Video in the

spotlight of our

digital campaignJasmina Mešić

The Academic and Research Network of Slovenia

For the first time a European Cyber Security Month took place

as a pilot project across Europe to raise awareness on cyber security.

October 2012"Be Aware, Be Secure"

Digital campaign

Digital campaign uses more digital channels (sites and microsites, landing pages, social media, applications, etc.) to achieve its effect. Offline elements can be included but only if they interact with the digital parts of the campaign.

• TV add (15 sec , short teaser)

• PR activities

Draw attention

• Facebook application "Spot a scam!"

Engage users

• VideosDeliver

the message

Hello, is this a bank?

Today is your lucky day!

At Danny's everything is half cheaper!

• Dana please show video (and please click on CC for Enlish subtitles)

http://www.youtube.com/watch?v=JAi_13VNIeo

SPOT A SCAM!

…also new landing page, banners, Google AdWords

In three weeks…

• 600% increase in website traffic • 53.000 views on YouTube• 4.000 new Likes on our FB page• media coverage

• Time consuming• Expensive (not necessary!)