‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Un jeu sérieux (serious game) pour comprendre la

gestion d’entreprise

29 mars 2013 Forum académique des lycées Jc Duflanc

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Serious game, jeux de

gestion et jeux

d’entreprise

Présentation du jeu Business

Game

Utilisation du jeu

Business Game

Valeur ajoutée du jeu

Conditions de mise

en oeuvre

Plan de la présentation

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Définition du Serious Game

Logiciel qui combine une intention sérieuse de type pédagogique, informative, communicationnelle, marketing, idéologique ou d’entraînement sous des dehors ludiques.

Du serious game…

…au fun learningMarcel Lebrun

Université de Louvain

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

SG exo-organisation SG d’organisation

EDF ParkEcoville

CyberbudgetEventmanager

Développement durable

BudgetProducteur de caféArtisan du changement

Développement durable

SecretCam

Business Game

SimulandBanque et compagnieCommunication Macyberautoentreprise

GestionSavoirs mobilisés

Travailler mieuxSécurité

Jeux sérieux en économie-gestion

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Serious game, jeux de

gestion et jeux

d’entreprise

Présentation du jeu Business

Game

Utilisation du jeu

Business Game

Valeur ajoutée du jeu

Conditions de mise

en oeuvre

Plan de la présentation

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Le jeu utilisé

http://meet.thebusinessgame.it

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

http://www.thebusinessgame.it/home/businessgame/page.action?id=1005

A l’origine, un jeu développé pour des étudiants

Diffusion du jeu à 14 autres universités

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Projet européen Leonardo de transfert d’innovation : adaptation du jeu…

Les partenaires au projet :

• Italie

• Portugal, • Pays-Bas,• France,

• Estonie, • Pologne,• Slovénie,• Roumanie.

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

…du niveau CEC 6 vers les niveaux CEC 4 et 5.

STS

1ère et Terminales tertiaires technologiques et

profesionnelles

adaptation

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Organisation de tournois

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Une dimension internationale qui peut être renforcée

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Serious game, jeux de

gestion et jeux

d’entreprise

Présentation du jeu Business

Game

Utilisation du jeu

Business Game

Valeur ajoutée du jeu

Conditions de mise

en oeuvre

Plan de la présentation

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

This project has been funded with support from the European Commission.This publication reflects the views only of the author , and the Commission cannot be held responsible for any use which may be made of the information contained therein.

• Plusieurs entreprises nourrissent le projet d’entrer sur le marché de la téléphonie mobile au Karadesh (pays imaginaire).

KARADESH

• En concurrence les unes avec les autres, elles vont devoir réaliser des choix de gestion qui les conduiront au succès (rapport entre le succès concurrentiel et la rentabilité).

Principes du jeu

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Chaque entreprise produit et vend deux types de produits :_________________________________________________Le marché du produit UN (« SUN-SUNG ») est un marché

mature, avec un volume annuel constant. La priorité des

clients est le prix bas, suivi par une bonne qualité de service. Les facteurs-clé de leur décision d'achat incluent un bon

service après-vente, le prix et un produit de grande qualité.

_______________________________________________Le

marché du produit DEUX (« NOKKYA ») est en pleine expansion. La demande est en progression constante. C'est un marché innovateur. Les clients sont à la recherche d'un produit à technologie avancée. Les facteurs-clé de leur décision d'achat incluent la recherche et le développement et le niveau d'investissement.

10

Principes du jeu

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

This project has been funded with support from the European Commission.This publication reflects the views only of the author , and the Commission cannot be held responsible for any use which may be made of the information contained therein.

• Toutes les entreprises vendent ces produits sur le mêmemarché

KARADESH

Principes du jeu

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Entreprise 1

Entreprise 2

Entreprise 3

Entreprise 4

Principes du jeu

• Les entreprises se partagent le marché de façon exclusive

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

This project has been funded with support from the European Commission.This publication reflects the views only of the author , and the Commission cannot be held responsible for any use which may be made of the information contained therein.3

Des informations aux décisions

INFORMATIONS

PROPOSITIONS DE

DECISIONS

VALIDATION DES CHOIX

EFFETS

DECISIONS DES CONCURRENTS

CHOIX DE LA STRATEGIE

Analyse

Tests (toutes choses égales

par ailleurs)

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Des informations aux décisions

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Des décisions à tester…

Permet de tester les effets des décisions avant de valider

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Des décisions à tester…

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Les résultats prévisionnels

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Les décisions à valider

Une fois sûrs des choix, les joueurs valident les décisions pour le trimestre

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Des outils d’aide à l’analyse pour les élèves

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Des outils d’aide à l’analyse pour l’enseignant

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Des outils d’aide à l’analyse pour l’enseignant

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Des outils d’aide à l’analyse pour l’enseignant

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

élev

éLe

suc

cès

conc

urre

ntie

lba

sPositionnement

élevébas Le succès de rentabilité

500300 700 900

NICHE

TOP LINE INNOVATOR

COMMODITY

DISCOUNT

1000

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Serious game, jeux de

gestion et jeux

d’entreprise

Présentation du jeu Business

Game

Utilisation du jeu

Business Game

Valeur ajoutée du jeu

Conditions de mise

en oeuvre

Plan de la présentation

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Une organisation n’est pas une boîte noire“Boîte-noire” L’organisation “transparente”

Même input même output Même input peut-être pas le même output

Méthode synthétique (qui procède par la reconnaissance globale sans décomposition des caractères)

Méthode analytique (qui procède par décomposition explicite des caractères, du fonctionnement interne)

Seules des variables exogènes ont une influence sur l’organisation

Des variables exogènes et endogènes peuvent agir

Déterminisme : principe de causalité Non déterminisme : existence d’un ensemble de possibles équivalents

Résultat prévisible Résultat imprévisible

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

L’importance de la vision systémique

John Godfrey Saxe's ( 1816-1887)version of the famous Indian legend

C’est un arbre !

