As America's Hispanic Superbrand, only Univision has an unmatched media formula designed to

ensure your business success.

Univision Upfront G U I D E

The Power of U.S. Hispanics,America’s Growth Engine

Source: [1] Latino Donor Collaborative. Dan Hamilton, Ph. D., Matthew Fienup, Ph.D., David Hayes-Bautisa, Ph.D., Paul Hsu, Ph.D. “LDC U.S. Latino GDP Report”. September 2019. [2] IHS Markit – Hispanic Market Monitor 2019 (Global Insights) (Consumer Spending Forecast 2018-2023). [3] Geoscape, American Marketsacape Datastream 2020 series

U.S. Hispanics are an imperative target for all growth-oriented brands, representing outsized spending power and increased growth.

HERE’S WHY:

The U.S. Hispanic GDP is:

The Hispanic consumer is:

If U.S. Hispanics made up their own country, it would be the 8th largest in the world – higher than Brazil, Italy, and Canada.

The fastest growing segment of the U.S. economy, growing 32% faster than the GDP rate of non-Hispanics.

Driving faster growth than non-Hispanics in all 10 of the top 10 consumer categories.

Increasing in a�uence, with households of $100K+ income growing more than 2.2X faster than non-Hispanics.

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Introducing

Univision’sFormula for Success

Exclusive Reach+ Unique Connection= Accelerated Growth

The equation for marketing success is straight-forward: REACH new customers,

CONNECT with them in meaningful ways, and GROWTH will follow.

When you partner with Univision, America’s Hispanic Superbrand,

you get the bene�t of outsized metrics.

That’s because Univision overdelivers on each part of that formula to give you:

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Univision’s audience is unmatched in the marketplace, with an EXCLUSIVE REACH of 83% that doesn't watch any of

the top 10 English-language networks

HERE’S WHAT MAKES OUR REACH SO SPECIAL:

Source: [1] Nielsen, NPM (02/10/2020-02/16/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, 6+ minutes quali�er, Adults 18-49, Live+7. [2] Source: Nielsen, NPM (09/23/2019-04/26/2020, Live+7 and 04/27/2020-05/10/2020, Live+SD) Mon-Sat 8pm-11pm/Sun 7pm-11pm, ad-supported networks, excludes sports genre and sports networks, Adults 18-49. [3] Nielsen Digital Content Ratings, Combined, All Digital, Partially Tagged Census Data & Panel Data, 0 seconds, includes owned as well as distributed publishers, 01/01/2020 - 03/31/2020, P2+, Unique Audience (000). [4] Nielsen, NPM (09/23/2019-04/26/2020, Live+7 and 04/27/2020-05/10/2020, Live+SD) vs. (09/24/2018-04/28/2019, Live+7 and 04/29/2019-05/12/2019, Live+SD) Mon-Sat 8pm-11pm/Sun 7pm-11pm. Excludes Super Bowl Sunday (02/03/2019 and 02/02/2020). Based on the sum of impressions for the top 10 media companies in the current 2019/2020 season. [5] Nielsen, NPM (09/23/2019-04/28/2020, Live+7 and 04/29/2020-05/10/2020, Live+SD) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Adults 18-49. Based on the sum of impressions across Univision, UniMas, Galavision, TUDN, Telemundo and Universo.

Exclusive Reach

Total U.S. Adults 18-49Primetime average audience season-to-date % change

(2019/2020 vs. 2018/2019)

+12%+4%

-10% -10% -11% -14% -16%-19% -19% -20%

FOXEntertainment

GroupUnivisionNetworks

Discovery Inc A&E Networks Disney-ABCTelevision

GroupWarner Media NBC Universal

Crown MediaHoldings

Viacom CBS AMC Networks

[1]

Our share of

Spanish-language primetime audience remains stronger than ever, delivering a

We deliver over

20 million unique visitors

most-watched network on all broadcast and cable television[2]

66%share[3] [5]

5 th

across all our digital platforms each month

vs. our main Spanish-language competitors among adults 18-49 – a 32-point advantage

We have the fastest growing

family of TV networks [4]

season-to-date among adults 18-49 andthe only one growing among adults 18-34.

Univision brings together Hispanics at every touchpoint in their livesdelivering superlative performance that will bene�t your brand —with 92% watching primetime LIVE and 92% watching your ads.[2]

Through our powerful portfolio,

Source: [1] Source: Burke Brand Equity [2] Nielsen, NPM (09/23/2019-05/10/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Adults 18-49, Live and Live+7. Based on Univision, UniMás, Galavision, TUDN. 4

Unique ConnectionWith a mission to inform, empower and entertain, Univision’s distinct and

UNIQUE CONNECTION to Hispanic America has made us the most trusted network in the U.S.

