DEFINITIONS & MEANING

The enhancement added to a product or service by a company before the

product is offered to customers. (investorwords.com)

OR

Value added refers to the additional value of a commodity over the cost

of commodities used to produce it from the previous stage of production.

VAS services can be mainly categorized into three;

1. Consumer VAS2. Network VAS3. Enterprise VAS

The enhancement a company gives its product or service before offering the product to customers. Value added is used to describe instances where a firm takes a product that may be considered a homogeneous product, with few differences (if any) from that of a competitor, and provides potential customers with a feature or add-on that gives it a greater sense of value.

A value added can either increase the product's price or value.

For example, offering one year of free support on a new computer would be a value-added feature. Additionally, individuals can bring value add to services that they perform, such as bringing advanced financial modeling skills to a position in which the hiring manager may not have foreseen the need for such skills. 

ADVANTAGE OF VALUE ADDITION

Value added services provide advantages for both the customers and the

service providers.

Customers have the opportunity to receive something above and beyond

their basic needs.

Providers benefit from an increased rapport with the client, which could

translate into more revenue.

These additional custom services often cost the company little extra but

have the potential to significantly enhance the growth and the reputation of the

company

FIVE DIFFERENT INDUSTRIES – VAS

I. Automobiles Sector

II. Cosmetics products (Dhathri, fair & lovely)

III. Health (Apollo Hospital)

IV. Electronic goods (A/C, Invertors)

V. Hotel (Windsor castle)

I. AUTOMOBILE SECTOR

TATA MOTORS

Tata Motors Limited (formerly TELCO, short for Tata

Engineering and Locomotive Company) is an

Indian multinational automotive manufacturing company

headquartered in Mumbai, Maharashtra, India and a subsidiary of

the Tata Group. Its products include passenger cars, trucks, vans,

coaches, buses, construction equipment and military vehicles. It is

the world's seventeenth-largest motor vehicle manufacturing

company, fourth-largest truck manufacturer and second-largest bus

manufacturer by volume

VAS Given by TATA Motors

i. Tata Motors’ Original Parts (TOP)

Tata Motors is the only manufacturer in the industry to provide 1

year warranty on its genuine spare parts, which are trademarked as

‘TOP’. Available across all Tata Motors dealerships, the spare

parts are competitively priced and customers can avail of the warranty

if the parts are fixed in a Tata Motors authorized service workshop.

Tata Motors has also designed various cost effective repair kits which

further add value to customers.

ii. Value Care

The company offers customized maintenance plan for service, minor

and major repairs including wear & tear with flexible payment

options. The Value care plan covers labour, parts, consumables, and

guarantees substantial savings through price protection against

inflation and ensures appropriate resale value for the vehicle at the

time of exchange. Thus, customers accrue huge savings on cost of

maintenance over a period of time.

iii. Extended Warranty

A protection against unforeseen breakdowns, the programme extends

warranty benefits for up to 4 years or 150,000 kms, applicable to all

Tata passenger vehicles. The ‘Nano Secure Extended Warranty’

allows Tata Nano customers to choose from an extended warranty of

12 months/40,000 kms or 24 months/60,000 kms.

iv. E-Service Appointments

Through an online service appointment facility, customers can select a

time slot, date and a dealer of their choice for servicing their vehicle.

v. Speed-O-Service

Speed-O-service has been designed to offer quick repair service

within 60 to 120 minutes using specialized manpower and

infrastructure. Tata Motors can repair 6 vehicles per bay per day

through this process, ensuring faster response and increasing service

efficiency

vi. Symptom Based Diagnostics

A state-of-the-art diagnostic system ensures quick and comprehensive

check of the vehicle. At each dealership technician has been

intensively trained as Diagnostic Expert Technician (DET).

vii. Flying Doctors

A pool of 10 on-call technical experts has been set up across the

country for higher level diagnostics to address any issues where

dealers & DETs need support

viii. Decarbonizing

It is removing carbon or carbonaceous deposits from engine. It helps

in complete combustion of fuel and hence improves theengine

efficiency.

