Unit 2 Criteria 3-1 & 3.2 Budget and Pricing

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    Managing Financial

    Resources and Decisions

    Session 9

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    Topics

    Passing of Final Paper

    Group Presentation

    Lecture

    Seatwork/ Quiz

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    Criteria 3-1: analyse budgets and

    make appropriate decisions

    Budgeting decisions:

    analysis and monitoring

    of cash and otherbudgets

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    Criteria 3-2: calculate unit costs

    and make pricing decisions using

    relevant information

    Costing and pricing

    decisions: calculation of

    unit costs,

    use within pricing

    decisions,

    sensitivity analysis

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    GroupGroup

    PresentationPresentation

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    LectureLecture

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    Budgeting Decisions

    Analysis

    Monitoring of cash and

    Other budgets

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    BudgetingBudgeting

    Process of expressing

    quantified resource requirements

    (amount of capital, amount

    of material, number of people) into

    time-phased goals and milestones.

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    Budget Analysis

    The process of evaluating budget to see if it is

    working.

    Look for problem areas

    Reaching financial goals. Monthly analysis at first

    Quarterly, Semi-Annual, Annual monitoring

    comes after

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    Cash Monitoring

    Cash Budget

    Variance Analysis Actual vs. Budget

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    Cash Monitoring

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    Other Budgets

    The Master Budget

    Sale Budget

    Materials Budget

    Production Budget

    Creditors Budget

    Debtors Budget

    Cash Receipts Budget

    Cash Payment Budget

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    MasterBudget Preparation

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    MasterBudget PreparationThe plans for the six months ended 30th June 2008 are as follows:

    (i) Production will be 60 units per month for the first four months,

    followed by 70 units per month for May and June.

    (ii) Production costs will be (per unit):

    Direct Materials 5

    Direct Labour 4

    Variable Overhead 3

    (iii) Fixed overhead is 100 per month, payable always one month in

    arrears.

    (iv) Sales, at a price of 18 per unit, are expected to be:

    (v) Purchases of direct materials (raw materials) will be:

    (

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    MasterBudget Preparation

    (vi) The creditors for raw materials bought are paid two months after

    purchase.

    (vii) Debtors are expected to pay their accounts three months after they

    have bought the goods.

    (viii) Direct Labour are variable overhead are paid in the same month

    as the units are produced.

    (ix) A machine costing 2,000 will be bought and paid for in March.

    (x) 3,000 shares of 1 each are to be issued at par in May.

    (xi) Depreciation for the six months: Machinery 450, Motor Vehicles

    200.

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    MASTER BUDGET PREPARATION

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    MASTER BUDGET PREPARATION

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    MASTER BUDGET PREPARATION

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    MASTER BUDGET PREPARATION

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    MASTER BUDGET PREPARATION

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    MASTER BUDGET PREPARATION

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    MASTER BUDGET PREPARATION

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    The MASTER BUDGET

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    The MASTER BUDGET

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    Calculate unit costs and make pricing

    decisions using relevant information

    Costing and pricing decisions: calculation of unit costs,

    use within pricing decisions,

    sensitivity analysis

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    COSTING

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    Unit Cost

    The cost incurred by a company to produce, store

    and sell one unit of a particular product. Unit costs

    include all fixed costs (i.e. plant and equipment)

    and all variable costs (labor, materials, etc.)

    involved in production.

    Unit cost is an important metric to look at when

    evaluating a "unit grower" stock, or a stock that

    chiefly produces items that have a low fixed cost.

    Important term: economies of scale.

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    Unit Cost Calculation

    Direct Cost/ Unit

    Labor

    Material

    Factory Overhead

    Fixed Cost

    Total Fixed Cost/ Number of units produced

    Use Absorption costing method or

    Activity BasedC

    osting (ABC

    )

    Unit Cost = Direct Cost perUnit + Fixed Cost per

    Unit

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    PRICING

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    Objectives in Pricing

    Profit maximization in the short term

    Profit optimization in the long run

    A minimum return on investment

    A minimum return on sales turnover

    Achieving a particular sales volume

    Achieving a particular market share

    Deeper penetration of the market

    Entering new markets

    Target profit on the entire product line, irrespective of profit level in individual

    products

    Keeping competition out, or keeping it under check

    Keeping parity with competition Fast turnaround and early cash delivery

    Stabilizing prices and margins in the market

    Providing the commodities at prices affordable by weaker sections

    Providing the commodities / services at prices that will stimulate economic

    development

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    Pricing Decisions

    Cost-based approaches to pricing

    Marginal Cost-Plus Pricing

    New Products Pricing

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    Cost-based approaches to

    pricing

    There are a variety of different costing bases.

    These include:

    (i) Total cost + % for profit = selling price

    (ii) Variable cost +% for profit = selling price

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    Marginal Cost-Plus Pricing

    This method determines the sale price by

    adding a profit onto either marginal cost of

    production or marginal cost of sales.

    Marginal Cost of Production + % for profit

    Marginal cost of sales + % for profit

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    Price skimming policy

    an attempt to exploit sections of themarket that are relatively insensitive toprice changes. A skimming policy shouldnot be adopted when a number of close

    substitutes are already being marketed.

    Circumstances when skimming isappropriate:

    (a) A new or different product

    (b) Firm can identify different marketsegments for the product

    (c) Short life cycle

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    Penetration pricing policy based on the concept of changing low prices

    initially with the intention of gaining rapidacceptance of the product.

    Such a policy is appropriate when closesubstitutes are available or when the market

    is easy to enter. Circumstances when penetration price is

    appropriate:

    (a) Pending new entrants

    (b) Firm may want to enter the growth and

    maturity stage of the

    product life cycle and therefore reduces theinitial stage

    (c) Elastic demand exists

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    Sensitivity Analysis

    A technique used to determine

    how different values of an

    independent variable will impact a

    particular dependent variable under a

    given set of assumptions.

    Sensitivity analysis is a way to predict the

    outcome of a decision if a situation turns

    out to be different compared to the keyprediction(s).

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    Cost Price Sensitivity Analysis

    Increase Variable Unit Cost

    Increase Fixed Cost

    Increase both Variable and Fixed Cost

    Decrease % of Profit

    Decrease % of Profit and Increase Cost

    Break Even Analysis

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    Seatwork per Group

    Design an excel costing price model

    using the various Costing and Pricing

    decisions.

    Design a sensitivity analysis model