecardrnd Straregy Map.
Suggested Readings:r Grant. R. M. (2005). Cuses to Accornpany Contentporant Strategy Anal,,_sis Fifth Ectition.
Maldcrr. MA: BIaul<wcll publishing.
Hitt' M' A" Freemau, R' E' & Harison, J.S.(Eds.) (2005). The Bluc,ht.ell Hundltrt.tk LtlStrutegic Management. Oxford, UK: Blacku.ellPub I i sh in g. Ltd http-s:/l-dq-1-ore/.1 0.1 I I I /b. 9 7 g0 63 I 2 1 8 6 1 6 . 2 0 0 6 . xHuff, A. s. (Ed.). (2009). strategic Management; Logic & Actiott.Hoboken. \J: John \\ r.:..& Sons.
Hussey' D' E' (1998). strategic Managemettt; From Theory to Intplettterttatiort (4th ed.t.Oxford; Boston: Butterlvor-th-Heinemann.
Kint' w' c" & Mauborgne' R. (2005). Bltte ocean Strategy; How to Create (Jttco,testecl'Va,ket Space ctnd Moke the Competilion lrrelevant. Boston Mrru Harvard Business SchoolPress.
hl,i,:n,R. L. (2006). Co,porctte strategy (ath ed). Harrow, England; New york: FT/prenrice
\\lheelen' T'L' &Hu,ger, J' D. (2012). strategic Mctnageme,t ancl Busirtess policy: TowarclGlobal sustctinobiri4, ( I3rh ed). Upper Saddre River, N.J: pearson p;";il;; r";.""'' '
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MBA 402 - MANAGEMENT INFORMATION SYSTEM03 Credits
Course Outcome:The student leatns to apply concepts of Systems in the perspective of businesses
Learning Outcome:1. Students lvill be able to understand the leadership role of Management lnformation
systcms in achieving business competitive advantage through infomed decisionrnal<ing.
2. Student u'ill be able to analyze and synthesize business infbrrnation and systemsto facilitate evaluation of strategic alternatives.
3. Students wili be able to effectively communicate strategic alternatives to facilitatedecision rnaking.
4. Student rvill be able to establish and understanding of the various techniques forsystem analysis and design.
5. Student will be able to develop an understanding of the principles and techniquesuscd in the Systern Development Lif'e Cycle.
UNIT IAn overview MIS: Definition, The Role of Infomration System in Business Todar,. Strate_uic
Business Objeotives of MIS, Relation of MIS with other Academic Disciplines: Operarinrelenrents ol'an Irrtbrrrrlrtion sy'sl.eur.
MIS concern in lile organization: Sequentialfile organization: Hashed i-ile organizarion. inc:relfile organization; File organization to support Multi-attribute search.
Database Organization: Single Flat file, Hierarchical Database stmcrure: Nemork dara'oase
structure; Relational Database Structnre.
UNIT IIManagentent [nlbrmation System Structure:Based on N{anagement Activity: Hierarchy of Management Activity; lnformation systems for
Operation Control, Information system for management Operation Control and Informationsystems for strategic Planning.
Based on Organizational Function: Sales and Marketing Subsystem; Production Subsystem;Logistics subsystems; personnel Subsystem; Financial and Accounting Subsystems;Infbrmation Processing sub system; Top Management Subsystems, Synthesis of MISStructure; Sonre issr-Les in MIS Structure.
UNIT IIIMIS support Decision making process: Payoff Matrices in Statistical Decision Theory; Utility
and lndifl-ercnces Curves; Decision Trees. Game Theory.Concept of lnformation: Definition, Infbrmation presentation,' Quality of lnformation; Value of
Inlbnlation in Dccision iVlaking and other value; Age of lnfonnation
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UI\JIT IVSystem Concept: Def"inition, General model and Types of systems; Subsystems; System stress,
Systern Change; Preventing System E,ntropy; System Concept and Organization; Systemconcept Applies to MIS; computer aided software engineering (GASE tool).
UNIT VSystems Analysis and Design: System Development Life Cycle Stages; lnitiation planning;
system Analysis, Design, Coding and Testing Implementing and Training; Prototyping;Rapidapplication Developntent (RAD); End User Cornputing; Object Oriented Prograrnming.
Contemporary/ emerging tcchnologies:, Clor"rd and niobile corlputing
E-commerce, m-commercei Internct of Things
Suggested Readings:
' Goyal, P. D., (2000), Manogentent Information Svstem; Mctnaget'ictl Perspectit.es. -\e.,rDellti : Macmillan India Limited.
. Davis,8., Gordon, (1984), Management Information S1,51srr.r; Cottceptttcrl Fotrt,,iui!o1..-;
StrLtctrtre cmd Dev'ek4tnent (2t1cled./. New York: McGrarv Hill intemational Edrtron.r O'Brietr, J. A.. &Marakals, G. (2010). Manogernent Infbrmctioil Ststeriis (l0ttt ecl.t. Neg.Delhi:Tata McGraw Hill Higher Education.
' C' S. V. Mrrrty (2014). Munagentent Infonnation System; Text, Cases ctncl Applicatiorts.Mumbai : Himalaya Publ ishing House.
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MBA HRM 01 . HUMAN RESOURCE ANDORGANIZATIONAL DEVELOPMENT
Credit: 03Course Outcomes:The student learns to apply interventions of HRD and OD.Learning Outcomes:
l. Students will be ablc to design tririning & development program.2' Students rvill be able to couceive & irnplementperfonnance appraisal system i, theorganization.
3' Students will be able to do career planning and career developmelt plans forthemployees.
4. St,dents wiil be able to understand HRD audit and the process involveci.5' Students will be able to plan organizational development and interventions.
UNIT IHRD-Concepl, cioals, Importance; History of HRD in India; HRD Deparrmenrs and theirTasks; Qualrties of HRD Professionals;Present Status of HRD in Inclia.
UNIT IITrainin-e Human Resource: Nature of Training, Training Need Assessrnent. Traning De_.1-r.Training Delir,,ery, Training Evaluation.Talent Management and Development: Careers and Career Plannrng. Specific hdi,,:,1-L:l Ca::;:Issues, Deveroping Human Resolrces, HR Development Approaches. -\lanaqern:::Development
UNIT IIIPedbtmance Nzlanagerlent System: Identifying and Measurjng Employee perfbrmance;Pet{onnance Appraisal: Tools for Measuring Performance Appraisal; competency Mappingand cornpetency N4apping Model; Process of Competency Mapping; potential Appraisal.
UNIT IVorganisation Lcaming and Leaming organisation; Knowledge Management; HRD Audit -concept and ob-icctives, Methodology, Preparation of HRD Audit, HRD Score cad, HRDAudit Failurcs, case Studies, cunent Status of HRD Audit in India.
UNIT Vorganization Developmcnt-concept and Definition, objectives, process of oD, Interventionsof oD-Sensitivity Trainirrg, Survey Feedback, Process consurtation Team Building, lntergroupDeveloprrent. Apprecrative Inquiry.
