Voltimum UK Expert Committee MeetingHammersmith, 10.00am 7th Decemeber, 2004

Agenda

1. Minutes of previous meeting and actions outstanding

2. Review of Voltimum performance to end Nov 2004 & Forecast to end 2004 MF 3. VoltiBULLETIN in 2004

1. Analysis of newsletter performance and most successful articles

4. FAQs – how can we improve this part of the Technical Expertise Area and make it more dynamic and current. Adding content to this area ALL

5. Voltimum in 2005 – Highlights of next year’s marketing direction MF

6. CPD Universe – First look at proposal for Voltimum’s CPD area for your commentsALL

7. CPD Topics for 2005 & VoltiBULLETIN topics for 2005 – breakout groupsALL

8. Feedback per group ALL

9. AOB and date of next meetings

Performance YTD 2004 & Forecast to end 2004

Total Users on Voltimum21,884 target users24,095 total registered users (incl manufacturers)

Avg monthly growth: 1000 (target)

Segmentation of users:

29% Small Contractors19% Medium & Large Contractors11% Wholesalers 11% Specifiers21% Others 9% Manufacturers 1% Panel Builders

New Registrations – to end November 2004

2004 Figures:

PV : Logged in Target Users

1,192,569 Target page views –

(Logged in page views target: 1million)

PV : Logged in Target + Anonymous: 1,760,876 Target + Anonymous

Page views per login/visit:

12.5 in November 2004

Page views - Cumulative end November 2004

VoltiNEWSFirst & Third Tuesday of every month.Industry news & new productsand innovations from manufacturing partners and Voltimum itself

VoltiBULLETINSecond Tuesday of every month.Examines one important technical or legislative issue

VoltiBulletins in 2004

Month Topic Total Page ViewsJan Part P Update 7000Feb Core Colour Changes update 9000Mar MCCB's - Changing Standards 9000Apr Domestic Combined Heat & Power (dCHP) 11000May Wiring Accessories - the new generation. 15000Jun BS5839 Fire detections and alarm systems for buildings 16670Jul Part P - How to comply and how to apply 18200Aug Yet more on Part P… 8700Sep New standard for installation of telecomms equipment and cabling 21700Oct The WEEE and RoHS Directives 15625Nov The DALI Protocol, take your online CPD! 17000Dec

Total 148895

DALI - CPD certifiedVoltiBulletin - October Volt Edmund Volt EdmundManufacturing Partners

ABB An introduction to DALI 2489 1348 291 53 344 171 36 207Draka

EATON

HAGER

Klik

Tehalit

ITW

LEGRAND

MK

Nexans

OSRAM There’s digital and there’s digital 2494 1350 167 42 209 108 28 136PHILIPS DALI Dimming 2492 1349 160 39 199 104 24 128PIRELLI

SCHNEIDER

Square D

MGE UPS

Mita

Promotional Partners

Environment Agency

ROHS

ERA Technologie

Gambica

Janes Hunt's intro (a brief overview DALI and describes its many benefits...)

DALI defined, and its operation - in brief 2490 1345 443 140 583 264 78 342

DALI DALI – Flexible Lighting Solutions 2491 1346 363 122 485 208 76 284DALI DALI - The missing link 2497 1347 199 72 271 115 43 158

DALIDALI - the defacto standard for Lighting Control - CPD Certified 2498 1344

730 134 864 297 70 367

NICEIC

ECA

De Walt

BASEC

Baema

BSI

2353 602 2955 1267 355 1622

Pages viewedTotal

Distinct visitorsTotal

5 largest buying groups

Rexel Senate and Denmans

Edmundson Electrical Group

Newey & Eyre and WF Electrical (Hagemeyer Group)

Wholesaler Partnerships

Wholesaler Directory (1750 outlets - approx. 70% of market) (presented in chronological order of joining)

IBA

Wholesaler VoltiLink

Project PhaseDec 2003

Electrical Contractors Association

Institution of Electrical Engineers

National Inspection Council for Electrical Installation & Contracting

The Electrical Contractors Association of Scotland

Other Important Industry Partnerships

New on Voltimum

Marketing Plan 2005

Awaiting final approval of Management and Board of Voltimum

Mission & Objectives

One Mission• To become the central information point for all those involved in the

electrical industry’s building sector with particular emphasis on contractors and specifiers

Three Objectives• To maintain our position as No. 1 Portal for the UK Electrical industry

• To develop our electronic publishing capabilities to secure a position amongst top 3 electronic publishers in the industry

• To establish VoltiLINK as the rich product data source of the electrical industry

Voltimum – ready to move to the next level

“They said it would never happen, then they said it would never last, now they say it is here to stay”. Nigel Ellis, EDA

• Reached a critical mass of 25,000 registered users • Catalogue now at 24,000 items and growing – imminent move into new product area • Good processes in place for adding news content• Unique central industry resource for technical expertise established• Forming new important industry partnerships (BEAMA, EEIBA, EDA)• Three distinct ‘strings to our bow’

– portal, – electronic newsletters, – database link

• Achieved a certain ‘status’ in the industry• Still achieving growth every month• Relatively favourable technological environment – internet and broadband penetration

However• Fear of spam – high opt-out rate at registration – negative impact on recurrent use• Need for more manufacturers

Voltimum – ready to move to the next level

Desire by several manufacturers to move to a new level by broadening marketing actions to include specifiers. Some manufacturers recognise that this is the logical next step but would prefer to continue to consolidate our position with small and medium contractors. Key specifier targets cited were:

By function By Professional Institution– M&E Consultants CIBSE– Local Authorities ACE– Contractors Inst of Fire Engineers– House Builders Inst of Facilities Mgmnt– Housing Associations Inst of Building Control– Facilities Managers Inst Maint & Building Mgmnt– Fire Performance specialists Inst of Building Engineers– Clients (very diverse group) Inst of Lighting Designers

Voltimum will adopt a phased approach to these groups but will not lose site of its primary target – the small and medium contractor.

