549
RED HERRING PROSPECTUS Dated October 18, 2016 Please read Section 32 of the Companies Act, 2013 Book Built Offer (a PepsiCo franchisee) VARUN BEVERAGES LIMITED Our Company was incorporated as Varun Beverages Limited on June 16, 1995 as a public limited company under the Companies Act, 1956, with the Registrar of Companies, NCT of Delhi and Haryana. Our Company obtained a certificate for commencement of business on July 4, 1995. For further details of change in registered office of our Company, see “History and Certain Corporate Matters” on page 162. Registered Office: F-2/7, Okhla Industrial Area, Phase I, New Delhi 110 020; Tel: +91 11 41706720 Corporate Office: Plot No. 31, Institutional Area, Sector – 44, Gurgaon 122 002; Tel: +91 124 4643100, Fax: +91 124 4643303 Contact Person: Mahavir Prasad Garg, Company Secretary and Compliance Officer; Tel: +91 124 4643100; Fax: +91 124 4643303 E-mail: complianceoffi[email protected]; Website: www.varunpepsi.com Corporate Identity Number: U74899DL1995PLC069839 OUR PROMOTERS: RJ CORP LIMITED, RAVI KANT JAIPURIA, VARUN JAIPURIA AND RAVI KANT JAIPURIA & SONS (HUF) PUBLIC OFFER OF UP TO 25,000,000 EQUITY SHARES OF FACE VALUE OF ` 10 EACH (“EQUITY SHARES”) OF VARUN BEVERAGES LIMITED (“OUR COMPANY” OR THE “ISSUER”) FOR CASH AT A PRICE OF ` [●] PER EQUITY SHARE (INCLUDING A SHARE PREMIUM OF ` [●] PER EQUITY SHARE) AGGREGATING UP TO ` [●] MILLION (THE “OFFER”) CONSISTING OF A FRESH ISSUE OF UP TO 15,000,000 EQUITY SHARES AGGREGATING UP TO ` [●] MILLION (THE “FRESH ISSUE”) AND AN OFFER FOR SALE OF UP TO 5,000,000 EQUITY SHARES BY VARUN JAIPURIA (PROMOTER) AGGREGATING UP TO ` [●] MILLION AND UP TO 5,000,000 EQUITY SHARES BY RAVI KANT JAIPURIA & SONS (HUF) (PROMOTER) AGGREGATING UP TO ` [●] MILLION (“OFFER FOR SALE”, AND VARUN JAIPURIA AND RAVI KANT JAIPURIA & SONS (HUF) COLLECTIVELY, “THE SELLING SHAREHOLDERS”). THE OFFER COMPRISES A NET OFFER TO THE PUBLIC OF UP TO 24,500,000 EQUITY SHARES (THE “NET OFFER”) AND A RESERVATION OF 500,000 EQUITY SHARES AGGREGATING UP TO ` [●] MILLION FOR SUBSCRIPTION BY ELIGIBLE EMPLOYEES (AS DEFINED HEREIN), NOT EXCEEDING 5% OF OUR POST OFFER PAID UP EQUITY SHARE CAPITAL (THE “EMPLOYEE RESERVATION PORTION”). THE OFFER WILL CONSTITUTE 13.74 % OF OUR POST OFFER PAID-UP EQUITY SHARE CAPITAL AND THE NET OFFER WILL CONSTITUTE 13.47 % OF OUR POST OFFER PAID-UP EQUITY SHARE CAPITAL. THE FACE VALUE OF EQUITY SHARES IS ` 10 EACH. THE PRICE BAND AND THE MINIMUM BID LOT WILL BE DECIDED BY OUR COMPANY IN CONSULTATION WITH THE SELLING SHAREHOLDERS, THE GCBRLMS AND THE BRLM AND WILL BE ADVERTISED IN FINANCIAL EXPRESS (A WIDELY CIRCULATED ENGLISH NATIONAL DAILY NEWSPAPER) AND JANSATTA (A WIDELY CIRCULATED HINDI NATIONAL DAILY NEWSPAPER WITH WIDE CIRCULATION IN NEW DELHI) AT LEAST FIVE WORKING DAYS PRIOR TO THE BID/OFFER OPENING DATE AND SHALL BE MADE AVAILABLE TO THE BSE LIMITED (“BSE”) AND THE NATIONAL STOCK EXCHANGE LIMITED (“NSE”, AND TOGETHER WITH BSE, THE “STOCK EXCHANGES”) FOR UPLOADING ON THEIR RESPECTIVE WEBSITES. In case of any revision to the Price Band, the Bid/Offer Period will be extended by three additional Working Days after such revision of the Price Band, subject to the total Bid/Offer Period not exceeding 10 Working Days. Any revision in the Price Band and the revised Bid/Offer Period, if applicable, will be widely disseminated by notification to the Stock Exchanges, by issuing a press release, and also by indicating the change on the website of the Book Running Lead Managers and at the terminals of the other members of the Syndicate. In terms of Rule 19(2)(b)(iii) of the Securities Contracts (Regulation) Rules, 1957, as amended (“SCRR”), this is an Offer for at least 10% of the post-Offer paid-up Equity Share capital of our Company. In accordance with Regulation 26(1) of the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2009, as amended (the “SEBI ICDR Regulations”), the Offer is being made through the Book Building Process wherein not more than 50% of the Net Offer shall be available for allocation on a proportionate basis to Qualified Institutional Buyers (“QIBs”) (the QIB Portion”), provided that our Company, in consultation with the Selling Shareholders, the GCBRLMs and the BRLM, may allocate up to 60% of the QIB Portion to Anchor Investors on a discretionary basis. One-third of the Anchor Investor Portion shall be reserved for domestic Mutual Funds, subject to valid Bids being received from domestic Mutual Funds at or above the Anchor Investor Allocation Price. 5% of the QIB Portion (excluding the Anchor Investor Portion) shall be available for allocation on a proportionate basis to Mutual Funds only, and the remainder of the QIB Portion shall be available for allocation on a proportionate basis to all QIB Bidders (other than Anchor Investors), including Mutual Funds, subject to valid Bids being received at or above the Offer Price. Further, not less than 15% of the Net Offer shall be available for allocation on a proportionate basis to Non-Institutional Bidders and not less than 35% of the Net Offer shall be available for allocation to Retail Individual Bidders in accordance with the SEBI ICDR Regulations, subject to valid Bids being received at or above the Offer Price. All potential Bidders, other than Anchor Investors, shall mandatorily participate in the Offer through an Application Supported by Blocked Amount (“ASBA”) process by providing details of their respective bank account which will be blocked by the Self Certified Syndicate Banks (“SCSBs”). Anchor Investors are not permitted to participate in the Anchor Investor Portion through ASBA process. For details, please see “Offer Procedure” on page 491. RISKS IN RELATION TO THE FIRST OFFER This being the first public issue of our Company, there has been no formal market for the Equity Shares of our Company. The face value of the Equity Shares is ` 10 and the Floor Price is [●] times the face value and the Cap Price is [●] times the face value. The Offer Price (determined and justified by our Company in consultation with the Selling Shareholders, the GCBRLMs and the BRLM as stated under the section “Basis for Offer Price” on page 110) should not be taken to be indicative of the market price of the Equity Shares after the Equity Shares are listed. No assurance can be given regarding an active or sustained trading in the Equity Shares or regarding the price at which the Equity Shares will be traded after listing. GENERAL RISKS Investments in equity and equity-related securities involve a degree of risk and investors should not invest any funds in the Offer unless they can afford to take the risk of losing their entire investment. Investors are advised to read the risk factors carefully before taking an investment decision in the Offer. For taking an investment decision, investors must rely on their own examination of our Company and the Offer, including the risks involved. The Equity Shares in the Offer have not been recommended or approved by the Securities and Exchange Board of India (“SEBI”), nor does SEBI guarantee the accuracy or adequacy of the contents of this Red Herring Prospectus. Specific attention of the investors is invited to the section “Risk Factors” on page 22. ISSUER’S AND SELLING SHAREHOLDERS’ ABSOLUTE RESPONSIBILITY Our Company, having made all reasonable inquiries, accepts responsibility for and confirms that this Red Herring Prospectus contains all information with regard to our Company and the Offer, which is material in the context of the Offer, that the information contained in this Red Herring Prospectus is true and correct in all material aspects and is not misleading in any material respect, that the opinions and intentions expressed herein are honestly held and that there are no other facts, the omission of which makes the Red Herring Prospectus as a whole or any of such information or the expression of any such opinions or intentions misleading in any material respect. Further, the Selling Shareholders severally accept responsibility that this Red Herring Prospectus contains all information about themselves as the Selling Shareholders in context of the Offer for Sale and severally accept responsibility for statements in relation to themselves included in this Red Herring Prospectus. LISTING The Equity Shares offered through this Red Herring Prospectus are proposed to be listed on the BSE and the NSE. Our Company has received an ‘in-principle’ approval from the BSE and the NSE for the listing of the Equity Shares pursuant to letters dated June 29, 2016 and July 5, 2016 respectively. For the purposes of the Offer, the Designated Stock Exchange shall be NSE. A copy of this Red Herring Prospectus has been delivered for registration to the RoC and a copy of the Prospectus shall be delivered for registration to the RoC in accordance with Section 26(4) of the Companies Act, 2013. For details of the material contracts and documents available for inspection from the date of the Red Herring Prospectus up to the Bid/Offer Closing Date, see “Material Contracts and Documents for Inspection” on page 543. GLOBAL COORDINATORS AND BOOK RUNNING LEAD MANAGERS BOOK RUNNING LEAD MANAGER REGISTRAR TO THE OFFER Kotak Mahindra Capital Company Limited 1st Floor, 27 BKC, Plot No. 27 “G” Block, Bandra Kurla Complex Bandra (East) Mumbai 400 051 Tel: +91 22 4336 0000 Fax: +91 22 6713 2447 E-mail: [email protected] Investor grievance E-mail: [email protected] Website: www.investmentbank.kotak.com Contact Person: Ganesh Rane SEBI Registration No.: INM000008704 Axis Capital Limited 1st Floor, Axis House C-2, Wadia International Centre P.B. Marg, Worli Mumbai 400 025 Tel: + 91 22 4325 2183 Fax : +91 22 4325 3000 E-mail: [email protected] Investor grievance E-mail: [email protected] Website: www.axiscapital.co.in Contact person: Lohit Sharma SEBI Registration No.: INM000012029 CLSA India Private Limited (formerly CLSA India Limited) 8/F, Dalamal House Nariman Point Mumbai 400 021 Tel: +91 22 6650 5050 Fax: +91 22 2284 0271 E-mail: [email protected] Investor grievance E-mail: [email protected] Website: www.india.clsa.com Contact person: Sarfaraz Agboatwala SEBI Registration No: INM000010619 YES Securities (India) Limited IFC 1 & 2, Unit no. 602 A 6th Floor, Senapati Bapat Marg Elphinstone (W) Mumbai 400 013 Telephone: +91 22 3347 9688 Fax: +91 22 2421 4511 E-mail: [email protected] Investor Grievance E-mail: [email protected] Website: www.yesinvest.in Contact Person: Aditya Vora SEBI Registration No: INM000012227 Karvy Computershare Private Limited Karvy Selenium Tower B Plot 31 and 32, Gachibowli Financial District, Nanakramguda Hyderabad 500 032 Tel: +91 40 6716 2222 Fax: +91 40 2343 1551 Email:[email protected] Investor Grievance e-mail: [email protected] Website: www.karisma.karvy.com Contact Person: M Murali Krishna SEBI Registration No. INR000000221 BID/OFFER PROGRAMME BID/OFFER OPENS ON OCTOBER 26, 2016 (Wednesday) (1) BID/OFFER CLOSES ON OCTOBER 28, 2016 (Friday) (1) Our Company may, in consultation with the Selling Shareholders, the GCBRLMs and the BRLM, consider participation by Anchor Investors in accordance with the SEBI ICDR Regulations. The Anchor Investor Bid/Offer Period shall be one Working Day prior to the Bid/Offer Opening Date.