ix. JTI Radiatro Flush

In a radiator flush process, the original coolant is drained from the

radiator and a special mixture is run through it. This detergent quality

of this mixture removes the solid deposits from the inside of radiator

channels. This prevents the chances of engine running hotter and

hence reduces the chances of vehicle parts getting damaged because

of excessive heat buildup

II. HEALTH CARE INDUSTRY

APOLLO HOSPITAL

Apollo Hospitals is a major hospital chain based in Chennai, India. It

was founded by Dr Prathap C Reddy in 1983. Apollo is a private

healthcare provider in Asia with hospitals in India, Sri

Lanka, Bangladesh, Ghana, Nigeria, Republic

of Mauritius, Qatar, Oman and Kuwait. Apollo hospitals plan add

2,955 beds across India in the next three years. Several of the group's

hospitals have been among the first in India to receive a form

of international healthcare accreditation, in their case by the America-

based Joint Commission International(JCI).

VAS Given by Apollo Hospitals

i. E-DOC

All online appointments can be booked from Apollo edoc website.For

immediate appointment (within 1 hour), call our health lines 6600

1066, Ahmedabad 6670 1880, Kolkata 6450 0844.

ii. APOLLO PRISM

Apollo Prism is a patient-controlled Personal Health Record with

which the users can import and manage health records created during

various doctor visits and can also access their online health record and

medical reports anytime and anywhere.

iii. APOLLO TELEMEDICINE

Telemedicine brings healthcare within reach of population residing in

medically inaccessible areas. They will also be able to share their

medical reports and images to ensure an all round investigation and an

accurate diagnosis . Doctors can get in touch with their peers to

discuss complicated cases or to get specialized help remotely.

iv. B - POSITIVE

B- Positive, a health and lifestyle magazine, initiated by Apollo

Hospitals Group, was launched in 2008. B Positive conforms to the

mission of empowering the people to conquer the world with a

positive attitude, by creating awareness about health.

v. SUNSHINE STORE

Sunshine Store at Apollo Specialty Cancer Hospital a retailer shop

catering to the needs of cancer patients. The store was inaugurated by

renowned South Indian Actress, Ms. Gowthami.

Apollo Hospital Chennai's newest initiative for Cancer patients.

Apollo Specialty Cancer Hospital, inaugurated a special "Sunshine

Store" - a retailer shop catering to the needs of cancer patients. The

store was inaugurated by renowned South Indian Actress, Gowthami.

It has all the things that would make the journey to better health just

that much easier.

Speaking on the event, Gowthami commented, "This is really a very

beautiful and thoughtful initiative by Apollo which will lead the way

for cancer patients for a better tomorrow. Cancer is a disease which

not only affects our health but also our hearts and families. I am

extremely happy and proud to be a part of this lovely activity and

would urge everyone to spread awareness on this."

Products Available:

Wigs - The Sunshine Store has on display a variety of wigs in

different styles, colours and lengths. The store also has the expert

services of a professional to take measurements according to

individual needs. A proper wig goes a long way in helping overcome

their insecurity regarding the loss of hair.

Breast prosthesis - Breast prosthesis are available on display, and

there are experts on call when required to attend to

and counsel patients who get embarrassed to discuss the loss of an

important body part. It is always a huge help and relief to know that

the product is available in the hospital premises itself.

Pressure garments - Pressure garments and stockings help immensely

in post operative conditions. They prevent swelling or can be utilized

in case of grafting during mastectomy. The Sunshine Store is a great

place to pick the best quality product.

Gowns - There are patients who prefer to use their own gowns

for radiation treatment and reviews. The Sunshine Store is sensitive to

this need. It stocks two different sizes for the Patients

Scarves - It is common knowledge that hair falls as a result of

chemotherapy. Patients especially ladies prefer to wear scarves to

ward off the cold and also for aesthetic reasons. A wide range of

scarves are available to meet this frequent requirement

Inner wear - Following mastectomy, patients often prefer to wear

appropriate innerwear to boost their morale. The range available at the

Sunshine store is both of superior quality and more importantly easily

available. Its availability in a familiar environment is a huge

advantage to cancer patients.

