VWVWSTRATEGIC PLANNINGSTRATEGIC PLANNING
By:By:Dr. Magdy M. HusseinDr. Magdy M. Hussein
Strategy Strategy "Strategy is the "Strategy is the directiondirection and and scopescope of an of an
organization over the organization over the long-termlong-term:: which achieves which achieves advantageadvantage for the organization through its: for the organization through its:
1- 1- configurationconfiguration of of resourcesresources within a within a challenging challenging environmentenvironment, ,
2- to meet the 2- to meet the needs of needs of marketsmarkets and and
3- to 3- to fulfill fulfill stakeholderstakeholder expectations expectations".".
*Johnson and Scholes (*Johnson and Scholes (Exploring Corporate StrategyExploring Corporate Strategy))
Prentice Hall, 2001Prentice Hall, 2001 33
Three-Stage ProcessThree-Stage Process
Strategy Formulation
Strategy Implementation
Strategy Evaluation
Prentice Hall, 2001Prentice Hall, 2001 44
Strategy Formulation
Vision & Mission
Alternative Strategies
Long-Term Objectives
Strengths & Weaknesses
Opportunities & Threats
Strategy Selection
VW Mission StatementVW Mission Statement
To offer To offer attractiveattractive, , safesafe and and environmentallyenvironmentally sound vehicles sound vehicles which are competitive on an which are competitive on an increasingly tough market and which increasingly tough market and which set world standards in their set world standards in their
respective classes.respective classes. Toyota Mission: StatementToyota Mission: StatementTo sustain To sustain profitable growthprofitable growth by providing by providing the best the best customer experiencecustomer experience and and dealer dealer supportsupport..
Top 5 World’s Most Successful Cars Top 5 World’s Most Successful Cars Ever.Ever.
5. Ford Model T 16,500,000 sold cars
4. Volkswagen Beetle 21,529,464 sold cars
3. Volkswagen Golf 24,000,000 sold cars
2. Ford - F series 25,000,000 sold cars
Top 5 World’s Most Successful Cars Top 5 World’s Most Successful Cars Ever.Ever.
1. Toyota Corolla35,000,000 sold
cars
VW historyVW history
1875-September 3rd, Ferdinand Porsche was born. 1875-September 3rd, Ferdinand Porsche was born.
1931-Porsche drew first sketches of the Beetle. 1931-Porsche drew first sketches of the Beetle.
1934-Adolf Hitler contracts Porsche to develop the 1934-Adolf Hitler contracts Porsche to develop the
Beetle Beetle
1938-Laying of the cornerstone of the VW factory 1938-Laying of the cornerstone of the VW factory
1939-Germany goes to war1939-Germany goes to war
1946-1785 cars were constructed mostly by hand.1946-1785 cars were constructed mostly by hand.
1955-April, Volkswagen of America was originally formed1955-April, Volkswagen of America was originally formed
1963-Sept., 7 millionth Beetle produced. 1963-Sept., 7 millionth Beetle produced.
1975-Last year for the "Thing". 1975-Last year for the "Thing".
1995-Sharan Van was introduced in Europe. 1995-Sharan Van was introduced in Europe.
1998-Jan,Volkswagen unveil the production of the new 1998-Jan,Volkswagen unveil the production of the new
beetle.beetle.
VW historyVW history
VW’s GarageVW’s Garage
VW owns the following carmakers:VW owns the following carmakers:
1- AUDI1- AUDI
2- Lamborghini2- Lamborghini
3- Rolls-Royce3- Rolls-Royce
4- Bentley4- Bentley
5- SEAT5- SEAT
6- SKODA 6- SKODA
SWOT AnalysisSWOT Analysis
SWOTSWOT Analysis is a very effective way of Analysis is a very effective way of
identifying:identifying:
SStrengths (Country of Origin)trengths (Country of Origin)
WWeaknesses (Partnership)eaknesses (Partnership)
OOpportunities (EU vs. NAFTA)pportunities (EU vs. NAFTA)
TThreats (Merging) hreats (Merging)
NOW LET US HAVE FUN NOW LET US HAVE FUN
1- What country makes this 1- What country makes this car?car?
Israel
22- What country makes this - What country makes this car?car?
China
33- What country makes this - What country makes this car?car?
Sweden
44- What country makes this - What country makes this car?car?
South Korea
55- What country makes this - What country makes this car?car?
India
66- What country makes this - What country makes this car?car?
Spain
77- What country makes this - What country makes this car?car?
Russia
88- What country makes this - What country makes this car?car?
Monaco
99- What country makes this - What country makes this car?car?
The Netherlands
1010- What country makes this - What country makes this car?car?
Malaysia
THE THE ENDEND