VARUN BEVERAGES LIMITED - Kotak Securities Ltd ... HERRING PROSPECTUS Dated October 18, 2016 Please read Section 32 of the Companies Act, 2013 Book Built Offer (a PepsiCo franchisee)

Embed Size (px)

Citation preview

  • RED HERRING PROSPECTUSDated October 18, 2016

    Please read Section 32 of the Companies Act, 2013Book Built Offer

    (a PepsiCo franchisee)

    VARUN BEVERAGES LIMITEDOur Company was incorporated as Varun Beverages Limited on June 16, 1995 as a public limited company under the Companies Act, 1956, with the Registrar of Companies, NCT of Delhi and Haryana. Our Company obtained a certifi cate for commencement of business on July 4, 1995. For further details of change in registered offi ce of our Company, see History and Certain Corporate Matters on page 162.

    Registered Offi ce: F-2/7, Okhla Industrial Area, Phase I, New Delhi 110 020; Tel: +91 11 41706720Corporate Offi ce: Plot No. 31, Institutional Area, Sector 44, Gurgaon 122 002; Tel: +91 124 4643100, Fax: +91 124 4643303

    Contact Person: Mahavir Prasad Garg, Company Secretary and Compliance Offi cer; Tel: +91 124 4643100; Fax: +91 124 4643303E-mail: complianceoffi [email protected]; Website: www.varunpepsi.com

    Corporate Identity Number: U74899DL1995PLC069839

    OUR PROMOTERS: RJ CORP LIMITED, RAVI KANT JAIPURIA, VARUN JAIPURIA AND RAVI KANT JAIPURIA & SONS (HUF)PUBLIC OFFER OF UP TO 25,000,000 EQUITY SHARES OF FACE VALUE OF ` 10 EACH (EQUITY SHARES) OF VARUN BEVERAGES LIMITED (OUR COMPANY OR THE ISSUER) FOR CASH AT A PRICE OF ` [] PER EQUITY SHARE (INCLUDING A SHARE PREMIUM OF ` [] PER EQUITY SHARE) AGGREGATING UP TO ` [] MILLION (THE OFFER) CONSISTING OF A FRESH ISSUE OF UP TO 15,000,000 EQUITY SHARES AGGREGATING UP TO ` [] MILLION (THE FRESH ISSUE) AND AN OFFER FOR SALE OF UP TO 5,000,000 EQUITY SHARES BY VARUN JAIPURIA (PROMOTER) AGGREGATING UP TO ` [] MILLION AND UP TO 5,000,000 EQUITY SHARES BY RAVI KANT JAIPURIA & SONS (HUF) (PROMOTER) AGGREGATING UP TO ` [] MILLION (OFFER FOR SALE, AND VARUN JAIPURIA AND RAVI KANT JAIPURIA & SONS (HUF) COLLECTIVELY, THE SELLING SHAREHOLDERS). THE OFFER COMPRISES A NET OFFER TO THE PUBLIC OF UP TO 24,500,000 EQUITY SHARES (THE NET OFFER) AND A RESERVATION OF 500,000 EQUITY SHARES AGGREGATING UP TO ` [] MILLION FOR SUBSCRIPTION BY ELIGIBLE EMPLOYEES (AS DEFINED HEREIN), NOT EXCEEDING 5% OF OUR POST OFFER PAID UP EQUITY SHARE CAPITAL (THE EMPLOYEE RESERVATION PORTION). THE OFFER WILL CONSTITUTE 13.74 % OF OUR POST OFFER PAID-UP EQUITY SHARE CAPITAL AND THE NET OFFER WILL CONSTITUTE 13.47 % OF OUR POST OFFER PAID-UP EQUITY SHARE CAPITAL. THE FACE VALUE OF EQUITY SHARES IS ` 10 EACH. THE PRICE BAND AND THE MINIMUM BID LOT WILL BE DECIDED BY OUR COMPANY IN CONSULTATION WITH THE SELLING SHAREHOLDERS, THE GCBRLMS AND THE BRLM AND WILL BE ADVERTISED IN FINANCIAL EXPRESS (A WIDELY CIRCULATED ENGLISH NATIONAL DAILY NEWSPAPER) AND JANSATTA (A WIDELY CIRCULATED HINDI NATIONAL DAILY NEWSPAPER WITH WIDE CIRCULATION IN NEW DELHI) AT LEAST FIVE WORKING DAYS PRIOR TO THE BID/OFFER OPENING DATE AND SHALL BE MADE AVAILABLE TO THE BSE LIMITED (BSE) AND THE NATIONAL STOCK EXCHANGE LIMITED (NSE, AND TOGETHER WITH BSE, THE STOCK EXCHANGES) FOR UPLOADING ON THEIR RESPECTIVE WEBSITES.

    In case of any revision to the Price Band, the Bid/Offer Period will be extended by three additional Working Days after such revision of the Price Band, subject to the total Bid/Offer Period not exceeding 10 Working Days. Any revision in the Price Band and the revised Bid/Offer Period, if applicable, will be widely disseminated by notifi cation to the Stock Exchanges, by issuing a press release, and also by indicating the change on the website of the Book Running Lead Managers and at the terminals of the other members of the Syndicate.

    In terms of Rule 19(2)(b)(iii) of the Securities Contracts (Regulation) Rules, 1957, as amended (SCRR), this is an Offer for at least 10% of the post-Offer paid-up Equity Share capital of our Company. In accordance with Regulation 26(1) of the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2009, as amended (the SEBI ICDR Regulations), the Offer is being made through the Book Building Process wherein not more than 50% of the Net Offer shall be available for allocation on a proportionate basis to Qualifi ed Institutional Buyers (QIBs) (the QIB Portion), provided that our Company, in consultation with the Selling Shareholders, the GCBRLMs and the BRLM, may allocate up to 60% of the QIB Portion to Anchor Investors on a discretionary basis. One-third of the Anchor Investor Portion shall be reserved for domestic Mutual Funds, subject to valid Bids being received from domestic Mutual Funds at or above the Anchor Investor Allocation Price. 5% of the QIB Portion (excluding the Anchor Investor Portion) shall be available for allocation on a proportionate basis to Mutual Funds only, and the remainder of the QIB Portion shall be available for allocation on a proportionate basis to all QIB Bidders (other than Anchor Investors), including Mutual Funds, subject to valid Bids being received at or above the Offer Price. Further, not less than 15% of the Net Offer shall be available for allocation on a proportionate basis to Non-Institutional Bidders and not less than 35% of the Net Offer shall be available for allocation to Retail Individual Bidders in accordance with the SEBI ICDR Regulations, subject to valid Bids being received at or above the Offer Price. All potential Bidders, other than Anchor Investors, shall mandatorily participate in the Offer through an Application Supported by Blocked Amount (ASBA) process by providing details of their respective bank account which will be blocked by the Self Certifi ed Syndicate Banks (SCSBs). Anchor Investors are not permitted to participate in the Anchor Investor Portion through ASBA process. For details, please see Offer Procedure on page 491.

    RISKS IN RELATION TO THE FIRST OFFERThis being the fi rst public issue of our Company, there has been no formal market for the Equity Shares of our Company. The face value of the Equity Shares is ` 10 and the Floor Price is [] times the face value and the Cap Price is [] times the face value. The Offer Price (determined and justifi ed by our Company in consultation with the Selling Shareholders, the GCBRLMs and the BRLM as stated under the section Basis for Offer Price on page 110) should not be taken to be indicative of the market price of the Equity Shares after the Equity Shares are listed. No assurance can be given regarding an active or sustained trading in the Equity Shares or regarding the price at which the Equity Shares will be traded after listing.

    GENERAL RISKSInvestments in equity and equity-related securities involve a degree of risk and investors should not invest any funds in the Offer unless they can afford to take the risk of losing their entire investment. Investors are advised to read the risk factors carefully before taking an investment decision in the Offer. For taking an investment decision, investors must rely on their own examination of our Company and the Offer, including the risks involved. The Equity Shares in the Offer have not been recommended or approved by the Securities and Exchange Board of India (SEBI), nor does SEBI guarantee the accuracy or adequacy of the contents of this Red Herring Prospectus. Specifi c attention of the investors is invited to the section Risk Factors on page 22.

    ISSUERS AND SELLING SHAREHOLDERS ABSOLUTE RESPONSIBILITYOur Company, having made all reasonable inquiries, accepts responsibility for and confi rms that this Red Herring Prospectus contains all information with regard to our Company and the Offer, which is material in the context of the Offer, that the information contained in this Red Herring Prospectus is true and correct in all material aspects and is not misleading in any material respect, that the opinions and intentions expressed herein are honestly held and that there are no other facts, the omission of which makes the Red Herring Prospectus as a whole or any of such information or the expression of any such opinions or intentions misleading in any material respect. Further, the Selling Shareholders severally accept responsibility that this Red Herring Prospectus contains all information about themselves as the Selling Shareholders in context of the Offer for Sale and severally accept responsibility for statements in relation to themselves included in this Red Herring Prospectus.

    LISTINGThe Equity Shares offered through this Red Herring Prospectus are proposed to be listed on the BSE and the NSE. Our Company has received an in-principle approval from the BSE and the NSE for the listing of the Equity Shares pursuant to letters dated June 29, 2016 and July 5, 2016 respectively. For the purposes of the Offer, the Designated Stock Exchange shall be NSE. A copy of this Red Herring Prospectus has been delivered for registration to the RoC and a copy of the Prospectus shall be delivered for registration to the RoC in accordance with Section 26(4) of the Companies Act, 2013. For details of the material contracts and documents available for inspection from the date of the Red Herring Prospectus up to the Bid/Offer Closing Date, see Material Contracts and Documents for Inspection on page 543.