Audio

Reality Shows

News & News Entertainment

DigitalTentpoles

Sports Rights

Cable

Entertainment

Broadcast Community & Empowerment

[1]

Univision News prides itself in its daily coverage and team of award-winning journalists who are committed to informing and empowering Hispanic America. Nationally and locally, we bring our community together by covering the stories that matter the most to our audience.

From our comprehensive daily coverage of the coronavirus pandemic, to providing Hispanic voters with the latest information about the upcoming Presidential election, Univision News is always with our community, especially when they need us most.

Massive audience growth:Exclusive audience:

Digital engagement:Our local newscasts are leaders in top key markets such as Los Angeles, New York, Miami, Houston, Dallas, Phoenix and San Francisco, regardless of language.[5]

+32% average audience increase, including a +21% increase for our �agship Noticiero Univision evening newscast.[3]

86% of Univision News viewers cannot be reached on English-language TV news.[2]

+146% increase in page views versus the same month last year on Univision News vertical.[4]

Local leaders:

Sources: [1] Nielsen, NPM-H (09/23/2019-04/26/2020, Live+7 and 04/27/2020-05/10/2020, Live+SD) Mon-Sun 6am-6am, ad-supported networks, news and news documentary, Adults 18-49. [2] Nielsen, NPM (03/16/2020-03/22/2020) Mon-Sun 6am-6am, 6+ minutes quali�er, news and news documentary, Adults 18-49, Live+SD. Based on Univision vs. the English-language networks of ABC, CBS, NBC, FOX, CNBC, CNN, FOXNC, HLN and MSNBC. [3] Nielsen, NPM (09/23/2019-04/26/2020, Live+7 and 04/27/2020-05/10/2020, Live+SD) vs. (09/24/2018-04/28/2019, Live+7 and 04/29/2019-05/12/2019, Live+SD) news and news documentary, Adults 18-49. Evening News based on Mon-Fri 6:30pm-7:00pm. [4] Google Analytics, US+PR, 04/01/2020 – 04/30/2020 vs. 04/01/2019 – 04/30/2019. [5] Nielsen, NSI, 2019-2020 Broadcast Season To-Date (09/23/19-05/20/20). Early Local News is de�ned as a local newscast with a M-F 6 p.m. ET/PT, 5 p.m. CT start time. Late Local News is de�ned as local newscasts with a M-F 10/11 p.m. ET/PT, 9/10 p.m. CT start time. Includes regular newscasts only. Rankings based on DMA impressions unrounded. Live + SD. [6] Nielsen, NPM (03/16/2020-04/19/2020), Mon-Fri 7:00am-7:00pm, Sun 9:00am-1:00pm. Live+SD. [7] Nielsen, NPM (09/23/2019-04/12/2020, Live+7) and (04/13/2020-04/26/2020, Live+SD) Mon-Fri 6:30pm-7:00pm, Adults 18-49.

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Programming Spotlight: Informing and Empowering Hispanic America

With a record 32 million Hispanics eligible to vote, Univision will be the go-to source for 2020 election

coverage — from debates and forums, to live returns.

The #1 news source for Hispanics, reaching more Hispanic viewers than

the combined audience of ABC World News Tonight, CBS Evening News and NBC Nightly News.[7]

Everyday at 6:30-7PMWeekdays at 7-11AM

The #1 early morning program for Hispanics

continues to evolve with new segments that inform and

delight viewers.[6]

Source: [1] Nielsen, NPM (04/23/20-05/17/20, Live+7 & 05/18/20-05/20/20, Live+SD) vs. (04/25/19-05/19/19, Live+7 & 05/20/19-05/22, Live+SD), Adults 18-49, M-F 7pm-11pm.[2] Nielsen, NPM (09/23/2019-04/26/2020, Live+7 and 04/27/2020-05/10/2020, Live+SD) vs. (09/23/2018-04/28/2019, Live+7 and 04/29/2019-05/12/2019, Live+SD) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Adults 18-49. 6

With a strong primetime programming lineup, due to exceptional content partners and a proven strategy, we are uniquely positioned to super-serve our audience with a robust supply chain of premium content well into 2021.

Great content partners:

32% audience growth during weeknight prime so far this season.[1]

»7PM & 8PM: Family-friendly dramas»9PM: Best international curated dramas»10PM: Bold and edgy storylines

A winning strategy:

UniMás has increased its primetime audience by +46% year-over-year.[2]

The momentum continues on UniMás:

90% of Univision’s programming is already produced or acquired.

