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May 21, 2007 US LHC Web site 2
Why am I here?• Introduce Xeno Media
• Discuss the US LHC Web site
May 21, 2007 US LHC Web site 3
Who are we?
• Founded in 1997• Full-service
– Strategy– Design– Development/
Integration– Marketing/
Promotion
May 21, 2007 US LHC Web site 4
Our experience in strategic science communication Web sites• Fermilab• SLAC• Interactions.org• Symmetry• Quantum Universe
Report• Discovering the
Quantum Universe
May 21, 2007 US LHC Web site 5
And…
• Pierre Auger Observatory
• Lightsources.org• Open Science Grid• iSGTW
May 21, 2007 US LHC Web site 6
And… in progress…
• US CMS• DUSEL• Outreach to Space
May 21, 2007 US LHC Web site 7
US LHC Web site -- Goals• Highlight the important period of discovery at hand.
Connect with themes from Quantum Universe.• Feature the contributions of US collaborators.• Connect US contributions with DOE/NSF support.• Tell the story of LHC commissioning/LHC discoveries.• Provide “one stop shopping” for images, news and other
materials and resources.• Serve as a unified conduit for news and updates directly
from collaborators at CERN.
May 21, 2007 US LHC Web site 8
US LHC Tools• Browser-based content
management for easy updates from any location
• Browsable/Searchable database of best images
• Image management system
• Blogs?
May 21, 2007 US LHC Web site 9
Progress to-date• Registration of
uslhc.us and lhcus.org• Setup of Web server• Production of Task
Force workspace• Identification, testing,
customization and testing of image management system
• Preparation of Design concepts
May 21, 2007 US LHC Web site 10
Design -- Goals
• Communicate wonder and anticipation
• Connect with DOE and NSF
• Feature timely content
May 21, 2007 US LHC Web site 11
Next steps
• Create title graphic/icon• Produce templates• Implement CMS • Implement image bank• Implement blogs?• Incorporate content• Roll out!
