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A l ive Active Agi l e Busy Animated Dynamic Energetic Forceful Lively Spirited Vivacious Potent Strong Healthy Alive Active Agile Busy Animated Dynamic Energetic Forceful Lively Spirited Vivacious Potent Strong Alive Healthy Alive Active Agile Busy Animated Dynamic For Your Active Lifestyle COMPLIMENTARY COMPLIMENTARY November 2011 Vol. 1 No. 1 www.pulsepointpress.com Vital ONEIDA COUNTY ONEIDA COUNTY

VITAL Magazine November 2011 Vol. 1 No. 1

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Oneida County's New arrival magazine featuring where to shop, dine, have fun... holiday shopping and entertaining ideas, gift ideas... more

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Page 1: VITAL Magazine November 2011 Vol. 1 No. 1

Alive Active Agile Busy Animated Dynamic Energetic Forceful Lively Spirited Vivacious Potent Strong Healthy Alive Active Agile Busy Animated Dynamic Energetic Forceful Lively Spirited Vivacious Potent Strong Alive Healthy Alive Active Agile Busy Animated Dynamic

For Your Active Lifestyle

COMPLIMENTARYCOMPLIMENTARYNovember 2011 Vol. 1 No. 1

www.pulsepointpress.com

VitalONEIDA COUNTYONEIDA COUNTY

Page 2: VITAL Magazine November 2011 Vol. 1 No. 1

6 Williams Street, Clinton NY 13323PHONE: 315-525-3582

FAX: 518-673-0021www.pulsepointpress.com

Janet Stanley, [email protected]

Pulse features an all inclusive comprehensive focus on whats happening in Oneida County which is attractive to residents as well as visitors!

For the young and young at heart!

WHO, WHAT, WHEN and

WHERE “GO-TO” MAGAZINE

Vital focuses on healthy living for the active adult who is no longer part of the 20 something crowd... Although you’d never know it!

Vital is the magazine for those who are actively involved in the process of living!

Castle is a magazine for everyone who takes pride in their “castle” whether its a one bedroom apart-ment or a gated mansion. We all are Kings and Queens of our Castles and are looking for ways to love them improve them, protect them and simply enjoy them!

Castle coming March 1, 2012

We welcome your calendar of events items from your church, organizations, groups, clubs, schools, etc.

email: [email protected] or fax: 518-673-0021

“Why Oneida County?”

Without hesitation, Janet Stanley, Publisher answered, “There is just so much life here. Shop keep-ers who desperately want to keep their doors open but are frustrated with the expense of advertis-ing especially with minimal results. The recession hit everyone so hard. When money dries up so does the ability for businesses to flourish. It’s sad that there isn’t another venue that will work for all of these wonderful businesses. I know these products will work and I intentionally made them affordable. I am not looking to get rich here, I just want to make a decent living and offer a great product to the busi-ness owners and residents of Oneida County.”

“Why do you think your products fit that bill?”

“I think that with every-thing being so accessible to us today... On-line, print, cable, e-mail, social net-working and so on, that we get overwhelmed with it all. I think traditional adver-tising has gotten diluted to the point its pretty ineffec-tive. When I watch televi-sion, I choose to use my DVR so that I can totally avoid commercials. I know many of my friends do the same thing. I don’t even open mail that comes to my home that even smells of “junk mail” it goes right

to my recycle bin. I sub-scribe to satellite radio for the same reason...when I want to listen to music... I want to listen to music, not commercials.

I used to subscribe to several magazines but find now I pretty much grab them seasonally at the supermarket or bookstore. The only subscription I still keep up with is my LUCKY magazine. When creat-ing these 3 publications I examined why I have become that way and the answer simply is... LUCKY is pretty much a magazine for people who love shop-ping. It’s one long page af-ter page advertisement for what I love. I have a library of LUCKY magazines in my bookcase.

From that little exercise I learned that one, I don’t want to pay for anything that I am only going to utilize a small percentage of and two, I am too busy to deal with getting my information piece meal.

I pick up niche publica-tions all the time, book-mark, or tear out things that I want to keep. When I want to hear the world events, I jump on line with my morning coffee and grab the highlights. I prefer to drill down and see just what is of interest to me.

I think I am pretty typi-cal so when I created the three magazines, PULSE, VITAL and CASTLE, I designed them with me

About the Publisher

2 Vital pulsepointpress.com Nov. 2011

Page 3: VITAL Magazine November 2011 Vol. 1 No. 1

in mind! I want quick little tidbits of information, do-it-yourself tips to keep me healthy, my home beauti-ful, I want to know what’s going on around me and I don’t want to have to search all over to find out where the sales are, what restaurants have cooking, where to find music in the parks, the Octoberfests, live bands, dancing, dinner theaters... Well, you get my point. I want it, when I want it and I don’t want to work very hard to get it! I think we have become a society of instant gratifica-tion addicts!!

“Why 3?”

Like I said, I like to focus on things that interest me. PULSE is the who, what, when and where maga-zine. I hope to get to the point where if something is being planned for, the organizers wouldn’t dream of not sending it into the PULSE calendar of events! I see PULSE as the “if you need it, want it, want to do something fun... You’ll find it” magazine.

VITAL is designed for people like me, empty nesters with a bit more expendable income that don’t feel comfort-able in the 20 something crowds anymore. I am at a point in my life where my health is super important to me, staying healthy and active, planning for my

future retirement, traveling to new places and all that.

Originally all three maga-zines were to premier in November of ‘11 but since my “cape” is at the dry

cleaners and they moved my phone booth... CAS-TLE will be launched in March of ‘12!. Focusing on the launch of PULSE and

VITAL first and after a few issues bring on the third seemed a bit more realistic once I dug in!

CASTLE will feature everything for the home, whether that means a one

bedroom apartment or a gated mansion. My first love was interior design so decorating and maintaining my home is always at the top of my list of interests.

My hubby is a do-it-yourselfer and is always looking for projects... so with him in mind, CASTLE will have lots of DIYS focuses.

“So you’re not super wom-an?”

Laughing, Janet replies, “Nope... Can’t even pretend to be a super hero, but I feel very ready for this adventure! I am the daughter

of a publisher and have just recently retired from a 34 year long career at

my family’s publishing busi-ness, Lee Publications out of Palatine Bridge, NY. Its focus is on trade publica-tions, Business to Business

targeted publica-tions mostly. I was taught the power of a niche at a very young age!