Il s’agit d’un

serpentAssurément, c’est une

corde !

Quel mur imposant !

Que voici un grand éventail !

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Expérience de travail

Jeu de rôle

Groupe de travail

Production d’écrit

Lecture

Conférence

Appr

enti

ssa

ge

Implication

Pourquoi un jeu sérieux dans l’apprentissage des sciences de gestion?

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Méthodes Apprentissages

… afin de développer des savoirs…

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Une simulation de gestion réaliste…

Repose sur un modèle

•Complexité paramétrableSIMPLIFICATEUR

•Pas d’attente entre les décisions et leurs conséquencesACCELERATEUR

•Analyse•Décision•Simulation•Résultats

SEQUENTIEL

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

… qui conduit l’étudiant à agir…

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

…à appréhender les effets de ses actions…

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

…dans un environnement concurrentiel et incertain…

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

…avec des risques non négligeables...

…mais relatifs puisqu’il s’agit d’un jeu... L’échec est relativisé par la dilution de la responsabilité puisque les décisions sont prises en groupe.

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Des objectifs :

• Acquérir des savoirs, des savoir-faire, des savoir-être,• Apprendre à s'organiser en équipe, à se poser des questions, ...• Appliquer, respecter des règles.

Une méthode pédagogique plus active :

• Analyse, réflexion, action à partir de modèles de simulation du réel,• Une nécessaire implication des joueurs/apprenants, une motivation plus grande• Une dialectique constante entre réflexion/action, approche déductive/approche inductive, théorie/pratique, savoirs/savoir-faire, expérience/conceptualisation.

Qui ne doit pas succomber au seul aspect ludique :

• Il s'agit d'apprendre en jouant, par l'expérience,• mais le jeu n'est qu'un support…

Un outil pédagogique…

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

… qui fonde un cercle vertueux…

Planifier

Faire

Vérifier

Réagir

39

Débattre et choisir la stratégie puis la traduire en plan opérationnel

Agir sur les leviers opérationnels proposés par le jeu

Analyser les résultat au travers d’outils connus ou découverts pour le besoin

Mettre en oeuvre des actions correctives

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Les retours d’expérience

• Une plus grande motivation pour les apprentissages• Vision plus systémique de l’entreprise• Une meilleure structuration des savoirs et une

meilleure mémorisation• Une prise de confiance vis-à-vis des situations à risque et

d'incertitude• Un enrichissement de la capacité décisionnelle en

termes de rapidité et de l'efficacité• Un enrichissement des compétences transversales des

participants (leadership, travail en équipe, utilisation d’outils de travail collaboratifs...)

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Serious game, jeux de gestion

et jeux d’entrepris

e

Présentation du

jeu Business

Game

Utilisation du jeu Business

Game

Valeur ajoutée du jeu

Conditions de mise

en oeuvre

Plan de la présentation

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

détient des savoirs qui fournissent des clés d’analyse, de compréhension, de prise de décision…

banquier, consultant, assureur, fournisseur,

présente le jeu, aide les participants dans leur réflexion, réalise des synthèses, des apports notionnels ...

L'enseignant Animateur

Partenaire

Expert

Une nouvelle posture pour l’enseignant

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Programme STMG

Représentationsdes élèves

Expliciter

Conforter

Compléter

ExpliciterModèle du jeu

Compléter

Jeu / Programme / Représentations

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Un nécessaire questionnement préalable

Quel public ? Quels pré-requis ? Quels objectif(s) ? Quelle organisation ?

Des journées bloquées / sur plusieurs semaines. Travail en classe/hors la classe. Travaux d’analyse intermédiaires formalisés ou

non. Quels moyens humains ? Matériels ?

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Un travail didactique en amont

Quels savoirs et compétences à transmettre ?

Impératif : didactiser les contenus du jeu utilisé.

Quelle scénarisation de la séquence : importance de la scénarisation « hors jeu ».

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

Penser l’évaluation

• Challenge uniquement ou objectifs pédagogiques ?

• Evaluer les performances (résultats) des entreprises ? Bénéfice, situation nette, parts de marché, équilibre financier ...

• Evaluer le travail réflexif des équipes

• Le travail (l'activité) des équipes : réalisation d’un tableau de bord, la présentation en AG, un budget de trésorerie …

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

• Processus en double boucle

Apprentissage en simple boucleMode d’apprentissage le plus commun : simple la résolution de problèmes, l'amélioration du système tel qu'il existe.

• Pourquoi nous faisons ce que nous faisons ?

HypothèsesApprentissage en double bouclePlus qu'une simple résolution du problème, ce mode d'apprentissage questionne les hypothèses sous-jacentes, la valeur et les croyances qui sous-tendent l’action.

L’évaluation de l’analyse réflexive

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’

A vous de jouer !...

http://www.reseaucerta.org/?q=meet