What is driving the rapid growth of Content Curation, and what are the key literacies required of the emergent social/digital content curator?
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19 March 2013
Image source: www.timslatter.com
What is curation?
Digital Media Cura4on
40 % of accounts and 8% of messages on social media sites are robots or spam
24% of people have missed witnessing important moments because they are too busy trying to write about them on social networks
40% of people spend more time socializing online than they do face-to-face (source: AllTwitter)
The web contains more than 8 billion pages There are more than 2.27 billion people online (doubled since 2007) There will be more than 10 billion mobile Internet-connected devices in
2016, exceeding the world's projected population at that time of 7.3 billion. (source: Cisco)
Worldwide mobile data traffic will increase 18-fold between 2011 - 2016, reaching 10.8 exabytes per month - or an annual run rate of 130 exabytes - by 2016. (source: Cisco)
85% of the people who work in social media have been in the industry for less than 2 years.
Useful And Relevant Informa4on?
Sources include: http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
Quantity is growing at the expense of quality and
Knowledge from a trusted source is richer than what we can discover for ourselves
How credible are your sources?
Digital Curation - where is it happening?
Digital Cura4on is happening all around us
Social media platforms are curating content, by giving curation tools to users (YouTube playlists,Flickr galleries,Amazon lists,etc.)
Media entrepreneurs are building new types of media platforms around posting excerpts from the most relevant stories from around the web (The Drudge Report,The Hungton Post, etc.)
News media organizations are curating conversations around popular topics e.g. The Guardian #smarttakes)
New media startups are providing a mix of original content, curated content and crowdsourced content to add depth to news stories and increase social engagement around them.
Storyful: Its all about people
New roles, new
Source: Dr Daniel Churchill, www.learnactivity.com
Ability to identify what information is needed and the ability to locate, evaluate and use information
Ability to understand and produce visual messages
Reading, writing, speaking, listening,
Ability to question, challenge and evaluate the meanings and purposes of texts
Ability to question, analyse, interpret, evaluate and create media messages
Ability to use tools to manage, consume and create information
Ability to use digital technology, communication tools and networks to locate, evaluate and create information
Quality, Relevance and Reputa4on
Adapted from Seek-Sense-Share model by Harold Jarche
Two Emergent Roles for Knowledge Professionals
Some of the tools
Aggrega4on & Filtering
Digital/Social Cura4on - some of the tools
Curators use their insight into a particular audience to determine
what might interest them
Pros Good integra4on with most social
Simple subscrip4on process for new followers
Clean, newspaper-style layout with naviga4on links
Highly automated Email newsle8er (Pro) No4ca4on controls (Pro)
Enables the curator to automa4cally create an on-line newspaper, selec4ng content using keywords, conversa4ons and/or links to websites that are relevant to a par4cular
topic or theme. Freemium product. $9/month for Pro version
Cons Limited metrics High ac4vity sources may swamp content. Some ads may not be contextually relevant Cura4on of sources, not content.
Pros Elegant + clean magazine-style
Limited automa4on - curator has total control of content
Curator can add insight to scooped content.
Community of curators + auto-suggested content
Email newsle8er (integrated with Mailchimp - free)
Cura4on of summaries and snapshots of related content from blogs, media sharing sites and other social media. Intui4ve interface. Built-in curators community. Freemium product. Pro - $12.99/month. Business $79/month
Cons Limited metrics (free version) Limited text formacng (free version) Not for the novice curator - you need some editorial/cura4on skills
Enables users to re-scoop to their own
Suggestions from Scoop.it community
Pros Provides sequenced story of an event Simple & intui4ve editor interface Integra4on (pug-in) with Wordpress SXSW award winner 2012 No ads
Enables the curator to search for specic content from social media sites that can be sequenced into a blog style story. The curator can add their own text and embed the
nal product into their blog. Free service.
Cons What is their business model?
Pros Excellent visual bookmarking
One-click bookmarking Visual roll-overs SXSW award winner 2012 Can bring other peoples Pearls into
your own Pearl.
A visually-oriented connec4ve network of mul4-media content, which can be shared, repurposed and linked in a number of ways across social media plaiorms. The Teams
group func4on enables users to collaborate to create shared curated collec4ons of content. Freemium service. Premium 2.60 Euros/month
Cons Limit of 12 child-parent rela4onships at each level under top level
Naviga4on can be confusing for new users
What does Content Curation best practice
Content Cura4on Best Prac4ce 1. Optimises titles so it is relevant for that audience 2. Edits the content to add further relevance of the message 3. Formats the material so it is easy for the audience to read and apply to their situation 4. Adds good images and other visual material that complements and reinforces the content 5. Excerpts selected text so the reader can quickly and easily grasp the most important elements 6. Adds his or her own voice in an intro to the piece, adding context and relevance for the reader 7. Tags all content with relevant words and phrases so it is easily found by that audience 8. Supplies links to expand the scope of the piece and give access to added resources about the
subject 9. Personalises each piece for the relevant audience when posting to social sites, when appropriate 10. Ensures all curated content is correct and from a reliable source 11. Always gives attribution and links to sources 12. Filters content vigorously and does not publish anything and everything 13. Has a network of experts and curators in their sphere that they can tap into for personal insights 14. Suggests stories and items to other curators 15. Searches for additional material that can add depth and value or context to an item 16. Constantly scouts for interesting new sources 17. Sets up searches, filters and feeds to get a constant flow of relevant information 18. Makes the focus of the curated content perfectly clear and easy to see right upfront 19. Recommends other newsmasters and curators with great content 20. Crowd sources tips and suggestions from readers and always acknowledges their contribution
Information is everywhere, all the time and on any device. Were sacrificing quality for quantity and accuracy for timeliness.
Finding what is relevant, accurate and trustworthy are the new digital literacies.
Digital Curation is an emergent skill/role with the objective of separating news from noise.
Social Curation integrates original content with contributed and collected content to add depth and increase social engagement. (Community Building)
What is Curation? (from Percolate.com)
This is the first in a series of videos explaining the shifts we're seeing in the world of content creation. Curation has exploded with the growth of Twitter, Tumblr and now Pinterest. In this video, we wanted to try to get into the heads of some of our favorite curators to understand what makes them tick.
Featured curators include:
Maria Popova (twitter.com/brainpicker)
Joanne McNeil (twitter.com/rhizomedotorg)
Peter Hopkins (twitter.com/bigthink)
Edith Zimmerman (thehairpin.com/)
Anthony De Rosa (soupsoup.tumblr.com)
Rex Sorgatz (twitter.com/fimoculous)
Piers Fawkes (psfk.com)
Tina Roth Eisenberg (swiss-miss.com)