I had the ex-treme good for-

tune to have printer’s ink in my veins! I was taught the business from the ground up by working in every single area of the business with the excep-tion of actually printing the publications. I guess my

Dad thought that “man’s work!”

Graphic design is a specialty and that will allow me to help the business owner create an effective ad campaign. I take a lot of pressure off of the shop keeper... I have great ideas, and can turn those into fantastic, eye catching ads that will make those cash registers sing without mak-ing their check books cry! I feel like my experience and love of design will quickly be recognized as a great tool for all of the Oneida County merchants.

All three of the maga-zines will be published monthly; will have timely special focuses and will be designed so that every ad from a 1/16th of a page to a full page ad will be noticed. Every ad is 4 color and affordable.

Everyone has been so extremely helpful and wonderful to work with! I am very rapidly feeling like a part of this Community...and I would like to thank everyone who made our first edition such a great success!

Janet Stanley, Publisher with her husband Matt and their beloved four legged family from left; Phoebe, Oliver, Oakley, Hannah and Sadie.

“I am not looking to get rich here, I just want to make a decent living and offer a great product to the business owners and residents of Oneida County.”

Miracles happen at Cook's Cleaners

Since 1914

Daniel R. Cook Dry Cleaning315-733-7022

New Hartford Shopping Center Across from Planet Fitness

Rugs and UGGs

20% OFF

V

Vital pulsepointpress.com Nov. 2011 3

7

Page 4: VITAL Magazine November 2011 Vol. 1 No. 1

Black Friday is one of the busiest shopping

days of the year. Every year thousands of shoppers flock to area malls and shopping centers in the wee hours of the morning attempt-ing to get the best deals on their holiday gifts. Because shopping with the crowds and sales can be confusing, setting a “Black Friday” shopping strategy can add some organization to the chaos.

Visions of Black Friday

shopping may call to mind frenzied shoppers beating down the doors of area stores to get heavily reduced prices at the register. This day of bargain basement deals certainly will bring out scores of people, but there is a way to manage the mayhem.

* Make a shopping list. Think ahead of

time about what to look for. Knowing what will be bought can help shoppers determine which stores to visit. It helps to only choose one or more stores at which to shop instead of traveling all over and getting caught in traffic.

* Preview ads a week in advance. Many stores

will start advertising their Black Friday hours and some sneak peaks at sales a week or more in advance. There could also be some “spoiler” Web sites that leak informa-tion about Black Friday sales.

Shoppers can know what’s available and plan their shopping accordingly. Also, some stores have “rules” to follow, such as wristband dispersal or a numbering system, for shoppers to avoid crowds rushing the doors.

* Start saving early. While deals are to be

realized on Black Friday, that doesn’t mean it’s wise to blow the entire budget on this day alone. Save months or weeks in advance to be prepared for shopping this day. Set a limit on what is to be spent -- heading home after the money is gone.

* Get rest. Set an early schedule for Thanks-

giving revelry so that it’s possible to head home early enough to rest. Those who plan to do Black Friday shopping should head to bed early enough, considering many sales begin at 4 a.m.

* Eat a hearty breakfast. Shoppers should be

sure to eat breakfast so they’ll have enough en-ergy to survive the morning shopping.

* Wear comfortable clothing. Crowded

stores tend to be hot and chaotic. Dress in layers so that outer layers can be removed. Try to leave bulky coats at home because they can be a nuisance while shopping. Shoppers should also wear very comfort-able shoes for long hours of walking.

* Be sure to know stores’ return poli-

cies. Even the best-laid plans may result in one or two gifts that need to be returned. It pays to know what stores will take back discounted items bought during Black Friday.

Set a Plan of Attack for Black Friday Shopping

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4 Vital pulsepointpress.com Nov. 2011

Page 5: VITAL Magazine November 2011 Vol. 1 No. 1

$3.50 cocktails every night from

9 til close

MondayAlpine Chicken Dinner OR Chicken Riggies

TuesdayChicken Riggies

WednesdayHomemade Lasagna

ThursdayHerb Chicken Pasta OR Chicken Parm

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email: ___________________

*Drawing held 11/30 at close of business. Need not be present to win. No purchase necessary.

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Daily Specials Sunday-Thursday Only

Your Choice $8.99

FridayFresh Haddock Dinner with fries and cole slaw $8.99

SaturdaySteak & RiggiesA hand cut 7 Oz. certified Angus Beef Steak with a side of our famous Chicken or Shrimp Riggies $14.99

Weekend Dinner Specials

All below include soup or salad with homemade bread & garlic butter.

BOGO Every NightBuy One get One FREE Appetizers Nightly from 8:55 PM - 12:05 AM

Page 6: VITAL Magazine November 2011 Vol. 1 No. 1

Roughly 45 million turkeys are sold and cooked for

Thanksgiving meals every year in the United States. As families dig into that deli-cious meal, some may wonder more about the delicious bird before them.

Here are some known and lesser-known facts

about Tom Turkey.

* The taste of turkeys

has to do with their age. An older male is pref-erable to a younger male, because the young “tom” is stringy. Conversely, younger fe-male hens are preferred to older ones.

* A turkey less than 16 weeks old is called a fryer.

An older turkey between 5 and 7 months of age is known as a roaster.

* Turkeys are a type of pheasant. They are the

only breed of poultry native to the Western Hemisphere.

* Wild turkeys are able to fly for short durations

and up to 55 mph. However, domesticated turkeys raised on farms for food are bred to be fat and meaty, which prevents their ability to get airborne.

* The turkey is no ex-ception to other birds.

Sometimes it likes to spend the night in trees.

* Benjamin Franklin was one person who argued

vehemently on behalf of the turkey being the national symbol of America. However, as most know, the bald eagle won out.

* The first tur-keys to domes-

ticated were from Mexico and Central America. In Mexico, the turkey was a sacrificial bird.

* Male turkeys make the

commonly known “gobble” sound, particularly during breeding seasons to attract a mate. Females, however,

cluck.

* A mature turkey will have about 3,500 feathers.

That’s a lot of plucking to do before the bird can be eaten.

