AUGUST 2013

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An ISO 9001 – 2008 Certified Company

Hello again and greetings to all !

Every issue of Newsletter brings different information, about the

projects.

Welcome! We are glad to have customers like you all who are

behind our enormous success. We are truly thankful that you have

chosen UT for building your dream home. Over the years, we have

gained a solid reputation of work efficiency, effectiveness,

dedication and utmost professionalism. We at UT are highly

experienced and updated on latest building technologies, high

quality building materials; given more than customer’s

expectations. We make sure that you get only the best and most

reliable service available. We are confident that you will be

satisfied with our customer service, news letters, site updates, and

quarterly customer meets, Happy and fortunate to have customers

of UT who are always behind us for our enormous success and

expect the same in future also.

Every month we reach our customers by our monthly E-newsletters

containing apartment updates with site photographs so as to keep

them informing regularly.

We would love your reviews and suggestions on this. You can send

in the same to us at feedback@urbantree.in, which we think it’s a

stepping stone for better things to come!

What’s in

STOREProject InfinityAbout the Project

Construction Updates

Project OxygenAbout the Project

Did you know?

Events

Personality of the month in Chennai reality magazine

Refer a Friend

AUGUST 2013

Enjoy the Villa Lifestyle with3 side Ventilated Apartments

198 spectacular homes at Porur, Porur Gardens

CMDA Approved No (7855 -B / SPL BLDG / 78AF / 2013)

1, 2 & 3 BHK homes

667 - 1647 sq. ft.

Club House with fabulous amenities & facilities

3-Side Ventilated , Vaastu Compliant Homes

Copious Portable Water

Date of possession: December 2014

A Grand 10,000 Sq. Ft. Central Courtyard

AUGUST 2013

PorurBus Stop

Pillaiyar Koil Street

Porur JunctionPoonamalle

Vadapalani

Grace Super Market

Kundrathur

Guindy

L&TDLF

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Resid

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Darmaraja koil

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Om

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Stre

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Ram

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Maduravoyal

Porur Toll Plaza

Tambaram

MIOT

Porur Garden RoadAjmeer Juice Garden

Trinity Optics

CTCN

Not to scale

Chen

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High Road

Mount Poonamalle

Mount Poonamalle High Road

Arcot Road

World-Class Amenities & Facilities

Skating Rink Access Control Entry

Supermarket Wi-Fi Facility

Swimming Pool Reticulated Piped Gas

Gymnasium Individual RO Units

Mini-Theater Complete Power Backup

Guest Rooms All-in-One DTH

Jogging Track Visitor’s Car Park

Roof-Top BarbequeATM STP WTP

Badminton Court Security Intercom

Project Progress

Project Progress in July 2013*Pour 1 (South West wing) - 2nd & 3rd floor slab roofing work completed

Pour 2 (South wing) - 2nd floor slab roofing work completed

Pour 3 (South East wing) - 2nd floor slab roofing work completed

Pour 4 (North West wing) - 2nd floor slab roofing work completed

Pour 6 (North East wing) - Stilt Floor & 1st floor slab roofing work completed

STP - wall Concreting work completed

Block work - In pour 1,2 & 4 1st floor block work up to lintel level completed

Block work - In pour 3 up to Sill level completed

Schedule for August 2013*Pour 1 & 4 – (south west & North west)Final Roof Slab & head Room RCC work under progress

Pour 2 & 3 – (South East & south wing 3rd & 4th floor Roofing & Head Room RCC work under progress

Pour 5 – 1st floor Roof slab & Raft RCC work under progress

Pour 6 – (North East Wing ) 2nd & 3rd floor Roof slab work under progress

STP – Cover Slab Concreting work under progress

Pour 1,2,3,4 & 6 – block work under progress on 1st & 2nd floor.

Kindly note: Project Infinity has been divided into 6 parts or “Pours”, in line with the expansion joints to be given at each end and also for ease in construction, which please note.

