Vice President Marketing - adivipaccess.com · 2014 ADI Marketing Andy Morra Vice President Marketing Company Proprietary and Confidential

2014 ADI Marketing

Andy Morra

Vice President Marketing

Company Proprietary and Confidential


THANK YOU CORE VENDORS!


MARKETING ORGANIZATION

ADI Marketing

Andy Morra

VP Marketing

Marketing Communications

Marketing Operations

Product Management



Gail Esbin Director


David Saltzman Project Specialist

Open Marketing Support

Nicole LoCurto

Graphic Designer

Sean Schnipper Project Specialist

Eileen Southard Marketing Support

Colleen Walsh

Marketing Support

Eniko Ilyes-DeMarco Project Specialist

Pasquale Prisco Graphic Designer

George Gorgano Graphic Designer

Tina Patrone Production Coordinator

Communications

Adrienne Zimoulis Manager

Janice Fanning Project Specialist

Events & Expos

James Letkovsky Supervisor

Monthly Sales Flyer

JerriAnn Pacheco Graphic Design Supervisor

Catalogs

Gabrielle Scarpati Supervisor

Branches & Events

Wil Schmidt Graphic Design Supervisor

Christy Johnson Graphic Designer


Marketing Operations

Andy Morra VP Marketing

Business Strategy

Karen Nyholm Manager

Contract Administration

Open

Vendor Programs

Bill Lamar Vendor Resolution Manager

Pricing Management

Liana Vinokur

Pricing Strategy

Patricia Chorusey Pricing Manager

Debbie Scimeca Teufel Pricing Systems


ADI Product Management

Jason Clark Audio/Video, Central Vac (US)

Daniela Ganci Access Control (US/CA)

Marco Cardazzi Video Surveillance (US)

Stu Tisdale Intrusion (US)

Networking,(US/CA)

Brett Serxner Fire, Telephony (US)

Kavita Boodram Video Surveillance (CA)

Giovanni Serrecchia Audio/Video, Telephony, Wire

Central Vac (CA)

Patti Confessore Wire (US), Tools (US/CA)

Colleen Gray (Acting) Intrusion, Fire (CA)

Gina Leonette APM

Rich Paul APM

Kim Lindeman APM

Garrett Savage APM

Kate Rose APM

Gina Leonette APM

Kate Rose APM

Jess McCarthy APM

Andy Morra VP Marketing



MARKETING OPPORTUNITIES

2014 ADI Branding Update


Upgraded icons with a new BOLD color palate for Solid, Category Brand Recognition.

Intrusion • Fire • Video Surveillance • Access • Power • Audio/Video • Networking • Telephony • Central Vacuum • Tools & Hardware • Wire & Cable

Category Icons

In 2014, the use of “ADI Red” has been localized to the ADI logo.

Our new “ADI Blue” will be the primary base color across ALL materials.

Introducing ADI Blue

2014 ADI Branding Update


2014’s lineup of direct mailers and promotional pieces all updated with new color and style.

Promotional Pieces:

2014 ADI Catalog Participation


Catalogs:

The Book “C” no charge IP Solutions Catalog-April AV Solutions Catalog-September

2014 ADI Monthly Sales Flyer Participation


“How do I get products in the Monthly Sales Flyer?”

2014 Email Promotion Participation


Email Opportunities

Type Multi-Vendor Promotions Individual Vendor Promotions Audiences Active Dealers Prospects Authorized Dealers Purchase Method In-Branch Only, Web Only Promotions Comprehensive

2014 ADI Expo Series


38 US Expos 8 CA Expos

2014 Branch Event Participation


2014 Branch Grand Opening Participation



SOCIAL MEDIA

What is Social Media?

Collective online communication channels dedicated to interaction, content-sharing and collaboration

Interaction which creates, shares, and/or exchanges information and ideas in virtual communities and networks

Social Media is the New Marketing


http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=BRlqEAOreTAUkM&tbnid=45ChGUrLLj0nfM:&ved=0CAgQjRwwAA&url=http://ylf.org.uk/news/ylfs-blog-is-back/&ei=GXvUUfDWB4qFrQHx9ICACw&psig=AFQjCNGDGUUz79QC6YPN3dyxfbHZB6YVjQ&ust=1372966041156461

http://www.google.com/url?sa=t&rct=j&q=linked in&source=web&cd=&cad=rja&ved=0CJgBEKEQUAE&url=https://plus.google.com/107350354213838732087?socpid=1&socfid=web:infocard:default:image&ei=wnrUUY7XPI_3rAHH3YHICg&usg=AFQjCNFzgGthuO_MAIIcfikYdztQb0i1vw&bvm=bv.48705608,d.dmQ