CDs   - The world over some of the smartest minds are working

relentlessly to decode cancer, to demystify it and make it more

curable. All this wealth of knowledge is now available in various

books and CDs. The Sunshine Store has a comprehensive library of

CDs to educate patient about the various aspects of chemotherapy etc.

vi. APOLLO - AIRCEL MOBILE HEALTH CARE

Aircel customers can call 55104 from their mobile and talk to Health Experts

from Apollo for any health related queries and get interim relief for life's little

health urgencies - anytime, anywhere and for anyone!!!

vii. APOLLO LIFELINE

Apollo Lifeline National Number : 1860 - 500 - 1066

Apollo Lifeline International Number : 0091 - 404 - 344 - 1066

Can be dialed irrespective of the telecom operator and location in

India.

Services

Request Information

You can call Apollo Lifeline and get information about service

offerings, Doctors and the details of the various new initiatives

launched by Apollo Hospitals and the Apollo Clinics. The Lifeline

team will not only ensure that you have the right information but they

will also guide you on your next steps to get the best of care at Apollo

Fix Appointments

You can call Apollo Lifeline and book doctor appointments across all

the Apollo Hospitals and Apollo Clinics. You don't need to call our

Hospitals or Clinics. Just call our Lifeline team and they will ensure

that your appointment is confirmed as per your convenience.

Diabetes Management Information

Upon enrolment to our comprehensive Diabetes management program

called "Sugar", you can call Lifeline for any queries related to

Diabetes management. The Lifeline team is equipped to respond to

your basic queries and if required, they will escalate the mater to the

concerned doctor. Sugar is India’s first and most comprehensive

diabetes management program launched by Apollo Hospitals. There

are over 40 Sugar centreswhere you can enroll yourself and we can

help you manage your Diabetes effectively.

Emergency Services

In case of emergency, Lifeline team will ensure you are connected to

our world class emergency services.

viii. APOLLO SUGAR CLINIC

Diabetes is not a disease it's a way of life!

Many of you would agree that diabetes management reflects how well

you balance and live your life

Experts say diabetes is not only genetic but obesity and inactivity is

leading to it in young people and is on the verge of becoming one of

the leading causes of death world over as it increases risk for

dangerous diseases like coronary arterydiseases, stroke , kidney

diseases and much more.

The concept of "Sugar Clinics" in your neighborhood is an effort on

behalf of Apollo Group of Hospitals to increase awareness on

diabetes and provide world class care within your reach. The health

care team at our "Sugar Clinic" will provide you with the best insights

in handling diabetes.

ix. CONVERSATION THERAPY

Conversation Therapy, a patient community platform is an online

initiative of Apollo Hospitals where you can bond with other patients

and caregivers for information, remedies and guidance. The

community currently features Orthopedics, Diabetes and Child Care.

x. VIRTUAL ICU VISIT

'I _ SEE _ YOU' technology helps relatives virtually visit the patients

who are in the ICU. Doctors can also monitor from a remote location

to check on the patients.

xi. APOLLO WHITE DENTAL SPA

Apollo WHITE Dental Spa is a one-of-a-kind 7-star dental spa in

India that brings you world-classdental care and top of the line

indulgences under one roof. On board are the best doctors and

cutting-edge equipment that come together in a luxurious,

sophisticated, and calm ambience to make you feel special.

Apollo White Dental, the dental vertical of globally renowned

healthcare giant Apollo Hospitals, is the largest dental chain in

India with over 50 centres in 9 cities and is poised to touch 100

centers by mid of the year 2015. Our aim is to bring world class

dental care to every city within one's reach.

Each of the centers of Apollo White Dental are unique in terms of

the best of ambience, best of hi end technologies and world class

treatments.

Apollo White Dental introduced the concept of the first of its kind 7

star Dental Spa in India, that brings top of the line indulgences

along with the best of the doctors and cutting edge technology in a

luxurious, sophisticated and calm ambience. One can have a scoop

of frozen yogurt, Dine at the WHITE cafeteria, Listen to one's

favorite music, Watch Movies, get one's Pedicure and Manicure

done, Relax in the Massage Chair, engage children in X Box

gaming.

All our centres are equipped with latest technology Dental Chairs,

CBCT and Instant CAD CAM crown machines from Germany,

Implants from Switzerland, Crowns, Aligners and Consumables

from USA.

xii. THE HEALING CARD - A PREPAID MEDICAL CARD

The Healing Card  - The gift that shows you care Your loved one's

have always been there for you and gone to great lengths when you

needed them to. Now here's something you can do to show how

much you care about them. Gift your loved one "The Healing

Card" from selected Apollo Hospitals and Apollo Pharmacies. 