* Minnesota and North Carolina produce the

most turkeys for sale annually.

* The skin that hangs from a turkey’s neck is known

as a wattle. The fleshy growth on the base of the beak is known as the snood.

* Every year 90 percent of Americans enjoy a turkey

dinner for Thanksgiving, compared to 50 percent on Christmas.

Gobble Up This Turkey Trivia

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Alteri’s HomemadesFlowers

Chicken ParmigianaChicken Cutlet

6 Vital pulsepointpress.com Nov. 2011

The KAC Gallery Shop Grand Opening was held on Sunday, October 16th at its new location, 7 West Park Row, Clinton. Artisan Alice La Vie Boheme and Vartan Poghosian, atisan and KAC Gallery Manager took a minute to pose for our photo. Visit the KAC Gallery Shop and you will find a delightful array of fine art from Central New York Artists. Open Tuesday - Sunday Call for information 315-269-3677.

Village of Clinton

Shoppers’ Stroll& Holiday Parade

Friday - November 25 - 10 am-9 pmHorse & Buggy Rides • Clinton High School Carolers

Reading of “Twas the Night Before Christmas”Tree lighting ceremony • Parade

Santa & Mrs Clause at the Fire Station after the parade.

Saturday- November 26 - 9 am-5 pmBreakfast -Kabobviously, Dessert Booth, Subway, Park Row Espresso

Crazy Hat Parade • Kids Story tellingCommunity Sing • “A Christmas Carol” at the Stone Church

Thank You to our Sponsors

ACCESS Federal Credit Union • NBT Bank • Staffworks Hamilton College • Nice N Easy Grocery Shoppe McDonalds Corp • Owens-Pavlot Rogers

Indium Corp. of America • Lutheran Care • Stewart’s Shops

Clinton Chamber of Commerce Gift CertificatesDon’t know what to give someone?

Gift Certificates usable with any Clinton Merchant

Refreshments • Entertainment • Special Holiday Sales

www.villageofclinton.com

Page 7: VITAL Magazine November 2011 Vol. 1 No. 1

Village of Clinton

Shoppers’ Stroll& Holiday Parade

Friday - November 25 - 10 am-9 pmHorse & Buggy Rides • Clinton High School Carolers

Reading of “Twas the Night Before Christmas”Tree lighting ceremony • Parade

Santa & Mrs Clause at the Fire Station after the parade.

Saturday- November 26 - 9 am-5 pmBreakfast -Kabobviously, Dessert Booth, Subway, Park Row Espresso

Crazy Hat Parade • Kids Story tellingCommunity Sing • “A Christmas Carol” at the Stone Church

Thank You to our Sponsors

ACCESS Federal Credit Union • NBT Bank • Staffworks Hamilton College • Nice N Easy Grocery Shoppe McDonalds Corp • Owens-Pavlot Rogers

Indium Corp. of America • Lutheran Care • Stewart’s Shops

Clinton Chamber of Commerce Gift CertificatesDon’t know what to give someone?

Gift Certificates usable with any Clinton Merchant

Refreshments • Entertainment • Special Holiday Sales

www.villageofclinton.com

Page 8: VITAL Magazine November 2011 Vol. 1 No. 1

Gift Certificates Available

Professional Nail Care for Ladies and Gentlemen

Manicure • PedicureUV Gel • Silk Wrap • Pink & White

Acrylic • Designer TipsNail Designs • Colored Gels

Waxing Services

Salon Hours: Monday - Friday 10 am - 8 pm; Saturday 10 am - 7 pm; Sunday 11 am - 5 pm

Walk Ins Welcome

Sorry No Personal Checks

315-768-7881 or 315-768-78834644 Commercial Drive, New Hartford

Fashion Nails

& Hair Salon

It’s the season for holiday hustle and bustle and

shoppers are seeking the perfect gifts for friends and family members. When given the choice of gifts, statistics show that clothing pur-chases and accessories top the list of the most popular, garnering 58 percent of the gifting share.

Instead of choosing what-ever first catches their eye

on the racks, holiday shop-pers may want to follow the expert advice of a renowned clothing designer to ensure their gifts are well received this season.

Toula is a family-owned and run clothing line

that has been designing ver-satile and timeless women’s knitwear since 1986. Found-ed by Eddie and Ming Wang, Toula’s reins have since been taken over by Steven Wang, the couple’s son. Offering sophisticated designs that are fashionable yet always comfortable, Toula focuses on career-driven separates that can be easily combined to build a sophisticated, fashion-forward wardrobe.

Steven Wang shares his expert advice and guid-

ance to shoppers thinking of gifting with clothing this holiday season.

Q: What trends are in style for 2011?

A: There are many dif-ferent interpretations

of styles continuing through

the winter, which began in fall. Lace ruffles and bows have taken on a multiple season lifespan along with bold hardware and finishings (pearls). Women’s fashion has been inspired by 60’s-era jackets and mixed prints.

Q: Are certain colors “in” this season?

A: For colors, dainty neutral and citrus

brights compete for the most popular trend in the Toula collection. This sea-son’s colors also consist of “modern metallic” and neu-trals. Pale blue and bold reds are two other must-have colors for this season.

Q: What clothing items should gift-givers lean

toward when holiday gifting?

A: Stay classic and basic for giving gifts during

the holidays, especially when it comes to clothing. In gen-eral, most woman have their own sense of style and can be intimidated when given something too “avant garde” or fashion-forward. My per-sonal favorite is a basic black jacket with great trim detail or textural patterns.

Q: What should shop-pers keep in mind

when choosing clothing for gift-recipients?

A: When buying cloth-ing, try to have a good

understanding of the per-son’s body shape so that you can really pick out a piece

Designer Q&A Offers Inside Advice on Clothing Gifts

8 Vital pulsepointpress.com Nov. 2011

Page 9: VITAL Magazine November 2011 Vol. 1 No. 1

that accents his or her style and keeps the person feeling great! Remember, the holidays are a time for giving, so keep in mind what the person you are buying for likes and dislikes.

Q: What clothes

are good for thin figures, full figures?

A: Many people

have the mis-conception that thin in-dividuals are able to wear almost any-thing. It actu-ally can be difficult to find the perfect styles for thin figures. Slim figures look good in ruffles and accents. Cinched waist and bold contrast looks

great on this body type, too.

