Value Added Products & ServicesValue Added Products & ServicesBy Team OsiyanBy Team Osiyan

Established in 1997

Promoted by a group of technocrats

We are the only India VAS Technology company having in-house developed and deployed solutions for

MCA LBS USSD

SMSC 3G LIS

UMS IVRS M-Commerce

CRBT Roaming Suite

Osiyan’s promoters have diverse business interestsPower Generation & DistributionHotelsConstructionManufacture of CFL tubes and bulbCapital Markets, Bullion, Forex and Comodity – Authorised Dealer with RBIDistribution of mobile phones, Titan Watches, LPG cylinders, etcKPO - for Reuters and Euromoney

Group turnover exceeds INR 5bn

NORTH AMERICABechtel, USA

NORTH AMERICABechtel, USA

INDIAVodafone (16 networks)AirtelBSNLBPL MobileHFCLMTNL (2 networks)Spice (2 networks)ShyamIdea CellularRelinace TATA

INDIAVodafone (16 networks)AirtelBSNLBPL MobileHFCLMTNL (2 networks)Spice (2 networks)ShyamIdea CellularRelinace TATA

OMANNawrasOman Mobile

OMANNawrasOman Mobile

AFGHANISTAN MTN

AFGHANISTAN MTN

AFRICABOL, Tanzania

AFRICABOL, Tanzania

AFRICACeltel, Uganda

AFRICACeltel, Uganda

SRI LANKAMobilTel

SRI LANKAMobilTel

BHUTANBTL

BHUTANBTL

BANGLADESHTelebartaGrameen PhoneBanglalink

BANGLADESHTelebartaGrameen PhoneBanglalink

LAOSETL

LAOSETL

INDONESIAHutchison

INDONESIAHutchison

NEW ZEALANDEconet Wireless

NEW ZEALANDEconet Wireless

BRUNEIDST

BRUNEIDST

3G

USSD

GPRS

MMS

SMS

Voice

LISLIS

Text Based Alert ServicesText Based Alert Services

CRBTCRBT

Friend & FamilyFriend & Family

ContentContent

Our USPOur USP

LIS a regulatory requirement Before going operational, Operator’s network should have

interception & delivery system in place.

Each of the network elements present in the network should comply to the legal recommendations of the operating country.

LI Solution do not generate any revenue; and hence operator's need a cost effective system which is compliant with regulatory guidelines.

HAWK – Standards & Compliances

HAWK is fully compliant with international recommendations ETSI 201 671 ETSI 133 108 CALEA recommendation, TIA’s J-STD-025

HAWK is compliant with local legal recommendations. e.g. In India, system is fully compliant with TEC-GR recommendations. GR/LIS-01/02.MAR2005 GR/LIS-02/03.MAY2006 GR/LIS-03/2008 (DRAFT)

Our Solution has been deployed with• HFCL - India• Spice - India • NZ Communications - New Zealand

Executing PoC at• Reliance Communications

USSD Centre is operational in all circles of Vodafone

The fastest growing service in Vodafone

Now benig replicated with several other cellular operatorsMTNL - both circlesBSNL - pan IndiaRcomm - pan India

BPL Mobile

Idea Cellular

Mobitel Sri Lanka

MTN Nigeria

Airtel

BSNL

MTNL

Shyam Telelink (CDMA)

Vodafone

BOL – Tanzania (CDMA)

Bechtel - USA (CDMA)

Text ContentReady content for over 250 services in English

Same content being generated / converted in multiple languages

Video ContentContent development team with experts from Media Industry

Tie-ups for devotional content under negotiations

In-House Production studio under planning; capable ofCreation of audio-video strips

Advance Editing capabilities

Morphing and so on…

Marketing Capabilities

VodafoneUSSD is high gross earner - probably market leader in USSD

MTNLClose to 85,000 susbcriber base

BSNLOver 350,000 subcriber base

Adding 7,000-10,000 subcribers daily

Strategic involvement of Corporates for VAS service

CorporatesAir SaharaAir India

FinanceStandard Chartered Mutual Funds JM Mutual FundsPrincipal Mutual FundBirla Global Finance Ltd.IDBI Principal AMC Mutual Fund