On this card you can credit up to Rs.45000 that your loved one can

use towards his or her health, at selected Apollo Hospitals and all

Apollo Pharmacies. Its the perfect Gift to make a special

occassion,even more meaningful. 

Secure your loved one's well being with "The Healing Card".  You

can pick up " The Healing Card" at Apollo Hospitals* and all Apollo

Pharmacies.

III. COSMETICS COMPANIES/PRODUCTS

(A) FAIR & LOVELY

(B) DHATHRI

A. Fair & lovelyFair & Lovely's skin-lightening technology is known to be the best in

the world! However, this hasn’t stopped the brand from innovating

further to pioneer the development of cutting-edge fairness solutions.

Fair & Lovely's brand-essence of ‘Rescripting Destiny’ has played a decisive role in its noteworthy presence in over 30 countries. Today, 250 million consumers across the globe strongly connect with Fair & Lovely as a brand that stands for the belief that 'beauty that empowers a woman to change her destiny'. The brand's commitment towards empowering women has inspired the initiation of Fair & Lovely Foundation. Time after time the foundation initiates various education & employment-related programs that give underprivileged women the power to overcome all barriers & change their lives.

VALUE ADDED SERVICES

Unliever sustainable living plan.In an uncertain and volatile world, we cannot achieve our vision to double our size without also reducing our environmental footprint and increasing our positive social impact. Launched in 2010, the Unilever Sustainable Living Plan is our blueprint for sustainable growth.

The Plan is helping to drive profitable growth for our brands, save costs and fuel innovation.

Health & hygiene.By 2020, we will help more than a billion people improve their health and hygiene.

Improving nutrition.We will continually work to improve the taste and nutritional quality of all our products.

Green house action.Halve the greenhouse gas impact of our products across the lifecycle by 2020.*

Water use.Halve the water associated with the consumer use of our products by 2020.

Waste & packaging.Halve the waste associated with the disposal of our products by 2020.*

B. DHATHRI CLINIC

Giving more importance to health & skin.

Dhathri clinic giving more importance to individual health and

skin protection. Firstly they start up only with hair oil, and then

now giving service to customers and setup beauty salon in every

metropolitan area.

Professionals are giving directions to customers.

Now professional are giving advices to customer’s problems.

More care& concern with customer satisfaction.

They are giving more care and concern for their clients.

More new methods of equipment’s are used.

Innovative equipments are used for treatment of customers.

Every client is equally treated according to their need & wants.

IV. ELECTRONIC GOODS

A. LLOYD

VALUE ADDED SERVICES

To register online complaints.

The customers can make complaints with online

register their complaints and more important are

given to electronic goods.

Track complaint.

The LLOYD company track complaints of

customers and giving expert service, maintenance

etc.

Service center locator.

With regard to customers requirement or

complaints the company will connect it with

service center locator.

Product warranty.If a product or service becomes damaged and is returned to

the company, the company will expense the cost of replacing the

item or issuing a refund.

Starting 3 free services.

They are giving 3 free services for particular

electronic goods, for this customers can sure that if

there is any extra service must also done by

LLOYD.

Annual maintenance.

Annual maintenance also must done by the

customers with LLOYD, if there is any problem

regarding the annual repairing the customer can

make the complaint in online.

B. INVERTER; POWERLINE

Inverter fixed by electrical skilled persons.

The specialist skilled persons are fixing and repairing the

Exide product.

Continuous verification about inverters.

Continuous information about the products.

Extra service like maintenance given to households.

Continuous evaluation and maintenance are given to the

Exide products.

All expert people are check with electronic goods.

Warranty given minimum 10 years.

Exide products are giving minimum 10 years of warranty.

V .HOTEL INDUSTRY

(A) WINDSTER CASTLE

General services;

o Wedding service

o Shopping centre

o 24 hour help desk

o Beauty parlor

o Swimming pool

o Airport transfer

o Railway transfer

Extra services;

o Wi-Fi service

o Conference room

o Video conferencing

o Wired internet services

o Business services