Using social media to fundraise

10 lessons from the Speed Three Peaks Challenge

#speed3peaks

On 10 June a team from Speed completed the Three

Peaks Challenge in 24 hours raising almost £4,000 for

Macmillan Cancer Research.

The team of ten conquered the highest mountains in

England, Wales and Scotland.

Fundraising for the challenge started in April. Here are

some the things we learnt about using social media to

build support for a charity event.

1. Set a fundraising challenge with a clear goal

2. Set-up a fundraising page

All fundraising

activity linked

back to this

page

Gift aid

contributions

added £630.

Almost all

donors opted

in

3. Get everyone involved to promote the event via their own networks

74% of

donations

were pledged

to people

individually

That’s an

amazing total

of £2,800

4. Promote the challenge via your own social media sites

5. Build momentum with fundraising events, such as bake sales

Fundraising

events in the

lead-up

contributed

£540

This tactic

really worked.

Next time

we’ll do more

6. Create a unique hashtag #speed3peaks for Twitter conversations

#speed3peaks

was used

throughout the

build-up and

during the

challenge itself

More than

200 tweets

were sent

during the

event

7. Engaging supporters really helps push your efforts further

8. Report live on your challenge via Facebook and Twitter

Almost 35% of

donations

were made

during the final

week of the

campaign

24 per cent of

donations

were made

during the

challenge

itself

9. Promote your challenge via mainstream media

Thanks to

PR Week for

its support

10. Report back on how you did and say thank-you

For more information please get in touch and say hello

to @danhowe or @wadds via Twitter.

And if you found this useful please consider leaving a

donation for the Speed Three Peaks Challenge at

http://wadds.co/speed3peaks

Thank you

6th Floor, The Communications Building

48 Leicester Square

London WC2H 7LT

T: +44 (0)20 7842 3200

www.speedcommunications.com