Unofficial E-Magazine | Edition No. 1 | Autumn/Winter 2014

8 All Things Digital

18 Dare to Be Different

CONTENTS

CONTENTS

We are pleased to welcome you to the

very first edition of our e-magazine,

where we have gathered some of the

highlights from the dealerships this

season. These include our service plans

starting from as little as £17.45 per

month and a look at how we use new

technology to find the best deals for

you. We also look at the opportunities

available through the Motability

scheme and introduce some of our

team, both in the dealerships and our

call centre who are always happy to

help you. Read on to discover what

treats are available this season.

Temptations include the irresistible

Polo, the daring Tiguan and the

liberating Up!

Yulia Toal, CRM Executive

Hannah Provan, Marketing Assistant

WELCOME

Navigation tips:

Tap blue outlines and links

for interaction.

To follow the link, click on the icon

Road Tax

With the world going

digital, we saw the end of

the road for the good old

paper tax discs which

became obsolete on

October 1st 2014.

What does it mean for you?

As of October 1st, you will no

longer have to fix a paper tax

disc to your windscreen.

Instead you will be asked to

pay your vehicle tax online via

the DVLA website or at your

local post office.

If your road tax has still got

months left to run, it will still

be valid and once it has

expired, you can then renew it

using your 16 digit reference

number from your vehicle tax

renewal reminder (V11 or

V85/1) or 11 digit reference

number from your log book

(V5C).

Vehicle tax is no longer

transferred with a vehicle. So

if you are buying a car, you

will need to get it taxed

before you can use it. And if

you are selling your car, you

will automatically get a

refund from the DVLA for

the months left on the

vehicle tax. Find out more on

our blog.

Motability was set up as a charity in

1978 in order to aid people with

special needs obtain the finance

required to get transport, whether that

be scooters, cars with special

requirements or powered wheelchairs.

Customers who choose to sign up to the

scheme can receive great benefits

which can help ease day-to-day life

greatly.

The Motability scheme not only allows

you to choose a new car every three

years but also offers a “worry-free

package”.

This is a fully comprehensive

insurance policy. There is full

breakdown assistance if the worst

should happen, and road tax is

renewed annually for you.

Motability is a scheme which enables people with special needs

to use their government funding to lease new cars. Since the

scheme was set up in 1978, Motability has helped over 3 million

people get mobile with a new vehicle.

MOTABILITY

MOTABILITY

The John Clark Motor Group and

Specialist Cars Volkswagen are proud

to be involved with Motability and

offer cars under the scheme.

From the Polo to the Tiguan,

Volkswagen offers a range of cars to

suit all customers from big families to

singletons. All cars can be fitted with

specialist equipment to ensure that the

customer has the most comfortable

driving experience possible.

Even if the Motability customer is not

in a position to drive, they can

nominate two named drivers who

can drive the car for them.

Servicing and maintenance is also a

worry-free solution. All the car tyres,

windows and windscreen

replacements are included in the

scheme, so there is no concern about

paying for the upkeep of the car.

Check out our cars available in a Motab version here:

MOTABILITY

To make sure you get the most out of this fantastic scheme, book

your appointment with our Motability specialist or pop in to one

of our dealerships. To find out whether you are eligible go to our

website:

It is not just our cars that use cutting edge technology. In the

showroom, we can be found swiping our tablets to craft the

best deal for you.

ALL THINGS DIGITAL

To snap up a deal that’s just right for you, “like” our Facebook

page and we’ll keep you up-to-date with our latest offers.

Head over to our Facebook page to see some of the handover photos of

our happy customers. Not only did we find the perfect brand new car for

them, we also treated them to a special little welcome gift.

Click to see more photos!

As every customer is different, we tailor our service to their

needs and here you can see a very, very discerning customer

sniffing out a good deal. Click on the images to view the

YouTube clip!

ALL THINGS DIGITAL

Set up in 2009, our dedicated contact centre has 16 professionals

who excel at customer care.

CALL CENTRE

As you may know, The John Clark Motor Group and The Specialist Cars

Volkswagen have a dedicated call centre. Operating from Dunfermline,

the contact centre has a workforce of 16 staff who are trained to the

highest standard in customer care. This training ensures that all staff are

efficient and are able to provide our customers with the quality care

needed for their vehicles.

The staff conduct research and customise calls to ensure the deals and

services offered are tailored to each individual customer. Working

closely with the Service Departments allows the team to make use of the

relevant campaigns and make customers aware of current offers. This

also helps to ensure the aftersales process exceeds the Manufacturer standards.

