1. The State of the Industry

2. The Future of Video AdvertisingMinority Report (2002)Director: Steven Spielberg 3. The Future of Video AdvertisingMinority Report (2002)Director: Steven Spielberg 4. Eyeview SolutionAdvertising technology empowers brands to deliver better storiesPersonalized, digitally customized stories for each and every user 5. The Mazda StoryMultipleMarketsHundredsDealersNumerousDemographics and BT IDs 6. Mazda Campaign Breakdown 7. The Mazda CampaignSports Enthusiast San Francisco Mainstream Families St. Louis 8. Eyeviews personalized ads lift key metrics inBranding and Direct Response49%lift in brand awareness UPPER FUNNELTier 137%lift in purchase intentLOWER FUNNEL41%lift in scheduled TestTier 2Drives66% react positively topersonalized video advertising 9. Expedia Campaign Breakdown 10. The Expedia CampaignBusiness Man to New Orleans Family to Orlando 11. Eyeviews personalized ads lift key metrics inBranding and Direct Response73%lift in brand loyalty UPPER FUNNELBrand37%lift in purchase intent MID FUNNEL Engagement &Consideration30%lift in salesLOWER FUNNEL Purchase & Intenthttp://www.emarketer.com/Article.aspx?R=1008655 12. The Technology 13. The Technology 14. Measuring Brand LiftOriginal TV AdPersonalized Ad for San Francisco Vs 15. Successful Campaigns