    GLOBAL COORDINATORS AND BOOK RUNNING LEAD MANAGERS BOOK RUNNING LEAD MANAGER

    REGISTRAR TO THE OFFER

    Kotak Mahindra Capital Company Limited1st Floor, 27 BKC, Plot No. 27G Block, Bandra Kurla ComplexBandra (East)Mumbai 400 051Tel: +91 22 4336 0000Fax: +91 22 6713 2447E-mail: [email protected] grievance E-mail:[email protected]: www.investmentbank.kotak.comContact Person: Ganesh RaneSEBI Registration No.: INM000008704

    Axis Capital Limited1st Floor, Axis HouseC-2, Wadia International CentreP.B. Marg, WorliMumbai 400 025Tel: + 91 22 4325 2183Fax : +91 22 4325 3000E-mail: [email protected] grievance E-mail:[email protected]: www.axiscapital.co.inContact person: Lohit SharmaSEBI Registration No.: INM000012029

    CLSA India Private Limited(formerly CLSA India Limited)8/F, Dalamal HouseNariman PointMumbai 400 021Tel: +91 22 6650 5050Fax: +91 22 2284 0271E-mail: [email protected] grievance E-mail: [email protected]: www.india.clsa.comContact person: Sarfaraz AgboatwalaSEBI Registration No: INM000010619

    YES Securities (India) LimitedIFC 1 & 2, Unit no. 602 A6th Floor, Senapati Bapat Marg Elphinstone (W)Mumbai 400 013Telephone: +91 22 3347 9688Fax: +91 22 2421 4511E-mail: [email protected] Grievance E-mail: [email protected]: www.yesinvest.inContact Person: Aditya VoraSEBI Registration No: INM000012227

    Karvy Computershare Private LimitedKarvy Selenium Tower BPlot 31 and 32, GachibowliFinancial District, NanakramgudaHyderabad 500 032Tel: +91 40 6716 2222Fax: +91 40 2343 1551Email:[email protected] Grievance e-mail: [email protected]: www.karisma.karvy.comContact Person: M Murali KrishnaSEBI Registration No. INR000000221

    BID/OFFER PROGRAMMEBID/OFFER OPENS ON OCTOBER 26, 2016 (Wednesday) (1) BID/OFFER CLOSES ON OCTOBER 28, 2016 (Friday)

    (1) Our Company may, in consultation with the Selling Shareholders, the GCBRLMs and the BRLM, consider participation by Anchor Investors in accordance with the SEBI ICDR Regulations. The Anchor Investor Bid/Offer Period shall be one Working Day prior to the Bid/Offer Opening Date.

  • (i)

    TABLE OF CONTENTS

    SECTION I: GENERAL ........................................................................................................................................................ 1 DEFINITIONS AND ABBREVIATIONS ............................................................................................................................. 1 PRESENTATION OF FINANCIAL, INDUSTRY AND MARKET DATA ........................................................................ 17 FORWARD-LOOKING STATEMENTS ............................................................................................................................ 20

    SECTION: II RISK FACTORS .......................................................................................................................................... 22 SECTION III: INTRODUCTION ....................................................................................................................................... 53

    SUMMARY OF INDUSTRY ............................................................................................................................................... 53 SUMMARY OF BUSINESS ................................................................................................................................................ 57 SUMMARY FINANCIAL INFORMATION ....................................................................................................................... 64 THE OFFER ......................................................................................................................................................................... 73 GENERAL INFORMATION ............................................................................................................................................... 74 CAPITAL STRUCTURE...................................................................................................................................................... 83 OBJECTS OF THE OFFER ................................................................................................................................................ 101 BASIS FOR OFFER PRICE ............................................................................................................................................... 110 STATEMENT OF TAX BENEFITS................................................................................................................................... 114

    SECTION IV: ABOUT THE COMPANY ....................................................................................................................... 116 INDUSTRY OVERVIEW .................................................................................................................................................. 116 OUR BUSINESS ................................................................................................................................................................ 130 REGULATIONS AND POLICIES ..................................................................................................................................... 157 HISTORY AND CERTAIN CORPORATE MATTERS .................................................................................................... 162 OUR SUBSIDIARIES ........................................................................................................................................................ 170 OUR MANAGEMENT ...................................................................................................................................................... 174 OUR PROMOTERS AND PROMOTER GROUP ............................................................................................................. 189 OUR GROUP COMPANIES .............................................................................................................................................. 194 RELATED PARTY TRANSACTIONS ............................................................................................................................. 208 DIVIDEND POLICY .......................................................................................................................................................... 209

    SECTION V: FINANCIAL INFORMATION ................................................................................................................. 210 RESTATED CONSOLIDATED FINANCIAL STATEMENTS ........................................................................................ 210 RESTATED STANDALONE FINANCIAL STATEMENTS ............................................................................................ 310 FINANCIAL INDEBTEDNESS......................................................................................................................................... 404 SUMMARY OF SIGNIFICANT DIFFERENCES BETWEEN INDIAN GAAP AND IND AS ........................................ 406

    DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.................................................................................................................................................................... 413

    SECTION VI: LEGAL AND OTHER INFORMATION ............................................................................................... 457 OUTSTANDING LITIGATION AND OTHER MATERIAL DEVELOPMENTS ........................................................... 457 GOVERNMENT AND OTHER APPROVALS ................................................................................................................. 467 OTHER REGULATORY AND STATUTORY DISCLOSURES ...................................................................................... 471

    SECTION VII: OFFER INFORMATION ....................................................................................................................... 485 TERMS OF THE OFFER ................................................................................................................................................... 485 OFFER STRUCTURE ........................................................................................................................................................ 489 OFFER PROCEDURE ....................................................................................................................................................... 491 RESTRICTIONS ON FOREIGN OWNERSHIP OF INDIAN SECURITIES .................................................................... 531

    SECTION VIII: MAIN PROVISIONS OF ARTICLES OF ASSOCIATION .............................................................. 532 SECTION IX: OTHER INFORMATION ........................................................................................................................ 543

    MATERIAL CONTRACTS AND DOCUMENTS FOR INSPECTION ............................................................................ 543 DECLARATION ................................................................................................................................................................ 545

  • 1

    SECTION I: GENERAL

    DEFINITIONS AND ABBREVIATIONS

    This Red Herring Prospectus uses certain definitions and abbreviations which, unless the context otherwise indicates or implies, shall have the meaning as provided below. References to any legislation, act, regulation, rule, guideline or policy shall be to such legislation, act, regulation, rule, guideline or policy, as amended, supplemented or re-enacted from time to time.

    The words and expressions used in this Red Herring Prospectus but not defined herein, shall have, to the extent applicable, the meaning ascribed to such terms under the Companies Act, the SEBI ICDR Regulations, the SCRA, the Depositories Act or the rules and regulations made there under.

    Notwithstanding the foregoing, terms used in of the sections Statement of Tax Benefits , Restated Consolidated Financial Statements , Restated Standalone Financial Statements and Main Provisions of Articles of Association on pages 114, 210, 310 and 532, respectively, shall have the meaning ascribed to such terms in such sections.

    General Terms

    Term Description our Company , the Company ,

    or the Issuer Varun Beverages Limited, a company incorporated under the Companies Act, 1956, having its registered office at F-2/7, Okhla Industrial Area, Phase I, New Delhi 110 020

    we/us/our Unless the context otherwise indicates or implies, our Company, its Subsidiaries and its associate, on a consolidated basis

    Company Related Terms

    Term Description

    2015 Existing India Sub-Territories Delhi, Rajasthan, West Bengal, Goa, Arunachal Pradesh, Assam, Meghalaya, Manipur, Mizoram, Nagaland, Tripura as well as certain designated parts of the following sub-territories: Madhya Pradesh, Uttar Pradesh, Uttarakhand, Haryana and Maharashtra.

    2015 New India Sub-Territories Punjab, Himachal Pradesh, Chandigarh UT, as well as the remaining parts of the following sub-territories: Haryana, Uttarakhand and Uttar Pradesh.

    ADBL Aradhana Drinks and Beverages Private Limited

    AION AION Investments II Singapore Pte. Ltd.

    AION Investment Agreement Securities purchase cum investment agreement dated September 18, 2015 between our Company, AION Investments II Singapore Pte. Ltd. and Standard Chartered Private Equity Mauritius II Limited

    Articles of Association/AoA The articles of association of our Company, as amended

    Audit Committee The audit committee of the Board of Director described in the section Our Management on page 174

    Board/Board of Directors The board of directors of our Company or a duly constituted committee thereof

    Compulsorily Convertible Debentures or CCDs

    Compulsorily convertible debentures issued by our Company of face value of 1,000 each

    CMCI Concentrate Manufacturing Company of Ireland

    Compulsorily Convertible Preference Shares or CCPSs

    Compulsorily convertible preference shares of our Company of a face value of 100 each

    Corporate Office Plot No. 31, Institutional Area, Sector 44, Gurgaon 122 002

    DBL Devyani Beverages Limited

  • 2

    Term Description

    DASMPL Devyani Airport Services (Mumbai) Private Limited

    DEPL Devyani Enterprises Private Limited

    DexPL Devyani Exim Private Limited (formerly Rajputana Stores (Jaipur) Private Limited)

    DHRPL Devyani Hotels and Resorts Private Limited

    DIL Devyani International Limited

    DHRPL CCPSs 25,000,000 CCPSs issued to DHRPL at par pursuant to the DHRPL Investment Agreement and converted into 5,681,818 Equity Shares on October 7, 2016

    DHRPL Investment Agreement Investment agreement dated February 16, 2015 between our Company and DHRPL

    Director(s) The director(s) of our Company

    Equity Shares The equity shares of our Company of face value of 10 each

    ESOS 2013 Employee Stock Option Scheme 2013

    ESOS 2016 Employee Stock Option Scheme 2016

    Group Companies Companies which are covered under the applicable accounting standards and other companies as considered material by our Board. For details, please see Our Group Companies on page 194

    Investment Agreement Investment agreement dated July 18, 2011 between VBIL, SCPE, RJ Corp, Ravi Kant Jaipuria & Sons (HUF) and Varun Jaipuria as amended by an amendment and supplemental agreement dated September 29, 2012 and an amendment agreement dated June 13, 2016

    Key Management Personnel Key management personnel of our Company in terms of section 2(51) the Companies Act, 2013, the SEBI ICDR Regulations and as disclosed in the section Our Management on page 174

    Memorandum of Association/MoA The memorandum of association of our Company, as amended

    Non-Convertible Debentures or NCDs

    Unsecured redeemable non-convertible debentures of our Company (denominated in rupees) of a face value of 10,000,000 listed on the wholesale debt market segment of NSE

    OSBPL Ole Spring Bottlers (Private) Limited

    PepsiCo Refers to PepsiCo Inc., PepsiCo India, Seven-Up International, a division of CMCI, Tropicana Products Inc. and/ or their affiliates, as applicable

    PepsiCo India PepsiCo India Holding Private Limited (formerly known as PepsiCo India Holding Limited)

    PepsiCo India Agreements Refers collectively to the four bottling appointment and trademark license agreements, two dated October 3, 2012 executed between our Company and PepsiCo Inc., one dated October 3, 2012 between our Company and PepsiCo India and another effective from June 13, 2016 between Tropicana Products Inc. and our Company, as amended from time to time, as applicable

    PepsiCo International Agreements Refers collectively, to the 12 bottling agreements entered into by our Company in relation to our international operations and specifically, the (i) exclusive bottling appointment agreement dated November 7, 2013 between PepsiCo Inc. and VBL Lanka; (ii) exclusive bottling appointment agreement dated August 1, 2011 between PepsiCo Inc. and VBL Lanka; (iii) exclusive bottling appointment agreement dated August 1, 2011 between Seven-Up International, a division of CMCI and VBL Lanka; (iv) bottling appointment and trademark license agreement dated October 30, 2013

