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Univision is America’s Hispanic Superbrand and your connection to Hispanic America, the country’s #1 growth engine. We know the Hispanic consumer better than any other media company knows
ANY consumer. We also speak to Hispanics in language and in culture, letting you engage an unduplicated audience across TV, digital, social, radio and live events. Maybe the best part is we’ll
make it turnkey for you from beginning to end.
How do we do this?
$2.3THispanic GDP
82%Workforce Growth
82%of Hispanics adults 18-49 speak Spanish today
61% 80%
+32%
say Spanish-language is more important to them than it was 5 years ago
Hispanics are driving GDP growth 32% faster than non-Hispanics
Say it’s important for them to preserve their traditions for future generations
Hispanics are a growing consumer with an appreciation for brands that speak to them in-language and in-culture
Source: 1 & 2) Latino Donor Collaborative. Dan Hamilton, Ph. D., Matthew Fienup, Ph.D., David Hayes-Bautisa, Ph.D., Paul Hsu, Ph.D. “LDC U.S. Latino GDP Report”. September 2019. 3) Civic Science Poll conducted online among Civic Science Network sites visitors in 1Q 2020. 4) 2019 Nielsen Universe Estimates by language Strata (Personal Language). 5 & 6) Kantar Futures 2018, A18+
By reaching them withTHE ONLY PORTFOLIO EXCLUSIVELY DEDICATED TO U.S. HISPANICS
Your Connection To Hispanic America
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WE ARE UNIVISION NETWORK IS THE #1 SPANISH-LANGUAGE NETWORK FOR 28 CONSECUTIVE BROADCAST SEASONS
UNIVISION IS THE MOST TRUSTED NETWORK IN THE COUNTRY FOR THE 20TH YEAR IN A ROW
UNIVISION DIGITAL IS THE #1 SPANISH-LANGUAGE DIGITAL PROPERTY IN THE U.S.
UNIVISION NEWS IS THE #1 NEWS SOURCE FOR U.S. HISPANICS
Our consumers are EVERYWHERE. As the largest Hispanic media company, we are everywhere with them.
Source for Share: Nielsen, NPM-H (09/25/2017-09/23/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, ad-supported networks, Adults 18-49, Live+7. Source for UCI Total Reach: Univision Corporate Research estimates of cross platform usage of TV, Radio and Digital. Television: The Nielsen Company, NPM (4/2/2018-7/1/2018) Mon-Sun 6a-6a, P 2+ (000) NPM-H HA18+, 6+ min qualifier, Live+7; Radio: Nielsen Audio PPM/ACT 1 Nationwide Spring 2018, Unduplicated P12+ Cume M-Su 6a-12m incl. Spill (no P.R). Based on Univision O&Os, Mediabase, BDS, Media Monitors, and Syndication Affiliates; Digital: ComScore (Apr-June avg.); Base: Total Audience (Multi-platform). Source: Nielsen, NPM-H (04/02/2018-07/07/01/2018), Mon-Sun 6am-6am, Live+7. Average number of monthly minutes viewed based on unduplicated reach across networks among Hispanic Adults 18+. Total time spent = the sum of all minutes across platforms; Radio: Nielsen Audio PPM/Nationwide Spring 2018, P18+ Average TSL, Mon-Sun 6am-12mid.; Digital: comScore, Media Metrix (Multi-Platform U.S. Hispanic A18+ audience) April-June 2018 average monthly minutes.Nielsen, NPM (09/25/2017-09/23/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live vs. Live+7; C3 vs. Live+3. Adults 18+. Based on all programming, excludes repeats. % Commercial Audience Retention calculation based on the sum of the network impressions across each of the data streams. FOX Life and Nat Geo Mundo (both only reportable in NPM-H) and FX Movie Channel (entire line-up includes repeats) are not included in FOX Entertainment Group; Discovery En Español and Discovery En Familia (both include line-up with repeats) are not included in Discovery Inc. Group; TV Land Classic (entire lineup includes repeats) not included in VIACOM Media Networks Group.
#1
BIG LIVE EXCLUSIVE ENGAGED74M
total reach across platforms and passion
points, including 75% of Hispanic adults
91%watch primetime live
91%watch ads in your content
83%of our primetime audience doesn’t watch any of the top 10 English-language
networks
Hispanics spend
2xmore timewith us than with
Facebook or NBC Universal
And by finding new ways toMORE DEEPLY CONNECT
How? With beginning-to-end Hispanic Marketing
ASSESS YOUR GROWTH
OPPORTUNITY
TAP INTO EXCLUSIVE CUSTOMER
INSIGHTS AND RESEARCH
LEVERAGE AWARD-
WINNING PRODUCTION
DEVELOP A WINNING MEDIA
STRATEGY
MEASURE THE CAMPAIGN’S
PERFORMANCE, OPTIMIZE AND DELIVER THE
RESULTS
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With Univision Brand Labs, our expert team makes your journey with U.S. Hispanics easy to navigate.
Our capabilities give your brand the home-field advantage.
Click here for more information
FOR MORE VISIT:
https://twitter.com/UNI_Insights
Univision.net
Linkedin.com/company/Univision