AUGUST 2013

Current Stage of Construction Photos

Pour 5 - Raft Foundation work Pour 6 - 2n floor Coloumn Reinforcement Work U/P

Pour 1 - Coloumn Concreting 4th Floor Pour 2 - 2nd & 3rd Floor Coloumn Concreting

Pour 3 - 3rd Floor Roof Slab Shuttering &Reinforcement Work

North East Wing - Courtyard Elevation

AUGUST 2013

UT NEW CREATIONS

PROJECT HIGHLIGHTSTownship Lifestyle Amidst 515 Apartments

Total Land Area of 7.89 Acres

42% Open Area

Lush Green Pollution Free Environment

Type: 1, 2 & 3 BHK Apartments

Private Terrace Apartments

Range between 466 - 1434 sq. ft.

Vaastu Compliant Homes

Well Ventilated with Copious Supply of Potable Water

Garden & Entertainment Zone spread across 0.7 Acres

In close proximity to reputed Educational Institutions

Surrounded by prominent IT Companies & Hospitals

State-of-the-art Club House

Excellent Amenities & Facilities

10,000 sq. ft. of Commercial Building Space

UDS 48% of Saleable Area

In the process of Green Building Certification (GOLD Rating)

Possession of Phase 1 by December 2015

Perumbakkam`s 1st Green Township Presenting Urban Tree Oxygen. 515 spectacular 1, 2 & 3 BHK homes carefully nested at Perumbakkam, OMR. Every home at Urban Tree Oxygen is the outcome of excellent amenities, intelligent architecture, and cutting-edge construction technology, all seamlessly fused to delight you in every way.

AUGUST 2013

Broadband & Wi-Fi Facility I Reticulated Gas Supply I Power

Back-up I Garbage Chute I Shuttle Transport I Access Control

Entry I Security Intercom I Individual RO Unit I Visitors Car

Park | Sewage Treatment Plant | Rain Water Harvesting

Fabulous Facilities

Swimming Pool I A.C. Gymnasium I Mini Theater I Badminton

Court I Skating Rink I BBQ | Landscaped Party Terrace I Senior

Citizen's Corner I Toddler's Pool | Steam Room | Yoga and

Aerobics I Basketball Court I Indoor Games | Business Center

Guest Rooms | Abundant Landscaping I Gazebo's I Jogger's Track

Spectacular Amenities

Super Market I Bank With ATM I Cafeteria

Roof Top Restaurant I Pharmacy I Unisex Salon

Exclusive Features

AN ARRAY OF AMENITIESAND FACILITIES

AUGUST 2013

AUGUST 2013

Did You Know!FLOOR TILESCeramic wall tiles and floor tiles are great for use in any areas of the home and both can be used for floor tile and wall

tile installation because there are many design styles that will differ from each other. Ceramic tile material is not just great

for decoration but it has fantastic functionality in the way of durability, stain resistance, heat resistance and frost resistance.

Ceramic tiles are made from clay and many years ago, ceramic tiles were hand made by pressing the clay by hand, these

days there are more sophisticated ways of making ceramic tiles and many processes that go into it. The way they are

processed and manufactured makes them really strong and durable which makes them ideal for bathrooms and kitchens

whether that be for floor tile or wall tile installation.

Ceramic floor tiles and wall tiles are probably the most versatile

tiles because they are ideal for almost any application. The range

of styles and designs available are wide and there is almost every

tile design you can think of.

A real country style bathroom works very well with gold natural

tones and there are many natural stone style wall tiles in which to

choose from. Ceramic tiles come in many variations and can be

sourced in the style of natural stone which really adds to the

country style bathroom.

Always remember that ceramic wall tiles come in many different finishes ranging from matte wall tiles to polished and

gloss, each different finish will give a different over all design style and this is a personal choice.

The most important aspect of choosing wall tiles is to consider all options and there are certainly many. Always attempt

to source some samples and try them out in different locations, this gives you a good idea of the way the tiles will look

once installed. Ceramic wall tiles and floor tiles are completely versatile and a relatively cheap floor tile option when

considering the features they offer.

CCS Grout products feature a wide selection of semi-rigid epoxies and polyureas for filling control joints in concrete

floors--particularly industrial floors (for a reference standard, see ACI 302.1R). These semi-rigid products are designed to:

resist difficult environments, absorb heavy wheel loads, protect joint corners, prevent contamination of shrinkage cracks

and maintain esthetics. These products may also function as insulators for filling saw cuts after the insertion of wiring for

induction loops, traffic signals, and airport runway lighting (FAA P606 specification). For roadway (loop sealant)

applications, the epoxy control joint products may offer the best versatility and work on both asphalt and concrete.

