Social curation slideshare

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What is driving the rapid growth of Content Curation, and what are the key literacies required of the emergent social/digital content curator?

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19 March 2013

Steve Dale

Image source:


What is curation?


Digital Media Cura4on



Why Curate?


Source: h8p://



40 % of accounts and 8% of messages on social media sites are robots or spam

24% of people have missed witnessing important moments because they are too busy trying to write about them on social networks

40% of people spend more time socializing online than they do face-to-face (source: AllTwitter)

The web contains more than 8 billion pages There are more than 2.27 billion people online (doubled since 2007) There will be more than 10 billion mobile Internet-connected devices in

2016, exceeding the world's projected population at that time of 7.3 billion. (source: Cisco)

Worldwide mobile data traffic will increase 18-fold between 2011 - 2016, reaching 10.8 exabytes per month - or an annual run rate of 130 exabytes - by 2016. (source: Cisco)

85% of the people who work in social media have been in the industry for less than 2 years.

Useful And Relevant Informa4on?

Sources include:


Quantity is growing at the expense of quality and


Knowledge from a trusted source is richer than what we can discover for ourselves


How credible are your sources?


Digital Curation - where is it happening?

Digital Cura4on is happening all around us

Social media platforms are curating content, by giving curation tools to users (YouTube playlists,Flickr galleries,Amazon lists,etc.)

Media entrepreneurs are building new types of media platforms around posting excerpts from the most relevant stories from around the web (The Drudge Report,The Hungton Post, etc.)

News media organizations are curating conversations around popular topics e.g. The Guardian #smarttakes)


New media startups are providing a mix of original content, curated content and crowdsourced content to add depth to news stories and increase social engagement around them.

Storyful: Its all about people


New roles, new



Source: Dr Daniel Churchill,

Todays (new)


Information Literacy

Ability to identify what information is needed and the ability to locate, evaluate and use information

Visual Literacy

Ability to understand and produce visual messages

Traditional Literacy

Reading, writing, speaking, listening,

Critical Literacy

Ability to question, challenge and evaluate the meanings and purposes of texts

Media Literacy

Ability to question, analyse, interpret, evaluate and create media messages

Tool Literacy

Ability to use tools to manage, consume and create information

Digital Literacy

Ability to use digital technology, communication tools and networks to locate, evaluate and create information

Quality, Relevance and Reputa4on

Social Curator

Adapted from Seek-Sense-Share model by Harold Jarche

Cynefin Model

Two Emergent Roles for Knowledge Professionals

Community Management/Facilitation



Social Cura4on


Some of the tools


Aggrega4on & Filtering


Digital/Social Cura4on - some of the tools

Curators use their insight into a particular audience to determine

what might interest them

Pros Good integra4on with most social

media services

Simple subscrip4on process for new followers

Clean, newspaper-style layout with naviga4on links

Highly automated Email newsle8er (Pro) No4ca4on controls (Pro)

Enables the curator to automa4cally create an on-line newspaper, selec4ng content using keywords, conversa4ons and/or links to websites that are relevant to a par4cular

topic or theme. Freemium product. $9/month for Pro version

Cons Limited metrics High ac4vity sources may swamp content. Some ads may not be contextually relevant Cura4on of sources, not content.

Pros Elegant + clean magazine-style


Limited automa4on - curator has total control of content

Curator can add insight to scooped content.

Community of curators + auto-suggested content

Email newsle8er (integrated with Mailchimp - free)

No ads

Cura4on of summaries and snapshots of related content from blogs, media sharing sites and other social media. Intui4ve interface. Built-in curators community. Freemium product. Pro - $12.99/month. Business $79/month

Cons Limited metrics (free version) Limited text formacng (free version) Not for the novice curator - you need some editorial/cura4on skills

Enables users to re-scoop to their own

curated content.

Suggestions from community


Pros Provides sequenced story of an event Simple & intui4ve editor interface Integra4on (pug-in) with Wordpress SXSW award winner 2012 No ads

Enables the curator to search for specic content from social media sites that can be sequenced into a blog style story. The curator can add their own text and embed the

nal product into their blog. Free service.

Cons What is their business model?


Pros Excellent visual bookmarking


One-click bookmarking Visual roll-overs SXSW award winner 2012 Can bring other peoples Pearls into

your own Pearl.

A visually-oriented connec4ve network of mul4-media content, which can be shared, repurposed and linked in a number of ways across social media plaiorms. The Teams

group func4on enables users to collaborate to create shared curated collec4ons of content. Freemium service. Premium 2.60 Euros/month

Cons Limit of 12 child-parent rela4onships at each level under top level

Naviga4on can be confusing for new users


What does Content Curation best practice

look like?

Content Cura4on Best Prac4ce 1. Optimises titles so it is relevant for that audience 2. Edits the content to add further relevance of the message 3. Formats the material so it is easy for the audience to read and apply to their situation 4. Adds good images and other visual material that complements and reinforces the content 5. Excerpts selected text so the reader can quickly and easily grasp the most important elements 6. Adds his or her own voice in an intro to the piece, adding context and relevance for the reader 7. Tags all content with relevant words and phrases so it is easily found by that audience 8. Supplies links to expand the scope of the piece and give access to added resources about the

subject 9. Personalises each piece for the relevant audience when posting to social sites, when appropriate 10. Ensures all curated content is correct and from a reliable source 11. Always gives attribution and links to sources 12. Filters content vigorously and does not publish anything and everything 13. Has a network of experts and curators in their sphere that they can tap into for personal insights 14. Suggests stories and items to other curators 15. Searches for additional material that can add depth and value or context to an item 16. Constantly scouts for interesting new sources 17. Sets up searches, filters and feeds to get a constant flow of relevant information 18. Makes the focus of the curated content perfectly clear and easy to see right upfront 19. Recommends other newsmasters and curators with great content 20. Crowd sources tips and suggestions from readers and always acknowledges their contribution

Source: h8p://

37 Take-aways

Information is everywhere, all the time and on any device. Were sacrificing quality for quantity and accuracy for timeliness.

Finding what is relevant, accurate and trustworthy are the new digital literacies.

Digital Curation is an emergent skill/role with the objective of separating news from noise.

Social Curation integrates original content with contributed and collected content to add depth and increase social engagement. (Community Building)


What is Curation? (from

This is the first in a series of videos explaining the shifts we're seeing in the world of content creation. Curation has exploded with the growth of Twitter, Tumblr and now Pinterest. In this video, we wanted to try to get into the heads of some of our favorite curators to understand what makes them tick.

Featured curators include:

Maria Popova (

Joanne McNeil (

Peter Hopkins (

Edith Zimmerman (

Anthony De Rosa (

Rex Sorgatz (

Piers Fawkes (

Tina Roth Eisenberg (