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Vibe Case Study

Vibe case study2

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  • 1. Vibe Case Study

2. Background Information Vibe is a music and entertainment magazinefounded by producer Quincy Jones. The publication predominantly features R&Band hip-hop music artists, actors and otherentertainers and the magazines targetdemographic is predominantly young, urbanfollowers of hip-hop culture. Quincy Jones launched Vibe in 1993, inpartnership with Time Inc. Originally, thepublication had been called Volume before co-founding editor, Scott Poulson-Bryant gave itthe name Vibe. 3. First Vibe MagazineVibe released its first magazine 4. Vibe thenVibe In April 1995Over the years even thoughthe magazine designchanged, the masthead onthe magazine hascontinuously remained thesame.The clear image of the well-known image of Tupac does notreally display a typical musicmagazine. He does notrepresent anything thatsymbolizes R&B music or musicon a whole. In 1995 Vibe did not have the typical conventions as they have on a music magazine today. 5. Vibe nowVibe In 2012The masthead has clearlyremained the same style andkept to Vibes brand identity.The main artist of themagazine (Lil Wayne) isrepresenting the R&B stylethat the magazine is trying tosell. It is clear the magazinehas modernised with its image.The magazine now gives outmore information on thefront cover on what themagazine will include inside. 6. Background Details Even though it is a music magazine, some of itspages are devoted to high-end clothing andstyle featuring huge labels such as Fubu andRocawear. It runs articles on some of the most promisingand upcoming artists in the music scene alongwith pages for people who are keen aboutcelebrity rumours and gossips. It also holds special tournaments and awardsinvolving some of the most impressive and well-respected individuals in the music industry. 7. Vibe Today There are 6 issues per year It costs 5.02 per issue The magazine sticks to the typicalmagazine layout with bursting coloursthroughout the magazine and bits oftexts along with articles that involvesimages. Vibe also has its own website andtwitter page 8. Target Audience 18-25 years old 75% female and 25% male Fluent music listener Fun, sophisticated, sporty and rebellious Sexy on the go and someone who likes to stayhealthy and keep fit and is always interestedin the hot new trends If they were to see a feature on the magazinethat grabs theyre attention; they would nothesitate to purchase it 9. Content The magazine will mainly incorporateevidently music along with the latest news onmany different artists, articles, concertinformation and song album reviews. Thecontent will also include quizzes andcompetitions. Artists that will be frequently featuredwithin the magazine are; Ciara, Alicia Keys,Beyonce, Mariah Carey and Kelly Rowland. The magazine will also include free posters ofcertain artists for the audience. 10. Style Vibe magazine displays a large amount of iconographyrelated with R&B and Pop such as the sexy outfits,heavy glamorous makeup, exposure of female bodyparts. The masthead clearly takes over the magazine frontcover with the use a of a large text. The magazine front cover is mainly dominated by textrather than images. Vibe magazine does not have a consistent theme colouras it generally has any colour that connotes with theartist that is featured at the front. 11. The colours red andblue mainly featureat the front of thismagazine.The content of themagazine relates tothe genre music of themagazine.The front cover isfilled withinformation on whatwill be included insidethe magazine. 12. Mode Of Address The magazine consists of generallyinformal words and catch lines thatrelate to the Target Audience. The magazine clearly involves socialnetworking within their magazine whichmeans they involve the audience. An ideal amount of gossip and informationgive-away on the front cover whichsuggests the magazine is solely made tokeep the target audience informed andupdated . 13. Abbreviated words and catch lines that the target audience are able to understand or relate to Involved social networking within the magazine meaning involvement from the audienceGossip and information to keepthe TA informed and updated 14. Ownership Vibe is owned by Time Inc Time Inc is a division of Time Warner, its one of thelargest branded media companies in the world. The company has established itself as a leader in thesocial media space, sharing branded content includingbreaking news, celebrity interviews and links toexclusive video footage. InterMedia Advisors is a private equity investment firmfocused on leveraged buyout and growth capitalinvestments in the media sector. The firm, which was founded in 2005 by notable privateequity investor Leo Hindery is based on the 48th floor ofthe Chrysler Building in Midtown Manhattan, New YorkCity.