Having a full figure doesn’t mean a person can’t wear fashion,

it just means they should wear fashions that flatter their assets. A boat neck and shoulder pads (almost all of our styles incorporate shoulder pads) can help keep the upper body pro-portioned. I love the mix of silks and knit suiting to-gether for this body type! As difficult as it once was to find designers creat-ing styles for fuller-figured women, things have taken a drastic turn for the better. More and more boutiques are opting to add plus size clothing to their offerings.

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Vital pulsepointpress.com Nov. 2011 9

Dean Nole, co-owner of Cafe´CaNole Inc. Is prepping his staff before the lunch rush... From Left, Brittany, Dean, Louanne, and Kathy. Be sure to stop by Cafe´CaNole in New Hartford to sample some of Dean’s Italian pas-tries... Open from morning coffee to dinner featuring a 100% homemade menu. Join them for happy hour Friday’s from 3-7. Check out the back page for more

information on Cafe´CaNole and Ancora!

We cannot direct the wind but we can adjust the sails.

Page 10: VITAL Magazine November 2011 Vol. 1 No. 1

Hosting a dinner party is about more than just preparing food for guests. One of the more demanding tasks when inviting

others over is preparing the home for the special guests, whether those guests are friends, family members or professional colleagues.

Dinner parties can be large or small affairs, but the size of the guest list should have no impact on the work that needs to be

done getting the house ready to host. Dinner party hosts who want their next event to go off without a hitch can consider the following advice.

* Be sure ample parking is avail-able. A guest’s first impression

will be formed long before his or her first hors d’oeuvre. Guests will need a place to park their cars and enter the home. Be sure there is ample parking available, and let guests know where they can park on the invitation to save them the frustrating effort of driving around looking for a place to park. Discuss parking with neighbors before the party and let them know there will be extra cars around the night of the party. If possible, remind the neighbors a couple of days before the party just to be courteous.

* Make the foyer or entrance area as welcoming as possible.

Make sure the entrance to the home is clear and, if hosting in the winter months when ice can form, safe for all guests. In the foyer or the area where guests will be en-tering the home, add a flower pot or a seasonal decoration. A warm and welcoming entryway can relax guests and set a positive tone for the rest of the night.

* Make sure the home is clean. Hosts don’t have to obsess and clean every last nook and cranny of the home, but they should

make a thorough effort to clean the home before guests arrive. Pay particular attention to areas like the living room, kitchen, dining room, and restrooms. Guests will likely be limited to these areas

during the party, so they should take precedence over other rooms like the bedrooms or basement. If hosting an outdoor party, make sure patio furniture is cleaned and that there’s no debris, such as grass clippings or fallen branches, strewn about the patio and the sidewalk.

* Set the mood with music. Music works wonders when estab-lishing the mood for a party. For small intimate gatherings, con-

sider some classical music to set a more relaxing tone. For larger holiday gatherings, choose some boisterous holiday music to put guests in a festive mood. If hosting a get-together for professional

colleagues, be sure to avoid music that’s likely to inspire controversy or debate. Though some light debate might make for good small talk, the music should not serve as a distraction to the business at hand.

A clean and decorated foyer or entryway is one way party hosts can set a welcoming and positive mood for their guests.

* Have a contingency plan in place. If hosting an outdoor party, prepare ahead of time for

any inclement weather. Should rain arrive, the house should be ready for guests so the party can smoothly transition indoors. Should the temperature dip a little more than expected, consider inviting guests to sit around a fire pit so they can warm up while still enjoying a night under the stars.

It also helps to have a contingency plan for indoor get-togethers. Hosts should clean

the patio just in case the weather is simply too nice to stay indoors all night. This doesn’t mean scrub the deck down to your knuckles, but just make sure the furniture is clean and there’s enough seating for each and every guest.

* Have a guest room ready. Even if no one plans to stay overnight, it’s a good idea for

hosts to have a guest room ready just in case someone needs to stay over. Inclement weather might make it difficult for guests to get home, and if the guest room is ready that will make guests more willing to stay overnight.

3 West Park Row, Clinton • 853-2218 • Tues-Sat 10-5

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Distinctive gifts ...

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“Children in a family are like flowers in a bouquet: there’s always one determined to face in an opposite direction from the way the arranger desires.” - Marcelene Cox

10 Vital pulsepointpress.com Nov. 2011

At Froass Furniture we feature American made solid wood furntiure.

For 125 years we have offered the area the finest in quality home furnishings.

Perfection

Make your life a lot more comfortable

“Special” is an everyday word

HARDENfrom our forests to your home

John Froass & Son Inc.

363-3131Route 5 • Sherrill

Page 11: VITAL Magazine November 2011 Vol. 1 No. 1

At Froass Furniture we feature American made solid wood furntiure.

For 125 years we have offered the area the finest in quality home furnishings.

Perfection

Make your life a lot more comfortable

“Special” is an everyday word

HARDENfrom our forests to your home

John Froass & Son Inc.

363-3131Route 5 • Sherrill

Page 12: VITAL Magazine November 2011 Vol. 1 No. 1

Bring In Any WRITTEN Estimate* from

another store and we

226 Mohawk St., Herkimer 315-866-4976

Hours: Mon. - Fri. 9-5:30; Sat. 9-2; Sun Closed

GUARANTEE We’ll Beat it OR You’ll Walk Out of Our

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*Estimate must be on company letterheard and materials must be same or comparable product.

• LAMINATE

• CARPETS • LINOLEUM

• HARDWOODS

• CERAMIC• REMNANTS • AREA RUGS

• GRANITE

AND MARBLE TILE

Over the years, home interior trends

have continued to change. What’s popular one year might seem dated the next. Hardwood floors, however, are one popular trend that has managed to maintain its popularity.

Renters and homeown-ers alike are head over

heels for hardwood floors, enjoying their aesthetic appeal and their tendency to never go out of style, particularly when compared to other flooring alterna-tives. Hardwood floors can also be much easier to maintain. Whereas carpets are susceptible to hard-to-remove stains and dirt that might never go away, hard-wood floors can be very

easy to clean, maintaining their “good as new” look for years if homeowners take simple steps to keep them clean.

