Vision/Mission Statement &Resource Management

Learning Outcomes(Vision, Mission, Philosophy, Goals &

Objectives)

Students are able to:Distinguish between the meaning of vision and mission statementsIdentify the process of developing the vision and mission statements of an organizationAppreciate the importance of vision and mission towards achieving the goals of an organizationIdentify references for developing the statementsAligning vision, mission, goals and objectives of an organization

From Here to There

Vision statement  Mission statement  Principles/philosophy Goals Objectives

Vision Statement

A vision statement guides the organization to a better world

A vision statement must:       conform to the area of responsibility of the

organization       confine itself to education       deal with something everyone concerned with the organization would like to see in the future

A vision provides more than a picture of the organization’s future

It is a critical ingredient for changeIt represents a global, continual purpose

for the organizationIt electrifies and invigoratesIt is the ultimate standard toward which

all progress is measuredIts structure is less important than its

effect on the values and behaviors of every member of the organization

 

Criteria for a great vision

Brief and memorable Inspiring and challenging Descriptive of the ideal

Appealing to employee, customers and stakeholders

Descriptive of future service levels Idealistic, standing above the

commonplace Enduring

Vision Statement: MOE, UPM & Faculty of Educational

Studies

The Vision of Ministry of Education is Ideal school generates glorious generation (Sekolah unggul penjana generasi terbilang)The Vision of UPM is to become a university of international repute (Menjadi universiti bereputasi antarabangsa)The Vision of the Faculty of Educational Studies is to become a world class teaching and research centre in the field of education and human resource development.

Famous Examples of Vision Statements

McDonaldsMcDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.General MotorsGM’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through continuous improvement driven by the integrity, teamwork, and innovationof GM people.

IkeaAffordable solutions for better livingAmazonOur vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.Colgate-palmoliveAs we plan our strategies to sustain growth for the years to come, our core values of Caring, Global Teamworkand Continuous Improvement will continue to drive our future initiatives. 

Developing a School Vision: Lessons from Nominated Transformative Principals

Brad W. Kose New York (2008)

Transformative leadership: concerned with issues of equity, diversity, social justice and oppressionHow principals develop helped develop their school’s vision?

1. Developing a vision2. Provide a vision rationale3. Provide multiple participation

opportunities4. Engender transformative discussion5. Vision development with school staff6. Vision development with school staff and

community

Vision statement dimensions (content):Specific, clear prioritiesEmphasis on student learningUsing transformative language:Five categories: Equity/inclusion, affirming diversity, responsible citizenship, learning for diversity, social justice/anti-oppressive learning

Mission statement

Where a vision statement points the organization to the future, the mission statement explains what the organization is all about

A mission statement identifies what, and for whom, agencies, programs or subprograms doThe mission statement must answer the twin questions of;       Why the organization was formed?       What it is supposed to do?Mission: A brief, comprehensive statement of purpose of an agency, program or subprogram

When writing a mission statement, consideration should be given to the following:       Who we are?       What do we do?       For whom do we do?       Why do we do it?       Why are public resources devoted to this effort?

Three Basic Questions

What are the opportunities or needs the organization address?What does the organization do to address those needs?What principles and values guide the organization?

Mission Statement Criteria

       Identify the overall purpose for the existence of the agency (statute, rules, executive order etc)       Identify the basic needs or distinct problems that the agency is designed to address       Identify clients, customers (both internal and external) of an agency       Help identify customer and stakeholders expectations/requirements/services/products provided to

meet these requirements, processes and resources used to satisfy these requirements

Lead to the development of performance measures that reflect customer and stakeholder requirements

Defining the Mission Statement

Identify the original purpose of the agency Why does the agency exist?       What are the mandates?

      What functions, products/services are or should be, provided?

Reflect the customer and stakeholder base in the statement

       Use the customer/stakeholder identification completed during the SWOTIdentify current needs or distinct problems

       How do current expectations differ from the original purpose of the agency?

      What are the primary needs/problems that have to be addressed?

Review and revise existing mission statements and draft new statement as appropriate, based upon the previous question

Has the mission changed? (through legislation)

Are the missions clearly understood by employees, customers and clients?