  • 3

    Term Description

    between Tropicana Products Inc and VBL Lanka; (v) exclusive bottling appointment agreement dated December 1, 2011 between PepsiCo Inc. and VBNPL, (vi) exclusive bottling appointment agreement dated December 1, 2011 between Seven-Up International, a division of CMCI and VBNPL; (vii) exclusive bottling appointment agreement dated September 1, 2010 between Seven-Up International, a division of CMCI and VBZL; (viii) exclusive bottling appointment agreement dated September 1, 2010 between PepsiCo Inc. and VBZL; (ix) exclusive bottling appointment agreement dated February 1, 2011 between PepsiCo Inc. and VBM; (x) exclusive bottling appointment agreement dated February 1, 2011 between Seven-Up International, a division of CMCI and VBM; (xi) exclusive bottling appointment agreement dated December 18, 2008 between PepsiCo Inc. and VBML effective from January 25, 2009; and (xii) exclusive bottling appointment agreement dated December 18, 2008 between Seven-Up International, a division of CMCI and VBML effective from January 25, 2009, as amended from time to time, as applicable

    PepsiCo International Entities Refers to PepsiCo Inc., Seven-Up International, a division of CMCI, Tropicana Products Inc. and/ or their affiliates, as applicable, with whom our Company through its Subsidiaries has entered into the PepsiCo International Agreements

    Promoter Group Persons and entities constituting the promoter group of our Company in terms of Regulation 2(1)(zb) of the SEBI ICDR Regulations, but excluding any persons and entities apart from the following: (i) Accor Developers (Private) Limited, (ii) Accor Industries (Private) Limited, (iii) Accor Solar Energy Private Limited, (iv) Africare Limited, (v) Agarwal Cold Drinks Private Limited, (vi) Alisha Retail Private Limited, (vii) Angelica Technologies Private Limited, (viii) Anuj Traders Private Limited, (ix) Arctic International Private Limited, (x) Arctic Overseas Pte. Limited, (xi) Capital Infracon Private Limited, (xii) Capital Towers Private Limited, (xiii) Cryoviva International Pte. Ltd., (xiv) Cryoviva Singapore Pte. Ltd., (xv) D.J. Agri Industries Private Limited, (xvi) Devyani Enterprises Private Limited, (xvii) Devyani Food Industries Limited, (xviii) Devyani Hotels & Resorts Private Limited, (xix) Devyani International Limited, (xx) Devyani Overseas Private Limited, (xxi) Diagno Labs Private Limited, (xxii) Empire Stocks Private Limited, (xxiii) Farm2Plate Dairy Produce Private Limited (formerly known as ABInbev India Private Limited), (xxiv) Lineage Healthcare Limited, (xxv) Lunarmech Technologies Private Limited, (xxvi) Modern Montessori International (India) Private Limited, (xxvii) Mumbai Rockets Sports Private Limited, (xxviii) Parkview City Limited, (xxix) Pinnacle Constructions Private Limited, (xxx) Pinnacle Infracon Limited, (xxxi) Pinnacle Town Planners Private Limited, (xxxii) Pinnacle Township Private Limited, (xxxiii) Rajasthan Beverages Private Limited, (xxxiv) Ratnaker Foods & Beverages Private Limited, (xxxv) S V S India Private Limited, (xxxvi) Sellwell Foods and Beverages Private Limited, (xxxvii) Shabnam Properties Private Limited, (xxxviii)Universal Dairy Products Private Limited, (xil) Wellness Holdings Limited, (xl) Mr. Ravi Kant Jaipuria, (xli) Ms. Dhara Jaipuria, (xlii) Mr. Varun Jaipuria, (xliii) Ms. Devyani Jaipuria, (xliv) RJ Corp Limited, (xlv) Ravi Kant Jaipuria & Sons (HUF), (xlvi) Mr. Vivek Gupta, (xlvii) Ms. Bela Jyoti Kumar Saha, (xlviii) Ms. Madhu Rajendra Prasad Jindal, (xlix) Alaknanda Traders Private Limited, (l) Avni Securities Private Limited, (li) Chanda Exports Private Limited, (lii) Gee Kay Builder & Development Services Private Limited, (liii) Manog Securities Private Limited, (liv) Ragini Advisors Private Limited, (lv) Stallion Advisors Private Limited, (lvi) Geld Consultancy Services Private Limited, (lvii) Saha Sprague Limited, (lviii) Sara Ferrous Private Limited, (lix) SFT Syscon Private Limited, (lx) SFT Technologies Private Limited, (lxi) Sankalp Lifespaces Private Limited, (lxii) Dr. Naresh Trehan and Associates Health Services Private Limited; and (lxiii) Lemon Tree Hotels Limited. For details, please see Our Promoters and Promoter Group on page 189

    Promoters The promoters of our Company namely, RJ Corp Limited, Ravi Kant Jaipuria, Varun Jaipuria and Ravi Kant Jaipuria & Sons (HUF). For details, please see Our Promoters and Promoter Group on page 189

    Registered Office F-2/7, Okhla Industrial Area, Phase I, New Delhi 110 020

  • 4

    Term Description

    Restated Consolidated Financial Statements

    The consolidated financial statements of our Company s assets and liabilities as at June 30, 2016, June 30, 2015, December 31, 2015, 2014, 2013 and 2012 and the consolidated statements of profit and loss and cash flows for the six months periods ended June 30, 2016 and June 30, 2015 and for the years ended December 31, 2015, 2014, 2013 and 2012 of our Company prepared in accordance with Indian GAAP and the Companies Act and restated in accordance with the SEBI ICDR Regulations and the Revised Guidance Note on Reports in Company Prospectuses (Revised) issued by the ICAI, together with the schedules, notes and annexures thereto

    Restated Financial Statements Collectively, the Restated Consolidated Financial Statements and the Restated Standalone Financial Statements

    Restated Standalone Financial Statements

    The standalone financial statements of our Company s assets and liabilities as at June 30, 2016 and June 30, 2015, December 31, 2015, 2014, 2013, 2012 and 2011 and the standalone statements of profit and loss and cash flows for the six months periods ended June 30, 2016 and June 30, 2015 and for the years ended December 31, 2015, 2014, 2013, 2012 and 2011 of our Company prepared in accordance with Indian GAAP and the Companies Act and restated in accordance with the SEBI ICDR Regulations and the Revised Guidance Note on Reports in Company Prospectuses (Revised) issued by the ICAI, together with the schedules, notes and annexures thereto

    RJCL CCPSs 20,000,000 CCPSs issued to RJCL at par pursuant to the RJCL Investment Agreement and converted into 4,545,455 Equity Shares on October 7, 2016

    RJCL Investment Agreement Investment agreement dated October 20, 2014 between our Company and RJ Corp

    RJ Corp RJ Corp Limited (formerly Arctic Drinks Private Limited)

    RoC Registrar of Companies, NCT of Delhi and Haryana at 4th Floor, IFCI Tower; 61, Nehru Place, New Delhi 110 019

    Sales Volume(s) Represents sales volume (in million litres and / or million unit cases) of our PepsiCo products to our customers but does not include any sales to PepsiCo and/or any other franchisees of PepsiCo.

    SCPE Standard Chartered Private Equity (Mauritius) II Limited

    Shareholders Shareholders of our Company

    Statutory Auditors The statutory auditors of our Company, Walker Chandiok & Associates and O.P. Bagla & Co.

    Subsidiaries Subsidiaries of our Company (including any step-down subsidiary) set out in the section Our Subsidiaries on page 170

    VBIL Varun Beverages (International) Limited

    VBL Lanka Varun Beverages Lanka (Private) Limited

    VBM Varun Beverages Morocco SA

    VBML Varun Beverages Mozambique, Limitada

    VBNPL Varun Beverages (Nepal) Pvt. Ltd.

    VBZL Varun Beverages (Zambia) Limited

    VBZPL Varun Beverages (Zimbabwe) (Private) Limited

  • 5

    Offer Related Terms

    Term Description

    Acknowledgement Slip The slip or document issued by the Designated Intermediary to a Bidder as proof of registration of the Bid cum Application Form

    Allot/Allotment/Allotted Unless the context otherwise requires, allotment of the Equity Shares pursuant to the Fresh Issue and transfer of Equity Shares offered by the Selling Shareholders pursuant to the Offer for Sale, to the successful Bidders

    Allottee A successful Bidder to whom the Equity Shares are Allotted

    Allotment Advice Note, advice or intimation of Allotment sent to the Bidders who have been or are to be Allotted the Equity Shares after the Basis of Allotment has been approved by the Designated Stock Exchange

    Anchor Investor A Qualified Institutional Buyer, applying under the Anchor Investor Portion in accordance with the requirements specified in the SEBI ICDR Regulations and the Red Herring Prospectus

    Anchor Investor Allocation Price The price at which the Equity Shares will be allocated to Anchor Investors in terms of the Red Herring Prospectus and the Prospectus which will be decided by our Company in consultation with the Selling Shareholders, the GCBRLMs and the BRLM

    Anchor Investor Application Form The form used by an Anchor Investor to make a Bid in the Anchor Investor Portion and which will be considered as an application for Allotment in terms of the Red Herring Prospectus and Prospectus

    Anchor Investor Bid/Offer Period The day which is one Working Day prior to the Bid/Offer Opening Date, on which Bids by Anchor Investors shall be submitted and allocation to the Anchor Investors shall be completed

    Anchor Investor Offer Price Final price at which the Equity Shares will be Allotted to Anchor Investors in terms of the Red Herring Prospectus and the Prospectus, which price will be equal to or higher than the Offer Price but not higher than the Cap Price

    The Anchor Investor Offer Price will be decided by our Company in consultation with the Selling Shareholders, the GCBRLMs and the BRLM

    Anchor Investor Portion Up to 60% of the QIB Portion consisting of up to 7,350,000 Equity Shares which may be allocated by our Company in consultation with the Selling Shareholders, the GCBRLMs and the BRLM to Anchor Investors on a discretionary basis

    One-third of the Anchor Investor Portion shall be reserved for Mutual Funds, subject to valid Bids being received from Mutual Funds at or above the Anchor Investors Allocation Price

    Application Supported by Blocked Amount or ASBA

    An application, whether physical or electronic, used by an ASBA Bidder, to make a Bid and authorize a SCSB to block the Bid Amount in the ASBA Account

    ASBA Account A bank account maintained with a SCSB and specified in the ASBA Form submitted by Bidders for blocking the Bid Amount mentioned in the ASBA Form

    ASBA Bid A Bid made by an ASBA Bidder including all revisions and modifications thereto as permitted under the SEBI ICDR Regulations

    ASBA Bidder All Bidders other than Anchor Investors

    ASBA Forms An application form, whether physical or electronic, used by an ASBA Bidder and which will be considered as an application for Allotment in terms of the Red Herring Prospectus and the Prospectus

    Axis Capital Axis Capital Limited

  • 6

    Term Description

    Banker to the Offer/Escrow Collection Bank

    Bank which is a clearing member and registered with SEBI as banker to an issue and with whom the Escrow Account will be opened, in this case being HDFC Bank Limited

    Basis of Allotment The basis on which the Equity Shares will be Allotted to successful Bidders under the Offer and which is described in the section Offer Procedure on page 491