* Be diligent on a daily basis. Hardwood floors

are typically easier to main-tain than carpet, but that doesn’t mean homeowners should be lax with regards to hardwood floors. Some daily maintenance can sig-nificantly increase the floor’s life expectancy. Should any spills occur, clean up after them immediately to avoid warping. In addition, address any scuff marks at night after dinner. When it rains or snows outside, make sure no one wears their shoes around the home inside. Place a mat near the entry-

HARD WOOD HOW TOHow to Clean Hardwood Floors

With some simple maintenance, homeowners can ensure hardwood floors maintain their aesthetic appeal for years to come.

12 Vital pulsepointpress.com Nov. 2011

Page 13: VITAL Magazine November 2011 Vol. 1 No. 1

way and instruct all fam-ily members and guests to remove their shoes before walking on the floor. This will greatly reduce the likeli-hood of water damage.

* Sweep or mop on a regular basis. A dry mi-

crofiber mop will keep the floor clean and looking good while ensuring there is no water damage. It might not be necessary to mop every day, but homeowners who want to extend their floor’s life can use a broom or vacuum to keep their floor dirt-free.

* Periodically give the floor a thorough clean-

ing. It isn’t necessary to give the floor a thorough clean-ing every night before going to bed. However, every so often thoroughly clean the

floor beyond dry mopping or vacuuming. Check with the manufacturer before doing anything, as the type of floor will dictate which is the best approach. Some manufacturers suggest certain polishes or clean-ing solutions, while others advise against such options.

If there are no manufac-turer instructions or if

you’re a tenant and the landlord doesn’t have the manufacturer’s instructions, a damp cloth is almost always a viable way to clean a hardwood floor. Dampen a cloth and scrub the floor but be sure to avoid soaking the cloth. A soaked cloth will likely cause water damage, while a damp cloth will pick up dirt and debris without harming the floor. Once fin-ished, go over the floor with

a dry rag to reduce the risk of water damage.

When purchasing a care kit for wood

floors, be careful to read the ingredients first. Some kits contain ingredients that can be very harmful to floors. Renters or homeowners unsure of certain ingredients should consult a wood floor specialist before applying any solutions to their floors. Renters who damage the floor could lose their secu-rity deposit if the landlord determines the floors need to be replaced or fixed by a professional.

Wood floors remain one of the most

popular flooring options to homeowners and renters alike, and some simple main-tenance can keep hardwood floors looking good for years to come.

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Eat, Drink and Be HealthyHow Moderate Alcohol Use Can be Good for You

You may have heard that moderate drinking can

fit into a sensible health plan. It may be benefical in reduc-ing or preventing certain conditions, such as diabetes, stress, depression, poor cognition, and heart ailments such as hypertension, pe-ripheral artery disease, and high blood pressure. Drink-ing may also help prevent aging effects. Part of the rea-son is due to alcohol, offers Dr. Mehmet Oz, and most of the reason is the resveratrol that’s found in grape skins, and thus red wines. Some also surmise that moder-ate alcohol can fend off the common cold. However, too much alcohol can put you at risk for adverse health

consequences.

Moderate drinking is defined as one to two

drinks per day, depending upon sex and age. Women and individuals older than 65 should limit alcohol to

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Vital pulsepointpress.com Nov. 2011 13

Page 14: VITAL Magazine November 2011 Vol. 1 No. 1

one drink per day. A drink is 12 ounces of beer, 5 ounces of wine, or 1.5 ounces of 80 proof distilled spirits. Saving up your daily alcohol allowances and indulging on a Saturday night is not healthy. Too much alcohol can contribute to liver prob-lems, impaired judgement, thoughts of suicide, and a host of other problems.

The National Institute on Alcohol Abuse

and Alcoholism (NIAAA) reports that moderate drinkers have the greatest longevity. Drinking may be most beneficial to the heart. It reduces heart disease risk by 40 to 60 percent. This is important because cardio-vascular disease is the No. 1 cause of death in the United States, and heart disease kills

about one million Americans each and every year.

The best-known effect of alcohol is a small

increase in HDL cholesterol. Other properties present may prevent inflammation of arteries, promoting better blood flow. Alcoholic bever-ages may prevent platelets in the blood from sticking together. That may reduce clot formation and reduce the risk of heart attack or stroke.

Always consult with a doctor before modify-

ing your diet for health pur-poses. Alcohol may interact with some prescriptions you are taking and is not advise-able for everyone, including pregnant women.

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Though some might feel it’s a relatively recent phenom-enom, the history of Black Friday might actually have originated several decades ago. The day following Thanksgiving that marks the unofficial beginning to the holiday shopping season, Black Friday is not an official holiday and theories abound as to its origins and even what its name means.

One theory suggests the nickname has little to do with retailers making money, and more to do with local law enforcement dreading the day after Thanksgiving. This theory suggests police officers in Philadelphia as far

back as the 1960s nick-named the day Black Friday because they loathed the traffic jams and rise in mis-demeanors that occurred when holiday shoppers converged on local shopping districts. That theory coun-ters the one that suggests the name stems from the onset of the holiday shop-ping season, when retailers saw their profits increase heavily and they were “in the black” for the year.

Whatever its origins, Black Friday has now become such a phenomenon that the name figures to live on for many more decades.

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14 Vital pulsepointpress.com Nov. 2011

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While we may not be able to control all that happens to us, we can control what

happens inside us. ---Benjamin Franklin

Vital pulsepointpress.com Nov. 2011 15

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Page 17: VITAL Magazine November 2011 Vol. 1 No. 1

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Page 18: VITAL Magazine November 2011 Vol. 1 No. 1

Stress has become a daily part of people’s lives. De-

spite its detriments to health and well-being, stress seems to be something most people can’t shake. Increasing the num-ber of relaxation tools around the house may prove effective at reducing stress.

Pick any number of surveys and you’re likely to find

that the general public is stressed out. A survey by Northwestern-Natural Life indi-cates that 40 per-cent of workers report that their job is “very or

extremely”stressful. A Na-tional Health Interview survey indicates that 75 percent of the general population experiences some stress every two weeks. Forty-two percent of people questioned by an American Psychological Association study found that stress has increased in the last few years.

