VENUE AND CONFERENCE INFO

8:30am - 12:30pm

AM Workshops

Move Prospects Through the

Customer Journey With a Solid

Content and Digital Marketing Strategy

(Datawrkz Stage 1) • John Triplett, Vertical Measures

Advanced SEO Tactics for 2019

(Marketo Stage 2) • Janet Driscoll Miller, Marketing Mojo

Email 2020: Email Marketing for This

Year & Beyond (AUDIENCEX Stage 3)

• Michael Barber, Godfrey

12:30pm

Main Conference Registration Opens

1:15pm – 2:15pm

Opening Keynote

Future Consumers

(Stages 1-3)

• Randi Zuckerberg Zuckerberg Media

2:30pm – 3:00pm

Reinventing Content Marketing Into a

Measurable Business Strategy

(Datawrkz Stage 1) • Robert Rose, Content Marketing Institute

Maximize Marketing ROI with a Data-First

Approach to Attribution Modeling

(Marketo Stage 2) • Mikel Chertudi, Strala

Get More Out of Every Email You Send

(AUDIENCEX Stage 3)

Presented by ActiveCampaign

• Dathan Brown, Sales Manager

Enhancing the Customer Experience with

Messaging Apps (SwagChimp Stage 4)

• Daphne Leblanc, Cafe and Laptop Social Media

1

VENUE AND CONFERENCE INFO

Navigate the event with an up-to-date

agenda plus the ability to rate sessions!

digitalsummit.com/kc

digitalsummit.com/kc

WEDNESDAY, MAY 15

Continue

PRODUCED BY

CrowdHost Charging Station

Need a free power up? Drop your device off at the Power Charging Station located in the sponsor area.

Will I be able to view presentations after the conference?

Yes! All speaker slide decks that we are able to share will be posted online for view-only access within a week. Look for a post-event email with access instructions.

Official Agenda

Visit digitalsummit.com/kc for the most up-to-date agenda and the ability to rate speakers & sessions.

Contact Info

For after-hours assistance please email Help@digitalsummit.comFor sponsorship information please email ROI@digitalsummit.com

WiFi Info

Network: Active_CampaignPassword: cxautomation

DIGITAL SUMMIT KANSAS CITY 2019 SPONSORS

#DSKC

@DigitalSummits

Network:

Active_Campaign Password:

cxautomation

WiFi Sponsored by

ActiveCampaign

Missed lunch or need a snack?

The Cyber Café is available on the main level from 8:00am - 2:00pm daily.

Genius Monkey VIP Lounge

The VIP Lounge - located in the lower level - is available to VIP badge holders, Sponsors and Speakers for refreshments, light snacks and a place to work & network.§ Day 1: 2.30pm - 5.00pm§ Day 2: 8.30am - 4.00pm

Atlanta, GAMay 21-22

Austin, TXJune 4-5

Portland, ORJune 11-12

Denver, COJune 25-26

Philadelphia, PAJuly 24-25

Minneapolis, MNAugust 14-15

Chicago, ILAugust 28-29

Washington, DCSeptember 4-5

Tampa, FLSeptember 11-12

Detroit, MISeptember 25-26

Charlotte, NCOctober 2-3

Boston, MAOctober 21-22

Raleigh, NCNovember 13-14

Dallas, TXDecember 3-4

UPCOMING 2019 DIGITAL SUMMIT SERIES

digitalsummit.com

Slidecast Access

Slidecasts (audio synced with slides) are available to Plus, Premium and Platinum pass holders. You will receive access info approximately two weeks post event. Conference pass holders can also upgrade to receive Slidecast access. Contact: registration@digitalsummit.com for more details.

ADDITIONAL 2019 GLOBAL PARTNERS

DIGITAL SUMMIT KANSAS CITY 2019 PARTNERS

MAY 15 - 16, 2019OVERLAND PARK CONVENTION CENTER

OVERLAND PARK

ELITE PARTNERS

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THURSDAY, MAY 16

Smiles as Ranking Factors: How A.I. and Facial

Recognition Will Change SEO (Marketo Stage 2)

• Daniel Russell, Go Fish Digital

Putting a Real Value on Your Testing and

Optimization Program (AUDIENCEX Stage 3)

• Steve Rude, Thomson Reuters

Creating and Implementing a Scorecard System

to Increase User-Centric Maturity

(SwagChimp Stage 4) • John Kille, MSTS

5:15pm – 6:30pm

Opening Reception hosted by Genius Monkey

(Sponsor Area)

8:00am – 8:30am

Morning Coffee Networking hosted by

Sprout Social (Sponsor Area)

8:30am – 9:00am

Create Marketing Content for the ENTIRE Month

with Just One Source (Datawrkz Stage 1)

• Jean Ginzburg, JeanGinzburg.com

Engaging Your Audience With Creative Social

Strategies (Marketo Stage 2)

• Tylar Blueitt, Tylar & Company

Tools and Tactics for a True Holistic Brand

Experience (SwagChimp Stage 4)

• Vanessa Hannay, Muck Rack

9:15am – 9:45am

Why Your Brand Works in the “Real World” But

Fails When Online (Datawrkz Stage 1)

• Juntae DeLane, Digital Delane / Digital Branding Institute

How You Can Save Up To 50% on Your Digital

Media Budgets (Marketo Stage 2)

Presented by Datawrkz

• Senthil Govindan, CEO

WED, MAY 15 | THU, MAY 16

3:15pm – 3:45pm

Rehearse for Real Time: Preparing for the

Moments That Make Content Great

(Datawrkz Stage 1)

• Lauren Teague, Convince & Convert

Balancing Relevance vs. Privacy: The

State of Data in Email Marketing in 2019

(Marketo Stage 2)