Applying SWOT

Reviewing internal strengths and weaknesses

Identifying external opportunities and threats

Mission Statements of World Class Business Schools

Harvard University:We educate leaders who make a difference in the worldStanford University:Our mission is to create ideas that deepen and advance our understanding of management and with those ideas to develop innovative, principled, and insightful leaders who change the worldUniversity of Pennsylvania:Prepare business leaders to fuel the growth of industries and economies on a global scale

University of Chicago:Transform students into confident, effective, respected business leaders prepared to face the toughest challengesUniversity of California:Offers a superb management education to outstanding men and women from around the worldColumbia University:Pioneer active learning, entrepreneurial training and bridge research and practice

Mission Statements ofWell-known Companies

Wal-Mart:To give ordinary folk the chance to buy the same thing as rich people3M

To solve unsolved problems innovatively Walt Disney

To make people happy

Apple ComputerTo produce high-quality, low cost, easy to use products that incorporate high technology for the individual. We are proving that high technology does not have to be intimidating for noncomputer experts." MicrosoftAt Microsoft, we work to help people and businesses throughout the world realize their full potential. GoogleTo make the world's information universally accessible and usefulFacebookTo give people the power to share and make the world more open and connected

Pizza HutWe take pride in making a perfect pizza and providing courteous and helpful service on time, all the time. Every customer says, "I'll be back!ToyotaTo sustain profitable growth by providing the best customer experience and dealer support.IkeaIkea's mission is to offer a wide range of home furnishing items of good design and function, excellent quality and durability, at prices so low that the majority of people can afford to buy them

StarbucksEstablish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. The following six guiding principles will help us measure the appropriateness of our decisions:

Provide a great work environment and treat each other with respect and dignity.

Embrace diversity as an essential component in the way we do business.

Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.

Develop enthusiastically satisfied customers all of the time.

Contribute positively to our communities and our environment.

Recognize that profitability is essential to our future success.

Coca Cola

Everything we do is inspired by our enduring mission:

To Refresh the World... in body, mind, and spirit.

To Inspire Moments of Optimism... through our brands and our actions.

To Create Value and Make a Difference... everywhere we engage.

Faculty of Educational StudiesUniversity Putra Malaysia

Mission Statement

To become a pioneering centre for knowledge and learning that contributes to the advancement of humankind in the field of education and human resource development. Menerajui penerokaan ilmu dan kemahiran yang menyumbang kepada kemajuan dalam bidang pendidikan dan pembangunan sumber manusia.

UPM Mission Statement

To make meaningful contributions towards wealth creation, nation building and universal human advancement through the exploration and dissemination of knowledgeMemberikan sumbangan bermakna kepada pembentukan kekayaan dan pembangunan negara serta kemajuan manusia sejagat menerusi penerokaan dan penyebaran ilmu.

Mission Statement of MOE (KPM)

Membangun Potensi Individu Melalui Pendidikan Berkualiti

To develop a world-class quality education system which will realise the full potential of the individual and fulfill the aspiration of the Malaysian nation.

A vision without a mission is an impractical notion.

  A mission without values could lead to an ‘ends justifies any means’

Your thoughts!!!

Dissemination of Vision, Mission and Educational Goals (UPM)

Made known to the internal and external stakeholders through:Print media: Strategic Plan 2001 – 2010 (Rev. 2007), faculty guide, posters, academic calendars, various university publications …Electronic media: University Website and Putra FM RadioOthers: In-service training, workshops, meetings, staff associations, and alumni activitiesThrough Corporate Communication Divisions

Philosophy/Principles

Principles are core values and philosophies that describe how an agency conducts itself in carrying out its mission

Philosophy deals with belief systems and tries to explain certain phenomena:       How do individuals learn?       What is knowledge?       Where does knowledge come from?       What are values?

Where do values come from?

Principles also:       serve as criteria to guide decision-making at all levels of an agency       express the common values that can be

embraced by the whole organization       are powerful instruments for changing

organizational culture       motivate employees

How an individual believes children learn will greatly determine the methods used to teach.

The philosophical statement of a school system should confine itself to answering the questions of belief listed above.

A philosophical statement should address: How individuals learn? The type of setting that is conducive to learning. The larger picture of values and where knowledge originates.

Educational Philosophy

Education in Malaysia is an on-going effort towards further developing the potential of individuals in a holistic and integrated manner, so as to produce individuals who are intellectually, spiritually, emotionally and physically balanced and harmonious, based on firm belief in God. Our efforts are focused towards creating Malaysian citizen who are knowledgeable and competent, who possess high moral standards, and who are responsible and capable of achieving a high level of personal well-being and able to contribute to the harmony and prosperity of the family, the society and the nation at large.

Goals

The goals of an organization can never be achieved but are something towards which an organization works (Earthman, 1992)

Goals are the desired end result, generally after three or more year

The goal statements should reflect vision, mission, and philosophical statements

Criteria for Goals

Goals will be in harmony with, and clarify the agency vision, mission and principles/philosophyGoals will address priorities and the results of the internal/external assessment and may be developed in response to strategic issuesGoals will remain essentially unchangedGoals will normally encompass a relatively long periodGoals will address the gaps between the current

and desired level of service

Faculty of Educational Studies Aim/Goals

To produce graduates who excel, publish quality research and provide professional services in the field of education and human resource development in order to meet the demands of the nation.

