Unit 3. E_commerce English

8/22/2019 Unit 3. E_commerce English

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BASIC OF E-COMMERCE

1. Wholesaler : ngi ban si2. Rerailer : ngi ban le

3. Rubber hose : ng cao su4. End consumer : ngi tiu dung sau cung5. Third party : ngi th ba6. Auction : ban u gia7. Bid : ra gia8. Trend : xu hng/ khuynh hng/ chiu hng

chung9. Prospects : trin vong10. E-payment : thanh toan in t11. E-banking : ngn hang in t12. E-tailing : ban le in t

13. Digital message : tin/thng ip in t14. Currency transfer : chuyn tin t 15. Credit card : the tin dung16. Debit card : the ghi n17. Electronic cash : tin in t18. Session-level protocol : giao thc mc phin19. Telephone banking : nghip vu ngn hang qua in thoai20. Direct deposit : gi tin trc tip21. Stored-value card : the gi tin22. Smart card/smart money : the thng minh23. Scenario : kich ban

24. Conventional : thng25. Basic of e-commerce : nhng vn cua TMT

E-commerce or electronic commerce refers to a wide range of online businessactivities for products and services (TMT hay giao dich in t noi n mt pham virng cua nhng hoat ng kinh doanh trc tuyn nhng san phm san xut va dich vu).It is usually associated with buying and selling over the Internet, or conducting anytransaction involving the transfer of ownership or rights to use goods or services througha computer-mediated network(No thng lin quan n mua va ban trn mang, hoc chiao bt ky giao dich nao bao ham vic chuyn nhng quyn s hu hay quyn li sdung hang hoa hay nhng dich vu thng qua mt mang c iu hanh bi may tinh). Is

e-commerce the same as e-business (TMT co ging nh kinh doanh in t ko) ?. Whilesome use e-commerce and e-business interchangeably, they are distinct concepts (trongkhi mt vai s dung TMT va kinh doanh in t thay th cho nhau, chu ng la nhng khainim phn bit ro rang). In e-commerce, information and communications technology(ICT) is used in inter-business or inter-organizational transactions and in business-to-consumer transactions (Trong TMT, thng tin va cng ngh truyn thng thng tin thic s dung trong nhng giao dich lin doanh nghi p hay lin t chc va nhng giaodich kinh doanh bun ban ti khach hang). In e-business, on the other hand, ICT is used


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to enhance ones business (Trong kinh doanh in t, mt khac, ICT c s dung giao dich gia cac doanh nghi p). Includes any process that a business organizationconducts over a computer-mediated network (Bao gm bt ky qua trinh nao ma 1 t chckinh doanh thng qua mang c iu inh bi may tinh).

Ecommerce can be broken into four main categories: B2B, B2C, C2B and C2C

(MT co th chia thanh 4 pham tru chinh). B2B (business-to-business) describeselectronic commerce transactions between business, such as between a manufacturer anda wholesaler, or between a wholesaler and a retailer (DN n DN: m ta nhng giao dichin t gia DN, nh gia 1 nha san xut va 1 ngi ban bun, hay gia 1 ngi banbun va ngi ban le). For example, an automobile manufacturer makes several B2Btransactions such as buying tires, glass for windscreens, and rubber hoses for its vehicles(Chng han, 1 xe oto nha san xut lam vai giao dich B2B nh mua nhng lp xe, kinhcho kinh chn gio va ng cao su cho nhng phng tin chuyn tai cua no). B2C(business-to-consumer/business-to-customer) describes activities of businesses servingand consumer with products and/or services (t DN n ngi tiu dung/DN n khachhang m ta nhng hoat ng cua nhng DN ang phuc vu va khach hang vi nhng san