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Rao, T.. & Pareek. u. (2007). Designing and Managing HR system,s.13d Edition) Ner,vDelhi: Oxfbrd and IBH Publisiring Co. Pvt. Ltd.Jones, G. R. (2013). orgcLnizcttional rheory, Design, and change. (7tr,Edition) Toronto:Pearson.
French, W., & Bell, C. H. (1999). Organization Developntent; Behavioral Science ltieruerttions.fbr Organizcrtiorr lruproyentent. 16th Edilion) pearson.
Mathis,R.L,&Jacksou..r.H.(2008). HtunanResonrceManogement.(l3thEdition).ThornsonSouth Wcstern.
McGuire, D. (2014). Hmtun Resourc-e Developruent, (2"t Editior. SAGE publications Ltd.
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MBA HRM 02 - LEGAL FRAMEWORKGOVERNING HUMAN RELATION (PART-I)
03 Credits
Course Outcome:The student is able to look at the key laws such as Factories Act, lndustrial Dispute Act etc. aselements to be f'actorecl during decision rnaking.Learning Outcome:At the end of this class, students wirl be proficient in their abirity to:
l' Gct an insight of the legal environment as it relates to business, fbcusing on the laws an.legal systcrn of' India.2' Enable cach studcnt to establish a sustainable working knowledge base of the core legalten,s and concepts necessary for making informed bisiness judgments throughout theirsubsequent carcer.3' Students will be able to leam ab.ut various relevant raws applicable to business domain.
UNTT IFactories Act, l94g:Objective and Application of the Act; Registration and License (Sec. 6): Health i.-Sec l,-1, .Safety (Sec' 2r-40); werfare (Sec. 42-50);working Hour of Aclurts (Sec. -i3-6li: Empi.-.ii:r;:: __:Young Persons (sec' 72-74); Annual Leave with wages (Sec. g3); Hazarclous process tSe,-. S--tl9); Penalties and proceclures (Sec.l07).
UNIT IITrade Union Act,1926:ob'jective ancl Application of the Act; Definition of Trade union; Registration (Sec. 3-r2);
l,H:Hil:lillSi?-$ght and Duties orRegistered rrade union (sec.r3-21); Regularions
Unit IIIIndustrial Dispute Act, 19 17 :
objective and Application of the Act; Definition of Authorities under this Act; Settlement oflndustrial Dispute; Procctiure, Power, Duties and Authorities (Sec. 1l-21);provisions ofStrikcs and Lockor-( (Scc' 22-25); Retrenchment, and Layoff (Sec. 25a-25h); Unfbir LabourPracriccs (Scc. 25t.25u); penalties (Sec. 26_31).
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Unit IVlndusrrial Emplo,r'ment (Standing Orders) Act, 1946:ob'iectire arrd Application of the Act; Fixed Term Ernproynrent (Sec. 3); procedure forCertification (Sec. 5-9): penalty and procedure (Sec. 13).
The Apprentice Act, 1961:objective and Application of the Act; Qualifications for Being Engagedasan Apprentice(Sec.3);
contract of Apprenticeship (Sec.4); Period of Apprenti..rnip Training (sec. o); Number ofApprentices fbr a Desi-enated Trade (Sec. 8): obligation of Employers (Sec. 1l); obligationsof-Apprentices (Sec. 12); I'}ayment to Apprentice (Sec. r3); Settlement of Disputes (sec,20):OfTences and penalties (Sec.30)
Unit VEmployees Provident Fund Act, 1952:objective and Apptication; Applicability and Non-Applicability of the Act; contribution ro thePro'ident Ftrnd 1Sec. (r); Employees'Pension scheme (sec.6a); Employee Deposit Linked
sheme(Se c'6c );DetcrminationofMoneyduefi'omEmployers(Sec.7);priorityofpaymentofContributions over othcr Debts (Sec. 1l); calculation of Employee provident Fund.
Payment of Gratuity Act, l97Z:objective and Application of Payrnent of Gratuity Act 1972; paynrent of Graturt' andDetermination of Amount of Gratuity.
Note: All above acts must be taught rvith latest amendments b1. the Go't.
Suggested Readings;
' Kapoor, N. D. (2011). Handbook of rncrttstriar Lctw. Sultan chand & Sonso Malik, P. L. (2015) . Hancrbook o.f'Indttstriur Law,. Eastem Book company.o Padhi, p. I( (201 r). Ltibour ancr Industriar Lctws.(2,d Edition) prenticc Harl
lndia Learning pvt. Ltd.
' Sinha, Sinha & Shckhar. (2017) Inclustrial Relations, Tracle (Jniors cutclLohour LegisIutiort. (3,,1 Edition) pearson.
o Sen, Ratna (2003). Intrustrictr Rerations in India. Macmiilan Inclia.
' Goswami, v.G. (2015), Lobotu. and Incrustr.iar Laws.central Law Agency.
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03 Credits
.:H:irf; fffij::apprrcarion of i,ethods ofjob evaluation and reward svstems, wase and
Learning Outcomes:
i' Studentswillbeabletolearnthestrategicuseofcompensationsystemsbymanagementto rervar<lemployee performance.
2' Students will be able to Iearn the factors anclimplications ofjob analysis, job evaluation.3' Students wi, be able to comprehend the terms pay grarles and pay bands.4. Students will be ablc to lcarn the expatriate compensation.
UNIT-IIntroduction to Compensation Management:concept of Compe.sation' Facto. ,tr.lting Employee compensation, Dimensions; concept ofReward' Financial and Non-Financial compensation system, concept of Total Reward System;New Trend in corlpensation management, The 3-p compensation concept.
UNIT-IIEmployee Behavior and wages and salary Administration:compensation stratcgy with HR strategy.and business strate-sy. Economic ancl Social oblc;:r,,,--.of \i'age policy' cloncept of wages una i,. types, Methodr";wug. Fixation. public ,..,or rr.revisiorr, concept orrrternal equity. Extemal parity.
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UNIT-IIIDesigning Compensation System:Job Anali'sis, .Job Evaruation, Job pricin& performance Appraisar, Designing pay ranges andbands' conlpellsation Structure-I,dian Practices, Methods of payment, Salary progression.
UNIT-IVEmployee Benelits:Benefit Administration' Employee Benefits, rncentives, Types of Incentives- Individual andGroup' Fringe Benefits-Needs, objectives, Types, wug.s-Lu* in India-performance and Skillbased pay systern, Voluntary Retiternent scheme.
UNIT-VCompensation Challenges :
Intemational Compensation, Executive Compensation,Compensation, The Total pay Model.
Pay, Elements of Expatriate
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o Blratia, D' K' (2009 ). Contpen,sation Management.India: Himalayas publishing House.r Henderson' R' (2007). Contpensation Mctnagement in a Knowleclge Basecl worlcl.9,lEditio,.
Pearson Ed.
' Newnran, 'I' M'. & Milkovich, G. T. (2016). Corupensation. Nlc Grar,v Hill Education.o Bhattacharyya, Dipak Kumar (2009). contpensation Managentent. oxford,University press.