    Bid An indication to make an offer during the Bid/Offer Period by an ASBA Bidder pursuant to submission of the ASBA Form, or during the Anchor Investor Bid/Offer Period by the Anchor Investors pursuant to submission of Anchor Investor Application Form, to subscribe to or purchase the Equity Shares of our Company at a price within the Price Band, including all revisions and modifications thereto as permitted under the SEBI ICDR Regulations

    The term Bidding shall be construed accordingly

    Bid Amount The highest value of optional Bids indicated in the Bid cum Application Form and payable by the Bidder or as blocked in the ASBA Account of the Bidder, as the case may be, upon submission of the Bid

    Bid cum Application Form The Anchor Investor Application Form or ASBA Form, as the context requires

    Bid/Offer Closing Date Except in relation to any Bids received from the Anchor Investors, the date after which the Designated Intermediaries will not accept any Bids, which shall be published in all editions of Financial Express (a widely circulated English national daily newspaper) and all editions of Jansatta (a widely circulated Hindi national daily newspaper with wide circulation in Delhi)

    Our Company may, in consultation with the Selling Shareholders, the GCBRLMs and the BRLM, consider closing the Bid/Offer Period for QIBs one Working Day prior to the Bid/Offer Closing Date in accordance with the SEBI ICDR Regulations

    Bid/Offer Opening Date Except in relation to any Bids received from the Anchor Investors, the date on which the Designated Intermediaries shall start accepting Bids, which shall be published in all editions of Financial Express (a widely circulated English national daily newspaper) and all editions of Jansatta (a widely circulated Hindi national daily newspaper with wide circulation in Delhi)

    Bid/Offer Period Except in relation to Anchor Investors, the period between the Bid/Offer Opening Date and the Bid/Offer Closing Date, inclusive of both days, during which prospective Bidders can submit their Bids, including any revisions thereof

    Bid Lot Equity Shares

    Bidder Any prospective investor who makes a Bid pursuant to the terms of the Red Herring Prospectus and the Bid cum Application Form and unless otherwise stated or implied, includes an Anchor Investor

    Bidding Centers Centers at which the Designated Intermediaries shall accept the Bid cum Application Forms, i.e, Designated SCSB Branch for SCSBs, Specified Locations for Syndicate, Broker Centres for Registered Brokers, Designated RTA Locations for RTAs and Designated CDP Locations for CDPs

    Book Building Process Book building process, as provided in Schedule XI of the SEBI ICDR Regulations, in terms of which the Offer is being made

    Broker Centres Broker centres notified by the Stock Exchanges where Bidders can submit the ASBA Forms to a Registered Broker

    The details of such Broker Centres, along with the names and contact details of the Registered Brokers are available on the respective websites of the Stock Exchanges (www.bseindia.com and www.nseindia.com)

  • 7

    Term Description

    BRLM/Book Running Lead Manager

    YES Securities (India) Limited

    CAN/Confirmation of Allocation Note

    Notice or intimation of allocation of the Equity Shares sent to Anchor Investors, who have been allocated the Equity Shares, after the Anchor Investor Bid/Offer Period

    Cap Price The higher end of the Price Band, above which the Offer Price and the Anchor Investor Offer Price will not be finalised and above which no Bids will be accepted

    Client ID Client identification number maintained with one of the Depositories in relation to the demat account

    CLSA CLSA India Private Limited

    Collecting Depository Participant or CDP

    A depository participant as defined under the Depositories Act, 1996, registered with SEBI and who is eligible to procure Bids at the Designated CDP Locations in terms of circular no. CIR/CFD/POLICYCELL/11/2015 dated November 10, 2015 issued by SEBI

    Cut-off Price Offer Price, finalised by our Company in consultation with the Selling Shareholders, the GCBRLMs and the BRLM, which shall be any price within the Price Band

    Only Retail Individual Bidders and the Eligible Employees Bidding in the Employee Reservation Portion are entitled to Bid at the Cut-off Price. QIBs and Non-Institutional Bidders are not entitled to Bid at the Cut-off Price

    Demographic Details Details of the Bidders including the Bidder s address, name of the Bidder s father/husband, investor status, occupation and bank account details

    Designated CDP Locations Such locations of the CDPs where Bidders can submit the ASBA Forms to Collecting Depository Participants

    The details of such Designated CDP Locations, along with names and contact details of the Collecting Depository Participants eligible to accept Bid cum Application Forms are available on the respective websites of the Stock Exchanges (www.bseindia.com and www.nseindia.com)

    Designated Intermediaries/ Collecting Agent

    Syndicate Member, sub-syndicate/agents, SCSBs, Registered Brokers, Brokers, the CDPs and RTAs, who are authorized to collect Bid cum Application Forms from the Bidders, in relation to the Offer

    Designated SCSB Branches Such branches of the SCSBs which shall collect the ASBA Forms, a list of which is available on the website of SEBI at http://www.sebi.gov.in/sebiweb/home /list/5/33/0/0/Recognised-Intermediaries or at such other website as may be prescribed by SEBI from time to time

    Designated Date The date on which funds are transferred by the Escrow Collection Bank from the Escrow Accounts and the amounts blocked by the SCSBs are transferred from the ASBA Accounts, as the case may be, to the Public Issue Account or the Refund Account, as appropriate, after filing of the Prospectus with the RoC, following which the Board of Directors may Allot Equity Shares to successful Bidders in the Offer

    Designated RTA Locations Such locations of the RTAs where Bidders can submit the ASBA Forms to RTAs

    The details of such Designated RTA Locations, along with names and contact details of the RTAs eligible to accept ASBA Forms are available on the respective websites of the Stock Exchanges (www.bseindia.com and www.nseindia.com).

    Designated Stock Exchange NSE

    Draft Red Herring Prospectus or DRHP

    The draft red herring prospectus dated June 21, 2016, issued in accordance with the SEBI ICDR Regulations, which does not contain complete particulars of the price at

  • 8

    Term Description

    which the Equity Shares will be Allotted and the size of the Offer

    EBITDA Earnings before interest, taxes, depreciation, and amortisation

    Eligible Employee All or any of the following:

    (a) a permanent and full time employee of our Company (excluding such employees who are not eligible to invest in the Offer under applicable laws and our Promoters and their immediate relatives) or any of our Subsidiaries as of the date of filing of the Red Herring Prospectus with the RoC and who continues to be an employee of our Company or any of our Subsidiaries, until the submission of the Bid cum Application Form; and

    (b) a Director of our Company (excluding Promoters who are Directors of our Company) who is eligible to apply under the Employee Reservation Portion under applicable law and is resident in India

    The maximum Bid Amount under the Employee Reservation Portion by an Eligible Employee shall not exceed 200,000

    Eligible NRI(s) NRI(s) from jurisdictions outside India where it is not unlawful to make an offer or invitation under the Offer and in relation to whom the Bid cum Application Form and the Red Herring Prospectus will constitute an invitation to subscribe or to purchase the Equity Shares

    Employee Reservation Portion The portion of the Offer being 500,000 Equity Shares aggregating up to available for allocation to Eligible Employees, on a proportionate basis

    Escrow Account An account opened with the Escrow Collection Bank and in whose favour the Anchor Investors will transfer money through direct credit/NEFT/RTGS in respect of the Bid Amount when submitting a Bid

    Escrow Agreement The agreement dated October 13, 2016 entered into between our Company, the Selling Shareholders, the Registrar to the Offer, the GCBRLMs, the BRLM, the Escrow Collection Bank, the public issue account bank (being HDFC Bank Limited) and the Refund Bank for collection of the Bid Amounts from Anchor Investors transfer of funds to Public Issue Account and where applicable, refunds of the amounts collected from Anchor Investors, on the terms and conditions thereof

    First Bidder Bidder whose name shall be mentioned in the Bid cum Application Form or the Revision Form and in case of joint Bids, whose name shall also appear as the first holder of the beneficiary account held in joint names

    Floor Price The lower end of the Price Band, subject to any revision thereto, at or above which the Offer Price and the Anchor Investor Offer Price will be finalised and below which no Bids will be accepted

    Fresh Issue The fresh issue of up to 15,000,000 Equity Shares of face value of 10 each for cash at a price of

    General Information Document/GID

    The General Information Document prepared and issued in accordance with the circular (CIR/CFD/DIL/12/2013) dated October 23, 2013 notified by SEBI and updated pursuant to the circulars (CIR/CFD/POLICYCELL/III/2015) dated November 10, 2015 and (SEBI/HO/CFD/DIL/CIR/P/2016/26) dated January 21, 2016, suitably modified and included in Offer Procedure on page 491

    Global Coordinators and Book Running Lead Managers or GCBRLMs

    Kotak Mahindra Capital Company Limited, Axis Capital Limited, and CLSA India Private Limited

    Kotak Kotak Mahindra Capital Company Limited

  • 9

    Term Description

    Maximum RIB Allottees The maximum number of Retail Individual Bidders who can be allotted the minimum Bid Lot. This is computed by dividing the total number of Equity Shares available for Allotment to Retail Individual Bidders by the minimum Bid Lot

    Mutual Fund Portion 5% of the QIB Portion (excluding the Anchor Investor Portion), or 245,000 Equity Shares which shall be available for allocation to Mutual Funds only

    Mutual Funds Mutual funds registered with SEBI under the Securities and Exchange Board of India (Mutual Funds) Regulations, 1996

    Net Offer The Offer less the Employee Reservation Portion, being up to 24,500,000 Equity Shares aggregating up to

    Net Proceeds Proceeds of the Fresh Issue less our Company s share of the Offer expenses. For further information about use of the Offer Proceeds and the Offer expenses, please see Objects of the Offer on page 101

    Non-Institutional Bidders All Bidders that are not QIBs or Retail Individual Bidders or Eligible Employees Bidding in the Employee Reservation Portion and who have Bid for the Equity Shares for an amount more than 200,000 (but not including NRIs other than Eligible NRIs)

    Non-Institutional Portion The portion of the Offer being not less than 15% of the Net Offer comprising of 3,675,000 Equity Shares which shall be available for allocation on a proportionate basis to Non-Institutional Bidders, subject to valid Bids being received at or above the Offer Price

    Non-Resident A person resident outside India as defined under FEMA and includes a Non Resident Indian, FVCIs, FIIs and FPIs

    Offer The public issue of up to 25,000,000 Equity Shares of face value of 10 each for cash at a price of gregating up to Offer for Sale. The Offer comprises of Net Offer and Employee Reservation Portion.

