UNFORGETTABLE. SINCE 1907.Celebrating the heart of the destination through charismatic service and thoughtful attention to detail, Fairmont leaves guests feeling cherished and exceptional. Experience Fairmont’s grand presence through its distinctive public spaces with local design inspiration, classic cuisine or its history of hospitality and see why this brand has been unforgettable since 1907.

fairmont.com

CHARISMATICTHOUGHTFULCHERISHEDEXCEPTIONAL

FAIRMONT LAKE LOUISE

CANADA

FIND YOUR LOCAL DEVELOPER CONTACT ON ACCORHOTELS.GROUP/HOTELDEVELOPMENT

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CUSTOMER PROFILE

POSITIONINGRATING Unforgettable Luxury International 5 starsSEGMENT LuxuryRESIDENTIAL MODEL Private Residences and Serviced Residences

26% DOMESTIC

INTERNATIONAL 74%

TRANSIENT 58% GROUP 42%

LATEST OPENINGS

NETWORK 76 & 29,697 HOTELS ROOMS

PIPELINE 21 & 6,939 HOTELS ROOMS PRIME SECONDARY AIRPORTS

LOCATIONS LOCATIONS SUBURBS

INTERNATIONAL CAPITALS KEY CITIES & RESORTS MAJOR DOMESTIC DESTINATIONS OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS 25

COUNTRIES 

TOP 5 FLAGSHIPS TO VISITTHE SAVOY, LONDON UNITED KINGDOM

THE PLAZA, NEW YORK UNITED STATES

FAIRMONT BANFF SPRINGS CANADA

FAIRMONT THE PALM, DUBAI UNITED ARAB EMIRATES

FAIRMONT PEACE HOTEL, SHANGHAI CHINA

 70 %BRAND TOTAL AWARENESS

IN THE U.S.A. & 90% IN CANADA

70 €BRAND AVERAGE RATE PREMIUM

VERSUS INDEPENDANT HOTELS

 72 %OF GUESTS SAY FAIRMONT MAKES THEM FELL LIKE THEY ARE IN THE

HEART OF THE DESTINATION

KEY IDENTIFIERSAt the heart of the destinationEach Fairmont hotel whether historic or new is intrinsically linked to the heart of the destination, playing a central role in the community as host of the most notable events.

Fairmont Gold Fairmont Gold is our next level of hospitality: a dedicated space in many of our hotels, featuring elevated guest room design and a fully staffed Fairmont Gold residents-only lounge.

Meetings & Events Fairmont’s brand name – according to J.D. Power – is the most highly regarded amongst luxury meeting and event planners. Fairmont hotels can accommodate midscale and large events at various price points, without compromising on luxury.

Top-ranked golf Associated by golfers from around the globe with the most inviting fairways and exhilarating shots. Many courses are designed by great names in the business.

ROYAL PALM, MARRAKECH, MOROCCOAMMAN, JORDANAUSTIN, UNITED STATESQUASAR ISTANBUL, TURKEYFUJEIRAH, UNITED ARAB EMIRATES

EUROPE9 hotels

2,688 roomsPipeline: +318 rooms

ASIA / PACIFIC10 hotels3,273 roomsPipeline: +1,735 rooms

AFRICA MIDDLE EAST

16 hotels5,222 rooms

Pipeline: +3,074 rooms

AMERICAS41 hotels18,514 roomsPipeline: +1,812 rooms

NUMBER OF HOTELS AND ROOMS PER REGION

NETWORK + PIPELINE

DEVELOPMENT New Built & Conversion

59 %

16 %

+60 %

CRS* CONTRIBUTION RATEFairmont room revenue via AccorHotels CRS*

WEB AccorHotels LUXE online direct sales: AccorHotels web sites and mobile

MOBILE GROWTH AccorHotels LUXE brands room revenue via AccorHotels CRS*

DISTRIBUTION Net figures *Central Reservation System

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(1) For AAA ultra city center, historic conversion, the room size and areas can go down by 10-15%

(2) Based on market demandPROGRAMMINGROOMS URBAN RESORTS

— Average number of rooms 300-400 200— Room average size (1) (sqm) 40 45 + balcony— Total Gross Floor Area (1) (sqm) 100-140 130-175

FOOD & BEVERAGE

WELL-BEING

MEETINGS, EVENTS & OTHERS

3 restaurantsSpeciality restaurant (2)

1 lobby lounge bar 1 speciality bar

Fairmont SpaExtensive fitness (2)

Swimming pool

Meeting rooms (2)

Ballroom (2)

Business centre