Considering more than half of all Americans are

concerned with the level of stress in their everyday lives, the following steps to reduce stress might be very helpful to millions of people across the country.

Hot Tub

Water, heat and massage therapy as provided

Reduce Stress with Relaxation Must-haves

by a hot tub can alleviate many of the body strains caused by stress. Raising core body tem-perature for 15 minutes around 90 minutes before bed has been shown to induce a more restful sleep. Heat also dilates blood vessels to increase blood flow to sore or dam-aged tissue. In addition, water provides buoyancy that reduces

strain on muscles and joints. Add the gentle massage from spa bubbles and the body is relaxed. This, in

turn, can help turn off the mind and facilitate feelings of ease.

Exercise Equipment

Having a stationary bike, treadmill or elliptical

trainer in the home can entice people to get moving. Exercise is a known mood-booster. In a 2007 study at Duke Univer-sity, exercise was shown to reduce major depression as well as standard antidepres-sant medication. Stress and depression are often linked. Exercise releases endorphins into the body, which can banish the blues. Other studies have shown that as little as ten min-utes of brisk walking raises the mood and increases the energy level of people for up to two hours after the walk.

Massage

Few things can reduce stress as much as the feel-

ing of human hands working the kinks out of tense muscles. Massage can alleviate pain, reduce anxiety and may even improve immune system func-tion. There are many different types of massages available. A person can certainly invest in a massage table for home and have a spouse or family mem-ber do the massage. However, most prefer to visit a spa or rehabilitation center and rely on a trained professional.

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Swimming

A pool, much like a hot tub, can foster feelings of

relaxation. Swimming combines the stress-relief of water with the benefits of exercise. Daily swimming can shake off the stress of work and family life.

Stress is something that is a part of most people’s

lives, but it doesn’t have to be an overwhelming factor. With a few simple stress-relief techniques, individuals can feel calmer and healthier.

18 Vital pulsepointpress.com Nov. 2011

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Whether you’ve decided to take that long awaited vaca-tion at home, or schools out and the kids need a place togo, a Pacific Pool can provide you with a solution. Call ustoday to find out how we can help design a Pacific Poolfor your personal backyard waterfront retreat.

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Page 20: VITAL Magazine November 2011 Vol. 1 No. 1

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An apple a day may keep the doctor away for

the general population. But men looking to avoid seri-ous types of prostate cancer, a cup of coffee a day could be a good option.

A recent major study by Harvard researchers

published in The Journal of the National Cancer Insti-tute found that men who drink 6 or more cups of coffee each day have a 60 percent lower chance of contracting lethal cases of prostate cancer. Those who drink 3 or more cups a day have a 30 percent lower risk. In general, heavy coffee consumption lowers men’s risk of developing any type of prostate cancer by 20 percent over 20 years.

Insulin might play a role in prostate cancer formation.

Coffee is high in anti-oxidants and also regulates glucose metabolism and insulin levels. This could be the correlation between high quantities of coffee and low occurrences of prostate cancer and other cancers.

The cause-and-effect component of cof-

fee and prostate cancer is still hard to identify com-pletely. The insulin factor and coffee’s effect on type 2 diabetes could be just one component. But compounds in coffee also have effects on sexual hormones that may also play a role in prostate health.

This study comes on the heels of a Swedish

study that found women who drank five or more cups of coffee per day decreased their risk for a particularly aggressive form of breast tumor.

CORE Oncology re-ports that prostate

cancer is the second lead-ing cause of cancer deaths among American men. The National Prostate Cancer Coalition says that pros-tate cancer represents 30 percent of all new cancer cases in American men, while the Canadian Cancer Society says that, in 2011, an estimated 25,500 Canadian men will be diagnosed with prostate cancer and 4,100 will die of it. It is the most common form of cancer cases among men in Canada.

Men Can Drink to Good Prostate Health

Although the detriments and benefits of coffee

have long been debated, more and more scientists and medi-cal professionals are touting the medical benefits of coffee. Along with its link to warding off certain cancers, coffee has been associated with lower risk of Parkinson disease, type 2 diabetes, gall stones, and even depression. Coffee may also help prevent muscle pain and weakness associated with vigorous athletic workouts.

More research needs to be conducted to further

strengthen the link between coffee and reduced risk for prostate cancer. Although medical professionals have yet to advocate increasing coffee consumption, researchers say that moderate coffee drinking is likely not a contributor or harmful in terms of prostate cancer development.

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20 Vital pulsepointpress.com Nov. 2011

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Truly experience “a time for me” by embracing a feeling of comfort and relaxation in a tranquil atmosphere.

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Customized Business Packages & Bridal Party packages available...

Vital pulsepointpress.com Nov. 2011 21

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Regardless of what sea-son it is, skin seems to

bear the brunt of weather’s wrath. Whether it’s the sun beating down in the dog days of summer or the wind whipping around and caus-ing skin to crack when the

weather starts to turn cold, skin is never fully safe from the elements.

Each season poses its own unique challenges

to skin, and this year figures to be no different. With win-

ter on the horizon, it’s im-portant for men and women to practice proper skin care in an effort to protect themselves from dry skin, which can be irritating and unsightly. Though an extra layer of clothing might hide dry, flakey skin from view, it won’t do much to relieve the irritation and damage that result from severely dry skin. This winter, consid-er the follow-ing tips to help the skin survive the woes of winter.

* Moisturize every day.Look for creams that

contain water and glyc-erin that will help to draw moisture into the skin and stimulate the body’s natural repair process. Moisturizers that are non-greasy, non-oil based and fragrance free tend to work the best to repair dry skin.

Men and women should also make moistur-

izing a part of their nightly routine before going to bed. Skin temperatures rise during sleep, result-ing in increased circulation and healing, so be sure to moisturize each night before going to bed.

* Continue to protect skin from the sun. The sun is

just as strong in winter as it is during the summer, and winter sun can do significant damage to unprotected skin, especially when winter sun combines with snow glare. Use a moisturizer with SPF throughout the winter, and apply it to both hands and face roughly 30 minutes be-

fore going outside.

* Wear a winter

wardrobe. Protective clothing like gloves, scarves and

thick socks not only keep us warm through the winter, they also keep skin safe as well.