    Offer Agreement The agreement dated June 21, 2016 entered into between our Company, the Selling Shareholders, the GCBRLMs and the BRLM, pursuant to which certain arrangements are agreed to in relation to the Offer

    Offer for Sale Offer for sale of up to 10,000,000 Equity Shares by the Selling Shareholders at the Offer Price aggregating up to million comprising up to 5,000,000 Equity Shares by Varun Jaipuria (Promoter) aggregating up to and up to 5,000,000 Equity Shares by Ravi Kant Jaipuria & Sons (HUF) (Promoter) aggregating up to

    Offer Price The final price at which the Equity Shares will be Allotted to Bidders other than Anchor Investors. Equity Shares will be Allotted to Anchor Investors at the Anchor Investor Offer Price in terms of the Red Herring Prospectus

    The Offer Price will be decided by our Company in consultation with the Selling Shareholders, the GCBRLMs and the BRLM on the Pricing Date

    Offer Proceeds The proceeds of the Fresh Issue and the Offer for Sale that are available to our Company and the Selling Shareholders, respectively

    Price Band Price band of a minimum price of per Equity Share (Floor Price) and the maximum price of per Equity Share (Cap Price) including any revisions thereof

    The Price Band and the minimum Bid Lot size for the Offer will be decided by our Company in consultation with the Selling Shareholders, the GCBRLMs and the BRLM and will be advertised, at least five Working Days prior to the Bid/Offer Opening Date, in all editions of Financial Express (a widely circulated English national daily newspaper) and all editions of Jansatta (a widely circulated Hindi national daily newspaper with wide circulation in Delhi)

  • 10

    Term Description

    Pricing Date The date on which our Company in consultation with the Selling Shareholders, the GCBRLMs and the BRLM, will finalise the Offer Price

    Prospectus The Prospectus to be filed with the RoC after the Pricing Date in accordance with Section 26 of the Companies Act, 2013, and the provisions of the SEBI ICDR Regulations containing, inter alia, the Offer Price that is determined at the end of the Book Building Process, the size of the Offer and certain other information including any addenda or corrigenda thereto

    Public Issue Account A bank account opened with the Bankers to the Offer by our Company under Section 40(3) of the Companies Act, 2013 to receive monies from the Escrow Account(s) and from the ASBA Accounts on the Designated Date

    QIB Category/QIB Portion The portion of the Net Offer (including the Anchor Investor Portion) being not more than 50% of the Net Offer comprising of 12,250,000 Equity Shares which shall be Allotted to QIBs including Anchor Investors

    Qualified Institutional Buyers or QIBs or QIB Bidders

    Qualified institutional buyers as defined under Regulation 2(1)(zd) of the SEBI ICDR Regulations

    Red Herring Prospectus or RHP This red herring prospectus dated October 18, 2016 issued in accordance with Section 32 of the Companies Act, 2013 and the provisions of the SEBI ICDR Regulations, which will not have complete particulars of the price at which the Equity Shares will be offered and the size of the Offer, including any addenda or corrigenda thereto

    This Red Herring Prospectus has been registered with the ROC at least three Working Days before Bid Offer Opening Date and will become the Prospectus upon filing with the RoC after the Pricing Date

    Refund Account The account opened with the Refund Bank, from which refunds, if any, of the whole or part of the Bid Amount to Anchor Investors shall be made

    Refund Bank HDFC Bank Limited

    Registered Brokers Stock brokers registered with the stock exchanges having nationwide terminals, other than the Members of the Syndicate, eligible to procure Bids in terms of circular no. CIR/CFD/14/2012 dated October 4, 2012 issued by SEBI

    Registrar to the Offer or Registrar Karvy Computershare Private Limited

    Registrar and Share Transfer Agents or RTAs

    Registrar and share transfer agents registered with SEBI and eligible to procure Bids at the Designated RTA Locations in terms of circular no. CIR/CFD/POLICYCELL/11/2015 dated November 10, 2015 issued by SEBI

    Registrar Agreement The agreement dated May 31, 2016 entered into between our Company, the Selling Shareholders and the Registrar to the Offer in relation to the responsibilities and obligations of the Registrar to the Offer pertaining to the Offer

    Retail Individual Bidder(s)/RIB(s) Individual Bidders, other than Eligible Employees Bidding in the Employee Reservation Portion who have Bid for the Equity Shares for an amount not more than 200,000 in any of the bidding options in the Net Offer (including HUFs applying through their Karta and Eligible NRIs)

    Retail Portion The portion of the Net Offer being not less than 35% of the Net Offer consisting of 8,575,000 Equity Shares which shall be available for allocation to Retail Individual Bidder(s) in accordance with the SEBI ICDR Regulations subject to valid Bids being received at or above the Offer Price

    Revision Form Form used by the Bidders to modify the quantity of the Equity Shares or the Bid Amount in any of their ASBA Forms or any previous Revision form(s).

    QIB Bidders and Non-Institutional Bidders are not allowed to withdraw or lower their Bids (in terms of quantity and of Equity Shares or the Bid Amount) at any stage. Retail

  • 11

    Term Description

    Individual Bidders cannot revise their Bids after the Bid/Offer Closing Date

    Self Certified Syndicate Bank(s) or SCSB(s)

    Banks registered with SEBI, offering services in relation to ASBA, a list of which is available on the website of SEBI at http://www.sebi.gov.in/sebiweb/home/list/5/33/0/0/Recognised-Intermediaries and updated from time to time

    Selling Shareholders Varun Jaipuria and Ravi Kant Jaipuria & Sons (HUF)

    Share Escrow Agent Share escrow agent appointed pursuant to the Share Escrow Agreement namely Karvy Computershare Private Limited

    Share Escrow Agreement The agreement dated October 13, 2016 entered into between the Selling Shareholders, our Company and the Share Escrow Agent in connection with the transfer of the respective portion of Offered Shares by each of the Selling Shareholders and credit of such Equity Shares to the demat account of the Allottees

    Specified Locations Bidding centres where the Syndicate shall accept ASBA Forms, a list of which is available on the website of SEBI at www.sebi.gov.in/sebiweb/home/list/5/33/0/0/Recognised-Intermediaries and updated from time to time

    Stock Exchanges BSE Limited and the National Stock Exchange of India Limited

    Syndicate Agreement The agreement dated October 13, 2016 entered into between, the GCBRLMs, the BRLM, the Syndicate Member, our Company, the Selling Shareholders and Registrar to the Offer in relation to the collection of Bid cum Application Forms by the Syndicate Member

    Syndicate Member Intermediary registered with SEBI who is permitted to carry out activities as an underwriter, in this case, Kotak Securities Limited

    Syndicate or Members of the Syndicate

    The GCBRLMs, the BRLM and the Syndicate Member

    Underwriters

    Underwriting Agreement d into among the Underwriters, our Company and the Selling Shareholders on or after the Pricing Date

    Working Day Working Day , with reference to (a) announcement of Price Band; and (b) Bid/Offer Period, shall mean all days, excluding Saturdays, Sundays and public holidays, on which commercial banks in Mumbai are open for business; and (c) the time period between the Bid/Offer Closing Date and the listing of the Equity Shares on the Stock Exchanges, shall mean all trading days of Stock Exchanges, excluding Sundays and bank holidays, as per the SEBI Circular SEBI/HO/CFD/DIL/CIR/P/2016/26 dated January 21, 2016

    YES Securities YES Securities (India) Limited

    Technical/Industry Related Terms/Abbreviations

    Term Description

    CSD Carbonated Soft Drinks

    CSO Central Statistics Office

    CSR Corporate and social responsibility

    F&B Food and Beverages

  • 12

    Term Description

    GBO Global Brand Owner

    GPRS General Packet Radio Services

    IMF International Monetary Fund

    LBN Local Brand Network

    NBO National Brand Owner

    NCB Non-Carbonated Beverages

    Off-trade sales Sales that take place at retail outlets such as grocery stores, hypermarkets, super markets etc.

    On-trade sales Sales through consumer foodservice outlets that serve the general public in a non-captive environment.

    PET Polyethylene terephthalate

    RGB Returnable Glass Bottles

    RTD Ready-to-drink

    SAMNA Sales Automation Management for the New Age

    SKU Stock Keeping Unit

    Conventional and General Terms or Abbreviations

    Term Description

    /Rs./Rupees/INR Indian Rupees

    AGM Annual General Meeting

    AIF Alternative Investment Fund as defined in and registered with SEBI under the Securities and Exchange Board of India (Alternative Investments Funds) Regulations, 2012

    AS/Accounting Standards Accounting Standards issued by the Institute of Chartered Accountants of India

    BIS Act The Bureau of Indian Standards Act, 2016

    Bn/bn Billion

    Boilers Act Indian Boilers Act, 1923

    BSE BSE Limited

    C.P.C Civil Procedure Code, 1908

    CAGR Compounded Annual Growth Rate

    Category I Foreign Portfolio Investors

    Category I foreign portfolio investorsSEBI FPI Regulations

    Category II Foreign Portfolio Investors

    Category II foreign portfolio investorsSEBI FPI Regulations

    Category III Foreign Portfolio Investors

    Category III foreign portfolio investorsSEBI FPI Regulations

  • 13

    Term Description

    CCI Competition Commission of India

    CDSL Central Depository Services (India) Limited

    CENVAT Central Value Added Tax

    CESTAT Customs, Excise and Service Tax Appellate Tribunal

    CGWA Central Ground Water Authority

    CIN Corporate Identity Number

    CIT Commissioner of Income Tax

    Client ID Client identification number of the Bidders beneficiary account

    CLRA Contract Labour (Regulation and Abolition) Act,1979

    Companies Act Companies Act, 1956 and/or the Companies Act, 2013, as applicable

    Companies Act, 1956 Companies Act, 1956, as amended (without reference to the provisions thereof that have ceased to have effect upon the notification of the Notified Sections)

    Companies Act, 2013 The Companies Act, 2013, to the extent in force pursuant to the notification of the Notified Sections

    COPRA Consumer Protection Act, 1986

    Cr.P.C Criminal Procedure Code, 1973

    Depositories NSDL and CDSL

    Depositories Act The Depositories Act, 1996

    DIN Director Identification Number

    DIPP Department of Industrial Policy and Promotion, Ministry of Commerce and Industry, Government of India

    DP ID

    DP/Depository Participant A depository participant as defined under the Depositories Act

    DTC Direct Taxes Code

    EC Act Essential Commodities Act, 1955

    ECB External commercial borrowing

    EGM Extraordinary General Meeting

    Environment Act Environment Protection Act, 1986

    EPS Earnings Per Share

    Equity Listing Agreement Listing Agreement to be entered into with the Stock Exchanges on which the Equity Shares of our Company are to be listed

    ESI Act Employees State Insurance Act, 1948

    FCNR Foreign Currency Non-Resident

    FDI Foreign Direct Investment

  • 14

    Term Description

    FDI Policy Consolidated Foreign Direct Investment Policy notified by DIPP by notification D/o IPP F. No. 5(1)/2016-FC-1 dated June 7, 2016 effective from June 7, 2016

    FEMA Foreign Exchange Management Act, 1999, read with rules and regulations thereunder

    FEMA Regulations Foreign Exchange Management (Transfer or Issue of Security by a Person Resident Outside India) Regulations, 2000, as amended

    FII(s) Foreign Institutional Investors as defined under the SEBI FPI Regulations

    Financial Year/FY/Fiscal Unless stated otherwise, the period of 12 months ending December 31 of that particular year

    FIPB Foreign Investment Promotion Board

    FIR First Information Report

    FPI(s) A foreign portfolio investor as defined under the SEBI FPI Regulations

    FSSA Food Safety and Standards Act, 2006

    FSSAI Food Safety and Standards Authority of India

    FSSR Food Safety and Standards Rules, 2011

    FVCI Foreign venture capital investors as defined and registered under the SEBI FVCI Regulations