Our call centre is there for you

from 9am-7pm every Monday-

Friday and makes an average of

10,000 outgoing calls per month.

Jane is the Group Contact Centre Manager

and has been with the company for over

five years.

Jane has been all over the world helping

set up contact centres for prestige brands.

Her role here began with managing the

development of the centre which has now

grown from a solo operation to a dynamic

department.

On a normal working day Jane ensures that

the call centre is running to the highest

possible standard and delivers the ultimate customer experience.

Carly is an Outbound Service Advisor at

Specialist Cars Volkswagen Aberdeen and

has been with the company for 30 months.

On a normal working day Carly contacts

customers and gives them advice on what

servicing may be needed for their cars.

Ensuring the customer’s car is booked in at

a convenient time is something that gives

her a sense of great satisfaction as this

makes the process much easier for the

customer and a happy customer is a happy

Carly.

Meet some of our team…

PUTTING A FACE TO THE VOICE

IRRESISTIBLY POLO

Stylish, sporty, fun... All words

that describe the fantastic new

Volkswagen Polo.

Polo 1.0 (60PS) SE. Enquire about a Polo today at the dealership, online

on our website or give us a call on 01224 452806 (Aberdeen), 01592

800416 (Kirkcaldy) or 01383 660567 (Dunfermline).

http://www.john-

IRRESISTIBLY POLO

Established in 1975, the Polo was

created as a more affordable

competitor to the Audi 50. The

Volkswagen Polo continued to grow

in popularity and eventually pushed

the Audi 50 out of the market in

1978.

The model has gone through many

transformations in its time and the

latest one is the technically brilliant

New 2014 Polo.

The new Polo is incredibly

intelligent thanks to the wide

range of innovative driver

assistance systems, designed to

improve safety, practicality,

comfort and efficiency like never

before.

With a winning combination of

comfort, safety and fun, the iconic

Polo keeps getting better. To get

the lowdown on everything that

our New Polo has to offer, check

our website.

“Volkswagen has left all that is good about the Polo untouched,

while also improving on fuel economy and emissions, as well as

adding new technology across the range.” AutoCar? Review

VOLKSWAGEN UP!

The positive reviews for the Volkswagen Up! are endless. This car

has stolen the hearts of our nation of city drivers.

Up! 1.0 (60PS) Move up! Enquire about an Up! today at the dealership,

online on our website or give us a call on 01224 452806 (Aberdeen),

01592 800416 (Kirkcaldy) or 01383 660567 (Dunfermline).

CREATED FOR THE CITY

This petite model may seem small,

however it is surprisingly spacious,

comfortably seating four people.

Highly recommended for city use, this

is the car to liberate you from the

frustrations of city driving as it is the

perfect model for navigating traffic

jams and fitting into that tight parking

space in the city centre.

With low running costs and cheap

road tax, this economical car will free

up your wallet and is the ideal low

cost runaround.

This car comes in 5 models and 4

engine sizes meaning the choices are

endless. You can personalise this car

and ensure it suits your every need.

To size it up, check our website.

“The Volkswagen Up! is one of the best

city cars around; it’s great to drive,

classy and cheap to run.”

WhatCar? Review

ARE YOU PREPARED?

At Specialist Cars Volkswagen and the John Clark Motor Group we understand

that correct tyre maintenance is critical for your safety, no matter what type of

vehicle you have. Carrying out simple checks can help to prolong the life of your

tyres, reduce your fuel bills and even help towards cutting CO2 emissions.

Winter weather can result in hazardous driving conditions, therefore all drivers,

irrespective of whether they fit winter tyres or not, should carry out the following

checks to ensure maximum safety.

Tread depth should be checked to ensure it is above the legal minimum of 1.6mm

across the central ¾ of the tyre, around its entire circumference.

Tyre pressure should be checked at least once a month or before a long journey.

This should be checked against the manufacturer’s recommended levels and when

the tyres are cold (i.e. travelled less than 2 miles).

When checking your tyre pressure, give the rest of each tyre a thorough visual

inspection for any signs of damage. Look for cuts, scratches and bulges and

remove any embedded objects.

For more information about checking your tyres and how you can prepare your

vehicle for safe driving this Winter, visit wwww.tyresafe.org.

We have designed special fixed price service plans tailored to

Volkswagen owners.

If you own an up to 2 litre Volkswagen, get a Service Account for

only £17.45 per month or a one off payment of £349.

For any Volkswagen between 2 and 3 litre, get a Service Account for

only £19.95 per month or a one off payment of £399.

Enquire today at your local Specialist Cars Volkswagen or visit our

website to learn more.