It’s all about content!

Target Segments for 2005

Small & Medium Contractor

Three groups of specifier

1. Fire Performance Specialists (action in March 2005)

2. Local Authorities (June 2005)

3. M&E consultants (Q3 & Q4 at M& E Event)

Voltimum will also endeavour to develop relationship with wholesalers via VoltiLINK

Targets for small & Medium Contractor

• New registrations: 3,200 (cumulative 9000)

• Page Views: 700,000 (400,000 in 2004)

• Distinct visitors (Month): 3,000 (1,400 in 2004)

• Recurrent Use: 1,600 (650 in 2004)

Portal Content

• Feedback is positive on current portal content (need more manufacturers!)

• News of technical and legislative change is area of most interest

• Also competitions, gifts and give-aways work a treat.

Actions to Small & Medium Contractors

1. Electronic Newsletters• 12 x VoltiNEWS Part 1 and 12 x VoltiNews part 2• 12 x VoltiBULLETIN • Occasional competitions & festive newsletters

2. Wholesaler Roadshow• Minimum 1 event per month at pre-selected branches

3. Regional Trade Fairs (limited)• Electrical Roadshow – March, Sandown

4. Other• Co-marketing with Edmundsons• VoltiLINK with Newey & Eyre?• VoltiLINK with Rexel?• Other Links?• Reciprocal marketing with EEIBA, NICEIC, IEE, etc

5. Campaign to reduce Opt-out rate at registration – direct mail and telephone

Targets for specifiers

• New registrations: 2000 (cumulative 4300)

• Page Views: 400,000 (200,000 in 2004)

• Distinct visitors (Month): 1,500 (663 in 2004)

• Recurrent Use: 700 (340 in 2004)

Portal Content of importance to specifiers

• Product Catalogue with Search Engine & up to date manufacturers details

• Access to expert advice in one place

• News of technical and legislative changes

• News of genuine product innovation and new technologies

• Continuing Professional Development

Actions for Specifiers (1)

Running in parallel with our actions to contractors – 3 specific actions

1. Fire Performance Specialists – March 2005

2. Local Authorities – May 2005

3. M&E Consultants and specifiers in general – Q3 & Q4 2004

1. Fire Performance Specialists

Content and support readily available, relatively small, defined group, good starting point.

Further meetings with companies concerned are necessary to draw up a detailed campaign plan. Some initial thoughts:

1. CPD accredited email on 15th March backed up by telephone campaigns, press advertising and inserts in FSP magazine. We will also rely on support of the manufacturing partners’ individual campaigns.

2. Attempt to get additional content and presence of fire specialist bodies onto the site.

3. Attempt to attract other companies in the fire sector to join

Actions for Specifiers (2)

2. Local Authorities

Of universal interest and also relatively easy to define.

Further meetings with companies concerned are necessary to draw up a detailed campaign plan. Some initial thoughts:

• CPD accredited email on 12th May (topic to be agreed with experts on 7th Dec) backed up by telephone campaigns, press advertising and inserts in SITELINES (Quarterly Magazine of Local Authorities). We will also rely on support of the manufacturing partners’ individual campaigns.

• Attempt to get links of some sort to local authority websites.

Actions for Specifiers (3)

2. M&E Consultants and electrical specifiers in general

Of interest to all manufacturers and but a very diffuse and fragmented group.

Unique opportunity to participate in a new M&E Event to be held in London on 23rd and 24th November 2005.

Run by CMP media group. (BSJ (CIBSE Journal), M&E Contractor (ECA Journal), Building, Building Design, RIBA Journal, What’s New in Building, Housing Today (Social Housing Sector Magazine), Fire Safety Engineering, Security Management Today.

Supported by ECA,NICEIC, ECA, CIBSE & HVCA. Voltimum has been invited to be a supporter (free stand space and presence in advertising).

Central to the event is the training academy – with on-going seminars. Remember Interbuild!!!!!Voltimum to participate in steering group to discuss themes of interest.

Business & Performance Targets in 2005

Eight Targets• 2 million logged in page views (double 2004)

• 8,000 new registrations (cumulative 30,000 – avg 700 month)

• 13% recurrence – 4000 users visiting site twice /month (double 2004)

• 20% loyalty – 6000 visitors visiting site at least once/month (3,500 in 2004)

• 50% of wholesaler market linked to Voltimum (currently 27%)

• 5 more manufacturing partners

• 3 more partners from tooling & test instrument sector

• 10 promotional partners.

What we need from you…..!

• 12 VoltiBULLETIN topics of interest to contractor• Ideas for ‘killer’ topics for the following groups

– Fire Performance specialists– Local Authorities– M&E Consultants

• Your own existing CPD modules to advertise them on the portal• Improved processes for responding to FAQs• Your suggestions for topics along the following themes which might be developed for the

M&E Event

- Comfort and quality of living in the house            - Security – safety            - Quality of installation and power supply continuity            - Rehabilitation – renovation            - Sustainable growth            - Environment – recycling            - Intelligent Housing

CPD Universe – First Draft for comments

FAQs – how can this be improved and made more dynamic