    GAAR General Anti Avoidance Rules

    GDP Gross Domestic Product

    GIR General Index Register

    GoI or Government Government of India

    GST Goods and services tax

    HUF Hindu Undivided Family

    ICAI The Institute of Chartered Accountants of India

    ICDS Income Computation and Disclosure Standards

    IFRS International Financial Reporting Standards

    Income Tax Act The Income Tax Act, 1961

    Ind AS Indian Accounting Standards

    Ind AS Rules Companies (Indian Accounting Standards) Rules, 2015

    India Republic of India

    Indian GAAP Generally Accepted Accounting Principles in India

    IPC Indian Penal Code, 1860

    IPO Initial Public Offering

    IRDAI Insurance Regulatory and Development Authority of India

    IST Indian Standard Time

  • 15

    Term Description

    IT Information Technology

    Legal Metrology Act Legal Metrology Act, 2009

    LIBOR London Interbank Offered Rate

    MICR Magnetic Ink Character Recognition

    Mn Million

    MV Act Motor Vehicles Act, 1988

    N.A./NA Not Applicable

    NAV Net Asset Value

    NECS National Electronic Clearing Services

    NEFT National Electronic Fund Transfer

    NI Act Negotiable Instruments Act, 1881

    Notified Sections The sections of the Companies Act, 2013 that have been notified by the Ministry of Corporate Affairs, Government of India

    NRE Account Non Resident External Account

    NRI A person resident outside India, who is a citizen of India or a person of Indian origin, and shall have the meaning ascribed to such term in the Foreign Exchange Management (Deposit) Regulations, 2000

    NRO Account Non Resident Ordinary Account

    NSDL National Securities Depository Limited

    NSE The National Stock Exchange of India Limited

    OCB/Overseas Corporate Body A company, partnership, society or other corporate body owned directly or indirectly to the extent of at least 60% by NRIs including overseas trusts, in which not less than 60% of beneficial interest is irrevocably held by NRIs directly or indirectly and which was in existence on October 3, 2003 and immediately before such date had taken benefits under the general permission granted to OCBs under FEMA. OCBs are not allowed to invest in the Offer

    p.a. Per annum

    P/E Ratio Price/Earnings Ratio

    Packaged Commodities Rules Legal Metrology (Packaged Commodities) Rules, 2011

    PAN Permanent Account Number

    PAT Profit After Tax

    PFA Prevention of Food Adulteration Act, 1954

    RBI The Reserve Bank of India

    RoNW Return on Net Worth

    RTGS Real Time Gross Settlement

    SCRA Securities Contracts (Regulation) Act, 1956

  • 16

    Term Description

    SCRR Securities Contracts (Regulation) Rules, 1957

    SEBI The Securities and Exchange Board of India constituted under the SEBI Act

    SEBI Act Securities and Exchange Board of India Act, 1992

    SEBI AIF Regulations Securities and Exchange Board of India (Alternative Investments Funds) Regulations, 2012

    SEBI FII Regulations Securities and Exchange Board of India (Foreign Institutional Investors) Regulations, 1995

    SEBI FPI Regulations Securities and Exchange Board of India (Foreign Portfolio Investors) Regulations, 2014

    SEBI FVCI Regulations Securities and Exchange Board of India (Foreign Venture Capital Investor) Regulations, 2000

    SEBI ICDR Regulations Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2009

    SEBI Listing Regulations Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015

    SEBI VCF Regulations Securities and Exchange Board of India (Venture Capital Fund) Regulations, 1996

    Securities Act United States Securities Act of 1933

    SICA Sick Industrial Companies (Special Provisions) Act, 1985

    Sq. ft. Square feet

    State Government The government of a state in India

    Stock Exchanges The BSE and the NSE

    STT Securities Transaction Tax

    Takeover Regulations Securities and Exchange Board of India (Substantial Acquisition of Shares and Takeovers) Regulations, 2011

    U.K. United Kingdom

    U.S./U.S.A/United States United States of America

    US GAAP Generally Accepted Accounting Principles in the United States of America

    USD/US$ United States Dollars

    VAS Value Added Services

    VAT Value Added Tax

    VCFs Venture Capital Funds as defined in and registered with SEBI under the SEBI VCF Regulations or the SEBI AIF Regulations, as the case may be

  • 17

    PRESENTATION OF FINANCIAL, INDUSTRY AND MARKET DATA

    Certain Conventions

    All references in this Red Herring Prospectus to India are to the Republic of India and all references to the U.S. , U.S.A or United States are to the United States of America. Further, all references to following countries are:

    S.N. Reference Country 1. Kenya Republic of Kenya 2. Morocco Kingdom of Morocco 3. Mozambique Republic of Mozambique 4. Nepal Federal Democratic Republic of Nepal 5. Singapore Republic of Singapore 6. Sri Lanka Democratic Socialist Republic of Sri Lanka 7. Zambia Republic of Zambia 8. Zimbabwe Republic of Zimbabwe Unless stated otherwise, all references to page numbers in this Red Herring Prospectus are to the page numbers of this Red Herring Prospectus.

    Financial Data

    Unless stated otherwise, the financial information in this Red Herring Prospectus is derived from our Restated Financial Statements prepared in accordance with the Companies Act and Indian GAAP and restated in accordance with the SEBI ICDR Regulations.

    Our Company did not have a Subsidiary in Fiscal 2011 and hence financial information included herein is derived from our Restated Standalone Financial Statements for Fiscal 2011. Following the consolidation of certain of our Subsidiaries from Fiscal 2012 onwards, pursuant to the amalgamation of Varun Beverages International Limited into the Company with effect from January 1, 2012, the financial information included herein is derived from our Restated Consolidated Financial Statements for Fiscal 2012, 2013, 2014 and 2015.

    In this Red Herring Prospectus, any discrepancies in any table between the total and the sums of the amounts listed are due to rounding off. All figures in decimals have been rounded off to the second decimal and all percentage figures have been rounded off to two decimal places and accordingly, there may be consequential changes in this RHP.

    Historically, under the Companies Act, 1956, companies had the freedom to fix any annual period as their Financial Year, however, with the introduction of the Companies Act, 2013, the Financial Year of company is required to be from April 1 to March 31 each year. Our Company s financial year commences on January 1 and ends on December 31; accordingly, all references to a particular financial year, unless stated otherwise, are to the 12 month period ended on December 31 of that year. Our Financial Year ending of December 31 was approved pursuant to an order dated December 15, 2015 issued by the Company Law Board, New Delhi.

    There are significant differences between Indian GAAP, U.S. GAAP and IFRS. Our Company does not provide reconciliation of its financial information to IFRS or U.S. GAAP. Our Company has not attempted to explain those differences or quantify their impact on the financial data included in this Red Herring Prospectus and it is urged that you consult your own advisors regarding such differences and their impact on our financial data. Accordingly, the degree to which the financial information included in this Red Herring Prospectus will provide meaningful information is entirely dependent on the reader s level of familiarity with Indian accounting policies and practices, the Companies Act, the Indian GAAP and the SEBI ICDR Regulations. Any reliance by persons not familiar with Indian accounting policies and practices on the financial disclosures presented in this Red Herring Prospectus should accordingly be limited.

    Unless the context otherwise indicates, any percentage amounts, as set forth in the sections Risk Factors , Our Business , Management s Discussion and Analysis of Financial Conditional and Results of Operations on pages 22, 130 and 413,

    respectively, and elsewhere in this Red Herring Prospectus have been calculated on the basis of our Restated Financial Statements prepared in accordance with Companies Act and Indian GAAP and restated in accordance with the SEBI ICDR Regulations.

    EBITDA presented in this Red Herring Prospectus is a supplemental measure of our performance and liquidity that is not required by, or presented in accordance with, Indian GAAP, IFRS or US GAAP. Furthermore, EBITDA is not a measurement of our financial performance or liquidity under Indian GAAP, IFRS or US GAAP and should not be considered as an alternative to net profit/loss, revenue from operations or any other performance measures derived in accordance with Indian GAAP, IFRS or US GAAP or as an alternative to cash flow from operations or as a measure of our liquidity. In addition, EBITDA is not a standardised term, hence a direct comparison of EBITDA between companies may not be possible. Other companies may calculate EBITDA differently from us, limiting its usefulness as a comparative measure.

  • 18

    Important Note on Sales Volume Information

    The Sales Volume information presented in this Red Herring Prospectus represents sales to our customers in our licensed territories but does not include any sales to PepsiCo or any other franchisees of PepsiCo. Sales to PepsiCo and / or other PepsiCo franchisees are reflected in our revenues from operations. However, such sales have not been significant in the last five Fiscals and in the six months ended June 30, 2016. We do not make any such sales other than in India. Sales Volume information in any Fiscal period included in this Red Herring Prospectus cannot be directly correlated to our revenues from operations in the respective Fiscal.

    Important Note on Introduction of Ind AS and its Impact on Preparation and Presentation of our Historical and Future Financial Statements

    MCA fied the Companies (Indian Accounting Standards) Rules, 2015 on Ind AS

    stipulates implementation of Ind AS in a phased manner beginning from accounting period 2016 MCA Roadmap

    5,000 million as at December 31, 2014 and a net worth of more than 5,000 million as at December 31, 2015.

    Pursuant to the clarification provided by Bulletin 1 issued by the Ind AS Transition Facilitation Group (ITFG) if the net worth of a company has or is expected to exceed 5,000 million after March 31, 2014, such company will be required to apply Ind AS from the immediate next accounting year in the manner specified in sub-rule (1). Since the net worth of our Company exceeded 5,000 million in the year ended December 31, 2015, Ind AS shall be applicable from the year ended December 31, 2017, with comparatives for the periods ended December 31, 2016. The transition date of convergence with Ind AS shall be January 1, 2016.

    Given that Ind AS differs in many respects from Indian GAAP, our financial statements relating to any period subsequent to January 1, 2017 (and for any prior comparative periods) may not be comparable to our historical financial statements prepared under Indian GAAP. There can be no assurance that the adoption of Ind AS will not materially affect the preparation and presentation of our financial statements in the future. In addition, there can be no assurance that if Ind AS were to be applied to our historical financial statements prepared under Indian GAAP, there will not be material differences in applicable accounting policies and standards that will require material adjustments to our historical financial statements prepared under Indian GAAP.

    We have not completed the preparation of any of our financial statements in accordance with Ind AS, and are in the process of evaluating the difference in accounting policies and practices under Ind AS and Indian GAAP that may be reasonably expected to impact the preparation and presentation of our future financial statements, and, to the extent applicable, our historical financial statements, in accordance with Ind AS. The preparation of our standalone and consolidated financial statements in accordance with Ind AS may require our management to make judgments, estimates and assumptions based

    levant financial statements, and such estimates and underlying assumptions may be reviewed in the future on an on-going basis. For further information, see

    - Our Company, will be required to prepare financial statements under Ind AS (which is nce to IFRS). Additionally, Ind AS requires Indian companies to compute Income Tax under the Income Computation and Disclosure Standards (the AS in India is very recent and there is no clarity on the impact of such transition on our Company. Ind AS also differs from IFRS and US GAAP. The introduction of Ind AS and other regulatory developments affecting fiscal matters in India may significantly affect preparation and presentation of our financial statements in the future and such financial statements prepared in accordance with Ind AS may differ from the Restated Standalone Financial Statements and the Restated Consolidated Financial Statements included in this Red Herring Prospectus. Please see Analysis of Financial Condition and Results of Operations Introduction of Ind AS and Impact on Preparation and Presentation of our Historical and Future 406 and 415, respectively.

