Manulife Vitality Condensed brand guidelines

October 2016

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Table of contents

Use of Vitality in text 3

When to use Vitality in italics 3

When italics are not required 3

Disclaimers 4

Trademarks 5 ..................................................................................

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GUIDELINES FRAMEWORK | BRANDHUB USE IN TEXT | DISCLAIMERS | TRADEMARKS

See Trademarks section for the current list of licensed Vitality trademarks.

Use of Manulife Vitality in text

WHEN TO USE VITALITY IN ITALICS

When referring to the program name in text, the brands should be visually distinct by showingVitality in italics.

Manulife Vitality

Examples ■■ Manulife Vitality is a program that rewards you for healthy living ■■ Celebrate your healthy success with the Manulife Vitality program

When referring to the product in text, the brandsshould be separated and visually distinct with Vitality in italics.

Manulife (product) with Vitality

Examples■■ Manulife Term 20 with Vitality ■■ Manulife life insurance with Vitality makes getting rewarded for healthy choices seem like a walk

in the park – literally

WHEN ITALICS ARE NOT REQUIRED

When referring to Vitality offerings or features using licensed Vitality trademarks , italics are not required.

*Vitality Age, Vitality Institute, Vitality Active Rewards

Examples■■ Your Vitality Age gives you a snapshot of your overall health

*

When referring to Vitality as a company, italics are not required.**

Examples ■■ Manulife and The Vitality Group will be introducing Canadians to an innovative, new kind of

life insurance

** One way to determine whether “Vitality” is being used to refer to the company is to consider whether the word “Vitality” could be substituted with “The Vitality Group” without changing the meaning of the sentence.

■■ Vitality and Manulife share a commitment to improving the lives of our customers

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GUIDELINES FRAMEWORK | BRANDHUB USE IN TEXT | DISCLAIMERS | TRADEMARKS

Use of Manulife Vitality in text

HOW TO USE VITALITY

When referencing the product or the program, Vitality must be used with Manulife in a sentence.

Examples Incorrect use With Vitality, your life insurance has the potential to save you money.

Correct useWith Manulife Vitality, your life insurance has the potential to save you money

Vitality cannot be used alone unless referencingthe company (The Vitality Group)

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GUIDELINES FRAMEWORK | BRANDHUB USE IN TEXT | DISCLAIMERS | TRADEMARKS

Disclaimers

VITALITY DISCLAIMER EXAMPLES

These disclaimers are examples only. Legal disclaimers will vary depending on product, and material. All disclaimers need to be reviewed by legal and compliance.

Manulife and the Block Design are trademarks of The Manufacturers Life Insurance Company, and are used by The Vitality Groupand its affliates under license.

For pieces without the Four Cube Design

English

Le nom Manuvie et le logo qui l’accompagne sont des marques de commerce de La Compagnie d’Assurance-Vie Manufacturers que The Vitality Group et ses sociétés affliées utilisent sous licence.

French When using the Manulife logo on Vitality marketing material

Manulife, the Block Design, the Four Cube Design, and Strong Reliable Trustworthy Forward-thinking are trademarks of The Manufacturers Life Insurance Company, and are used by The Vitality Group and its affliates under license.

For pieces with the Four Cube Design

English

Le nom Manuvie, le logo qui l’accompagne, les quatre cubes et les mots « solide, fable, sûre, avant-gardiste » sont des marques de commerce de La Compagnie d’Assurance-Vie Manufacturers que The Vitality Group et ses sociétés affliées utilisent sous licence.

French

English Vitality is a trademark of Destiny Health Inc., and is used by The Manufacturers Life Insurance Company and its affliates under license. When using the Vitality logo on Manulife marketing material Le nom Vitalité est une marque de commerce de Destiny Health Inc. que La Compagnie d’Assurance-Vie Manufacturers et ses

sociétés affliées utilisent sous licence. French

Insurance products are issued by The Manufacturers Life Insurance Company. The Vitality Group Inc., in association with The Manufacturers Life Insurance Company, provides the Manulife Vitality program. The Manulife Vitality program is available with select policies. Please consult your fnancial representative to learn more and fnd out if you qualify for this product.

English

Product disclaimers Les produits d’assurance sont établis par La Compagnie d’Assurance-Vie Manufacturers. The Vitality Group Inc., en collaboration avec La Compagnie d’Assurance-Vie Manufacturers, offre le programme Manuvie Vitalité. Le programme Manuvie Vitalité peutêtre greffé à certains contrats seulement. Veuillez consulter un représentant fnancier pour en savoir plus ou pour déterminer si vous êtes admissible à ce produit.

French

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USE IN TEXT | DISCLAIMERS | TRADEMARKS

Trademarks

Listed are English and French Vitality offerings or features (italics are not required).

“TM” (“MC” for French) is required on each of these on their frst use in a piece. Subsequent use within that piece doesn’t need “TM” or “MC”.

Vitality Vitalité

Vitality Institute Institut Vitalité

Vitality Active Rewards récompenses activité Vitalité

Vitality Age âge Vitalité

Vitality Points points Vitalité

Vitality Goals objectifs Vitalité

Vitality Health Review analyse santé Vitalité

Vitality Squares carrés Vitalité

Vitality Wheel roue de Vitalité

The Vitality Group The Vitality Group

Vitality Check bilan Vitalité

Vitality Status niveau Vitalité

Vitality HealthyFood aliments santé Vitalité

Vitality HealthyCare soins santé Vitalité

Personal Pathway trajectoire personnelle

CS3358E 10/16

Manulife, the Block Design, the Four Cube Design, and Strong Reliable Trustworthy Forward-thinking are trademarks of The Manufacturers Life Insurance Company, and are used by The Vitality Group and its affliates under license. Vitality is a trademark of Destiny Health Inc., and is used by The Manufacturers Life Insurance Company and its affliates under license.