Polyurea and epoxy selection factors include the impact loads, temperature ranges, substrate shrinkage, temperature

cycling movement, presence of moisture, and sawcut or joint preparation. Viscosities range from self-leveling liquids to

non-sag pastes.

AUGUST 2013

Also included in the CCS Grouts are the warm and cold weather segmental bonding pastes for joining sections of

precast segmental bridges. Designed for critical load bearing applications, these products feature high heat deflection

temperatures (HDTs) and exhibit excellent wet and damp substrate bonds. Capable of supporting sustained loads,

including seismic reinforcement and bolt grouting, the Dowel/Rebar/Bolt products are our highest performance pastes

and are designed to work over a wide range of ambient temperatures.

GROUTING FLOOR TILES Grouting is the process of filling the spaces between the tiles. The filler – grout – comes in powder form in premixed

colors. Follow the manufacturer’s instructions to mix it. For a strong and colorfast grout, gets the right consistency using

the least amount of water possible. Mix thoroughly to minimize colour variation. Only make as much as you can use

before it begins to set. Keep any leftover dry grout for future repairs.

There are three basic requirements for a tile grout. To provide an attractive finish and colour To have a good physical performance

To be easily applied

Factors affecting the colourThere is nothing within the manufacturing process of the grout that can either cause or prevent colour variation within

the grout. The primary factors affecting colour are (a) the grout formulation (b) Mixing the grout (c) The application

technique (d) The cleaning off procedure.

Factors affecting the appearance/texture Absorbency of the tile and substrate Water content of the grout

Method of tooling and cleaning. Time between application of the grout and finishing

Time between mixing of the grout and application to the joints

Why does grout discolour? Grout discolors because of poor installation techniques, improper cleaning methods, Laitance and improperly cured

setting beds. Cooler differences can occur in different parts of an installation because the grout is allowed to cure at

different rates. Uneven curing causes uneven colour. Inconsistent mixing and installation techniques also causes

uneven colour.

AUGUST 2013

EfflorescenceEfflorescence is the movement of moisture upward through Portland cement beds and concrete slabs, resulting in a white

deposit of salts on the surface. Efflorescence causes grout discolouration. Prevent efflorescence by keeping the grout

surface free from standing waters or dampness. It may be treated with commercially available cleaners but care should

be exercised and the manufacturer’s instructions followed. In severe cases of discolouration, the grout may be raked out

and re-done, but as stated previously there is nothing in the grout itself that can cause the discolouration so this may not

solve the problem.

Common causes of grout discolourationDarker colour Lighter Colour

Absorptive tile Non-Absorptive tile (fully vitrified/porcelain)

Low humidity High humidity

Dry grout mix Wet grout mix

Late finishing process Early (wet) finishing process

Deep joints Shallow joints

Before starting to grout, check over all of the grout joints and make sure you use the grout joint scraper to scrape out

any excess thinset that has squeezed up between the tiles while you laid them. Also be sure to vacuum up all of the loose

bits left behind. Start by deciding where in the room you would like to start. Try to not work yourself into a corner or a

space where you need to walk across the areas you just grouted and are still not cured. You also do not want to do to

big of a area at a time or you will not be able to reach across it to sponge it clean later. So now you can put some dry

grout into the small clean container and add little amounts of water into it as you mix it by hand. I usually mix about 1

cup of powder at one time. You want a fairly dry but smooth mix that will still stick together but is not to crumbly. If it is

too wet, it will have less strength and usually shrink and crack as it dries. So like when you mixed the thinset to lay the

tiles, mix the grout, let it sit for 10 minutes and re-mix again before applying to the grout joints. The grout mixture should

remain workable for about 2 hrs but try to use it up quicker then that. If it sits for more than 10 minutes re-stir again.

TIP: Do NOT re-apply more water to already setting grout that is mixed in your container. This will only make the mix weaker.

If stirring the grout mix does not seem good enough to use, mix a new batch.

So now we can start applying the grout. Use the rubber grout float and force mixture into the joints working diagonally

when ever possible to keep from gouging the grout out of the joint as you work. Use the float to remove excess grout

from the tiles surfaces as you go. Apply the grout to an area you can easily reach with out having to walk over the are

you just grouted. After about 15 minutes of set time use a damp sponge to wipe tiles clean of excess grout, regularly

rinsing sponge out in bucket of clean cool water. I do each area twice before I move on to more grouting and will use

more than one sponge through the process of the whole room. Try to work diagonally while sponging as well, just like

when you where using the rubber float.

