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TWO POWER BRANDS,ONE GREAT EXPERIENCE
www.thaifex-anuga.com
22 – 26 September 2020
Bangkok, Thailand
CONTENT
1 / THAIFEX – Anuga Asia 2020
1.0 About the show
1.1 Review of 2019
2 / Enhanced Hosted Buyer Programme
2.0 About the Programme
2.1 F&B Hosted Buyer Package
2.2 How it works
2.3 Hosted Buyer Programme 2019 Review
2.4 Contact us
1.0 ABOUT THE SHOW
• THAIFEX – Anuga Asia is the first and largest satellite show
of the world’s foremost F&B exhibition, Anuga, for the South
East Asian Region.
• It is one of the largest international trade exhibition for
Food & Beverages, Food Technology and Retail & Franchise in
Asia.
• Now its 17th edition, THAIFEX – Anuga Asia 2020 sharpens
its focus on empowering the F&B community with unrivalled
market connectivity, business networking and professional
knowledge.
Event Date: 22 – 26 September 2020
1.1 REVIEW OF 2019
67,136
11 HALLS
42TOTAL VISITORS TOTAL EXHIBITORS INTERNATIONAL GROUPS
2,745
ACROSS 107,000 SQM
1.1 REVIEW OF 2019
1.1 REVIEW OF 2019
THAIFEX – Anuga Asia aims to host more than
2,000 international buyers in the next event, of
which top buyers from ASIA (particularly those
from Indo-China region) will be designated to
engage in networking sessions with the
international exhibitors.
This programme debuted in 2017, is designed to
facilitate interactions between international
exhibitors and our highly targeted Hosted Buyers.
2019 Hosted Buyers
HOSTED BUYER PROGRAMME2.0 About the Programme
Hosted Buyers are invited from:
Hosted Buyers from Asia Pacific Region
✓ 50% from South East region
✓ 30% from Indo-China region
✓ 20% from North Asia region
Hosted Buyers are grouped by products sourced:
1. Sweets & Confectionery
2. Drinks
3. Seafood / Frozen Food
4. HORECA Food
5. Fine Food
Criteria:Chairman, President, CEO, General Manager, Managing Director, Senior Manager, Procurement Manager, Purchaser or senior
management level personnel etc.
2.0 HOSTED BUYER PROGRAMME
NEW
HOSTED BUYER PROGRAMME2.0 About the Programme
STRUCTURE
FORMAT
10 AM – 5 PMPre-arranged meetings at Exhibitors’ booth
22 – 25 September 2020
✓ 4 Days 3 Nights (22 – 25 September 2020)
✓ Hotel Accommodation in 4/5* Hotel
✓ Reimbursable Economy Air Ticket to/from Bangkok
✓ 2-way Airport pick up
✓ 2-way transport between Hotel – Event Venue
✓ Admission to Exhibition Halls on All Show Days
✓ Admission to THAIFEXclusive Club
✓ Attend Hosted Buyer Meetings
(minimum of 18 meetings)
2.1 HOSTED BUYER PACKAGE
1. Register Online
Interested buyers may complete the online registration on our THAIFEX – AnugaAsia website from August 2019. On the registration page, kindly state yourproducts of interest as precise as possible. Approved buyers will receive aconfirmation email from the organiser.
2. Confirmation of Travel & Personal Details
Upon collection of your documents, our official travel agent will be assisting you inthe confirmation of flight and hotel details. You may book your own flight withinthe capped amount advised by the organiser. Thereafter, you are all set to visitTHAIFEX – Anuga Asia 2020!
3. Browse & Select
Hosted Buyers will pre-select and schedule meetings with the relevant internationalexhibitors* that they want to meet via our online business matching platform. It isthe responsibility of Hosted Buyers to secure a minimum of 18 meetings.
*Hosted Buyer Program does not include Thai exhibitors
2.2 HOW IT WORKS
4. Attend scheduled Hosted Buyer Meetings
Hosted Buyers will visit exhibitors’ booth for meetings, based on the pre-arranged meeting time and date. Each meeting will takeapproximately 20 minutes. Hosted Buyers and Exhibitors must complete the online rating on the business matching platform after eachmeeting in order to log the meeting session.
5. Time & Date
Hosted Buyer Meetings will be held on 22 – 25 September.
6. Free & Easy
After the last meeting of each day, Hosted Buyers can visit thetrade fair that is filled with over 2000 exhibitors until the end ofshow day. Transport back to the hotel will be provided.
2.2 HOW IT WORKS
Hosted Buyer Programme Process
2.2 HOW IT WORKS
Hosted Buyer
International
Exhibitor
International exhibitors
will receive invitation
email to accept or reject
meeting requests from
Hosted Buyers
Hosted Buyer to accept or
reject meeting invitations
sent by international
exhibitors
Meet up at Exhibitor Booth
Upon confirmation,
access matchmaking
platform to browse &
request meetings with
international exhibitors
Register Online
International exhibitors
can request to meet
buyers during their
remaining available
time slots
Receive reminders
before the meetings
Hosted Buyer &
Exhibitors can continue
to send/edit meeting
requests until the end of
event. It is the
responsibility of Hosted
Buyers to secure a
minimum of 18 meetings
Hosted Program 2019
H
B
P
2
0
1
9
And more…
2.3 REVIEW OF HOSTED BUYER PROGRAMME 2019
List of Hosted Buyers
1,300 successful business meetings
Exhib
itors
Pro
duct
Segm
ents
74%of the hosted buyers rated the
Quality of Meetings as Good/Excellent
95%of the buyers are satisfied
with the programme
2.3 REVIEW OF HOSTED BUYER PROGRAMME 2019
Statistics
53%
47%
of the buyers* have secured new suppliers through the Hosted Buyer Programme.
are still in acquisition with new suppliers from the programme.