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Course Outcomes: 03 Credits
J,TJi:i:il::JfffiXlli:;':1ffi[::"i:?H:1;1lil:**stries in rndia inc,uding EmproyeeLearning Outcomes:At t.e end of this crass, stucrents wiri be proficient in their ability to:
l ' Get an insight of the legal environment as it relates to business, focusing on the laws andiegal system of India.2 Enable cach stuclent to cstablish a sustainable working knowledge base of the core legal
::il:rT:f.T.::its necessarv fbr'raking infb,ned business judlments throughout their
3 Stude,ts will be able to learn about various relevant laws applicable to business domain.
UNIT T
Employee State lnsurance Act, l94g:ob'iectir"e and Application of the Act; Principle employer [Sec.2(17)]; immediate Employer [Sec.2(13)l; Liability of Employer iSec.2(a),35(5).40,441; Sickness Benefits (Sec. 16_54):Matemity Benefits [Sec'46(1)(b)]; Disablement n.n.nir1i. c.46(1)(c)-5ll: \fedicat Benefirs(Sec' 56-58); Discharge of Emproynrent (Sec. 70); other benefirs.
UNIT II.\Iinimum Wages Act, l94g:objective ancl Appricatio, of-the Act; Fixing of Minimum Rates of wages (Sec. 3); MinimumRate of-wages (Sec.4); procedure for Fixing and Revising noiri,rr* wages (Sec.5); paymentof minit,um rates of wages; Fixing hours of normal working day etc: wage of worker rvho
#::ffi';'r;.r}|ln"rmar workins Dav; Maintenance of Registers and i..co.ds; penarties
Pal,ment of Wages Act, 1936:objecti'e and Application of tire Act; Salary Statics [Sec r(6)]; Responsibility fbr payment ofwages (Sec. 3); Fixarion of wage-periods (Sec. +); ri,r. of payment of wages (Sec. 5_6);DedLrcrions [Scc. 7_ I3]; penalty for Offences 1Sec. iOy
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L-NIT III
Il:"ll*r and Estabtishmenr Act (Madhya pradesh):
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,1::f ,::"],E11b I i shm en rs ( Sec. e- r 3 );"Resi dential Hotels, r
( S e c r 4 - r 8 A ) : r h ear.; ;; il;;,;..: : ffi ;TJ i1i,fl:::X,:?ffiIi; *i,i:Tf "r:i: :,of Enterrainmenr(Sec. 1 9 -23 A);
il*:il?;:HlI:i.",",i:-":":::":::l:r":,('!:;,Hl:'il}'Jffi f;'*IiJJJTT;l',1il::*;'H:l;?:1lyi1'.1+;6;J;:,;;;;?J;:::Jxi,f IJ:l(Sec. 34-43); Offences and penalries (Sec.44-53)
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The \\-orknten.s Compensation Act, 1923:obiectrr e ancl Applicatiort olthe Act; Errp.loyer's Liabiiity for cornpensation (Sec.3); Amount ofCornpensarion (Sec. .11; i\{ethoct ror Catcutatirg-W;;;: (Sec. 5); Major provisions.
UNIT tVThe Maternit-r. Benefit Act, l96l:objective and Application of the Acl, Employment of, or work by, women prohibited duringCerlain periocl (Sec. 4); Right to payment
"f U*.*iif Benefit (Sec. 5); Notice of Claim forMaternity Benefit ancr paymen, tl.i.:, (sec. o); par*.* or Maternity Benefit in case of,il:t"f,Ior,an(Sec.7);pavmentofMedicalBorrrrr...gr,aeavefbrMiscar:riage;Leave forBreaks(Secf jl3i,l,iillx?;=1;::l.:T31H j:i:;:;:::*xw*::*i,lff.'.':::.'i*,],,,L:::i'J;;;::;*""'ioo or ai, i, u,,,,"r.,,; p.nurty ror obstructing
UNIT VSexual Harassment Act, 2013:objective and Applicatio, of the Act; constitutior, of Internar and Locar corrprain corni,rttee:Duties of Employer; Duties and powers of District OfficerThe Contract l,abour (Regulation and Abolition Act), 1970:objective anclApplicatiorr Jthe Act; Registration of Estabrishments enrprol.ing conrracr Labour(Sec' 6-10); Licensing ofcontracts (Sec. 1 1-r5); penarti., uno procedures (Sec. 22-27r
Note: AII above acts must be taught lvith latest amendments by the Govt.
Suggested Readings:
Kapoor, N' D' (201 1). Hurulbook of lnclustrial Law.sultan chand & sons.Malik, p. L. (20r 5). Huncrhook o/'rndustriarLaw.Eastem Book company.Padhi, p. L. (201r). Labrur-and Incrt,r.striarLaw.prentice Hail of India Ltd.
Sinha, Sirrha & Shekhar. (2017). lndustrial Relation, Tracle UnicEdition. Pearson Educatio,, Ltd. 1\etuttotT' I rade Union ond Labottr Legislation. 3rd
Sen, Ratna (2003). IndLrsrriar Reratiott in India,New Delhi: MacM,ran India Ltd.fr"rrllll?;rxr"
(20rs)' Lctbour antt rnctustriar Law, centrar Law Agency. rSBN_r3:
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}IBA,\IK OI - CONSUMER BEHAVIOUR
03 Credits
Learning 0utconres:
#;i::i:"' is able to relate to aspects of consumer research and dimensions of consumer
Learning 0utcomes:
r. Students wi, lear, consumer behaviour and its various constituents.2. Students will be able to measure customer value.3' Students wi, be abre to nleasure culture using Hofste de moder.4. Students will bc able to measure attitude.5' Students wirl be able to measure personality and brand personality.6' Students wilr be abre to lreasure profire of consumer innovator.
UNIT Iconsumer Behaviour and lVlarketing concept: Development of thc Marketing concept and theDisciprine of consumer Behaviour; customer value, Satisfaction and Retention: N{easurementof customer ValLre; Thc Impact of Digital Technologies on lr,tarketing Strategir-.s: \rarketinsEthics and Sociai Rcsponsibility; consumer Behaviour and Decision-Making, cor..,,r,,_--,Research paraclignts; The Consumer Research process.
UNIT IIconsumerDecision Nlaking: Levels of consumerDecision-Making;Models
of consumers: Fourviews of consumer Decision-Making; A Model of consumer Decision-Making; (Traditional.Nicosia' Howard & Sheth, Input 'Process
output and Engel-Kollat Blaclwell Model);consumer Girting Bcha'iour; Beyond the Decision: consuming and possessing.consumer ]Vlotivation: Motivatioll as a Psychologicar Force; The Dyna,ri., Ir Motivation;Types and Systems of Needs; MotivationalResearch.