A photo of the tiles ready to be grouted

AUGUST 2013

South India Property Show in Singapore

LIC HFL ungal Illam 2013 Date :19th – 21st July 2013Venue: Chennai Trade Centre Hall1

Events from July 2013

Date : July 19th - 21stVenue: Singapore Expo

AUGUST 2013

Chennai Realty - July ’13 Issue

Personalities of the Month -Abhishek Mehta & Abhinay Mehta, Urban Tree

AUGUST 2013

July ’13 Issue

Abhishek Mehta & Abhinay Mehta, Urban Tree

AUGUST 2013

AUGUST 2013

UT believes in customers who have been with us a while will often give us referrals. Loyal clients are immensely valuable

because of the referrals made by them so far. Our Valuable Customer Relationships hold a special significance in our

business. Customer’s importance has led to the creation to reach Urban Tree to this level.

Best to way to earn money and gratitude is by referring your friends, relatives, by word-of-mouth telling about Ut’s Prestigious

Projects where a common man can with an average income own his dream home in heart of Chennai City simply tell your

referrals all these are possible only @URBAN TREE ! Yes always, come and experience the same and be a proud owner of

your valuable asset. Tell your referrals that “Do not buy a smaller unit thinking that you can always buy a bigger one later.

Banish the thought forever. If you can’t afford a bigger house now, you won’t be able to do so after 5 years either.

Property rates are doubling every two years whereas the salary is not. And once you get settled in a house, it is almost

impossible to shift”

All you need to do is just refer about UT if any of your referrals books an apartment with us, you will receive a referral gift

of `25000/- as a credit note from us. You will receive this credit note on the date of UDS registration by your referral and

the same can be adjusted in the subsequent construction demand we make. Why lose this opportunity? If you have any

questions about this referral programme, or if you have some one to refer don’t hesitate and tell them that this is the right

time to invest on buying an apartment that too with URBAN TREE call our Customer Care on +91 44 400 00 300

Referrals are good

GOOD REFERRALS ARE GREAT!

AUGUST 2013

I would like to show my deepest gratitude for all of their dedication and hard work they

put into our new home. It was so fascinating to work with them on all the fronts right from

booking, payments, project updates, suggestions, clarifications, email response and so

on. They provided excellent service with honesty and integrity. I never met any of them so

far, but I feel as if I am there and doing all these. The timeline and the quality are quite

good. My sincere thanks to the entire team.

Nandakumar & Sasireka, The Atrium, # C 301, Cisco, Program Specialist

Referrals are good

CUSTOMER TESTIMONIAL OF THE MONTH

STAR Employees of the Month

Mr.Vijay Bhaskar Senior Business Executive

UT - Marketing

Mrs.Suganya Team LeaderUT – CRM

Mr.Sarath BabuRunner

UT – ADMIN

Mr. BaluRunner

UT – Legal

Ms. RevathyTele Executive

UT – Telemarketing

Mr.BalamuruganPurchase executive

UT – Purchase

Ms.Divyalakshmi Accounts Executive

UT – Accounts

AUGUST 2013

Urban Tree has created a distinct name for itself and is today known for its penchant for high quality homes that are

consistently international in their quality, cutting edge in design and truly comfortable in every aspect.

Urban Tree has always laid strong emphasis on integrity, transparency and is committed to delivering the finest quality

of life. Urban Tree is dedicated to give every customer the highest levels of service and homes that are truly a delight

in every aspect keeping in mind the importance your hard earned money.

Customer Feedback

*Kindly note that the item herein under listed are indicated to either start of this month or have been continued from the previous month, the time duration required to finish each item may vary from 15 - 75 days.

Keeping in view all above factors, we are providing the best to our customers the consistent quality and better safety. Every construction materials used in UT’S PROJECTS are as per BIS and as per the specification of the customer.

URBAN TREE INFRASTRUCTURES PR IVATE L IM I TED#19, Rajarathanam Street, Kilpauk, Chennai - 600010 | www.urbantree.in

Why Urban Tree