Melahirkan graduan yang cemerlang, penyelidikan berkualiti dan memberi khidmat profesional dalam bidang pendidikan dan pembangunan sumber manusia untuk memenuhi keperluan negara.

UPM Goals (10)

1. To produce quality graduates who are competitive and resilient(Melahirkan graduan yang berkualiti, berdaya saing dan berusaha untuk terus maju.)

2. To enhance the quality of UPM students through inculcation of soft skills(Memperkasakan pelajar UPM dengan penguasaan kemahiran insaniah.)

3. To transform UPM into a renowned university (Menjadikan UPM sebagai Universiti Penyelidikan yang terkemuka.)

4. To strengthen UPM as a center of excellence in agriculture education and research(Memperkasakan UPM sebagai pusat kecemerlangan pendidikan dan penyelidikan pertanian.)

5. To broaden and strengthen UPM network with industry and society(Meningkatkan jalinan industri dan masyarakat )

6. To manage human capital and work environment effectively(Mengurus modal insan dan persekitaran kerja dengan cemerlang.)

7. To enhance a quality management system based on good practice(Mengurus modal insan dan persekitaran kerja dengan cemerlang.)

8. To efficiently generate and manage the financial resources of UPM(Menjana dan mengurus sumber kewangan universiti secara cekap dan berkesan. )

9. To make UPM fully connected based on information and communication technology(Menjadikan universiti terhubung sepenuhnya dengan berasaskan ICT. )

10. To strengthen UPM through alumni involvement(Memperkasakan UPM melalui Alumni )

UPM Goals

GOAL Goal 1:To attract outstanding students and to produce knowledgeable and competitive graduatesGoal 2:To elevate achievements in research and innovation to international levels Goal 3:To intensify community involvement for the generation and sharing of knowledgeGoal 4:To strengthen UPM as a centre of excellence in education, research and services in agriculture and tropical bioresourcesGoal 5:To improve the governance and management of resources based on best practiceGoal 6:To reinforce the Graduate School of Management’s position as the Top Business School (TBS)

MATLAMAT

Matlamat 1:Menarik pelajar cemerlang dan menghasilkan graduan berilmu dan berdaya saingMatlamat 2:Melonjakkan tahap pencapaian penyelidikan dan inovasi ke peringkat antarabangsa Matlamat 3:Memperkasakan penglibatan komuniti untuk penjanaan dan perkongsian ilmuMatlamat 4:Memperkasakan UPM sebagai Pusat Kecemerlangan Pendidikan, Penyelidikan dan Perkhidmatan Pertanian, dan Biosumber TropikaMatlamat 5:Memperkemas tadbir urus dan pengurusan sumberMatlamat 6:Memperkasakan Sekolah Pengajian Siswazah Pengurusan sebagai Top Business School (TBS)

Reflection of UPM Goals (Educational)

To produce quality graduates who are competitive and resilientLearning outcome: social responsibility, research attainment, community involvement, ethical values, and leadershipTo enhance quality of UPM’s students through inculcation of soft skillsLearning outcome: social responsibility, research attainment, community involvement, ethical values, and leadership

To transform UPM into renowned research universityLearning outcome: Research attainment and leadershipTo strengthen UPM as a center of excellence in agriculture education and researchLearning outcome: social responsibility, research attainment, community involvement, ethical values, and leadership

Behavioral Objectives

Objectives are specific measurable targets for accomplishing goals

There must some way to measure the effectiveness and efficiency of the

organization in working towards its goals They are written in terms of observable

student behavior that can be measured by some type of instrument

Criteria for Objectives

Good objectives will be SMART

      Specific

      Measurable

      Aggressive but attainable

      Results oriented

Time-bound (specify a relatively short time frame for meeting objectives – from a few weeks to no more than a year)

Examples of SMART/Not SMART Objectives

       To reduce processing time.       To reduce by 5% the average cost of processing new hires by June, 15, 2001 (SMART)       To reduce highway deaths.       To reduce the highway deaths rate by 10% in FY 2001.(SMART)

Objectives of MOE

To produce loyal and united Malaysian. To produce happy, well mannered individuals who have faith, knowledge and vision. To prepare the nation’s human resource for development needs. To provide educational opportunities for all Malaysians.