http://www.google.com/url?sa=i&rct=j&q=youtube&source=images&cd=&docid=0mKIcafjyfc1BM&tbnid=xkTx8JABjbQrAM:&ved=0CAUQjRw&url=http://www.idownloadblog.com/2012/12/04/youtube-1-1-0-4136-for-ios/&ei=dHvUUe23MI3O9gSSpYGgDg&psig=AFQjCNE8kkqIh54l-C58uJzalBXHSWHHKg&ust=1372966126670344

http://www.google.com/url?sa=i&rct=j&q=facebook&source=images&cd=&cad=rja&docid=HwQSlNqfvNFq3M&tbnid=WgcR6aQGbxWB_M:&ved=0CAUQjRw&url=https://itunes.apple.com/us/app/facebook/id284882215?mt=8&ei=SnvUUfmTBIXg8wTl1YHADQ&psig=AFQjCNFZuPzdFjHRVN1N4PIzmIoMF-qo9Q&ust=1372966084638768

Social Media Marketing

2013 GOAL: Create a Social Media presence that drives customer engagement

Complement One-Way Marketing Communication with Multi-Way Communication


Social Media Objectives

• Educate and inform our dealers to help grow their businesses – Share product and technology information and trends among

dealers, vendors and ADI

• Grow ADI brand awareness and dealer loyalty • Act as conduit between vendors and dealers to keep the dealer

engaged

• Gain a long-lasting competitive advantage • Increased VOC via multi-way customer communication

Establish ADI as the Destination for Thought Leadership


Social Media Infrastructure

Integrated Approach to Multi-Way Communication

Dealers

Vendors


http://www.twitter.com/

http://www.linkedin.com/

ADI Social Media Platforms

CURRENT PLATFORMS • ADI Blog • LinkedIn

– ADI Global Distribution Group – ADI Global Company Page

• YouTube • Facebook Company Page FUTURE PLATFORMS • Twitter • Google+


ADI Blog

• Launched Q3 2013

• Topics: Video Surveillance, IP, AV, Intrusion, Fire, Life Safety, Network Systems, Tools & Hardware, Wire & Cable

• More Guest Blog Posts

http://blog.adiglobal.us/ Company Proprietary and Confidential

http://blog.adiglobal.us/

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=BRlqEAOreTAUkM&tbnid=45ChGUrLLj0nfM:&ved=0CAgQjRwwAA&url=http://ylf.org.uk/news/ylfs-blog-is-back/&ei=GXvUUfDWB4qFrQHx9ICACw&psig=AFQjCNGDGUUz79QC6YPN3dyxfbHZB6YVjQ&ust=1372966041156461




Subscribe, View, Share



ADI LinkedIn

• ADI Global Distribution Group

• ADI Company Page

• Content sharing

– Blog posts

– ADI Expo info

– New products

– Sales promotions

– Vendor updates

– Training & Events


http://www.google.com/url?sa=t&rct=j&q=linked in&source=web&cd=&cad=rja&ved=0CJgBEKEQUAE&url=https://plus.google.com/107350354213838732087?socpid=1&socfid=web:infocard:default:image&ei=wnrUUY7XPI_3rAHH3YHICg&usg=AFQjCNFzgGthuO_MAIIcfikYdztQb0i1vw&bvm=bv.48705608,d.dmQ


Facebook

https://www.facebook.com/ADIGlobal


https://www.facebook.com/ADIGlobal

http://www.google.com/url?sa=i&rct=j&q=facebook&source=images&cd=&cad=rja&docid=HwQSlNqfvNFq3M&tbnid=WgcR6aQGbxWB_M:&ved=0CAUQjRw&url=https://itunes.apple.com/us/app/facebook/id284882215?mt=8&ei=SnvUUfmTBIXg8wTl1YHADQ&psig=AFQjCNFZuPzdFjHRVN1N4PIzmIoMF-qo9Q&ust=1372966084638768

Why Should You Participate?

As an ADI Vendor you can:

• Connect with dealers

– Get insight on their business, become part of their world

• Connect with the ADI team

– See the topics we are covering, learn about ADI events, get promotion information

• Deliver information on your product lines

There is Valuable Information in Connections and Movements


You’re Invited! Join Us on this Social Media Journey

• Get Active in Social Media

• Visit, view and subscribe to the ADI Blog – We encourage comments and guest blog posts

• Follow ADI’s Company Page on LinkedIn

• Join the ADI Distribution Group on LinkedIn

• Like ADI’s Company Page on Facebook

• Share Content with your professional Network



THANKS IN ADVANCE FOR A MUTUALLY SUCCESSFUL 2014!

Documents

Vice President Marketing - adivipaccess.com · 2014 ADI Marketing Andy Morra Vice President Marketing Company Proprietary and Confidential