Utah School of Computing Internationalization CS5540 HCI Rich Riesenfeld Fall 2008 Lecture Set

Utah School of Utah School of ComputingComputing

InternationalizationInternationalization

CS5540 HCICS5540 HCIRich RiesenfeldRich Riesenfeld

Fall 2008Fall 2008

Lect

ure

Set

Student Name ServerUtah School of Computing slide slide 22Fall 2008

What does What does this sign this sign

mean?mean?

CultureCulture --11


What does What does this sign this sign

mean?mean?

CultureCulture--22


Culture Culture - - 33


• Up is better than down- Religion, Dante, …

• When we refer to ourselves- We point to our noses?- Our chests?

• Point with index finger or hand ?

Culture Culture - - 44


Cultural & International Diversity - Cultural & International Diversity - 11

• Characters, numerals, special Characters, numerals, special characters, diacriticalscharacters, diacriticals

• Left-to-right v (right-to-left or vertical Left-to-right v (right-to-left or vertical reading)reading)

• Date and time formats Date and time formats - International standardsInternational standards

• Numeric and currency formatsNumeric and currency formats



• Weights and measuresWeights and measures

• Telephones and addressesTelephones and addresses- Fixed v variable lengthFixed v variable length

• Names and titlesNames and titles- Mr., Ms., Mlle., Mme., M., Dr.Mr., Ms., Mlle., Mme., M., Dr.

• SSNs, national IDs, SSNs, national IDs,

• Capitalization and punctuationCapitalization and punctuation



• Sorting sequencesSorting sequences- Different alphabetsDifferent alphabets

• Icons, buttons Icons, buttons

• ColorsColors- US: Girls → Pink; Boys → Blue US: Girls → Pink; Boys → Blue - India: no gender indicated color India: no gender indicated color

Student Name ServerUtah School of Computing slide slide 99

Cultures and Color Symbolism - Cultures and Color Symbolism - 11

• RedRed- China: Good luck, celebration, China: Good luck, celebration,

summoning summoning - Cherokees: Success, triumph Cherokees: Success, triumph - India: Purity India: Purity - South Africa: Color of mourning South Africa: Color of mourning

Fall 2008


• Red (cont)Red (cont)

- Russia:Russia: Bolsheviks and Communism Bolsheviks and Communism

- Eastern:Eastern: Worn by brides Worn by brides

- Western:Western: Excitement, danger, love, passion, Excitement, danger, love, passion,

stop, Christmas (with green) stop, Christmas (with green)

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• OrangeOrange

- Ireland:Ireland: Religious (Protestants) Religious (Protestants)

- Western:Western: Halloween (with black), creativity, Halloween (with black), creativity,

autumn autumn

Fall 2008



• YellowYellow- China:China: Nourishing Nourishing - Egypt:Egypt: Color of mourning Color of mourning - Japan:Japan: Courage Courage - India:India: Merchants Merchants - Western:Western: Hope, hazards, coward Hope, hazards, coward

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• GreenGreen- China: China: Green hats indicate a man's wife is Green hats indicate a man's wife is

cheating on him, exorcism cheating on him, exorcism - India:India: Islam Islam - Ireland:Ireland: Symbol of the entire country Symbol of the entire country - Western:Western: Spring, new birth, go, Saint Spring, new birth, go, Saint

Patrick's Day, Christmas (with red)Patrick's Day, Christmas (with red)

Fall 2008



• BlueBlue- Cherokees:Cherokees: Defeat, trouble Defeat, trouble

- Iran:Iran: Color of heaven and spirituality Color of heaven and spirituality

- Western:Western: Depression, sadness, Depression, sadness, conservative, corporate, "something conservative, corporate, "something blue" bridal traditionblue" bridal tradition

Fall 2008



• PurplePurple

- Thailand:Thailand: Color of mourning (widows) Color of mourning (widows)

- Western:Western: Royalty Royalty

Fall 2008



• WhiteWhite- Japan:Japan: White carnation symbolizes death White carnation symbolizes death - Eastern:Eastern: Funerals Funerals - Western:Western: Brides, angels, good guys, Brides, angels, good guys,

hospitals, doctors, peace (white dove)hospitals, doctors, peace (white dove)

Fall 2008


• BlackBlack

- Western: Funerals, death, Halloween (with Western: Funerals, death, Halloween (with

orange), bad guys, rebellionorange), bad guys, rebellion

Fall 2008 Utah School of Computing slide 17



• Pluralization, grammar, spellingPluralization, grammar, spelling

• Etiquette, policies, tone, formality, Etiquette, policies, tone, formality, metaphorsmetaphors


Cultural & Color - Cultural & Color - 11

• GenderGender- US: Girls → Pink; Boys → Blue US: Girls → Pink; Boys → Blue - India: no gender indicated color India: no gender indicated color

• Luck/OmensLuck/Omens- US: no 13US: no 13thth floor in hotels, blds floor in hotels, blds- China: 4 is unlucky numberChina: 4 is unlucky number

Fall 2008



• Luck/OmensLuck/Omens- US: Stock markets US: Stock markets

““plus” as green (green means fortune: money is plus” as green (green means fortune: money is green)green)

““loss” is red (red means danger)loss” is red (red means danger)

- Asia: Stock markets Asia: Stock markets ““plus” is red (red means lucky and fortune)plus” is red (red means lucky and fortune) ““loss” is greenloss” is green

Fall 2008



• Taiwan Exchange: red means gainTaiwan Exchange: red means gain

Fall 2008



• Chinese Exchange : red means gainChinese Exchange : red means gain

Fall 2008



Fall 2008



• Pluralization, grammar, spellingPluralization, grammar, spelling

• Sorting sequencesSorting sequences- Different alphabetsDifferent alphabets

• Etiquette, policies, tone, formality, Etiquette, policies, tone, formality, metaphorsmetaphors- Pointing with hand or index finger, e.g.Pointing with hand or index finger, e.g.



• Culture/Religion/DietCulture/Religion/Diet- KFC opened in IndiaKFC opened in India

Mostly non-veggieMostly non-veggie Typically (97%) 3 or more Indians eat out so at Typically (97%) 3 or more Indians eat out so at

least 1 will be veggieleast 1 will be veggie KFC menu was bland and sweetKFC menu was bland and sweet Indians like spicey foodIndians like spicey food

Utah School of Utah School of ComputingComputing

End of Lecture Set 1End of Lecture Set 1 PreliminariesPreliminaries

End

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Documents

Utah School of Computing Internationalization CS5540 HCI Rich Riesenfeld Fall 2008 Lecture Set