Copyright © 2004-2008 Jigsaw 1
User Generated Content – ASIDIC Spring 2008
Jim Fowler
CEO and Co-Founder March 17, 2008
Copyright © 2004-2007 Jigsaw 2
User Generated Content
or ?
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Nuff Said…..
Website Alexa Rank
5
7
9
216
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Larger Revolution at Hand
Closed and Proprietary
Open and Collaborative
Software Microsoft Linux
Encyclopedias Britannica Wikipedia
BtoB Databases D&B Jigsaw
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Open Source Software Adoption
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Wikipedia Traffic
Alexa Rank of 9!
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Business Contact Records
Company* InfoUSA Hoovers Jigsaw
Wal-Mart 2,091 144 4,138
Exxon Mobil 17 38 3,481
General Motors 80 112 2,260
Ford Motor Co 78 60 2,120
General Electric 83 110 6,383
Chevron 776 67 15,979
Citigroup Inc. 62 140 3,689
IBM 210 107 14,020
Hewlett-Packard 138 116 9,362
Verizon 336 83 5,855
Total 3,871 987 67,333
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What is Jigsaw?
• Online Business Directory
• Business Contactand Company data
• Members Build and Maintain the Database
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Business Cards
8M Contact Records
100% CompleteData (including email)
72% Direct Dial Phone #
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Companies
800K Company Records
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425K Jigsaw Members
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Learnings from the Front Lines
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Depth vs. Breadth of Content
Number of RecordsD
ep
th o
f R
ecord
s EncyclopediaBritannica
Wikipedia
Encyclopedia BritannicaE
ncy
clop
ed
ia B
rita
nn
ica
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90/9/1 Rule of UGC
Updated Records on Jigsaw
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Employ the Tom Sawyer Effect
500+ Rated Data Contributions
75+ Rated Data Contributions
25+ Rated Data Contributions
All Jigsaw Members
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Yin and Yang of UGC
Yin
• Deep and Wide Data
• Constantly Improving
• High Margins
Yang
• Wild West
• Managing Community
• New Business Model
Copyright © 2004-2007 Jigsaw 17
www.jigsaw.com
Jim Fowler
CEO
T. 650.235.8420
F. 650.235.8425
2 Waters Park Drive, Suite 250
San Mateo, California 94403
Thank You!