UNIT IITPersonality antl consumer Behaviour: concept; Theories; personarity and understandingconsumer Di,crsity; Measttrement of consumei personalitv; grrra pcrsonality;
Measurementof Bra'd personarity; Serf an<J Serf'-,rage; virtuar personality or Serf.consumer Perception: Ele'ne,ts of Perception; Dynamics of perceptio,; consumer Imagery;Perceived Risk; Ethics ancl Consumer perception.
UNIT IV.\
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consumer Attitude Formation and change: concept; Functions; Structural Models of Attitudes:Attitude Formation: Strategies of Attitude change; Behaviour a,d Attitude Fon,atior;Measurelnent ol Consutler Attitude"
UNIT VReference Groups and Familv Influences: concept; understanding the porver of ReferenceGroups; Selected consumer-Related Reference Groups; celebrity and other Reference GroupAppeals; The Family; Socialisation of Family Members; other Functions of the Family; FamilyDecisiotr-Making ancl Consumption_Related Roles.The Influence of Culture and subculture: concept; Nature; Hofstede Model; Measurement ofculture; Sribcurture; Types of Sub-culture; cross-curtural consumer Analysis.Dilrusion of Innovations: 'fhe Diffr-rsion process; The Adoption process; A profile of theConsumer lnnovator ancl its Measurernent.
Suggested Readings:
filii,l;rl,i'i1t)' Attirrrctes, Persortalitv anrl Behavior(2nd Edition reprint). Maidenhead: open
Hawkins' D' I'' & Mothersbauqh,D' L. (2016). conswner Bertc^,iot.; BLtildittg .\[ctrketirtgstrateg' (Thirteenth edition). New yor( Ny: McGraw-Hilr Education.Schiftman, L' G., Kanuk, L_.L-, &Hansen,-H. (2012). cortsturter Bertoviour; -1 Europetr.outlook (2nd Edition)' I{arlow, England;New York: p.urron rinancial rimes prentice Hal.
[Jf.;*"t Paco (2009) ' whv we Btrlt - The science o.f shopping. Nerv york paco Underhig.pdr-.
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Course Outcomes:
The str:dent t'ecei'es a corrprehe,sive capsule of rvorld markegenvironr.rent.Learning Outcomes:StLrdents sLrccesstir,y cor-rpreting this course w,l be able to:l' Learn the bcst way5 16 market products or services to otrrer countries;2' Design and cvaluate sustainable strategies in globar business environments fbrmarketing of products and services;
3' Apply the steps anclprocesses involveclin market entry strategy of a firm into alor.eigrr mar.kcr;
4. Leam erncl apply export and irnport procedure;5' Leartr various fullctiotls of foreign exchange market at-td analyzeexchange riskin foreign rrarkets;6. Critically analyze role of WTO in international business;7 ' Exploredimensionsofintellectualpropertyrightsandtheireffectinmarketingofprodu
cts and services intemationally.
UNIT I
'"il::rl,:f.World Business and Framework of Inrernational N{arketing and rrade
Introdttctio, to International Marketing- Process of Intemational Marketin_r. Benetitsof International Marketing; Basis fbr Intemational Trade: principle of AbsoluteAdvantage, and Principle of comparative / Relative Advantage, Factor EndowmentTheory.
UNIT IIWorld Market Environment:
Political Environinent-Political Systems, Political Risks, Indicators of political Risk,Analysis and Measures to Minimize Political Risk; cultu;alEnviron,rent- Culture andits characteristics. Influence of culture on a) consumption, b) Thinking, c)communication Process' and c,ltural Universals, Learning to Legal Environnrent-Legal Systc,s, Legar fbrrn of or-g anization,Multipricity ori,.gut Bribery, Branch v/sSubsidiary, Ctountcrt-eiting, Gray Market.
UNII'IIIForeign Entry strategies and rnternationar Marketing mix:Forei gn M ar ket E ntrv S tra tesi.r - F;;;i;;i.J i;;.d";;,'ixporti,g, Lic ens ing, Joinr
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U\IT I\/The Indian Export Scenario and Foreign Exchange Market:
The Export Imporl current Scenario in rndia; Imporl- Exporl poricy; ExportDocunentation; -Expolt Procedure; Meaning of Foreign Exchange Market- ExchangeRate Systerls; Concept of Exclrange Risk;
UNIT VInternational Tracle Developments:
GATT/wro- wro ancl its Agreement, TRIPS and TRIMS, and Indian patent law (inbacl<drop of Inclian Patent Act 1970); world Intellectual property organization(WIPO): Ob.jcctivcs and its Functions.
Suggested Readings:cateora, P. R.. Giny. c. M., & Graham. L. J. (201g). Internationctl Marketing (r6ttEdition.). McGraw Hill Eclucation.Hofstede, G' (1980)' C:tiltttre's Cortseqtrences: Intentcttiotrul Differertces in llot.k-ReloteclValues. Bo,crly Hills: Sage publications.
Onkvisit, S., & Shaw, J. (2009) InternationalMarketing; Anal)tsis ancl Strategl.(4thEdition). Routledge Taylor & Francis Group.
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.a"rJ,;Tr,3J,,j;rlr.r, Srtrcte,r understands rhe principies and practices of marketing
Learning Outcomes:l' Students !i'iil be able to learn the concept, principles and elements of integrated
marketing com,runication, marketing communication and strategy2' students will bc able to demonstrate problem solving skills, plan and producebrand and social campaigns through qualitative r.r.ur.h by analysis of select casesand quantitative rescarch through descriptive studies and experimentation.
UNIT IIntegrated Marketing Communication:
An Introduction, Need and Role of IMC within Marketing process; iMC Challenges;IMC Components and Tools: Advertising; Sales Promotion; personal Selling; DirectMarketing; Public Relations and Publicity; Integration Tools; Activation roJis; IMcProcess; Larv Goverrling Advertising; sales Promotion; Direct Selling and onlineMarketing.
UNIT IIUnderstanding Advertising:
concept; cornmunication planning; objectives; Functions and Si_enificance:classification of Advertising; Factors Determining the Advertising opportunitl,of aProductiServicei ldea, Types of Appeals and Advertising Messages;
UNIT IIICommunication via Nerv Media:
Introduction; onrine Adverlising; ways of E-advertising; Type of Digital Ads; on thelntemet; on Mobile De.,,ices; pros and cons of Mobile laarketing;pricing of DigitalAcis; E-dircct Marketing, E-sales promotion; E-public Relations; Social Media:Significance of Social Media in Marketing communication Strategies, Key SocialMedia pratforms, opportr-rnities and rhreats of Sociar Media Application.
UNIT IVDirect Marketing:
,npact and Significance of Direct Marketing; Factors contributing to Growth of:;ff:Y1,:,".",J1:_,1-,,],?:,,,,,::urg
use ofDarabase in Direct Marketing; Managemcntof Dircct Marketing; Use of Tesring in Direct Markering; ur. "rv;;;;,;r#ffllDirect Marketing, Relationship Marketing. " i i \ \"2 "'
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Using IMC to B,ird corporate Image; Managing customer perception: Buirding theBrand through comrnunicarion; Monitoring and Evaruation: Monitoring triecommunicatiotl Progranl, creative Strategy Evaluation; Media/Tools Evaluation and
Suggested Reaclings:
o Belch, G'E', Berch, M.A., & pura*i K. (2010). Advertisirtg artd promotiott; AnIntegratecl Markclittg crtmmt'trticcttiorts Perspective, (Tthedition.). New Delhi: TataMcGraw Hill Education private Limited.