References for the Development of School Vision and Mission

Current development in and outside the country)(Perkembangan semasa di dalam dan di

luar negara) Vision 2020 (Wawasan 2020) National Philosophy of Education (Falsafah

Pendidikan Kebangsaan) Student potentials (Potensi murid) Needs of local communities (Keperluan

masyarakat setempat) NKRA/KPI 

Proses pembinaan visi dan misi sekolah

Pendekatan Top-down vs. Bottom-up Digubal secara kolektif oleh semua guru

Dipersetujui dan difahami oleh staf sokongan, murid dan ibu bapa

Disebarluas dengan mendokumentasikannya (edaran)

Dipamerkan di tempat-tempat yang strategik

Dikaji semula dari semasa ke semasa

Kandungan Pernyataan Visi dan Misi

Pernyataan visi dan misi perlu mengandungi :       Elemen pembentukan model murid

lepasan sekolah       Elemen pembentukan model sekolah

berkesan       Penyelesaian isu dan masalah pendidikan

dalam konteks pembangunan bangsa dan negara

 

Penghayatan Visi dan Misi Sekolah

Guru dan staf sokongan dapat:       Menyatakan visi dan misi       Menjelaskan visi dan misi       Mempercayai visi dan misi       Visi dan misi menjadi sasaran untuk

pembangunan pengurusan dan pentadbiran sekolah, amalan mengajar, kokurikulum dan kerja komuniti

Murid dapat:       Menyatakan visi dan misi       Menjelaskan visi dan misi       Mempercayai visi dan misi

Visi dan misi menjadi sasaran untuk pembangunan pengurusan dan pentadbiran sekolah, amalan mengajar, kokurikulum dan kerja komuniti

Impak Visi dan Misi

Visi dan misi dapat memberi impak ke atas perlakuan warga sekolah:

      Menunjukkan peningkatan prestasi dalam proses pengajaran dan pembelajaran

Menunjukkan peningkatan dalam proses persekolahan

     Menghasilkan kualiti produk yang tinggi

Mewujudkan identiti budaya/etos sekolah

Key Elements of MalaysianEducation System

Access to education Equity in education Quality in education Efficiency and effectiveness of management

education

National Education Blue Print (PIPP)

The Six Strategic Thrusts:

1. Nation building

2. Develop human capital

3. Bridging gap in education

4. Strengthen national schools

5. Elevate the teaching profession

6. Propel excellence of educational institutions

Education NKRA

The four (4) thrusts:1. 72% enrolment across 4+ and 5+

cohorts by 20102. 90% literacy and numeracy by 2010

(LINUS screening Literacy and Numeracy Screening)

3. Target of 20 HPS (High Performing Schools) by 2010

4. 2% of principals rewarded by 2010

Pengurusan Sumber Organisasi

Pengurusan struktur organisasi

Sekolah mempunyai struktur organisasi

Sekolah menyediakan perincian tugas guru dan staf sokongan

Sekolah mempunyai sistem fail

Pengurusan prasarana

Sekolah menguruskan kawasan bangunan sekolah

Sekolah mengurus perabot dan kemudahan asas

Sekolah menyelenggarakan sumber pendidikan

Pengurusan sumber manusia

Sekolah mengagihkan tugas guru dan staf sokongan

Sekolah mengadakan peraturan sekolah untuk guru, staf sokongan dan murid

Sekolah mengawal tatatertib guru dan staf sokongan

Sekolah melakukan program orientasi kepada guru/staf baru

Sekolah melakukan program pemajuan staf

Pengurusan kebajikan guru, staf sokongan dan muridPengurusan hubungan komuniti

Pengurusan Program Pendidikan

Pengurusan perancangan strategik

Sekolah menyediakan pelan strategik

Sekolah menyediakan pelan tindakan

Sekolah melaksanakan program, projek/aktiviti pelan strategik

Pengurusan program kurikulum

Jawatankuasa kurikulum sekolah merancang dan melaksanakan program/projek/aktiviti

Pengagihan tugas mengajar dan hal-hal kurikulum

Sekolah menyediakan jadual waktu mengajar

Panitia mata pelajaran menguruskan hal-hal pengajaran dan pembelajaran

Sekolah melaksanakan penyeliaan dan pencerapan

Pelaksanaan Program Pedagogi dan Pandragogi

Guru mengadakan rancangan tahunan sekolah

Guru menyediakan rancangan pelajaran harian

Guru melaksanakan set induksi

Guru menyampaikan pelajaran

Guru merangsang murid untuk terlibat dengan pembelajaran

Guru mengeksploitasikan pelbagai kecerdasan murid

Pengurusan dan PelaksanaanProgram kokurikulum

Sekolah menyediakan objektif kokurikulum

Jawatankuasa kokurikulum sekolah berfungsi dengan sewajarnya

Sekolah melaksanakan program/projek/aktiviti kokurikulum

Sekolah memberikan sumbangan kepada masyarakat luar dalam aktiviti kokurikulum