Actionable data can be viewed in real-time

through the Ad Catalyst online dashboard

• Maximize media buy efficiency and effectiveness

• Deliver in-market campaign insights

• Go beyond click-through rates to measure the primary

ad campaign objective using Brand Lift

• Build client confidence in digital brand campaigns

• Intuitive online self-service dashboard for instant

campaign insights and optimization campaign insights and optimization

• Best practices through collection of normative data

Sample Brand Campaigns Measured

The Ad Catalyst for Advertisers Advantage:

Vizu Ad Catalyst for Advertisers (ACA) is an online

brand advertising measurement system that will

change the way you analyze the effectiveness of your

clients’ online brand ad campaigns.

TheThe ACA system goes beyond click-through rates to

measure the Brand Lift driven by your advertising.

This media measurement and planning system

enables Brand Lift optimization based on site selec-

tion, ad creative and frequency of ad exposure.

The data ACA gathers also also informs best prac-

tices in media buying, highlighting distinct ad perfor-

mance patterns.

Brand campaigns can now be measured much like

direct response campaigns to maximize return-on-

investment for your clients.

Gain clear benefits, such as:

Used every day, the ACA system can contribute to

more insights and value for your brand clients.

Our interactive ACA online dashboard provides real-

time 24/7 access to a rich set of Brand Lift data about

your ad campaigns, allowing you to optimize perfor-

mance.

Ad Catalyst for Advertisers gives brand marketers the

confidence to advertise online!

Regular measurement of brand ad campaigns

against appropriate objectives

In-market optimization of ad campaign

effectiveness

Development of advertising norms and media

buging best practices

>

>

>

AD CATALYST FOR ADVERTISERS

Vizu Corporation 463 Pacific Avenue San Francisco CA 94133

CALL A VIZU REPRESENTATIVE NOW!

415.362.8498X3

Ad Catalyst