phm hay dich vu). An example of a B2C transaction would be a person buying a pair ofshoes from a retailer (Mt vi du cua giao dich B2C la 1 ngi mua 1 i giay t mtngi ban le). C2B (consumer-to-business) is an electronic commerce business model inwhich consumers offer products and services to companies and the companies pay them(KH n DN la 1 giao dich kinh doanh in t lam mu vi khach hang cung cp nhngsan phm va dich vu cho cng ty va cng ty o tra tin cho ho). C2C (consumer-to-consumer/citizen-to-citizen) involves the electronically-facilitated transactions betweenconsumers through a third party (KH n KH/cng dn n cng dn bao gm nhnggiao dich in t thun li gia nhng KH thng qua 1 ngi th 3). A commonexample is the online auction, in which a consumer posts an item for sale and otherconsumers bid to purchase it; the third party generally charges a flat fee or commission(Mt vi du chung la u gia trc tuyn, trong o KH gi 1 mon hang ban va nhngKH khac ra gia mua no, ngi th 3 noi chung se c chi phi phng hay uy nhim).The sites are only intermediaries (Nhng ch chi la trung gian).

Various applications of e-commerce are continually affecting trends and prospectsfor business over the Internet such as e-mail, e-payment, e-banking, and e-tailing (Nhiung dung cua TMT lin tuc anh hng n nhng chiu hng chung va trin vong cuacac DN qua Internet nh th in t, thanh toan in t, ngn hang in t va ban lein t). E-mail is a method of exchanging digital message across the transactioninvolving currency transfer between two or more parties (Th in t la phng phapcua vic thng bao s ngang qua giao dich lin quan n chuyn i tin t gia 2 haynhiu ngi). E-payment is any digital financial payment transaction involving currencytransfer between two or more parties (Thanh toan in t la la bt ky thanh toan taichinh s nao lin quan n chuyn i tin t gia 2 hay nhiu ngi). It is generallyclassified into four categories: credit cards and debit cards; electronic cash;micropayment systems; and session-level protocols for secure communications (o lanhng pham tru noi chung c phn loai vao trong 4 loai: the tin dung va the ghi n ,tin in t, h thng thanh toan va giao thc mc phin cho truyn thng an toan). E-banking includes familiar and relatively mature electronically-based products indeveloping markets, such as telephone banking, credit cards, ATMs, and direct deposit


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(Ngn hang in t bao gm nhng san phm quen thuc va tng i hoan thin nhngsan phm in t c ban trong vic phat trin nhng thi trng, nh giao dich ngnhang qua in thoai, nhng the tin dung ATM va gi tin trc tip). It also includeselectronic bill payments and products mostly in the developing stage, including stored-value cards (e.g., smart cards/smart money) and Internet-based stored value products (No

bao gm nhng vic thanh toan hoa n in t va phn ln nhng san phm trong giaioan phat trin, bao gm nhng the gi tin nh the thng minh va nn tang mang baoquan nhng san phm gia tri). E-tailing is the selling of retail goods on the Internet. (Banle in t la s tiu thu hang hoa ban le trn mang). It is the most common form ofbusiness-to-consumer (B2C) transaction. (o la dang chung cua giao dich t doanhnghi p ti khach hang).

Like any conventional businesses, electronic commerce is also characterized bysome advantages and inherent drawbacks (Cung nh bt ky doanh nghi p truyn thngnao, giao dich in t cung c m ta c im bi 1 s li th va nhng han ch vnco). The greatest and the most important advantage of e-commerce is that it enables abusiness concern or individual to reach the global market (Li th ln nht va quan trong