Bespoke plans available for high mileage vehicles. For more information and terms and

conditions go to our website.

DARE TO BE DIFFERENT

Volkswagen are famous for their high quality. From the Golf to

the California Campervan, Volkswagen put care and attention

into every model, and the Tiguan is no exception.

Tiguan Match 2.0 TDI 140PS 6spd Man 4Motion. Enquire about the

Tiguan today at the dealership, online on our website or give us a call

on 01224 452806 (Aberdeen), 01592 800416 (Kirkcaldy) or 01383

660567 (Dunfermline).

Volkswagen deposit

contribution of

£2,750 available,

enquire today!

DARE TO BE DIFFERENT

A top of the range car, the

Tiguan has specifications to suit

every customer’s needs.

This model comes in 15 variants, all

offering further personalisation making

the range unbeatable.

The basic model offers a range of

various seating and storage

arrangements, which enables you to

transport long and bulky items with

ease. This is why the Tiguan is a

popular choice with our customers who

require extra space.

Powerful latest generation engines

and modern gearbox technologies

deliver the ultimate in refinement

and innovation, ensuring the Tiguan

exceeds your expectations.

Take your first step towards

adventure by exploring the World of

the Tiguan on our website.

INSPIRE ME

To this end, every member of

our team strives for excellence.

One of our team, Keith Charles,

is the Senior Driver within

Specialist Cars Volkswagen Fife

and has been with us since we

started trading in Dunfermline in

2009. Keith was presented with

a “Make the Difference” award

at our 2014 annual Group

Conference in St. Andrews. Here

is Keith’s story:

In order to provide our customers with the highest level of

service, the John Clark Motor Group and Specialist Cars

Volkswagen have to perform like a well oiled machine.

“The day I heard I was nominated, I was in Edinburgh picking a car up for

our bodyshop in Kirkcaldy when my Aftersales Manager, Lee Johnstone,

called asking how long I would be and that Paul Lanni wanted a word.

You can imagine the half an hour drive back from Edinburgh when I heard

my General Manager wanted to speak to me....

INSPIRE ME

When I arrived back, I sat in front

of Paul not knowing what to

expect, but it was all good news,

that I had been nominated for an

award and that myself and my

partner Helen would be invited to

the Annual John Clark conference

at The Old Course Hotel in St

Andrews. I was speechless as Paul

told me the reasons I had been

nominated and also who had

voted for me. This was very

humbling.

We arrived on the day at around

4pm and were told whilst checking-

in, that we had been upgraded to a

suite rather than a standard room.

The room was huge and had doors

opening onto the Old Course itself

where the famous Swilcan Bridge

sat just over to the right. I can

remember saying to Helen that I

thought I must be in with a good

chance of winning this award!

INSPIRE ME

We were sat at our table next to

Chris and Clare Clark, Paul and

Denise Lanni and Tom and John, two

of my managers from Kirkcaldy along

with their wives. I can remember

having a sudden loss of appetite as

the evening headed towards the

awards ceremony.

When my category “Make the

Difference” came up on the screen, I

think it was the second from last

award, it was so surreal seeing my

name up there on the big screen.

After the names disappeared and my

name was left, it was even more

surreal. I headed up and received

kind words from Chris and a firm

handshake from John Clark himself. It

all started to sink in that I had won. I

returned to my table to find Helen

with tears in her eyes and a lot of

congratulations not only from the

company at my table, but from

people I didn't know, but obviously

knew me.

Myself and Helen would like to take

this opportunity to thank everyone

who made us feel very special and

spoilt.

This was a memorable experience

and one that I will definitely not

forget. The award certainly has

pride of place within my home.”

Along with “Make the Difference”,

there was “Customer Excellence”,

“Sales Team of the Year”, “Accounts

Team of the Year” and “Used Cars

Sales Team” awards presented to

the staff in recognition of their

efforts. The two latter ones went to Specialist Cars Volkswagen.

The day seemed to go by very

quick, whether it was just my nerves

or the evening’s itinerary, but we

made it down to dinner on time.

Helen looked beautiful in her dress,

although if I heard “Do I look

okay?" once, I heard it a million

times.

that

highest

ultimate

It’s always good to get your feedback to help us improve in

every way we can. But it is especially satisfying to know when

we have provided an experience that has made your day.

FEEDBACK

With your feedback, suggestions and stories

email us at CRM@john-clark.co.uk

FEEDBACK

Let’s connect!

Click on the icon to check us out on Facebook and LinkedIn:

Specialist Cars Volkswagen

The John Clark Motor Group

The John Clark Motor Group

We would love to hear from you!