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User Generated Content – ASIDIC Spring 2008. Jim Fowler. CEO and Co-Founder. March 17, 2008. User Generated Content. or. ?. Nuff Said…. Larger Revolution at Hand. Open Source Software Adoption. Alexa Rank of 9!. Wikipedia Traffic. Business Contact Records. What is Jigsaw?. - PowerPoint PPT Presentation
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Copyright © 2004-2008 Jigsaw 1
User Generated Content – ASIDIC Spring 2008
Jim Fowler
CEO and Co-Founder March 17, 2008
Copyright © 2004-2007 Jigsaw 2
User Generated Content
or ?
Copyright © 2004-2007 Jigsaw 3
Nuff Said…..
Website Alexa Rank
5
7
9
216
Copyright © 2004-2007 Jigsaw 4
Larger Revolution at Hand
Closed and Proprietary
Open and Collaborative
Software Microsoft Linux
Encyclopedias Britannica Wikipedia
BtoB Databases D&B Jigsaw
Copyright © 2004-2007 Jigsaw 5
Open Source Software Adoption
Copyright © 2004-2007 Jigsaw 6
Wikipedia Traffic
Alexa Rank of 9!
Copyright © 2004-2007 Jigsaw 7
Business Contact Records
Company* InfoUSA Hoovers Jigsaw
Wal-Mart 2,091 144 4,138
Exxon Mobil 17 38 3,481
General Motors 80 112 2,260
Ford Motor Co 78 60 2,120
General Electric 83 110 6,383
Chevron 776 67 15,979
Citigroup Inc. 62 140 3,689
IBM 210 107 14,020
Hewlett-Packard 138 116 9,362
Verizon 336 83 5,855
Total 3,871 987 67,333
Copyright © 2004-2007 Jigsaw 8
What is Jigsaw?
• Online Business Directory
• Business Contactand Company data
• Members Build and Maintain the Database
Copyright © 2004-2007 Jigsaw 9
Business Cards
8M Contact Records
100% CompleteData (including email)
72% Direct Dial Phone #
Copyright © 2004-2007 Jigsaw 10
Companies
800K Company Records
Copyright © 2004-2007 Jigsaw 11
425K Jigsaw Members
Copyright © 2004-2007 Jigsaw 12
Learnings from the Front Lines
Copyright © 2004-2007 Jigsaw 13
Depth vs. Breadth of Content
Number of RecordsD
ep
th o
f R
ecord
s EncyclopediaBritannica
Wikipedia
Encyclopedia BritannicaE
ncy
clop
ed
ia B
rita
nn
ica
Copyright © 2004-2007 Jigsaw 14
90/9/1 Rule of UGC
Updated Records on Jigsaw
Copyright © 2004-2007 Jigsaw 15
Employ the Tom Sawyer Effect
500+ Rated Data Contributions
75+ Rated Data Contributions
25+ Rated Data Contributions
All Jigsaw Members
Copyright © 2004-2007 Jigsaw 16
Yin and Yang of UGC
Yin
• Deep and Wide Data
• Constantly Improving
• High Margins
Yang
• Wild West
• Managing Community
• New Business Model
Copyright © 2004-2007 Jigsaw 17
www.jigsaw.com
Jim Fowler
CEO
T. 650.235.8420
F. 650.235.8425
2 Waters Park Drive, Suite 250
San Mateo, California 94403
Thank You!