*based on post-event survey result collected
2.3 REVIEW OF HOSTED BUYER PROGRAMME 2019
Procurement Results
*based on post-event survey result collected
$1,706,000* USDTotal Procurement value with new suppliers
Hosted Buyers Total Expected Revenue in the next financial year
$27,402,000* USD
2.3 REVIEW OF HOSTED BUYER PROGRAMME 2019
Procurement Figures
“This is my first time here. It was easier than expected to achieve my
global sourcing targets. I even discovered unique products that could
potentially become a new revenue stream for us!”
Eileen Cheng
Senior Executive, Procurement, SATS BRF Food Pte Ltd (Singapore)
“We had very good business meetings with 16 major decision makers
through Hosted Buyer Programme, and it was a really great business
opportunity for us.”
Yuki Naoyuki
Grocery Dept. / Merchandise Manager, Genky Stores, inc (Japan)
"Asia, especially Indochina, is a huge market for us. Being here and
having access to the Connex360 business matching service is truly a
game-changer in ensuring that we meet only the people who matter
to our business."
Dickson Foo
Food Service Director, LSH Cambodia Pte Ltd (Cambodia)
"The trade show and Hosted Buyer Programme is an excellent
networking platform. I was able to meet many international
exhibitors relevant to our business and am confident that these
connections will translate into business opportunities.“
Yuko Matsui
Chief, Cordon Vert Co. Ltd (Japan)
2.3 REVIEW OF HOSTED BUYER PROGRAMME 2019
Feedbacks from Hosted Buyers
"A well-organized trade show that delivers on its promise. From
exhibitors to visitors, everyone is here to do business. No wonder
there are so many exciting sourcing possibilities!“
Joelle Goh
Director, Indoguna Singapore Pte Ltd (Singapore)
"We came for the latest products and industry trends, and are leaving
with new business connections. Amazing experience, amazing
networking opportunities.“
Terry Chua
Managing Director, Pikzern Marketing Sdn Bhd (Malaysia)
"Good networking and finding the right suppliers”
Eugene Ng
Managing Director, BB Deli Food (M) Sdn Bhd (Malaysia)
"This is the best Hosted Buyer Programme in the region! It's well
organized and the meetings were well scheduled, making it easier to
manage our time. This is truly the event to connect with business
partners.“
Enrique Miquel Valles
President/COO, Mida Food Distributors Inc. (Philippines)
2.3 REVIEW OF HOSTED BUYER PROGRAM 2019
Feedbacks from Hosted Buyers
America5%
Europe20%
Indochina11%
North Asia29%
Oceania1%
Other parts of Asia11%
Southeast Asia23%
Participated Exhibitors breakdown by Region
Top 10 Participating Countries
1. Taiwan
2. Malaysia
3. Vietnam
4. Italy
5. Korea
6. Philippines
7. India
8. Singapore
9. China
10. Turkey
2.3 REVIEW OF HOSTED BUYER PROGRAMME 2019
Participated Exhibitors Profile
“We met many genuine buyers who were seriously looking to do
business. The business matching service helped facilitate the
connection. We had such a good experience here that we would like
to recommend it to other sellers.”
Chandran Suppiah
Managing Director, Dareo Integrated Sdn Bhd (Malaysia)
“One of the best business matching services I have experienced at
exhibitions. We met high quality, interested buyers in an easy and
time efficient manner."
Maria Lucchesi
Sales Manager, Foodeast Trade SRL (Italy)
“Buyer quality was excellent. I can't think of any other business
sourcing platform that would enable us to meet so many genuine
and qualified buyers in a single experience.”
Vern Cheng Kee
Director, Foodie Drools Pte Ltd (Singapore)
“This is what all trade shows ought to be like! In just a few days, we made
plenty of quality connections with the right pre-qualified buyers that
would have otherwise cost us massive amounts of time and effort to
develop.”
Fabian Kraemer
Export Director Asia & Middle East Bio-Zentrale Naturprodukte GmbH
(Germany)
2.3 REVIEW OF HOSTED BUYER PROGRAMME 2019
Feedbacks from Exhibitors
91%of the participants will
recommend this event to an
industry peer/colleague
85%of the participants are satisfied
with the online business
matching platform,
CONNEX360
2.3 REVIEW OF HOSTED BUYER PROGRAMME 2019
Overall Results
THAIFEX – Anuga Asia 2020
Hosted Buyer Programme
IMPACT Muang Thong Thani
Bangkok, Thailand
Click here to register!
22 – 25 Sept 2020REGISTRATION
NOW OPEN
Contact Us!
Jenn TeoVIP Manager
Questions?
www.linkedin.com/in/ta-jennteo
www.thaifex-anuga.com
www.facebook.com/thaifexanugaasia/
