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'The Goal of Online Marketing: To Make $' - this was presented on January 24, 2013 in Port Aransas, TX at the HomeAway Software Breakfast Seminar for professional Vacation Rental Managers. In this presentation, Robert Gray discussed the vital tools and services that managers should be using to increase bookings - which is the bottom line of their marketing efforts. Topics include - custom website, mobile website, SEO, SEM, ReMarketing, Google+, Facebook Engagement, Email Marketing and YouTube. Please see our other presentations for more online marketing education or contact [email protected] for more information. www.vdsys.com
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The Goal of Online Marketing:Making $
HomeAway Software For ProfessionalsBreakfast Seminar – Port Aransas, TX – January 2013
Quality Custom Website
Custom Website
• Integrated Booking Engine• Clean, Concise ‘Calls To Action’• What do you REALLY want them
to do?• Simplify The Booking Process• Sell The EXPERIENCE• Promote Your Expertise• Tools Your Clients and Homeowners
will use
Mobile Website
55%
Of people in the United Stated own a Smartphone (Q2 2012) - nielsen.com
66%
Of people in the United Stated buying a phone bought a Smartphone (Q2 2012) -nielsen.com
62%
Of Smart Phone users – use their smartphone every day - Google
According to SearchEngineWatch.com….
• 27% of the world’s cell phones are smartphones
• By 2014 mobile internet usage will exceed desktop internet usage
• 47% of smartphone users and 56% of tablet users perform TRAVEL related searches.
And in case you needed more…….
• Google projects that 8% of smartphone users will book travel via their device in 2012
• Only about 26% of small businesses have a mobile website
• 61% of people said that if they tried to access a website on their mobile device but couldn’t because the site isn’t optimized for mobile, they would visit the website of a competitor
Website ‘Promotion’
• eMail Marketing is NOT DEAD
• eMail Marketing is NOT SPAM (if done correctly)
• Email Marketing can be tied directly to online revenue
$126For Every $1 Spent
In 2012
• #2 Search Engine• #3 Website• Google gives preferential treatment to video – THEY OWN YouTube
YouTube
Google+
• World’s Largest Audience – Google+ stretches across all the Google platforms and is being integrated aggressively into search results
• Over 1 Million brands represented on Google+
• The more interaction your page has – the more you will see positive search results
• Hangouts on Google+ are becoming very popular with brands and can be converted directly into YouTube videos
Facebook Engagement
• The # of fans you have is irrelevant to the # of engaged fans you have
• Less than 10% of fans will see your posts – fans must engage to see future posts
• EdgeRank – Facebook news feed algorithm – determines views of posts• Affinity x Weight x Time Decay• Affinity – how many actions• Weight – what actions? Shares and
comments better than likes• Time Decay – newer posts score
stronger than older ones
Visual Data SystemsRobert Gray, Vice President
[email protected] Ex 264
• Custom Web Design – Software Integration
• Mobile Marketing• Email Marketing• Website Promotion• Consulting