' Clcr'' K'E' & Baack. D. (2012). Integrated Advertising, promotion and MarketingC o m t nu n i c at i o n.s . (4tl-t edition. ). Ner,v Delhi : pearson.o Dutra, K. (2016). Integr.ctted Markettng communicarion, New Delhi: oxfordUniversity pr.ess.
o Kotler', p., and Kevin Lane I(elrer (2006), Marketing Managemettt, (r2thedition.).New Delhi: prentice l_Iall of India private Limited.o Jones' J' P' (1990)' The Double .Ieopardy of Sales promotion. Han.ard BusinessReview, 6B(5).
' Ycshin, T. (2003). rntegrctted Murketing Comrturticcrtiott.Oxford; Boston: Buttenvorth Heineman.
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N,IBA NIK 04 - SERVICE MARKETING03 Credits
Learninq Oulcolnes:studerlts sr'rccessfulrv co*pleti,g this course wiil be abre to:
l. Understand and explain the nafure and scope of services marketi,g.2' Appreciate the drfference between rnarketing physical products a1d intangible
services, including dealing with the extended services rnarketing mix, and the foururrique traits oI services rrrarketing.
3' Use the Gaps Model fbr diagnosing and addressing service quality problems.
UNIT - Iunderstanding service Markets, products and customers:Introduction to Sen'ice marketing- Distinctive Marketing challenges in Services, Service
marketrng Mix, custorner Behavior in Service Encounters; customer DecisionMaking; The Three-Stage Moclel of Service consumption-pre purchase stage,Service Encounter Stage and post- Encounter Stage.
UNIT- IIBuilding the Service Model:Planning and creating Services; Facilitating Supplernentary Sen.rces. Enhancing
Supplementary Sen'ices, Brancling Strategies for Services, Distribution in Sen.ices.Detennining the Type of Clontact- options for Service Deliver1,.. place and TrrreDccisions' Dclivcnng Scrvices in cyberspace; the Rore of Intcrmediaries: thechallenge of DistribLrtion in Large Domestic Markets; Distributing ServicesI nrcrnalionally.
UNIT- IIIService Pricing and Revenue Management:otjectives for Establishing Prices; Pricing Strategy- cost-based, value based, competition
Positioning Services in Competitive Markets:concept of trarl<et segnrentation and its focused Strategies; Service Attributes and Levels.Positio,i,g and its Impact; Internal Market and competitor Anaryses, usingPositioning Maps to I']lot Corlpetitive Strategy, changing competitive positioning.
UNIT- TV
Designing and Managing Service processes:
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UNIT- Vlmplementing prolitable Service Strategies:customer Loyalty, Custorner-Fimr Relationship, the wreel of Loyalty, creating LoyaltyBonds' Strategies fbr Reducing customer Def-ections. cRM: customer RelationshipManagenreut, custolner complaining Behavior, principles of Effective ServiceRecovery Systems, Se^.ice Guarantees, Learning from customer Feecrback.Improving Service euality and productivity:Service Quality and the Gaps Model-A conceptual Toolto Identify and comect ServiceQLrality probleurs; MeasLrring and Improving Service euality; Defining andMeasuring productivity, lrlproving Service productivity.
Suggested Readings:
' chowdhary, N., & choucrhary, M. (200g). Marketittg oJ. service.r. MacMilranPublishers India Lin-ritecl.Lovelock, c., &wirtz,.r. (2016). serviceMarketing(ged.). Singapore: worrd Scientitic.Parasuramern' A'' Zeithamr, v' A.' & Berry, L. L. (1gg5). A conceptuar \,10del of
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course outcomes: o3 credits
The student develops an insight into Indian financial system and leams application of consumer andlease financing. role of inten-nediarics and credit rating methodology.
Learning Outcomes:
UNIT IFramework of Indian Financial System
Financial System - Significance, Components, Designs, Nature ancl Rolc, Financial Svstem& Ecor-rontic Development.
Financial Markets - Money and Capital Market, Recent Trends in Indial Money Marketand Capital Market. Derivative Market.
TINIT IIFactoring and Forl'eiting - Distinctive Functions of Factors, Types, Difference between
Factoring and Forfeiting, Legal Aspects, Advantages, Factoring vs. Bills Discounting,International Factoring.
UNIT IIIConsunrer Finance antl Lease FinancingBill Discounting - Types of Bills, Discounting of Bills, Purchasing of Bills. Drag.er & Drari c.e
Bills. Credit Cards - Functioning of Credit Cards.
Lease Financing - Meaning and Types, Financial Evaluation from Lessor & Lessee point ofVier,v, Economic Aspect of Lease.
Hire Prrrchase - Meaning and Legal Aspect / Position: Hire Purchase vs. Lease Finance, HirePurchasc vs. Installment payment.
Unit IVFinancial IntermediariesInsurance: lntrodLrction, Significance, [RDA, Insurance Intermediaries, Reinsurance, Life
Insurance, Gererar Insurance, pension Fund, pension plans Todaycredit Rating: Need, Rating Methodology, Rating Symbols, Credit Rating Agencies - cRISIL,CARE, MOODY, and Standard & poor,s Fifth Rating.
UNIT VMutual Funds: Significance, Types & organization, Association of Mutuar Funds
Disinvestment of pSUs.
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Suggested Readings:o Pathah Bharti V. (2018).Indian Fincmcial Systent l5th edition;. pearson E,ducation.r Gurusamy, S. (2009). Inclion Finoncial System (2nd Edition). Tata McGraw Hill.. Khan. M. Y. (2015). Indian Financial systeru (grr,Edition). Tata McGraw Hill.' Machit'aju- It. (2012)' lndion Financicrl System (4'r'Edition). Vikas publishing House pvt. Ltd.
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}IB.{ F}I 02 - SECURITIES ANALYSIS ANDIN\IE STMENT MANAGEMENT
Course 0utcomes:03Credits
.ll]:::"0"' learns the application of utility analysis and deverops an insight into behavior of stock urartet
Learning Outconres:
-':.''n crrnrpretion of this c-oLrrse, students wiil be able to:I Deternline hotl'the or'vnership of real assets is distributed among investors. It investment
::[:*Jl*;'.:-]1to more specific securitv-selection decisio,s. Herps ro undersrand a
: Ho*'the Expected retunt calculated, Role of GM and SD in stock price analysis, Beta valueroie in stock pl.ices and Sharpe ratio calculation.
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I To uu derst antj CApM.