Long-lead productionschedules:

Programming Spotlight: 7 New Shows to Watch in 2020-2021

Guerreros(Warriors)

An in-studiocompetition on UniMás featuring demanding athletic challenges.

Q3 2020

Latin GRAMMYHonors

A new tentpole franchise of annual galas. The �rst special honors women and the mark

they’ve made on musicQ2 2021

Iconos de la Música(Music Icons)

An annual celebration that pays tribute to a musical

icon through live-concerts and in-depth interviews.

Q3 2021

Imperio de Mentiras (Empire of Lies)The story of two

strangers who must unravel the mystery of a

shared tragedy.Q4 2020

¿Te Acuerdas de Mi? (Remember Me?)

The story of a love lost, then discovered years later with a new set

of obstacles. Q1 2021

Si Nos Dejan (If They Let Us)

The highly publicized breakup of one of Mexico's most visible media couples, and the wife's

newfound romance.Q2 2021

Tu Cara Me Suena(Your Face Sounds Familiar)

A globally successful format where celebrities

impersonate iconicmusical artists.

Q4 2020

Source: Univision Research projection based on 2019 performance

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Unprecedented coverage in 2021 of two world-class tournaments – the EUROs and Gold Cup – taking place in the same summer for the �rst time.

Summer of Champions:

The journey to the World Cup kicks o� on Univision Sports with all the excitement and drama of the qualifying matches.

Misión Qatar:With advanced technology and new data capabilities, Univision places viewers at the heart of the action.

Soccer innovation:

Univision is the home of the passionate U.S./Mexico rivalry at both the national and club level.

The rivalry continues:

With 55% of all soccer viewing in the U.S., Univision’s leadership and excellence in sports continues with coverage of the fastest growing sport in the U.S. TV landscape. We have aligned our content o�erings under the four strategic pillars below to deliver a consistent narrative to our partners and advertisers that also taps into the latest technology.

Programming Spotlight: The Home of Soccer

The Best of SoccerReturns

Led by Mexico’s Liga MX (the most-watched soccer league in the U.S.) and UEFA Champions

League (the world’s most prestigious club tournament),

Univision’s roster of soccer properties is unmatched.

Returns Q2-Q3 2021

The most competitive National Team soccer competition in the world where some of the best

players come together to compete for the highest honor:

national pride and glory.

An international soccer tournament for national teams

in the CONCACAF (North America, Central America, and

Caribbean) region.

Returns Q2-Q3 2021

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Along with Univision’s propriety data, to further validate the accelerated growth we promise, Univision commissioned Nielsen to perform the largest-ever Spanish-language media ROI meta-analysis:

The Secrets to Spanish-Language Advertising 2.0.

KEY ACTIONS FOR MARKETERS:

Bigger & bolder: Create trust withcontent & language:

Source: [1] Phoenix TV Brand E�ect, based on survey responses from January 1, 2019 to December 31, 2019; [2] EDO - January 1, 2019 to December 31. [3] Nielsen “Secrets of Spanish Language Advertising 2.0” 2020.

Thanks to our EXCLUSIVE REACH and our UNIQUE CONNECTION, the path to ACCELERATED GROWTH is straight-forward.

Accelerated Growth

Across platforms, the sales lift on Hispanics is

is more e�ective than placing the same content in an English native online video environment

Serving aSpanish-language online video ad

greater from Spanish-languageadvertising vs. English-language

40%Spanish-language TV ROI has increased

from 2017-2020

Increase in ROI is a result of Spanish-language TV advertising’s power to drive new sales by 2X

10-20%

Commit toyour investment:Brands that can reach Hispanic audiences for more than

deliver an ROI 2X higher thanbrands without consistent messaging

/year20weeks

Spanish-language TV is“addressable” at scale:

Campaigns using purchase based targeting on Spanish-language audiencesout-perform non-Spanishspeaking audiences by

With Univision Brand Labs, we have helped hundreds of brands across all categories achieve accelerated growth, and we can do the same for you. Our suite of services and expert team can make your journey with U.S. Hispanics easy to navigate.

To learn more and review dozens of brand case studies, visit W W W. U N I V I S I O N . N E T / B R A N D L A B S

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4 5Award-winning production

Optimize, measure and deliver results

Asses your growth opportunity

1 2Tap into consumer insights

3Develop a winning strategy

Learn more:

Follow us:Consumer insights that help brand marketers & agencies develop strategies to win with Hispanics

O�cial Corporate Communications

@univisionprteam

@Uni_Insights

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