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7/29/2019 Unit 24 a Business Seminar
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A business seminar
Business English 2
Lecturer: Katerina Vidova MA
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In business, which of these can you learn fromother peoples experience, and what can you onlylearn from your own experience?
How to build relationships with new customers
How to do market research
How to handle difficult colleagues
How to forecast sales
How to interview candidates for jobs
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Discuss the following
questions
When you start a new job or project, what ways can
you use to get other people to help you by sharing theirknowledge and experience?
What things can sometimes be difficult when trying tolearn from other people?
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Speakers at business seminars
Speaker 1 Breaking into a new market
Speaker 2 Relocating their headquarters Speaker 3 Outsourcing operations
Speaker 4 Trying to attract a new customer
Speaker 5 Managing change
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Speakers at business seminars
Phrases or expressions used by speakers
-SequencingAnd another thing
Firstly
His next point is
The first is this
Then next
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-Introducing a surprising fact
In actual fact
- Introducing your own experiences In my experience
In retrospect - thinking back to something in thepast
-Introducing an example
Just to give you one instance
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-Advising
You really must
Youve got to-Saying something is not useful
Its no good
its not worth
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A short talk Company manufactures plastic components for
electronics industry
Uses the Internet for day-to-day communication Meetings at management level for structuring projects
Apart from work meetings, managers socialize withclients
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Its not worth,
Its no good Its no good relying on reports from junior staff.
Its not worth taking on staff just for a job like that.
It just wasnt worth the money. Its no use writing to him - he never answers any
letters.
Its a waste of time advertising the job in that
magazine-not enough people read it. There is no point in changing the computer system-
this one works perfectly well.
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Its not worth, Its no good I decided it was no good asking the bank for a loanwhen interests rates were so high
Its just not worth applying for a job when there are500 other candidates
Its no use attending meetings when no one hasprepared for them
Its a waste of time preparing a PowerPointpresentation if the data projector doesnt work
Theres no point in investing in new computers if theones weve got are perfectly adequate
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Advertisement for a business seminar
Business activities which have brought success is the
subject of a morning seminar to be held at theBenchmark institute for Good Business Practice.
The seminar will feature speakers from a range ofbackgrounds and business sectors.
They will bring their business knowledge andexperience to share ideas which will make yourbusiness more effective.
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Advertisement for a business seminar
Key areas for discussion will include: The Impact of
new technology, Customer relations, Marketing,Recruitment
Attendance at the seminar is free of charge, thoughplaces must be booked in advance
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Feature - include as an important part
Benchmark - high level of quality which can be
used as a standard when comparing other things Customer profile description of an average
customer
Keep abreast ofstay informed about the most
recent facts Man hour the amount of work one person can do
in an hour
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Business seminar agenda How has new technology affected your company?
(How it has affected working practices, what staffreactions have been to it)
How does your company manage relationships withcustomers?(Your companys customer profile, whichstaff have contact with customers, how your companycommunicates with customers)
How does your company keep abreast with changesin the market? (What market research your companydoes, how it gets feedback from existing customers, howyou stay up to date with what the competition is doing)
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Business seminar agenda How does your company go about recruiting the staff
it needs? (Does it advertise, go to job fairs, visitsuniversities? Do candidates have to do tests? Interviews?)
What is important when introducing new technology?(Cost, training staff, potential benefits)
What is important when dealing with customers?(Knowing about the products and service, communication
skills, problem solving) What is important when keeping abreast of the
competition? ( Market research, innovation, customerservice)
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Business seminar agenda
Whats important when interviewing job
applicants? (Types of questions, number ofinterviews, length of interview)
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Adding ideas
I would like to add that
Theres something else I would like to add, and thats
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Speaking at business seminar Give a short talk of about one minute on your
chosen topic
Follow these steps to prepare your talk-Brainstorm ideas
- Select three of them
- Organize them in a logical order
- Think of examples to support your ideas
- Make brief notes
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Speaking at a business seminarWork in groups of three or four with students who
have chosen a different topic from yours. Hold aseminar, in which each of you speaks for about oneminute. Follow these guidelines.
Introduce your talk: I'm going to talk about
Speak quite slowly and clearly
Look at the people you are speaking to Refer to your notes, but dont read them
Try to use some of the phrases and expressions youstudied in this unit
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Speaking at a business seminarWhile other students are speaking, listen carefully and:
-Prepare one or two questions to ask them
-Decide whether you have any ideas to add-Decide if you agree or disagree with the points they
make
When each person has spoken, discuss what they have
said together and then invite the next person to givetheir talk