MediaHello Midday – City InfolineRadio Midday Win 94.6 RadioCartoon Network Zee TelefilmsIndian Express On-line Media Ltd.365-days

E-GovrnanceBombay Municipal Corporation, Water WorksMumbai Port Trust Authority

DST Brunei

BTL Bhutan

BOL Tanzania

Multilink Nigeria

Master Content Providers for

MTNL – Delhi

BTL – Bhutan

Wataniya – Mauritius

Dhiraagu – Maldives

Greetings for Personal TouchFun Greetings Love & Friendship Greetings

Valentine Greetings Season Greetings Festival Greetings

CRBT Platform integrated with multiple provisioning channels for provisioning

User uploaded content can be played as CRBT

CRBT Juke Box (RBT will be played in random order)

Personalised CRBT

‘A’ party CRBT

1st SIP based contact center from Asia

1st Call Flow Designer Toolkit from India

Microsoft ISV Partner and GOLD partner managed out of Seattle, USA

INTEL Global Communications Alliance Partner

Dialogic Inc. Partner

Nuance Inc. Partner for ASR and TTS

Leading with INNOVATION & MARKET LEADERSHIP

BFSITelecom Airlines

Media

FMCG

3rd Party BPO

National Bank of Ras Al KhaimahSharjah

BSNL Requirements Common platform for mobile, landline operations across entire state Multiple Applications on single platform

Complaint management, Number change service, Trunk Booking, Directory information using TTS etc..Integration with multiple databases and applications across multiple locations (16

SSA) End-to-end Complaint Management Contact Center Software Web based escalation management at local end points (SSA level) Latest Technology

Soft phone, Virtual Desk, Multi-Call handling, Recording solution with quality monitoring, Dialer for message delivery

Easy customization, Integration, Scalable as you grow – Just Add E1 cards

Powerful Admin workbench - OAM, Billing, Real Time, Reports

Web based applicationStrong user access management / security managementCampaign definition key features:

• Originator – approver roles• Campaign period – date, time and day range• Campaign IVR designer

GUI based IVR definition toolkit SMS, Email, Video integrationTTS and ASR integration

• Maximum number of calls a day to a subscriber• Dialing specific telephone series, circles as per defined date-

time schedule • Disposition based Redial definition• Call transfer to executive

Friends and Family a unique and easy service

Operator offers discounted rates to subscribers for calls made to his CUG on his/her FnF list

The system allows subscriber to configure his friends and family list using SMS / USSD / IVR Interfaces

Handles the subscriber’s community services

Can be upgraded to other services depending upon requirement

Option to add international numbers to FnF list

Multiple Chrging module can be offered to cutomers

Can configure pricing for any request as per operator requirements

Can configure multiple pricing options for different Fnf schemes

Can configure minimum time required to stay with the service for subscriber

Subscriber can be charged for every request / provisioning

Charging can be either fixed amount or percentage on call rate

Can also be charged on monthly based on the service provided

Option for including minimum term agreements with customers with FnF service

Increases Network Usage

Around 150,000 registrations in first 2 weeks. Total 300,000 subscriberssystem live in 10 days

MTN Afghan has around system 1.5 million subscribers

Vodafone, MTNL has begun aggressive launch

This makes ample sense for CDMA operators now offering GSM service

In-house content team has developed over 250 categories of text services in English

All Festivals, Sports, Leaders, Major CitiesEntertainment, Artistes, Hollywood / Bollywood / Mollywood - all woodsFinance related, Astrology, News, etcEducative – Techniques of Interview, Marriage, Beauty Tips, etc

The process of creating content for IVRs / OBDs is under implementation

We are also converting generating content in around a dozen Indian languages

Investing in Animation, etc and tie-ups on for 3G Video services

One Roof operations Hardware – Software – Content – 24x7 Management

The Common Framework Complete Modular design Ultra High Scalability Best interpretability

IVRS <->SMS <-> GPRS <-> MMS <-> 3G

Highly secure operations with ‘C-Secure Architecture”

Shortest Turnaround Deployment Experience across 15 countries

Experience working with various operators

Highly customizable and robust platform

Cost effective & No Hassel deployment

Tried and Tested implementations across all types of switches, INs, MSCs etc

Proficient in GSM and CDMA

Thank You!!!Thank You!!!