Facing Facebook

Marivic Valencia• Public Relations

o Techo Mediao Broadcasto Nonprofit

Facebook added 100 million users in 9 months

If Facebook were a country, 4th largest

Fastest-growing segment on FB is 55-65 y/o females

YouTube 2nd largest search engine in the world

More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook. DAILY.

Here's what we know:

Courtesy www.nickburcher.com

What we don't know:

Privacy Settings

Open API Graph

Direct correlation to business objectives

First up, PRIVACY

• From “Home”• Click “Account”• “Privacy Settings”

Explore all settings

Evaluate:• What you want to

share with all, just friends, or friends of friends

• What you want others to share about you

Personal Info and Posts

Contact Info

Friends, Tags, Connections

“These settings only control the information people can see on your profile. This information, such as your Pages and list of friends, is still public, so it could appear elsewhere on the site and be accessed by applications you and your friends use.”

Think about it:

It takes just a few minutes to set up, and gives you peace of mind.

Apps and websites

When you visit a Facebook-enhanced application or website, it may access any information you have made visible to Everyone (Edit Profile Privacy) as well as your publicly available information. This includes your Name, Profile Picture, Gender, Current City, Networks, Friend List, and Pages. The application will request your permission to access any additional information it needs.

What you share when visiting applications and websites:

“Applications you use will access your Facebook information in order for them to

work. For example, a review application uses your location in order to surface restaurant

recommendations.”

Whoa.

Know where it's all going

Similar concerns with fan pages

• From your home page, click on “Ads and Pages”

Find the page to admin

• Click on “Edit Page”

Edit Fan Page Settings

• Edit settings• Activate mobile

updates• Establish filters, ie

do you want people to post on the wall real-time, or have posts be moderated?

Facebook metrics

• Insights• Use to complement

blog, website and social media analytics

Reports

• You can export reports by fans/interaction, as well as country and demographics

Go, share!

• Original content• Re-purposed

content• Video• Info links• Blog posts

Open API Graph

The Open Graph API will allow any page on the Web to have all the features of a Facebook Page. Once implemented, developers can include a number of Facebook Widgets, like the Fan Box, or leverage any API, which enable the transformation of any Web page so it functions similar to a Facebook Page.For example, AwesomeTees might decide that strategically they would like to locate their brand identity at www.awesometees.com. AwesomeTees will install the Fan Box widget, which will allow any Facebook user to "Become a Fan" of AwesomeTees, thereby establishing an official connection to AwesomeTees. The user will then have AwesomeTees listed in their list of connections on their profile as Pages are represented today. Additionally, any content that AwesomeTees publishes on AwesomeTees.com will show up in the stream on Facebook like it normally would. And, any time the user searches on Facebook, AwesomeTees will show up in the typeaheads and prominently in search results.

Via http://wiki.developers.facebook.com/index.php/Roadmap_Open_Graph_API

Next.

Fun factor

• People like:o Pollso Surveyso Contestso Giveawayso RECOGNITION

Work these content types into your marketing strategy

Facebook as it correlates to business objectives

• Monitor for where/when/platform of conversations

• Assess resources (web, tech, design, copy, seo/sem)

• Clear goals (“Success looks like _____”)• Be willing and able to adjust where needed• Agree on what to report on, and understand

measuring social media is not the same as tracking impressions or click-thrus

Marivic ValenciaValenciaPR

tel/txt 608.228.6518Twitter: @techpr

www.valenciapr.nettechpr.typepad.com

linkedin/in/marivicvalenciamarivic@valenciapr.net