• Jessica Best, Barkley

Avoid Being Swamped by the Data

Tsunami: Create Actionable Insights

Instead (AUDIENCEX Stage 3)

• Sarah Bond, Lucky Orange

Using UX Writing with Marketing to Speak

to Your Customers (SwagChimp Stage 4)

• Amy Gebler, Nordstrom

4:00pm – 4:30pm

Filling the Funnel: How to Build a Modern

Content Marketing Strategy

(Datawrkz Stage 1)

• Kate Richling, MediaMonks

Don’t Be That Persona! (Marketo Stage 2)

• Chris Perkins, Bernstein-Rein Advertising

Better Than The Newsletter: Eight Ways to

Deliver Relevance with Email Marketing

(AUDIENCEX Stage 3)

• Chris Sietsema, Teach to Fish Digital

5 Ways Creative Teams Build or Destroy

Social Media Analytics

(SwagChimp Stage 4)

• Alan Weber, Data to Strategy Group

4:45pm – 5:15pm

Transcend the Funnel: How Click-to-

Human Technology Will Validate ROI

Through Conversational Content

(Datawrkz Stage 1)

• Chris Buehler, SCORCH

2 3 4 5 6

Navigate the event with an up-to-date

agenda plus the ability to rate sessions

digitalsummit.com/kc

DAY 2

Differentiating Messages and Content to

Break Through the Noise

(AUDIENCEX Stage 3) • Dan Gilgoff, Digital News Leader

Generation Entertain Me: How Gen Z is

Changing Everything (SwagChimp Stage 4)

• Monica Cravotta, WP Engine

10:00am – 10:30am

How to Embrace the Convergence of TV and

Digital Video (Datawrkz Stage 1)

Presented by Spectrum Reach

• Ben Van Horn, Director of Digital Sales

Unleashing the Hidden Power of Email

Marketing: Improve Results and Avoid

Mistakes (Marketo Stage 2)

• Yosef Silver, Fusion Inbound Marketing

Enhance Your Influencer Marketing with

Remarketing (AUDIENCEX Stage 3)

• Tony Chopp, Claim Your Space

The One BIG Visual Content Mistake That

Will Hurt Your Brand in 2019

(SwagChimp Stage 4) • Ryan McCready, Venngage

10:30am – 11:00am

Networking Break

11:00am – 11:30am

Fyre Festival: 10 Marketing Lessons Your

Business Can Leverage (Datawrkz Stage 1)

• Brian Fanzo, iSocialFanz

Customer Storytelling: Connecting with

Empathy and Humor (Marketo Stage 2)

• Tim Washer, Ridiculous Media

Why 80% of Marketers are Failing with

Display, and How to Fix it Fast!

(AUDIENCEX Stage 3)

Presented by Genius Monkey

• Brian Lahey, Client Solutions Manager

Make Podcasting Your Most Powerful Form of Content

Marketing (SwagChimp Stage 4)

• Carey Green, PodcastFastTrack.com

11:45am – 12:15pm

What Marketers Can Learn About Social Media from

DJ Khaled and Drake

(Datawrkz Stage 1) • Carlos Gil, Gil Media Co.

How to Run a Content Practice (Without Inciting Mass

Panic) (Marketo Stage 2)

• Matt Ingwalson, Heinrich

The Next Frontier of Search (AUDIENCEX Stage 3)

• Jenny Halasz, JHL Marketing

Beware the Voice of the Customer: Applied

Neuroscience You Can Use to Understand What Really

Drives Behavior (SwagChimp Stage 4)

• Scott Seidewitz, The Seidewitz Group

12:15pm – 12:30pm

Lunch Pickup & Break

12:30pm – 1:25pm

Lunch Keynote

How to Tell Stories in a

Mobile-Centric World

(Stages 1-3)

• Nina Mishkin Twitter

1:40pm – 2:10pm

Finding Fit: Messaging Frameworks for Marketing

Growth (Datawrkz Stage 1)

• Justin Watkins, Native Digital, LLC

B2B Account Based Marketing: Align Your Digital

Marketing for Sales Success (Marketo Stage 2)

• Bob Tripathi, Instant E-Training

Analytics and Attribution: Measuring the Success of

Influencer Marketing (AUDIENCEX Stage 3)

• Michelle Stinson Ross, Apogee Results

Improve Your Hyper Targeted Digital Advertising to

Increase ROI (SwagChimp Stage 4)

• Marty Shepard, Allant Group

2:20pm – 2:50pm

Bloody Hell! And Other Marketing Truths My British

Mum Taught Me (Datawrkz Stage 1)

• Michael Barber, Godfrey

Website Migration: What to Do Pre, During and Post

(Marketo Stage 2) • John Triplett, Vertical Measures

Leverage Technology to Automate Your Follow Up

(AUDIENCEX Stage 3) • Brad Korn, Korn Team Real Estate Systems

Behind the Scenes: Elevate Your Brand by Improving

Your Creative Process (SwagChimp Stage 4)

• Andrea Trew, Trew Creative

3:00pm – 3:30pm

The Feng Shui of Modern Email (Datawrkz Stage 1)

• Jen Capstraw, Iterable

Science It: How to Use Influence Theory to Craft

Compelling Messages (Marketo Stage 2)

• Rita Arens, H&R Block

Driving Brand Love® (AUDIENCEX Stage 3)

• Jeff Fromm, FutureCast

4:00pm – 4:15pm

Closing Keynote

Getting the Green Light:

How to Build Content That

People Say YES To

(Stages 1-3)

• Tamsen Webster The Red Thread

4:15pm – 5:15pm

Closing Reception hosted by ActiveCampaign

(Sponsor Area)