1. Vng i s n ph m l g? c i m c a giaio n thm nhp?2. Vng i s n ph
m l g? c i m c a giaio n tng tr ng?3. Vng i s n ph m l g? c i m c a
giaio n chn mui?4. Vng i s n ph m l g? c i m c a giaio n suy
tn?
5. K ho ch ha Marketing? Vai tr ca k ho ch ha Marketing?6. Mi tr
ng Marketing l g? Cc yu t c a mi tr ng Marketing?7. Phn bit chnh
sch gi h t vng v gi tn cng? Ly v d minh h a.8. Vng i s n ph m? c i
m? ngh a?9. M hnh IPAC?10. Bao b? Chc nng no l chc nng th ng m
i?11. L a ch n th tr ng m c tiu?
12. Cc loi mi tr ng trong Marketing quc t ? (tiu ch phn loi)13.
So snh khi nim Marketing ca P. Kotler v ca AMA14. Nu cc loi s n ph
m m doanh nghip s n xu t.15. Phno n th tr ng? Cc tiu ch phno n?16.
Quy trnh ra quyt nh mua hng ca c nhn? ngh a c a quy trnh?17. PR l
g? Mc ch c a chi n l c PR c phi l b o v doanh nghip ko?18. Nhn hiu
s n ph m l g? Bao gm nh ng y u t no?19. Cc b c nghin cu th tr ng?
(s b t phn tch 1 trong scc b c)20. Phn tch SWOT: khi nim, phn
tch21. Chin l c s n ph m hi n h u - th tr ng hi n h u?22. Ma trn
BCG?23. Marketing Mix trong dch v ?24. Nu cc tiu ch phn loi
Marketing quc t ?25. nh gi tm l khch hng?26. nh v s n ph m?27. Phn
bit Marketing truyn th ng v Marketing hin i?28. Cn c nh gi29.
Marketing ko phn bit? Chi n l c Marketing ko phn bit?30. Phn bit
Wants, Needs, Demand? Ly v d 31. Quy trnh kho ch ha? B c 2 trong
quy trnh kho ch ha?32. Trao i? i u ki n trao i?33. c i m c a bn l ?
c i m c a ng i phn phi bn l ?
34. Cc loi gi trong th ng m i qu c t ?35. Trnh by thp nhu cu c a
Maslow?
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36. Phn bit quani m Marketing v quani m Marketing o c x h i37.
Quani m hon thin s n ph m?38. Chin l c s n ph m m i?39. Cc b c tham
gia hi tr , tri n lm?
40. Cc kiu qu ng co?41. Chin l c lin kt s n ph m hi n h u v i th
tr ng m i? cho v d.42. Chin l c s n ph m m i th tr ng m i?43. Quani
m Marketing o c l g? Cho v d.44. Chin l c Marketing phn bit?45. H s
co gin ca c u theo gi? ngh a.46. Mi tr ng cn b n c a Marketing.
47. Chin l c thngi p th tr ng qu c t ? (mnh hi u cu h i J)48. Nu
nh ngh a i m ha v n? Cng thc i m ha v n.49. Cc loi s n ph m c a
doanh nghip? S n ph m ku g i c bn c ko? ( hi u =))50. Tri t l
Marketing i n i? (l i hi u)51. Phn phi ch n l c l g? c i m? Tr ng h
p p d ng?52. Qu trnh bn hng ha c nhn?53. Marketing tp trung?54. Cc
yu t m doanh nghip ko th ki m sotc?55. Cc yu t doanh nghip c th ki
m sotc?56. c i m ci u ki n p d ng c a phn phi c quy n?57. M c tiu c
a chnh sch xc tin?58. Knh phn phi?59. So snh ph ng th c phn phi tr
c ti p v gin tip?60. Cc yu t nh h ng n hnh vi ca t ch c khi mua
hng?61. c i m c a trung gian bn l?