nht cua giao dich in t la cho phep 1 doanh nghi p hay ca nhn at n thi trngtoan cu). With the help of electronic commerce, even small enterprises can access theglobal market for selling and purchasing products and services (Vi s giup cuathng mai in t, thm chi nhng doanh nghi p nho cung co th truy nh p thi trngtoan cu ban va mua nhng san phm va dich vu). Even time restrictions arenonexictent while conducting businesses, as e-commerce empowers one to executebusiness transactions 24 hours a day and even on holidays and weekends (Thm chi s han ch thi gian la ko tn tai trong khi thc hin kinh doanh, nh thng mai in t coquyn thc hin nhng giao dich kinh doanh trong 24h 1ngay va thm chi vao ky nghi vacui tun). This is turn significantly increases sales and profit (o la s tng ln lt 1cach ang k doanh thu va li nhun). Electronic commerce gives the customers theopportunity to look for cheaper products. With the help of e-commerce, consumers caneasily research on a specific product and sometimes even find out the originalmanufacturer to purchase a product at a much cheaper price than that charged by thewholesaler (Vi s giup cua TMT, khach hang co th d dang nghin cu trn 1 sanphm chinh xac va i khi thm chi tim ra nha san xut chinh mua san phm ma giare hn nhiu so vi gia a ra bi ngi ban si). Besides these, people also come acrossreviews posted by other customers about the products purchased from a particular e-commerce site, which can help make purchasing decisions (Bn canh o, moi ngi conco th n ngang qua nhng tng quan c b tri bi nhng khach hang khac v nhngsan phm c mua t mt ia im TMT ring, ma co th giup quyt inh mua).For business concerns, e-commerce significantly cuts down the cost associated withmarketing, customer care, processing, information storage and inventory management(i vi nhng doanh nghi p, TMT giam xung mt cach ang k nhng chi phi linquan n tip thi , dich vu chm soc khach hang, s x ly, s bao quan thng tin va quanly hang hoa).

Electronic commerce is also characterized by some technological and inherentlimitations which have restricted the number of people using this revolutionary system(TMT la mt h thng c m ta bi mt vai ky thut hoc va s gii han ring ma cogii han s ngi s dung h thng cach mang nay). One important disadvantage of e-


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commerce is that the Internet still has not touched the lives of a great number of peopleeither due to the lack of knowledge or trust (Mt bt li quan trong cua TMT la mangvn cha thc s cham vao cuc sng cua nhiu ngi vi thiu hiu bit hay s tintng). A large number of people do not use the Internet for any kind of financialtransaction (Mt s ln ngi vn cha s dung mang cho bt ky giao dich tai chinh

nao). Another limitation of e-commerce is that it is not suitable for perishablecommodities like food items (S gii han khac cua TMT la no ko thich h p cho nhngmt hang d h nh thc n). People prefer to shop in the conventional way than to usee-commerce for purchasing food products (Moi ngi vn thich mua hang truyn thnghn la s dung TMT cho vic mua nhng san phm thc n). So e-commerce is notsuitable for such business sectors (Vi v y TMT ko thich h p cho nhng khu vc doanhnghi p nh v y). The time period required for delivering physical products can also bequite significant in case of e-commerce (Thi gian oi hoi cho vic vn chuyn nhngsan phm vt ly cung kha quan trong trong trng h p cua TMT). A lot of phone callsand e-mails may be required till you get your desired products (Nhiu cuc goi va thin t co th c yu cu cho n khi ban nhn c san phm mong mun cua cac

ban). However, returning the product and getting a refund can be even more troublesomeand time consuming than purchasing, in case if you are not satisfied with, a particularproduct (Tuy nhin, vic tra lai san phm va nhn vic hoan tra co th thm chi la nhiuvn va tn nhiu thi gian hn mua, trong trng h p nu ban ko hai long vi 1 sanphm c bit nao o).

Thus, on evaluating the various pros and cons of electronic commerce, we can saythat advantages of e-commerce have the potential to outweigh the disadvantages (Nhv y, trn vic c lng nhng s tan thanh va phan i khac nhau cua TMT, chung tico th noi nhng li th kia cua TMT co tim nng co nhiu tac dung hn nhng btli kia). A proper strategy to address the technical issues and to build up customers trustin the system can change the present scenario and help e-commerce adapt to changingneeds of the world (Mt chin lc thich h p gi nhng thanh qua ky thut va bip nhng khach hang tin tng h thng co th thay i vin canh hin tai va giupTMT thich nghi cho s thay i nhu cu cua th gii).

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Unit 3. E_commerce English