L\ITIInvestment: Meaning, Investment vs. Speculation:characteristics of Investmetlt: Investrnenfprocess; Securities Market; Issue of Securiries:lll['JJli';fl.'Hl1l?]5Jf, li:'.x*i;*.rssue;privat.piu..,,.nt;Listins;rrading:UNIT ITValuation ol' Securities :Basic concepts: Return, Risk, I,trinsic varue; problern of Revariance, standarcr Deviation v.r;;;; of Fixed rrr;;; s'.';,::iLf Brihfff.fii [:]#,current Yield; viera
llrr.tutr.itviliu'r,.,0 ,"-criiivt);.eona Durarion Varuation ofEquity; Constanr Rupee Divideni il;.i Constanr G;o*:h ilodel;^Muttiple Growth Model;;ffi il:tf;,,i,1i,,t1,;;;x;;**1*3li#J#*.[.,torRisk;va,iun..,srandard
UNIT IIIApproaches to Security^Analysis: F.unclamental Analysis:Economy, Indusrrv,:-1,a:_il;;;r;,r*;.Technicaiarrryris
Dorv^Theoryi Eiliot Wave;Moving Avcrage, Lxr.,onential A;;;;;'dJlrri"r' n"r;itn**: (Roc); R.iatiu. st.ergtrrIrrdex (RST); Movi,rg Av..ug. conffi;ffi,.***:ffi^.#lier.udrn,oii_n. nirrL.r; -.r,
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Portfblio Retum a,d Portfolio Risk; Modem_Porlfolio Theory; Markowitz Theory; williarn Sharpe,sSingle Index Model; capitalAsset Pricing M_odcl (cAPM), iruit.ug" pricing Theory (Apr); Efficient\larker Hypothesis (EMH); Security Maricet t_ine iSVI-; A, C^iuAAsset Pricing Model (GAPM): Estimate CAPM Beta; using the cApM to calculate thePorlfolio Return
Unit VPortfolio Evaluation & Revision:N{ethods of Portfolio Evaluation: Sharpe's, Treynor's and Jensen's Measures of portfolioPerlbrr,ance Eva1r.ratr.n; Farna's Decomposition tf portfolio ltetum;Portlblio Revision: Need, constraints, Revised rechniques, value at Risk and portfolioOptimization.
Suggested Readings:
1. Bodie. Z. K. (2005). lnvestments. (6th Editioned). New Delhi: Tata McGrawHill Publishing Conrpany Ltd.2' chandla' I' A' (2012) ' Investntent A.nalysis ctnd Portfolio Manogentertt (Fourtlt Editiortl.- Published by Tata McGraw_Hill Education pvt. Ltd3' Jordan' R' J' (1995')' security Analy'si,s ancl Portfolio Mo,.,ngrnei7. (Ne*,Delhi. India.:Published by prcntice Hall4' v'A', A. ( 1997). saurrity Anal.ysis ancl Portfolio Martagenreirt. Nerv Delhi,India: Himalaya publishing House5' Gangadhar, v' (2006). Securitv Analysis and Porfolio Mayagenrent. New Delhi: AnmolPublicatrons pvt.Ltd6. Fislrer, D.E. and Jordan, R.J. (201 g). Secttriq, Analysis & port/blio Managente,/ _, 6/e. NervDelht:Pearson. pHI.
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NTBA FM 03 . PROJECT MANAGEMENT03Credits
Course Outcomes:Tire students learn the applicatron of project rnanagement ideas including idea generation,lbrmulation and rer.iew.
Learning 0utcomes:
1' Manage the scope. cost, timing, and quality of the projec t, at alltimes focused on projectsuccess as defined by pro.jcct stakeholders.2' Align the project to the organization's strategic plans and business justification
throughout its lif-e cycle.3' Proiect goals, coustraints. cieliverables, performance criteria, control needs, and Identifyresorlrce requirements in consultation with stakeholders.4' Implemcnt pLojcct nlanagetncnt knowledge, processes, lifecycle and the ernbodiedconcepts, tools and techniques in orcler to achieve project success.5. Adapt projects in response to issues that arise rrt.*uily and extemally.6' Interact with tcarll and stakeholders in a professional rianner, respecting rliffcrences, toensure a collaborative project environment.
7 ' Utilize technology tools for communication, collaboration, infomration manaser.,ent. ancldecision supporl.8' Implement getleral business concepts, practices, and tools to facilitate project success.
UNIT IMeaning, Nature and Importance of project:lntroduction; concept of Project and Project Management; Characteristics of project;
classification of Project; Proiect Selection Process; project Life cycle; project Report;Generation o1'ldea; Scanning for Project Ideas; Preliminary screening, Attributes of GoodPloject Managers.
UNIT IIGeneration and Screening project Ideas and project Appraisar:Project Appraisall Technicil Appraisal; Market; pinancial'a'nJEcono,rricul
and Management;cotporate Appraisal; Social Cost Benefit Analysis; M";i;;g the Environment, Rationaland Approaches to It (Unido and L.M. Approach).
UNIT IIICapital Expenditure Decision:
UNIT TVPro.iect Risk & E'aruation: Introduction, Risk Management, Role of Risk Management.Steps in Risk Managemcnt. Project Evaluation;Tost Project Evaluation (post Audit). projectcontracts (Turnkey' Non Tr-ttnkey, sru contracts, Tenders);
-Rehabilitation of Sick projects
UNIT V
Project Formulation and Network TechniquesProiect Fonnulatiou - Technical, Marketi,g & FinancialAspects, Total coat of the project, Meansof Financing' workirtg capital Requirement and its Financrng, profitability projections andProjectcd cash Fior' Statement and'Balance Sheet, pERT/cpM-Background
ura^o.r.iopment,Development of Project Netr,r'ork, cPM Model; Determination of the critical path, pERT Model:Project Crashin_e and Tin.re_Cost Trade_Offs, Time Eil;iil:Wo.t Breakdown Sir,",cture1WASl
Suggested Readings:
1' chandra' P'(2017)' Prrtiects; Planning Analysis selectiort Fittcrrtc,i,g lt,plentetttationancl Reviev,, B,t, Ecln.. New Delhi: MC GRAW HILL INDIA.2' Desai, v' (2000). prulec't Manctgement and Entrepreneur,ship. Mumbai: Himarar.aPUbliShing HOUSe. vlJ' vt'welt otttP' rvtutrtt)al. -t.lllTl
3' Passcnheim. o. (2009)' pro.ject Managemenl. Frederiksberg, Denrnark:Ventus Publishing ApS.4' Dcsai,vasarrt (20r3) pro-fect Managenterir. New Derhi: Hi*arayaPrrblishin_e House. ISBN Nurnber: 97g_9315 ru2-037_g5' Kerzner' Harord. (20r3) project Marrugement; A systents Approach to
P la n n in.q, S c. h e d u I i n g a n rl C o n t, I t i n g.\11,h Editio;;. il;;'
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MBA FMO4 - FINANCIAL RISK MANAGEMENT03Credits
Course Outcomes:The student *'alkthrough thc historical perspective, to the financiar aspects of impor-tant Iife andgeneral rnsrlrallce procructs. ard understand trre rore of Actuaries.Learning Outcomes:
l. Describc the flnancial risk rnanagement process.2' Identify key factors that aff'ect inierest rates, exchange rates, and conrmodity prices3. Evaruate the vari.r-rs f-rnancial risks that uffet -ost irganizations.4' .'fiHjj,f}.|!r.,'I*et
risks o.i.., ,.,J u. ;;;;;;. risk, rbreign exchange risk, and
5' consider the itnpact of ,elated'isks such_as credit risk, operational risk, and systemic risk6' iliit::"
ways to rxanage interest rate risk with forwartl iate agree,n.nir, zu*tur.., una
UNIT Ilntroduction to Financial Risk Management:Introduction: Risk, Fi,ancial Risk, ste-ps to Risk Identification, Top-Down and Building-BlockApproaches to Risk Manageme,t, creating varue with risk management.
