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Your Gateway To Great Business In The Mena Region
4000+ Trade Visitors
82 Countries
7000+ SQM
EXHIBITION
SPACE
130+ Exhibitors
25 Countries The Largest & Only Trade Event For The Optical
Industry In MENA VISION-X 2015 Presentation
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THE EYEWEAR MARKET
A high value market worth $90bn globally
Just eyewear in the UAE alone valued at over US$480m
A growing market - 7% CAGR
An attractive demographic young, high spending,
fashion/brand driven
Static European markets
Major regional investment in healthcare in the Middle
East region to 2025
Middle East offers global brands the sales growth their
businesses need
Vision-X is one of the most important shows in the region in
relation to the optical industry. There is no
better show for us to present our collection to customers
and industry experts.
Hiba Kadri, Fashion TV Eye Wear, Designer and Creative
Director
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THE BACKGROUND 2014 SHOW INFO
The only business event for the eyewear & eyecare industry
in the region
UAE and Saudi Arabia represent the two largest buyer attendee
groups
Wider audience from across the Middle East and North Africa
representing
82 countries
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MEET YOUR BUYERS
More buyers from the Middle East and North Africa than any
other event
Investment in buyer meetings programme targeting qualified
leads from KSA, Egypt, Iran, Kuwait, Jordan, Nigeria,
Morocco,
Algeria, Sudan
Exhibition partners to identify the buyers who can change
the
shape of your business
New digital and social media agency to engage with buyers
VIP experience for buyers, & networking opportunities for
brands
95% of visitors plan on attending again this year
Training and education sessions offer CME hours to
participants medical, technical, retail, merchandising,
sales
Concepts have been visiting Vision-X for five years now and were
always just as excited to come back. We enjoy coming to the show to
interact with customers and to network with other businesses in the
optical industry.
Kristen Lind, Marketing Manager, Concepts
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Style Atelier Leading-edge niche brands at a higher price
point from across the globe
Vision-X Opticare Conference A 3 day extensive scientific
programme, CME
accredited by Dubai Health Authority
Vision-X VP Awards The Joint initiative between Vision-X and
Vision Plus magazine celebrating the best
products in business
Future in Focus Seminars Wearable technology, social media and
best
practice with international business and
industry champions
The Experience New Features
VIS
ION-X
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Vision-X Opticare Conference A 3 day extensive scientific
programme, CME accredited by Dubai Health Authority
Vision-X VP Awards The Joint initiative between Vision-X and
Vision Plus magazine celebrating the best products in business
Style Atelier Leading-edge niche brands at a higher price point
from across the globe
Future in Focus Seminars Wearable technology, social media and
best practice with international business and industry
champions
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Print Advertising
11 major industry related publications and 7 daily newspapers
across the Middle East reaching over
Radio 60+ radio spots on 103.8 Dubai Eye at business drive
times.
Email Highly targeted database of over 20,000 industry
professionals.
SMS Over 70,000 SMSs to industry buyers and senior
executives.
Direct Mail Visitor invitations will be mailed to more than
5,000 industry professionals globally , with specific VIP invites
being sent to over dignitaries within the Middle East.
Online Advertising A comprehensive digital marketing campaign
will deliver over 10 million web banner impressions, generating
thousands of site visits.
Social Media Vision-X Social media marketing campaign to
Facebook likes, LinkedIn members & Twitter followers of the
official Vision-X social handles
MARKETING OUTREACH
PR Press Exposure: targeted regional focus with wider coverage
pick up. Benefit from the bespoke PR
campaign valued at USD 627,000
1 million readers.
100
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LEADING NAMES IN 2014
DOING BUSINESS IN GREAT COMPANY
Leading Fashion Brands include:
Gold & Wood DITA
Ic! Berlin Prodesign
Linda Farrow Adidas Minima Stepper
S.T Dupont Boucheron
Top 10 Opticare companies include:
HOYA J&J
Bausch & Lomb Carl Zeiss
Nikon Kodak Alcon GKB
Essilor Rodenstock Instruments
USE THE POWER OF VISION & GROW YOUR
BUSINESS IN MENA
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BRAND IMPACT
Vision-X 2015 offers unique access to the MENA market
The right buyers
The right venue
The only event with this regional reach
A marketing support team as an integral part of the package
A flexible team to work with you to maximise the impact of
your
investment
Contact the Team:
Tel: +971.4.308.6213/6243/6793
[email protected]
www.vision-x.ae
