Competitive Strategies for the Future

ASIDIC Fall Meeting

September 10, 2007

Matt Dunie

President, ProQuest

The Six W’s of Strategy Planning

1. Who

2. Why

3. When

4. Where

5. What

6. (W)how

• Matt Dunie, President, ProQuest

• Dave Kellogg, CEO, Mark Logic Corporation

• Jan Fleming, Director, Business & Planning, American Psychological Association

• Russ Perkins, Founder & CEO, InfoCommerce Group

Who: Panelists

• It is the responsibility of business managers to create value, whatever the metric.

Customer Focus

+

Driven Enterprise

+

Clear Business Vision

Success

Why: To be Successful

When: “The Future is Now!”George Allen, NFL Coach

Now

Future

Year 1

Year 2

Where: Business Direction

Set an ambitious course that can be achieved.

What: Blue Ocean

Red Ocean Blue Ocean

Where would you rather swim ?

What: Fast Follow

“Slingshot” Effect

What: David and Goliath

It’s okay to be # 2; The Innovation Solution – pick your shot!

• “If you ain’t first, you’re last” Will Ferrel as Ricky Bobby in Talladaga Nights, 2007

What: Innovate & First to Market

(w)How: Business Objective

Mission: What we do.

Mission: What we do.

Vision: What we strive for.

Vision: What we strive for.

Management, Execution & Empowerment