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Understanding MarketsUnderstanding Markets
Analyzing MarketsAnalyzing Markets
Toyota
Scion
Toyota
Scion
Markets are moving targets Look at demographics
Market Share is a Vital statistic Kodak in China has 70% plus market share
Markets are moving targets Look at demographics
Market Share is a Vital statistic Kodak in China has 70% plus market share
Analyzing Customer Needs, Behavior, and Influences
Analyzing Customer Needs, Behavior, and Influences
Cultural considerationsSub-cultures
Social considerationsFamily
Personal FactorsLifestyle (Psychographics)MotivationPerceptionAttitudes
Cultural considerationsSub-cultures
Social considerationsFamily
Personal FactorsLifestyle (Psychographics)MotivationPerceptionAttitudes
Sources for consumer research
Sources for consumer research
www.census.gov Censuswww.crc-conquest.org Conference
Board Consumer Research CenterHttp://sosig.ac.uk Social Science
information gatewayhttp://cyberatlas.internet.com
Cyberatlas Web usagewww.geohive.com Global
statistics
www.census.gov Censuswww.crc-conquest.org Conference
Board Consumer Research CenterHttp://sosig.ac.uk Social Science
information gatewayhttp://cyberatlas.internet.com
Cyberatlas Web usagewww.geohive.com Global
statistics
Business MarketsBusiness Markets
Organizational connectionsBuying Center
Organizational ConsiderationsDerived Demand
Organizational connectionsBuying Center
Organizational ConsiderationsDerived Demand
Business sourcesBusiness sources
www.census.gov/epcd/www./naics.html (NAICS industrial classification data)
www.ceoexpress.com www.inc.comwww.industryweek.comwww.ecommercetimes.com
www.census.gov/epcd/www./naics.html (NAICS industrial classification data)
www.ceoexpress.com www.inc.comwww.industryweek.comwww.ecommercetimes.com
CorvallisCorvallis
Chamber of CommerceWelcome to CorvallisVisit CorvallisSlide show
Chamber of CommerceWelcome to CorvallisVisit CorvallisSlide show
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