Tally  Waijl:  Digital  Campaign  

ADVERTIZING  VIDEO  (scenario):  All  crowded  places  in  the  city  are  emplty:  coffee  bars,  schools,  universities,  squares,  shopping  malls…  (Next  scene):  Girl  Friends  call  to  each  other  and  sharing  and  information  that  caravan  has  just  arrived.  Boyfriend  call  his  girl  and  tells  her:  your  Telly is  here…(Next  scene):  Party  in  front  of  the  van,  fancy  loud  music,  DJ  mixing,  girls  are  truing  clots,  artist  do  their  makeup,  …  (viewport  unzooms).  Gros plan  of  big  girls  head,  shows  up  on  the  screen.  She  invites  viewers  to  come  at  (date,  place,  hour).  J

• Hashtag:  #TellyVan• The  event  is  published  on  marketing365.mk,  fakulteti.mk,  high-­‐school  online  groups  and  other  free  media.  

• Sending   Newsletter  to  the  e-­‐mail  base  to  inform  them  about  the  event  

• Collecting  new  e-­‐mail  addresses  over  Facebook  forms  +  stimulating  users  to  invite  their  friends.  

• Special  offer  will  be  released:  in  a  facebook tab,  you  can  order          clotes that  will  be  delivered  in  your  city  by  the  Telly Van  and  in  this  case,  you  get  -­‐10%  discount.  Also,  anyone  who  will  make  purchase          while  the  caravan  is  going,   gets  voucher  for  -­‐10%  for  the  next  shopping   in  Skopje.  

• Uploading  videos  with  most  engaging  content  on  Tally  WaijlMacedonia  youtube video  chanel:

• Photo  shooting  with  fashion  blogers/   they  will  also  lead  visitors  throw  the  buying  process.  

• Interesting  moments  of   the  Caravan  (mostly   spontaneous)

• Facebook  catalogue  of  the  products  one  piece  on  different  body  shape  

• Video   testimonials,  • Interviewing  visitors  on  their  

impressions,   what  they  think  about  the  clots.  

• Stylist  advisor.  • All  the  videos  used  in  the  

campaign,  will  be  initially  uploaded  on  the  youtube channel  for  faster  opening.  

• Sponsored   Post:  Carousel gallery  (on  each  photo  there  is  girl  with  a  different  body  shape  and  she`s  given  name.  Many  characters,  unique  Tally  Wail.  

• Sponsored   Post: .gif  of  all  must-­‐have  pieces  (you  need  to  click  stop  to  see  which  one  is  yours).  This  one  is  proven  as  a  great  teaser.  Gif.  ends  with  the  Telly Van  image.

• Sponsored   Post:   .gif  is  listing  all  the  cities  that  will  be  visited.  gif.  ends  with  the  Telly Van  image.

• Sponsored   Post:  Testimonials

• Sponsored   Post:  Video  demonstration  of  Must-­‐have  pieces

• Push  notification   to  all  Tally  Waijl Facebook  fans  Info:  Telly Van  is  arriving   in  [city]

• The  announcement   post  is  .gif  with  moving  van(sponsored   post  for  30  eur/  for  1  week  it  will  reach  the  state)

• New  Embedded  Facebook  Tabs:  Event  agenda.  Embedded  button:   register  for  newsletter  and  invite  a  friend.  

• Tab:  Catalogue  of  all  pieces  available  on  the  TallyVan tour.    Embedded  button:  order  your  favorite  clots  and  we`ll  bring   to  your  city  for  free.  

• Opening   facebook Group:  Taily Weijl travels  throw  Macedonia  

• The  initial  buzz   for  the  Group  will  be  made  by  the  employees  of  Motivi Group,  by  inviting  all  their  friends   to  join   the  group(with  each  press  Going/Interested,   the  information   spreads  on  timeline)

• Campaign  closure:  the  campaign  is  closed  with  impressions,  gratitude  and  announcement  for  the  next  Tally  Van.  We`ll  embed  Facebook  button  for  ideas,  what  would  buyers  like  to  happen  next,  what  kind  of  event  would  they  like.  And  ongoing  regular  tab  of  stylist  giving  advices  to  anyone  who  needs  professional  help  for  their  outfit  (available  option  ..  Upload  image).