Risk and the Management of the Firm: The pervasiveness of Risk. iniponance olManagcment of Rrsk. Financial Risk and Financial Distress, The costs of RiskManagerlcnt.
UNIT IINlarket Risk ancl Credit Risk:Market Mechanisms and Elliciency: Introduction of Market Efficiency. Market Liquidity, theRole of Financial Intenrediaries, Systematic Risk and Non-Systematic Risk, ManagingMarket Risks' creciit Risk and its Effects; credit risks Include-Default Risk,counterparty Pre-settlement risk, counterparty Settlement Risk, Legal Risk, sovereign orCountry Risk, Concentration Risk.
Interest Rate Risk: Ilttroduction of Interest Rate Risk, The Term Structure of Interest Rates,Analyzing Yield c,rve Behaviour, The Money Markets, Tenn Instrunrents; currencyRisk: Introductio, of Foreign Exchange Rate Risk, Foreign Exchange Exposure.UNIT IIICommodity Risk and euantifying Financial Risks:Equitv
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process fo: Financia, ;;;;;.; ;;;,"ij,,_ "lff;,iffi ;;""#,,#iT:, L:,'#'#"il::; iTiUnweiohterl runlo+.ili+,, E\r/r r ^ rUnweightedvorat,iy,il-Mi;;ffi;.fil#ffi##,f 'Tj,fl1,I:,.rJnJ::
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Quantif'ying Financial Risks: Statistical Analysis of FirrancialRisk, The Significance of the
Nonnal Distribution, Understanding the Risk Measures, Measuring the Relationship betweenAssets, Portfolio Expected Return and Risk, Practical Considerations in MeasuringRisk, Estimating Portfolio Value at Risk.
UNIT TV
Financial N{ethods for Measuring Risk:Financial Mcthods for Measuring Risk: Using the Present-Value Approach to Determine Risk.
Calculating Spot Discount Ilates for Specif,rc Maturities, The Tenn-Structure Approachto Risk McasLrrcment. Qualitative Approaches to Risk Assessment: eualitativeForecastin.elMethods, Qualitative Forecasts, Assessing Qualitative Accuracy.
UNIT VControlling Risk lvith Financial Engineering & Hedging:Policy and Heclgrng, Measuring Risk; Global Initiatives in Financial Risk Management; Basics of
Derivatives; Fonvards, Pricing of Foru,ard Contracts uncler Assumptions of Dividends;Futures, Settlernent Mechanisrn; Clearing House Concept; Hedging with Future andForwards; Basics of Options using Black-Scholes Model; Reporling and Controlling Risk;A Note of Warning.
Suggested Readings:
' Horcher, K A' (2005). Essentiols o.f'Financial Risk Managentent. Hobokon, Nerv Jersey: JohnWiley & Sons, lnc.
r Hull, J. C. (2006). Optiotts, FtLtures, and Other Derivatives IOFOD]. Sixth Edition.India: Prentice-Hall.
' Hull, J. C. (2001). Ri'sk.\lanagement and Financial In,gtittttions (RMFI).2nd et1n. Upper SaddleRiver, NJ: Pearson.
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Course Outcomes: 03 Credits
il:;:lit'ts Iearn tJre nuances of procluction planning techniques, forecasting, facility design and
Learning Outcomes:l' stude,ts rvill be able to leam operational terminology, mathematical forecasting, inventorycontrol and quality control techniclues.2'
:Tl1',T]::i::illl' to learn faciritv lavout, applv Just rn rirne ancl Linear programming
3' Students will be able to analyzethe process of production and operation and balancing theline to enhancc the productivity of the orguniration.
UNIT I
operation Nlanagement: An ove.iew, Definition of production and operation management,Productron cycle' Process selection and design, Manufacturing process selection and design,service process selection and design, waiting line analysis, Responsibilities of operationManager, New PlodLtct Development, Product Design, Learning clrrves, plant Location.Layor-rt Planning,
UNIT II
Forecasting as a platrniltg tool, Forecasting types and methods, Time series analysis, Exponentialstloothing' Measurement of -Errors, Monitoring and controlling, Forecasting Models, Box-Jenkins Methods, productivity and work Study, Methods Study, work Measurement
UNIT III
lTii:ffi,;J:Hlfrlilltj,:::'' capacitv manasement, rean production, Line or barance,
UNIT IVMaster Produdio, Scrrecrure, JIT producti"::r:r:111ry
Management_ objective, Factor, process,Inventory control techniqucs_ VED, EOe, SED, FSN Analvsis
UNIT V
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Suggested Readings:
r Blrarti., p. (zrtg). Irrcrian Finqnciar systent(Fifth ed.). pearson Educatio,.'
f;im""y, S. (2009) . Intlictn Finoncial S),stem(second ed.). Tata McGraw_
' Khan, M. (20r5). ,rction Finottciar systertt (nintrr ed.). Tata McGraw_H,r.' Machiraju, FI. (20r2) .Indion prnrnciat systent(fourth "oj ,,0u, pubrishing.
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MBA OP2 - SUPPLY CHAIN MANAGEMEh*TCourse Outcomes: 03 CreditsThe student deverops a keen r-rnderstancring of logistics management, inventoryrnanagement and nerworking of elements of srpify Cil;-.*Learning Outcomes:
1. Analyze the manufacturing operations of a firm2' Appry sares ancr oprerations pLnning, MRp and rean manufacturing concepts3' Appry Iogistics and purcrrasing concepts to improve sLrpply chain operations4. Apply quality ,rauagerlent tools for process i.prou.,r., tUNIT 1
Introduction-Basic concept & Pliiiosophy of Supply chain Management Essential Features,various Frows (cash, varue and Infonriation) Key Issues in SCM, Benefit
UNIT- TT
Logistics Management: Logistics as parl of scM, Logistics costs, Different Moders,Logistics Sub- Sy51sm, hrbound and outbound Logisti-cs, Bullwhip Effect in LogisticsDistribution ancj Warehor_rsing Management.Purchasing & vendor Management: centralized ancl Decen tralized,pr-rrchasing Function ofPurchase Depaffment anil Purchase Policies, use of Mathematical Model for vendor
ilTHl a"aluarion, Single vendor concepr, Managemenr of Srores Accounring for
UNIT IIIInventory Managemenf: concept various cost Associated with Inventory, various EoeModcls' B,flbr Stock (Tracle-off between Stock out wo*ing capitar cost) Lead TinreReduction' Reorcler Point/ Reorder Level Fixation, Exeicises-iumericar problcm SolvingABC, sDE/vED A,arysis ,ustin Time & Ifundban System of Inventory Management.