    Currency and Units of Presentation

    All references to:

    KES are to Kenyan Shilling, the official currency of Kenya;

    LKR are to Sri Lankan Rupees, the official currency of Sri Lanka;

    MAD are to Moroccan dirham, the official currency of Morocco;

    MZN are to Metical, the official currency of Mozambique;

    NPR are to Nepalese Rupee, the official currency of Nepal;

  • 19

    Rupees or or INR or Rs. are to Indian Rupee, the official currency of the Republic of India;

    SGD are to Singapore Dollar, the official currency of Singapore;

    USD or US$ are to United States Dollar, the official currency of the United States; and

    ZMK/ZMW are to Zambian kwacha, the official currency of Zambia.

    Our Company has presented certain numerical information in this Red Herring Prospectus in million units. One million represents 1,000,000 and one billion represents 1,000,000,000.

    Exchange Rates

    This Red Herring Prospectus contains conversion of certain other currency amounts into Indian Rupees that have been presented solely to comply with the SEBI ICDR Regulations. These conversions should not be construed as a representation that these currency amounts could have been, or can be converted into Indian Rupees, at any particular rate.

    The following table sets forth, for the periods indicated, information with respect to the exchange rate between the Rupee and other currencies:

    (Amount in , unless otherwise specified) Currency As on

    December 31, 2011(2)

    As on December 31,

    2012(2)

    As on December 31,

    2013(2)

    As on December 31,

    2014(2)

    As on December 31,

    2015(2)

    As on June 30, 2016(2)

    1 KES 0.63 0.63 0.70 0.69 0.64 0.66 1 LKR 0.48 0.43 0.47 0.48 0.45 0.45 1 MAD 6.30 6.49 7.47 7.02 6.67 6.88 1 MZN 2.03 1.84 2.05 1.91 1.40 1.06 1 NPR 0.63 0.62 0.62 0.61 0.61 0.61 1 SGD 41.78 44.68 48.69 48.05 46.81 50.08 1 US$ 53.27(1) 54.78 61.90 63.33 66.33 67.62 1 ZMK/ZMW(3) 0.01 0.01 11.09 9.89 6.00 6.33 Source: RBI Reference Rate and www.oanda.com

    1. Exchange rate as on December 30, 2011, as RBI Reference Rate is not available for December 31, 2011 being a Saturday

    2. Exchange rate is rounded off to two decimal places

    3. On January 1, 2013 the ZMK was rebased to the ZMW (1000 ZMK = 1 ZMW)

    Industry and Market Data

    Unless stated otherwise, industry and market data used in this Red Herring Prospectus has been obtained or derived from publicly available information as well as industry publications, other sources and the report titled Soft Drinks in India dated March 2016 issued by Euromonitor International Ltd which includes the following disclaimer:

    RHP on the Soft Drinks markets is from independent market research carried out by Euromonitor International Limited but should not be relied upon in makin

    Industry publications generally state that the information contained in such publications has been obtained from publicly available documents from various sources believed to be reliable but their accuracy and completeness are not guaranteed and their reliability cannot be assured. Although we believe the industry and market data used in this Red Herring Prospectus is reliable, it has not been independently verified by us or the GCBRLMs and the BRLM or any of their affiliates or advisors. The data used in these sources may have been re-classified by us for the purposes of presentation. Data from these sources may also not be comparable. Such data involves risks, uncertainties and numerous assumptions and is subject to change based on various factors, including those discussed in Risk Factors on page 22.

    The extent to which the market and industry data used in this Red Herring Prospectus is meaningful depends on the reader s familiarity with and understanding of the methodologies used in compiling such data. There are no standard data gathering methodologies in the industry in which business of our Company is conducted, and methodologies and assumptions may vary widely among different industry sources.

    In accordance with the SEBI ICDR Regulations, the section Basis for the Offer Price on page 110 includes information relating to our peer group companies. Such information has been derived from publicly available sources, and neither we, nor the GCBRLMs or the BRLM have independently verified such information.

  • 20

    FORWARD-LOOKING STATEMENTS

    This Red Herring Prospectus contains certain forward-looking statements . These forward-looking statements generally can be identified by words or phrases such as aim , anticipate , believe , expect , estimate , intend , objective , plan , project , will , will continue , will pursue or other words or phrases of similar import. Similarly, statements that

    describe our strategies, objectives, plans, prospects or goals are also forward-looking statements. All forward-looking statements are subject to risks, uncertainties and assumptions about us that could cause actual results to differ materially from those contemplated by the relevant forward-looking statement.

    Actual results may differ materially from those suggested by the forward-looking statements due to risks or uncertainties associated with the expectations with respect to, but not limited to, regulatory changes pertaining to the industries in India in which our Company operates and our ability to respond to them, our ability to successfully implement our strategy, our growth and expansion, technological changes, our exposure to market risks, general economic and political conditions in India which have an impact on its business activities or investments, the monetary and fiscal policies of India, inflation, deflation, unanticipated turbulence in interest rates, foreign exchange rates, equity prices or other rates or prices, the performance of the financial markets in India and globally, changes in domestic laws, regulations and taxes and changes in competition in the industries in which we operate. Important factors that could cause actual results to differ materially from our Company s expectations include, but are not limited to, the following:

    Termination or non-renewal of the our agreements with PepsiCo;

    Inability to maintain our competitive position in India and in our other markets;

    Failure to integrate businesses we have acquired with our existing operations;

    Interruption in the supply or significant increase in the price of raw materials or packaging materials;

    Adverse weather conditions during peak sales seasons;

    Changes in consumer preferences leading to reduction in demand of our products;

    Contamination or deterioration of our beverages resulting in legal liability;

    Significant interruption in production at our production facilities;

    An inability to repay our substantial indebtedness in a timely manner or comply with various financial and other covenants;

    Scarcity or non-availability of quality water;

    Any withdrawal, or termination of, or unavailability of tax benefits we currently avail;

    Failure to maintain sufficient insurance coverage to cover all possible losses and liabilities associated with our business; and

    General economic and business conditions in India and other countries.

    For further discussion of factors that could cause the actual results to differ from the expectations, please see Risk Factors , Our Business and Management s Discussion and Analysis of Financial Condition and Results of Operations on pages 22,

    130 and 414, respectively. By their nature, certain market risk disclosures are only estimates and could be materially different from what actually occurs in the future. As a result, actual gains or losses could materially differ from those that have been estimated.

    We cannot assure Bidders that the expectations reflected in these forward-looking statements will prove to be correct. Given these uncertainties, Bidders are cautioned not to place undue reliance on such forward-looking statements and not to regard such statements as a guarantee of future performance.

    Forward-looking statements reflect the current views of our Company as of the date of this Red Herring Prospectus and are not a guarantee of future performance. These statements are based on the management s beliefs and assumptions, which in turn are based on currently available information. Although we believe the assumptions upon which these forward-looking statements are based are reasonable, any of these assumptions could prove to be inaccurate, and the forward-looking statements based on these assumptions could be incorrect. Neither our Company, our Directors, the GCBRLMs, the BRLM nor any of their respective affiliates have any obligation to update or otherwise revise any statements reflecting circumstances arising after the date hereof or to reflect the occurrence of underlying events, even if the underlying assumptions do not come to fruition. In accordance with SEBI requirements, our Company, the GCBRLMs and BRLM will ensure that the Bidders in

  • 21

    India are informed of material developments until the time of the grant of listing and trading permission by the Stock Exchanges.

    The Selling Shareholders will ensure that investors are informed of material developments in relation to statements and undertakings made by the Selling Shareholders in this Red Herring Prospectus, the Red Herring Prospectus and the Prospectus until the time of the grant of listing and trading permission by the Stock Exchanges. Further, in accordance with Regulation 51A of the SEBI ICDR Regulations, our Company may be required to undertake an annual updation of the disclosures made in this Red Herring Prospectus and make it publicly available in the manner specified by SEBI.

  • 22

    SECTION: II RISK FACTORS

    An investment in Equity Shares involves a high degree of risk. Investors should carefully consider all the information in this Red Herring Prospectus, including the risks and uncertainties described below, before making an investment in our Equity Shares. The risks described below are not the only ones relevant to us or our Equity Shares, but also to the industry in which we operate or to India and other jurisdictions we operate in. Additional risks and uncertainties, not currently known to us or that we currently do not deem material may also adversely affect our business, results of operations and financial condition. If any of the following risks, or other risks that are not currently known or are not currently deemed material, actually occur, our business, results of operations and financial condition could be adversely affected, the price of our Equity Shares could decline, and investors may lose all or part of their investment. In order to obtain a complete understanding of our Company and our business, prospective investors should read this section in conjunction with Business

    130 and 413, respectively, as well as the other financial and statistical information contained in this Red Herring Prospectus. In making an investment decision, prospective investors must rely on their own examination of us and our business and the terms of the Offer including the merits and risks involved. Unless specified or quantified in the relevant risk factors below, we are unable to quantify the financial or other impact of any of the risks described in this section.

    This Red Herring Prospectus also contains forward-looking statements that involve risks, assumptions, estimates and uncertainties. Our actual results could differ from those anticipated in these forward-looking statements as a result of certain

    -Looking 20.

    and its subsidiaries on a consolidated basis, and includes references to entities that have merged with, or that have been acquired by, our Company, including Devyani Beverages Limited, Varun Beverages (Nepal) Private Limited, North East Pure Drinks Private Limited, Varun Beverages (International) Limited, Varun Beverages (Zambia) Limited, Varun Beverages Mozambique, Limitada and Varun Beverages (Zimbabwe) (Private) Limited. Unless the context otherwise requires,

    requires, any financial information included herein have been derived from our Restated Standalone Financial Statements for Fiscal 2011 and from our Restated Consolidated Financial Statements for Fiscal 2012, 2013, 2014, 2015, the six months ended June 30, 2015 and the six months ended June 30, 2016.

    The Sales Volume information presented in this section represents sales to our customers in our licensed territories but does not include any sales to PepsiCo or any other franchisees of PepsiCo. Sales to PepsiCo and / or other PepsiCo franchisees are reflected in our revenues from operations. However, such sales have not been significant in the last five Fiscals and the six months ended June 30, 2016. We do not make any such sales other than in India. Sales Volume information in any Fiscal or period included in this section cannot be directly correlated to our revenues from operations in the respective Fiscal or period.

    Internal Risk Factors

    1. Termination or non-renewal of the PepsiCo India Agreements or the PepsiCo International Agreements by PepsiCo India / PepsiCo Inc. or PepsiCo International Entities or any material modification to the existing terms under such agreements adverse to our interest will materially and adversely affect our ability to continue our business and operations and our future financial performance.

    Pursuant to our franchise arrangements with PepsiCo under the PepsiCo India Agreements and the PepsiCo International Agreements, we have been granted the franchise for PepsiCo products in certain specified sub-territories in India and certain international jurisdictions. Under the PepsiCo India Agreements, we have been granted the franchise for various licensed territories across 17 States and two Union Territories in India. The PepsiCo India Agreements are valid for a period of ten years until October 2, 2022 and may be renewed, at the discretion of PepsiCo India / PepsiCo Inc., for successive terms of five years. Similarly, pursuant to the PepsiCo International Agreements, we have been granted the franchise for Pepsi