* Stay hydrated. Staying hydrated is another skin

care pointer people primar-ily, and incorrectly, associate with summer. But staying hydrated is just as important in the winter as it is during the summer. Staying hydrat-ed is important for overall health. Men and women who enjoy caffeinated beverages like coffee and soda should know that caffeine is a di-uretic that draws water out of the skin. So be sure to counter caffeine consump-tion by drinking plenty of water.

Protect Skin from the Worst Weather has to Offer

22 Vital pulsepointpress.com Nov. 2011

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41 College St Clinton

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8 Host or Hostess Gift Ideasidea.

4. Fine chocolates: Gourmet chocolates will appeal to the sweet tooth in many people. A hostess can choose to keep the chocolates to herself or serve them to the rest of the guests.

5. Houseplant: A decorative houseplant can brighten a home’s interior. Plus it’s a gift that will grow year after year and can make for a fond memory of a special occasion.

6. Cookbook and cooking supplies: If the party host is a resident gourmand, treat him or her to a cookbook from a favorite chef and include some tools of the trade in a gift basket.

7. High-end linens: A thoughtful gift is a set of monogrammed hand towels for the bathroom or kitchen. Find a company that does monogramming, or purchase the towels separately and then bring them to a kiosk in the mall that does em-broidery.

8. Handmade gift: Guests may want to offer a gift from their own kitchens. For ex-ample, if someone is known for her decadent brownies, a platter wrapped in cel-lophane would make a fine hostess gift.

While hosts and hostesses can be in receipt of gifts, it is by no means mandatory. On the flip side, hosts and hostesses can also offer their guests a parting favor as a thank-you for enjoying the event. Food favors or other small knick-knacks are considerations.

When friends or family members choose to open their homes to others, it is customary for guests to of-fer a gift of thanks in return.

There is the old adage that guests should “knock with their feet” when arriving at a party or social event. This means their hands will be busy carrying a gift or some-thing that can contribute to the event.

Although presenting a gift to the hosts will not guaran-tee a future invite, it cer-tainly will show the current invitation has been much appreciated.

There are many gifts that can be offered. Some guests choose to bring a dish that can be served or a dessert. Bottles of wine will always fit the bill, unless it is a dry household. However, those looking for other unique ideas can consider the fol-lowing gift concepts.

1. Picture frame: If the party host is known well -- as is his or her design style -- purchase a picture frame that fits in with the decor.

2. Guest book: Having guests sign a book at a wedding or other big event is a custom-ary tradition. The idea can also be applied to smaller gatherings. Hosts and host-esses may want to keep track of those whom they have invited to their homes and re-read in the future the small notes of gratitude that have been expressed by guests.

3. Candles: Candles impart a warm glow in the house, and a decorative set of candle-holders and some scented candles can be a wise gift

Vital pulsepointpress.com Nov. 2011 23

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24 Vital pulsepointpress.com Nov. 2011

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Professionally Designed

6 Williams Street, Clinton, NY 315-525-3582 • FAX: 518-673-0021

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BUSINESSCARDS

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Crossword Puzzle History

Thousands of crossword puzzles are a form of entertainment for puzzle enthusiasts all around world. They appear in newspapers and cross-word books and serve as a tool for educating young children. Crosswords have been in existence since the early 1900s.

A crossword puzzle is essentially a word game in which players use clues to fill in a grid of boxes to complete words both vertically and horizon-tally. Arthur Wynne, an English-born journalist at the New York World, is credited with inventing

the crossword puzzle.

Wynne based his word-cross, as it was originally named, after an ancient game that originated in Pompeii, translated from Latin to mean “magic squares,” which Wynne had played as a child. The first puzzle was a diamond shape.

The World published Wynne’s crossword puz-zle in its 8-page “Fun” sec-tion as a mental exercise. Thanks to its clever shape and easy clues, it was a success with readers. Eventually other newspa-pers wanted to publish crossword puzzles, too.

By 1923, most newspa-pers in the U.S. and Great

Britain were publishing crosswords. Simon and Schuster published the first crossword collec-tion book. The New York Times was one of the only newspapers that did not publish crosswords. It also frowned on comic strips. However, the paper eventually succumbed, and printed its very first crossword in 1950.

Today crossword puzzles appear in periodicals across the globe and can even be produced at home with com-puter software.

a Vital pulsepointpress.com Nov. 2011 25

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26 Vital pulsepointpress.com Nov. 2011

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Vital pulsepointpress.com Nov. 2011 27

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Try OurBake At Home Pizzas! Friday Fish FryAcross

1. Daisylike bloom6. Fluffy mass suspended in liquid10. “All ___ are off!”14. Freetown currency unit15. Change16. Leaf-stem angle 17. New Orleans-style musi-cal groups 19. Half-rotten 20. Blue21. Drawn tight22. Baby “breakthrough”24. “___ on Down the Road”25. Member of the middle class 26. Perfect likeness (2 wds) 30. Call off 31. Barely gets, with “out”32. Density symbol35. Bow36. “___ moment”37. Arabic for “commander”38. “Fancy that!”39. Doctor Who villainess, with “the”41. Andy Warhol style (2 wds) 43. Boater’s units of length (2 wds)

46. Dark-colored beef (2 wds) 48. Flock member49. Most chilling 50. Double51. ___ cross54. Brio55. Massive herbivorous long-tailed dinosaurs 58. Enrich, in a way59. A bunch of60. Bind61. Eye affliction62. “For Your ___ Only”63. Corporate department

Down

1. Priestly garb2. “Buona ___” (Italian greet-ing)3. Contemptible one4. “Star Trek” rank: Abbr.5. Affirm in a new way 6. Married German women 7. Advanced8. “That’s ___ ...”9. Halloween wear10. Good-for-nothing (2 wds)11. Releasing heat 12. Church donation13. More cunning

18. So-called “royal herb”23. “-zoic” things24. Carve in stone25. Mountain ___26. Heroin, slangily27. Reduce, as expenses28. Causing fire 29. Photo finish?33. Bring on34. Crumbs36. “Don’t bet ___!” (2 wds)37. “Beowulf,” e.g.39. Regrets40. Simultaneously (3 wds)41. Everyday42. Menacing 44. Recantation 45. Inevitably46. Cambodian cash47. Enthusiastic approval 50. Air51. Drudgery52. A chip, maybe53. A Swiss army knife has lots of them56. Chipper57. Chain letters? (acronym)Answer on Page 25

Eddie Schafer Master Barber

At Angela & Co.

