VWVWSTRATEGIC PLANNINGSTRATEGIC PLANNING

By:By:Dr. Magdy M. HusseinDr. Magdy M. Hussein

Strategy Strategy "Strategy is the "Strategy is the directiondirection and and scopescope of an of an

organization over the organization over the long-termlong-term:: which achieves which achieves advantageadvantage for the organization through its: for the organization through its:

1- 1- configurationconfiguration of of resourcesresources within a within a challenging challenging environmentenvironment, ,

2- to meet the 2- to meet the needs of needs of marketsmarkets and and

3- to 3- to fulfill fulfill stakeholderstakeholder expectations expectations".".

*Johnson and Scholes (*Johnson and Scholes (Exploring Corporate StrategyExploring Corporate Strategy))

Prentice Hall, 2001Prentice Hall, 2001 33

Three-Stage ProcessThree-Stage Process

Strategy Formulation

Strategy Implementation

Strategy Evaluation

Prentice Hall, 2001Prentice Hall, 2001 44

Strategy Formulation

Vision & Mission

Alternative Strategies

Long-Term Objectives

Strengths & Weaknesses

Opportunities & Threats

Strategy Selection

VW Mission StatementVW Mission Statement

To offer To offer attractiveattractive, , safesafe and and environmentallyenvironmentally sound vehicles sound vehicles which are competitive on an which are competitive on an increasingly tough market and which increasingly tough market and which set world standards in their set world standards in their

respective classes.respective classes. Toyota Mission: StatementToyota Mission: StatementTo sustain To sustain profitable growthprofitable growth by providing by providing the best the best customer experiencecustomer experience and and dealer dealer supportsupport..

Top 5 World’s Most Successful Cars Top 5 World’s Most Successful Cars Ever.Ever.

5. Ford Model T 16,500,000 sold cars

4. Volkswagen Beetle 21,529,464 sold cars

3. Volkswagen Golf 24,000,000 sold cars

2. Ford - F series 25,000,000 sold cars

Top 5 World’s Most Successful Cars Top 5 World’s Most Successful Cars Ever.Ever.

1. Toyota Corolla35,000,000 sold

cars

VW historyVW history

1875-September 3rd, Ferdinand Porsche was born. 1875-September 3rd, Ferdinand Porsche was born.

1931-Porsche drew first sketches of the Beetle. 1931-Porsche drew first sketches of the Beetle.

1934-Adolf Hitler contracts Porsche to develop the 1934-Adolf Hitler contracts Porsche to develop the

Beetle Beetle

1938-Laying of the cornerstone of the VW factory 1938-Laying of the cornerstone of the VW factory

1939-Germany goes to war1939-Germany goes to war

1946-1785 cars were constructed mostly by hand.1946-1785 cars were constructed mostly by hand.

1955-April, Volkswagen of America was originally formed1955-April, Volkswagen of America was originally formed

1963-Sept., 7 millionth Beetle produced. 1963-Sept., 7 millionth Beetle produced.

1975-Last year for the "Thing". 1975-Last year for the "Thing".

1995-Sharan Van was introduced in Europe. 1995-Sharan Van was introduced in Europe.

1998-Jan,Volkswagen unveil the production of the new 1998-Jan,Volkswagen unveil the production of the new

beetle.beetle.

VW historyVW history

VW’s GarageVW’s Garage

VW owns the following carmakers:VW owns the following carmakers:

1- AUDI1- AUDI

2- Lamborghini2- Lamborghini

3- Rolls-Royce3- Rolls-Royce

4- Bentley4- Bentley

5- SEAT5- SEAT

6- SKODA 6- SKODA

SWOT AnalysisSWOT Analysis

SWOTSWOT Analysis is a very effective way of Analysis is a very effective way of

identifying:identifying:

SStrengths (Country of Origin)trengths (Country of Origin)

WWeaknesses (Partnership)eaknesses (Partnership)

OOpportunities (EU vs. NAFTA)pportunities (EU vs. NAFTA)

TThreats (Merging) hreats (Merging)

NOW LET US HAVE FUN NOW LET US HAVE FUN

1- What country makes this 1- What country makes this car?car?

Israel

22- What country makes this - What country makes this car?car?

China

33- What country makes this - What country makes this car?car?

Sweden

44- What country makes this - What country makes this car?car?

South Korea

55- What country makes this - What country makes this car?car?

India

66- What country makes this - What country makes this car?car?

Spain

77- What country makes this - What country makes this car?car?

Russia

88- What country makes this - What country makes this car?car?

Monaco

99- What country makes this - What country makes this car?car?

The Netherlands

1010- What country makes this - What country makes this car?car?

Malaysia

THE THE ENDEND