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UJUNG KULON NATIONAL PARK, BANTEN, JAVA
Campaign for Sustainable Agriculture
Ujung Kulon National Park
Campaign Promise
Our campaign will protect the ecosystem of Gunung Honje Range that
provided important protection to the core zone habitat of Javan Rhino in Ujung Kulon National Park by training local farmers in agriculture intensification
systems to optimize their land holdings in order to reduce rice-fields extension
within this wilderness zone of the National Park.
CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP
Campaign Timeline
Weeks 1-9
Weeks 36-40
Weeks 102-104
Weeks 41-101
University
Module IModule II
University
Module III
University
Module IV
Back in the field:(the 8th month of Implementation phase)•Develop, produce and distribute various marketing vehicles i.e. Radio PSA, banner, puppet show for school visit• Working with: radio, religious leaders, farmers group, youth group•Integration with Village Conservation Iniatives
Weeks10- 35
Back in the field:(Planning phase)
CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP
The conservation threat
Rice-field expansion within the Gunung Honje Range Area
potentially threatened the core zone as habitat for the Javan
Rhino
Currently 3500 ha forest were converted
Averagely 100-500 hectares of rice field expansion per year
within the area
(data year 2008)
The conservation threat
Rice-field expansion within the Gunung Honje Range Area
potentially threatened the core zone as habitat for the Javan
Rhino
Currently 3500 ha forest were converted
Averagely 100-500 hectares of rice field expansion per year
within the area
(data year 2008)
The nature of the problem
CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP
The human behavior challenge In dry season is difficult to get water most farmers neglect the rice field in
dry season
Pre-survey (2009):
41% farmers (of the 3 primary target villages) do not know the conservation
status of the area as National Park
41% farmers (of the 3 primary target villages) said that income from harvest is
not enough for daily necessities
75% of farmers in Ujung Jaya village believes that they are allowed to open
rice-field until the Cilintang River
The human behavior challenge In dry season is difficult to get water most farmers neglect the rice field in
dry season
Pre-survey (2009):
41% farmers (of the 3 primary target villages) do not know the conservation
status of the area as National Park
41% farmers (of the 3 primary target villages) said that income from harvest is
not enough for daily necessities
75% of farmers in Ujung Jaya village believes that they are allowed to open
rice-field until the Cilintang River
The nature of the problem
CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP
Number sites / employees: 133 staffs
Strengths:
- The only Park for Javan Rhino
- Strong support from WWF & IRF
Weaknesses:
Lack of capacities in marketing/ communication components
Ujung Kulon National Park
Campaign Partner Organization
“I am so proud. We have our 1st Radio PSAs because of Indra’s increased capacity in negotiation through Pride.”
(Agus Priambudi, 2009)
CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP
Ba in Forestry
Strengths:
Passionate to make a different
Designing meeting, facilitation and negotiation skills
Indra Harwanto
Challenges:
Access to each village
Government salaries vs load of work
Campaign Manager
“... I feel confident and skillful now when I need to enter a negotiation context. I have to make the pie bigger ... not arguing over a slice of a pie”
CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP
CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP
Theory of Change
CRConservation Result
CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP
To improved 30% of critical forest area within the Gunung Honje Range Area as to protect the main habitat of the Javan Rhino
KKnowledge
Ensure farmers in 3 primary villages have the knowledge of:
- Status of the area as National Park
- Agriculture Intensification system
CRConservation Result
CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP
AAttitude
KKnowledge
CRConservation Result
CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP
Encourage farmers to support the implementation of agriculture intensification system
More farmers in Ujung Jaya Village will agree that Cilintang River is not the boundary for forest conversion area
ICInterpersonal communications Farmers will need to talk to
each other about agriculture intensification system outside of the Park area
AAttitude
KKnowledge
CRConservation Result
CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP
Barrier RemovalBR
Barrier Removal Strategy as part of overall conservation initiatives (3 primary target villages):
Village Conservation Initiatives
+ Introduction of Agriculture
Intensification System
ICAttitude
AAttitude
KKnowledge
CRConservation Result
CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP
BCBehavior Change
BRBarrier Removal
ICAttitude
AAttitude
KKnowledge
CRConservation Result
CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP
30% of farmers who owned lands outside of the Park, will start to implement agriculture intensification system30% of farmers who owned lands inside of the Park (before year 1990s), will stop expanding their agriculture land within the Park area
BCAttitude
TRThreat Reduction
BRBarrier Removal
ICAttitude
AAttitude
KKnowledge
CRConservation Result
30% farmers from the 3 target villages stop expanding their rice-field within the Park areas as farmers implement the agriculture intensification techniques
CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP
IMPACT: Capacity
CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP
Impact: Constituency
“That poor guy, he is supposed to get married, but was caught because he expanded his rice-field in the Park Area”
(a man on the street, when being asked about the radio PSA)
CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP
IMPACT: Conservation
Examples
Statistics, Photo, Quote
Progress…
CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP
Since February 2009, no rice-field expansion inside the Park has happened
(both reported by Park Ranger & Farmers in Rancapinang & Cibadak, January 2010)
Best Practice
Why it worked
CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP
Integration of Pride (including BR) into overall conservation strategy & expanding the conservation impact
Best Practice
Strong commitment from Park Director and CM
Ability to perceived Pride as an important puzzle piece
Budget allocation to replicate Pride
Looking forward…
Top 3 Priorities for next four months
1. “I Love Ujung Kulon” Week
2. Poster printing & distribution
3. Impact monitoring & KAP post-survey
CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP
CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP
"Usually, Park's staff only stop us or forbid us, Now, Park's staffs listen more to us and discuss options that we can make as a community as well as stop expansion land into the Park“
(Farmer leader of Rancapinang Village)