4664 Commercial Dr.New Hartford

•Tapers & Fades • Edge-Ups • Gentlemen’s Cuts • Hot Lather Shaves • Facials & Kids Cuts

315-404-9195 cell 315-793-8880 work

Next to Five Guys Burgers

Professionally Designed

6 Williams Street, Clinton, NY 315-525-3582 • FAX: 518-673-0021

[email protected]

BUSINESSCARDS

The strength of a

family, like the strength of an army,

is in its loyalty to each other. -----Mario Puzo

28 Vital pulsepointpress.com Nov. 2011

Page 29: VITAL Magazine November 2011 Vol. 1 No. 1

5168 Commercial Drive East, YORKVILLE, NY 13495 • 315-768-1970

Hours: M, TH 8:30-7; T, W, F 8:30-6; Sat.10-4

Open Sunday 12-4 pm

Next to Tallman Tire & Utica Boat

Buy from your local dealer, in business for generations! GECAF

Vital pulsepointpress.com Nov. 2011 29

Page 30: VITAL Magazine November 2011 Vol. 1 No. 1

People often discuss how sleep -- and often lack

thereof -- can affect work performance. However, not as many people are studying how work impacts the abil-ity to sleep.

Research from the Uni-versity of Pennsylvania

published in SLEEP found that work time is the largest influence on how long an individual sleeps on both work and leisure days. It’s not just in North America, either. A 2005 study found that 36 percent of women in Finland had trouble sleeping at least once a week that year; 27 percent of men in the study said the same. But just six years prior in 1999, only 26 percent of women and 20 percent of men were reporting sleep problems once a week in the country. Experts suggest the reason for this drastic change can be attributed to both occu-pational stress and abnormal working hours.

Similar to how stress affects sleep, work has

profound implications on sleep as well. When their schedule calls for it, shift workers must alter their body’s natural circadian rhythm in order to switch from sleeping at night to day. Some employees work long hours with only short bursts of sleep available before they have to report back to work the next day.

According to the Better Sleep Council, sleep

deprivation currently costs U.S. businesses nearly $150 billion annually in absentee-ism and lost productivity. It may pay for employees and workers to collaborate on the best strategies for im-proving morale and perfor-mance by matching working

hours with sleeping habits. This way each gets the best of both worlds.

Not getting enough sleep can impact per-

sonal health in many ways, including:

* Elevated risk of getting major illnesses, including

cancer, diabetes, obesity, and heart disease.

* Inability to concentrate or poor decision-making.

* Putting the body in a state of high alert,

increasing the production of stress hormones.

* Weight gain, either through stress or eating

at times when the body is not accustomed to eating.

* Affecting skin and other tissue appearance.

* Poor reaction times, which can lead to ac-

cidents.

* Increased risk of de-veloping mental health

issues, such as depression and anxiety.

While there is no magic number, sleep

experts say a person needs between 7 and 9 hours of sleep every night to function at his or her prime. Individu-als should also make efforts to improve their quality of

sleep. Here are a few ways to do so.

* Invest in a new mattress if yours is old and no

longer comfortable. This will alleviate twisting and turn-ing -- and potentially waking -- from an uncomfortable mattress.

* Keep the bedroom for sleep and intimacy only.

If there are stressors or stimulating things in the room, like a computer or television, they may impact sleep.

* Limit caffeine intake, par-ticularly several hours

before bedtime.

* Maintain a regular sleep-wake schedule each and

every day -- even on the weekend.

* If you are having trouble falling or staying asleep,

consult with a doctor. In-somnia is very common, and there are different treat-ment options that can help you get rest.

Sleep and work are often intertwined and can

impact each other. Because sleep is vital for maintain-ing health, it’s important to strike a balance so that sleep can be achieved. CB11A324

How Sleep Affects Work (and vice versa)

Work performance and ability to sleep are intertwined. Striking a balance between responsibilities at work and the ability to get sufficient rest is essential to personal health.

.

Professionally Designed

•BUSINESS CARDS

•banners(vinyl, mesh & fabric)

outdoor flags •window decals MAGNETIC SIGNS AND MORE

6 Williams Street, Clinton, NY • 315-525-3582 • FAX: [email protected]

30 Vital pulsepointpress.com Nov. 2011

Page 31: VITAL Magazine November 2011 Vol. 1 No. 1

Don’t wait for the busiestshopping day of the year!

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4670 Commercial DriveNew Hartford, NY (across from KMart)

315-768-9000Hours M-F 10am - 9pm;

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1239 Erie Blvd.Rome, NY (across from Lowes)

315-336-2500Hours M-F 10am - 8pm;

Sat 10am-6pm; Sun 12-5pm

Vital pulsepointpress.com Nov. 2011 31

Page 32: VITAL Magazine November 2011 Vol. 1 No. 1

Cafe´CaNole1 Campion Rd.,

New Hartford

Brothers, Jason and Dean Nole, Central New York’s most talked about and critically acclaimed chefs and creators of Cafe´ CaNole and Ancora!

Italian for encore, Ancora! Is located adjacent to the historic Stanley Theatre and is the sequel in a masterpiece of Cafe CaNole Inc. culinary creations.

Both Cafe CaNolé and Ancora! offer catering service for on site and off site private dinner parties, wedding receptions,

rehearsal dinners, corporate events, showers and just about any other event you can come up with!

Featuring Mediteranean-inspiered cuisine, including a signature select Tappas menu along with their famous Paella and Crepes... Ancora! Will have you begging for more!

315-733-6592

Ancora!261 Genesee St

Utica 315-724-4815

Complete Menus and Catering Information is available on our websitewww.cafecanole.com

All food is made fresh on the premises daily! From the bread straight through dessert!

Stop by Cafe´CaNole for your morning coffee and a pastry delight.... Daily Lunch offerings to tempt your taste buds... Dinner for two or a small party...Enjoy the delightful wine list and

Happy Hour every Friday from 3-6 PM with live music when available!

Order your pastry platters and holiday cakes.... Cafe´CaNole specializes in custom decorated cakes and Venetian tables.