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8/6/2019 Unit 2 Criteria 3-1 & 3.2 Budget and Pricing
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Managing Financial
Resources and Decisions
Session 9
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Topics
Passing of Final Paper
Group Presentation
Lecture
Seatwork/ Quiz
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Criteria 3-1: analyse budgets and
make appropriate decisions
Budgeting decisions:
analysis and monitoring
of cash and otherbudgets
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Criteria 3-2: calculate unit costs
and make pricing decisions using
relevant information
Costing and pricing
decisions: calculation of
unit costs,
use within pricing
decisions,
sensitivity analysis
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GroupGroup
PresentationPresentation
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LectureLecture
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Budgeting Decisions
Analysis
Monitoring of cash and
Other budgets
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BudgetingBudgeting
Process of expressing
quantified resource requirements
(amount of capital, amount
of material, number of people) into
time-phased goals and milestones.
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Budget Analysis
The process of evaluating budget to see if it is
working.
Look for problem areas
Reaching financial goals. Monthly analysis at first
Quarterly, Semi-Annual, Annual monitoring
comes after
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Cash Monitoring
Cash Budget
Variance Analysis Actual vs. Budget
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Cash Monitoring
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Other Budgets
The Master Budget
Sale Budget
Materials Budget
Production Budget
Creditors Budget
Debtors Budget
Cash Receipts Budget
Cash Payment Budget
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MasterBudget Preparation
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MasterBudget PreparationThe plans for the six months ended 30th June 2008 are as follows:
(i) Production will be 60 units per month for the first four months,
followed by 70 units per month for May and June.
(ii) Production costs will be (per unit):
Direct Materials 5
Direct Labour 4
Variable Overhead 3
(iii) Fixed overhead is 100 per month, payable always one month in
arrears.
(iv) Sales, at a price of 18 per unit, are expected to be:
(v) Purchases of direct materials (raw materials) will be:
(
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MasterBudget Preparation
(vi) The creditors for raw materials bought are paid two months after
purchase.
(vii) Debtors are expected to pay their accounts three months after they
have bought the goods.
(viii) Direct Labour are variable overhead are paid in the same month
as the units are produced.
(ix) A machine costing 2,000 will be bought and paid for in March.
(x) 3,000 shares of 1 each are to be issued at par in May.
(xi) Depreciation for the six months: Machinery 450, Motor Vehicles
200.
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MASTER BUDGET PREPARATION
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MASTER BUDGET PREPARATION
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MASTER BUDGET PREPARATION
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MASTER BUDGET PREPARATION
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MASTER BUDGET PREPARATION
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MASTER BUDGET PREPARATION
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MASTER BUDGET PREPARATION
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The MASTER BUDGET
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The MASTER BUDGET
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Calculate unit costs and make pricing
decisions using relevant information
Costing and pricing decisions: calculation of unit costs,
use within pricing decisions,
sensitivity analysis
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COSTING
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Unit Cost
The cost incurred by a company to produce, store
and sell one unit of a particular product. Unit costs
include all fixed costs (i.e. plant and equipment)
and all variable costs (labor, materials, etc.)
involved in production.
Unit cost is an important metric to look at when
evaluating a "unit grower" stock, or a stock that
chiefly produces items that have a low fixed cost.
Important term: economies of scale.
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Unit Cost Calculation
Direct Cost/ Unit
Labor
Material
Factory Overhead
Fixed Cost
Total Fixed Cost/ Number of units produced
Use Absorption costing method or
Activity BasedC
osting (ABC
)
Unit Cost = Direct Cost perUnit + Fixed Cost per
Unit
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PRICING
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Objectives in Pricing
Profit maximization in the short term
Profit optimization in the long run
A minimum return on investment
A minimum return on sales turnover
Achieving a particular sales volume
Achieving a particular market share
Deeper penetration of the market
Entering new markets
Target profit on the entire product line, irrespective of profit level in individual
products
Keeping competition out, or keeping it under check
Keeping parity with competition Fast turnaround and early cash delivery
Stabilizing prices and margins in the market
Providing the commodities at prices affordable by weaker sections
Providing the commodities / services at prices that will stimulate economic
development
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Pricing Decisions
Cost-based approaches to pricing
Marginal Cost-Plus Pricing
New Products Pricing
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Cost-based approaches to
pricing
There are a variety of different costing bases.
These include:
(i) Total cost + % for profit = selling price
(ii) Variable cost +% for profit = selling price
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Marginal Cost-Plus Pricing
This method determines the sale price by
adding a profit onto either marginal cost of
production or marginal cost of sales.
Marginal Cost of Production + % for profit
Marginal cost of sales + % for profit
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Price skimming policy
an attempt to exploit sections of themarket that are relatively insensitive toprice changes. A skimming policy shouldnot be adopted when a number of close
substitutes are already being marketed.
Circumstances when skimming isappropriate:
(a) A new or different product
(b) Firm can identify different marketsegments for the product
(c) Short life cycle
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Penetration pricing policy based on the concept of changing low prices
initially with the intention of gaining rapidacceptance of the product.
Such a policy is appropriate when closesubstitutes are available or when the market
is easy to enter. Circumstances when penetration price is
appropriate:
(a) Pending new entrants
(b) Firm may want to enter the growth and
maturity stage of the
product life cycle and therefore reduces theinitial stage
(c) Elastic demand exists
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Sensitivity Analysis
A technique used to determine
how different values of an
independent variable will impact a
particular dependent variable under a
given set of assumptions.
Sensitivity analysis is a way to predict the
outcome of a decision if a situation turns
out to be different compared to the keyprediction(s).
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Cost Price Sensitivity Analysis
Increase Variable Unit Cost
Increase Fixed Cost
Increase both Variable and Fixed Cost
Decrease % of Profit
Decrease % of Profit and Increase Cost
Break Even Analysis
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Seatwork per Group
Design an excel costing price model
using the various Costing and Pricing
decisions.
Design a sensitivity analysis model