Embed Size (px)
Citation preview
Many things have been changed in this first year of
activity, but it is nor enough:
TECHNOLOGY: We have a new server (with all related
advantages for facilitating the society administrations)
COMMUNICATION/DISSEMINATION INSTRUMENTS: We
have a new website
SOCIAL PRESENCE on WWW: We finally have attendance
in/of most relevant social media
FACILITATING TOOLS: We have the mail chimp
ORGANIZATION OF INFORMATION: We have a scheme for
the newsletter (but we are not yet producing them)
BUSINESS OCCASIONS: We have projects in evaluation
RELEVANCE: We have a 2014 edition of AfE and GA Award
LEARNING BY DOING: We learned how to change things in
order to be more efficient and effective in marketing and
communication actions Image source: http://www.business2community.com/communications/right-amount-marketing-communication-0695359
Towards the
new
website
The new concept: 1. New technology
(easy to use dashboard)
2. We use all available space in the screen
3. We open to social media
WEB EDITOR AND RESPONSIBLE
FOR SOCIAL MEDIA AND ISSUING
NEWSLETTERS
(TO IDENTIFY AMONG OUR
MEMBERS, IT IS PAID FOR THIS
SERVICE)
INSTITUTIONAL/ADMINISTRATIVE
COMMUNICATION
(OPERATED IN THE SECRETARIAT)
MEMBERS, EXCO, COMMUNITIES: FEEDING CONTENT!
SUPERVISION: OPERATED BY VP MARKETING AND COMMUNICATION
WEBSITE AND RELATED SOCIAL MEDIA
new website governance scheme
ISOCARP NEWSLETTER SHOULD BE ISSUED EVERY THREE MONTHS
(4 NEWSLETTER PER YEAR). IT IS A MEAN:
1) TO KEEP ALIVE DIALOGUE WITH MEMBERS (EVENTS,OPPORTUNITIES,PROJECTS,
HOSTE MEMBERS REQUESTS…) 2) TO KEEP EFFECTIVE AND EFFICIENT DIALOGUE WITH NATIONAL DELEGATIONS
3) TO ADVERTISE POLICIES, PLANS, EVENTS, PUBBLICATIONS (NOT JUST ISOCARP
GENERATED)
newsletter
newsletter
isocarp institute
advertising/sponsoring
awards
projects
publications
communication from EXCO
communication from national delegations
communication from members
events
awards
For excellence
Gerd Albers
Van Embden
Routledge
It is necessary to change the rules for the ISOCARP Awards for Excellence, for the following reasons: • They have a too elevated accession fee, it makes this competition accessible just to big planning companies or rich public administrations, many interesting project cannot access the competition (especially small and medium size cities). • They currently rules exclude a number of creative initiatives (often bottom up driven and with not many financial resources available) that often make innovation (e.g. temporary used based regeneration projects, other participatory planning based initiatives and so on) in planning, but have problems to emerge at level of our global network • The planning quality of the big companies that can pay our fee is not always in line with what our community intend for “good quality in planning” • With current rules we have, always in this time of crisis, less and less applicants, we cannot risk next year to get into the condition of “zero applicants”, or applicants coming from a restricted circle of “usual suspects”.
awards
Image Source: www.forbes.com
THANK YOU FOR YOUR TIME AND ATTENTION PIETRO ELISEI VP MARKETING AND COMMUNICATION [email protected]
GDYNIA 22-09-2014