UNIT IVRecent Issues in SCM: Rore of compr-rter/ IT in Suppry chain Management, cRM vsSCM, Bcncr*arki,g- Concept, Features and ,nplementation, outsourcing_ Basicco,cept, varuc Adcrition in SCM- concept of Demand chain Management.
UNIT VCase studies Related to the Entire Syllabus
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.anct supptl, chain Managemenr; Cases anct concepr.r(lst
iift".'""fr1i1]:l:1'' P' (201 sl' no''at'ook'f'Materiats Management (2rdEdirion). New Derhi, rndia:
[i fffm,;rhlilf')' A rexrhook o.f Logistics attct supptv chain Managentenr (rst Edition). New
sl,,ilill;Jfl,j:llll Supplv chain Management for Globar competitiveness (2nd Edition). New
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MBA OP3 - FINANCIAL ECONOMETRICS03 Credirs (0-3
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::,::T"t":tcomes: The course aitns to provide srudenrs with the basic framework of financiat rinre
Learning Outcomes:
In particular, it will benefit students in tenns of:I ' Understand types ancl lorms of data and how to use trrem in econometric analysis.2.Identify sources of financial data (Broomberg, capital Ie, cornpustat, yahooFinance, etc.) to retrieve necessary data for econometric analysis.3 Detnonstrate kno$'leclge in econometric methods ,r.t u. regression analysis and timeserics analysis.
4.Herp studenrs accluire skils in using computer programs (Eviews, excel) toperfbmr econoutetric applications.5'Developirlg theil ability to model the expected mean and volatility in financial data as ameans to a Inore infbrr-ned assessntent of the risk and return associated with differentinvestment strategi es.
UNTT IFinancial Economefrics :
Scope a,d Methods: Modeli,g univariate Time series; The Data Generating process; TheBehavior of Financral variables; Distributions of Returns; Multivariat. Retin s; EmpiricalProperties of Retu*s; Stationarity; conelation and Autocorelation Function.
UNIT IIAutoregressir.e Models:Autoregressive Models; Properties of AR
f4odels; Identifying AR Moclels in practice; Goodnessof Fit; Forecasring; Moving-Average Moders; rrope.ti.J of MA Moders; Identifying MA
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UNIT IIITesting tbr T,encls and Unit Roots, Time-varying volatility Models; Unit Root processes; restingtbr Unit Roots; Dicl<ey Fuller Test; phillips-penon Test;-KpSS Test; structural change;Characteristics of Volatility; The ARCH Model; properlies and Weaknesses ofARCH Moclels; The GARCH Model- Extensions to the Basic GARCH Model; Asynmetric
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MLrltivariate Time Series Analysis: weak Stationarity and Cross-Correlation Matrices; CrossCorrclation Matriccs; Vector Autoregressive Models; Estimation and Forecasting with VARModels: Impuise Responses and Variance Decompositions; Vector Moving; Average Models;Vector ARMA Modcls.
UNIT Vco integration and Error correction Models; Linear combinations
intcgration and cornmon Trends; co integration and Erorintegration- Engle- Grairger methodology; Johansen Test.
of Integrated Variables, CoCorrection; Testing for Co
Suggestcd Readings:
' Black, F A ( 1913\. The Pricittg of' Option,s and Corporate Liabilities. Journal o.fPolitical Econorut'. .lournal of political Economy.
' Cauipbell, J. L.; Audrer'v W. Lo, & A. Craig MacKinlay (1gg7). Tlrc Econometrics oJ'Financiul Murket,s.: Princeton Univelsity Press, Princeton, N.J. ISBN:97g1400g3021.
' Carroll. n. R. ( I 995 ). fu[eusttrement Error in Nonlinear Moclels. Chapman and Hall, London.. Harris, R I. (t 995).Ll.ting Cointegration Anabtsis in Econontetric Mocleling. prentice Hal1. 1.r Enders W. (2014) Applied Econometric Time Series (4'r' edition). John Wiley & Sons. ISBN:978-l-118-80856-(r.
o Tsay, R.S. (2002). Analysis of FinancialTitne Series. Wiley & Sons.Inc., Nerv york. A"rt-Sahalia, Y. ancl Lo, A. W. (199g). Non imation of state-price densities irnplicit in
financial asset prices. Jour.rrul o/ Finance, 5 j,19 547
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MBA OP4 - STRUCTURAL EQUATION MODELING
course outcomes: Stucients rvill have a working understanding of structural equatio, Jjf;"r[tl'Learning 0utcomes:The students r'r'ill bc abic to develop a solid conceptual and theoretical understanding as well asability to use SEM and it sex te,sions correctly and effectiv.iy ,n yo* own in dependent research.
UNIT Istructural Equation Modeling - Introduction and overview; - Fundamental ideas of Measurement:Developing conceptual variables' understand Refleciive vs. Fonnative Latent variables;understand and Krorv n.rethods for Assessing. Dimensionuriry, Reliability and validity of scales;sEM Assutr.tptions: Builciing blocks: Mirltiple ..g..rriJ, and factor analysis; MultipleRegression/Path Analysis: Manifest and Latent Models
UNIT II
ocr9|,iiff?j3Jl Factor Analvsis - I: Introduction; Measurement and test construction, Goodness
UNIT - IIIconfirmatory Factor Analysis -II: invarianc3,-!19ans; Higher-order models, bi-factor models,fonnative measurcr,ent, and categoricar Data; Murtipre'c.ip cee.
TINIT-I\'sEM Models.' Mediatio,' SEM Models i,cluding interactions (rnoderation), IVlultilevel cFA andSEM;Monte Carlo simulation of power.
UNIT - VItem Response Theory Models: understand, interpret and implement IRT model; Latent classAnalysis: understanding, interpret and irnpre,rent Lcn ror: ,rui, apprications, **ruringcategorical latent variables' diagnostic testing, and longitudinal trajectory clustering.Suggested Reading:
' f-H.l'5;iJr10l5)'
Principle'r and Practice o.f srructurat Equatio, Mocteting(4thed.). New
o'Rourke, N. & Hatcher, L. (2013). A step-by-step Approach to (Jsing sAS for FactorAn aly,s i,s u n d S t r uc tu r a I E q u at i on Mo cl e I ing 12,; f Oiiior;.;;;;..r,
ilHffirl',,r, confirmcrton, Factor Anarvsis fol, Appti"a Resectrcrt (2nd Ed.). The
Little' T' D (2013)' Attethoclology in the socicrl scie,ces. Longittulinal structural Equatio,ntocleling. New york, Ny. US: Guilforcl press.
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