Embed Size (px)
DESCRIPTION
Asia's most influential food and beverage exhibition held at IMPACT Exhibition and Convention Center from 22 – 26 May 2013, wrapped up its tenth edition on a high note with record-breaking numbers. Garnering praise from the industry for its high quality of local and overseas buyers, the exhibition received 27,361 buyers from 125 countries over the five days. In total, there were 21,326 local visitors and 6,035 from overseas
Citation preview
e-MagazineJuly 2013
THAIFEX 2013 FACTS & FIGURES
TRADEVISITORS
3,100 EXHIBITIONBOOTHS
1,100 LEADINGCOMPANIES
125 COUNTRIESINVOLVED
5.65% GROWTHRATE
27,361
SPECIAL HIGHLIGHTSEXCLUSIVE INTERVIEW:
MOST INNOVATIVE AND POTENTIALHALAL F&B MANUFACTURERS
THAIFEX - World of Food Asia 2014IMPACT Exhbition Center. 21 - 25 May 2014
www.worldoffoodasia.com
WORLD OF FOOD ASIATHAIFEX 2013
DAGANGHALAL E-COMMERCE SOLUTIONSpecially designed for SME in Halal Industry
DagangAsia Net Sdn. Bhd. (800536-A), Wisma UOA II, Suite 10-10, No. 21 Jalan Pinang, 50450 Kuala Lumpur, Malaysia. Tel: +603-2171 1128 | Fax: +603-2166 1148
HALAL ORIENTEDNiche e-commerce to suites Halal industry.
SEARCH ENGINEOPTIMIZATION (SEO)Top ranking in Google search result.
PAYMENT GATEWAYIncludes with online payment gateway from popular banks.
UNIQUE DESIGNFocus in bringing out your brand value and company image.
HIGH EXPOSUREIncrease product exposure in DagangHalal e-Marketplace.
SALES LEADSSales leads sourcing for big order opportunity from Halal trade fairs.
View some e-commerce websites that we has designed at:
www.daganghalal.com/e-commerce
Boost your Halal business with our e-commerce today
GET TABLET OR WIRELESS CREDITCARD TERMINAL FOR FREE!
Log on to www.daganghalal.com/e-commerce to find out how to get The New iPad*, Samsung Galaxy Tab2 10.1* or Wireless Credit Card Terminal** for FREE or call us at:
+603-2171 1128 for further details.
*Terms & conditions: only applicable for any signup during the first appointment.
**Able to accept physical credit card payment transaction around the world with receipt printing.
DagangAsia Net Sdn. Bhd. (800536-A), Wisma UOA II, Suite 10-10, No. 21 Jalan Pinang, 50450 Kuala Lumpur, Malaysia. Tel: +603-2171 1128 | Fax: +603-2166 1148
WE BRINGING OUT YOUR
BRAND VALUEWE BRINGING OUT YOUR
BRAND VALUE
www.daganghalal.com/ajvintelligentreadpen www.daganghalal.com/cosmoderm
www.daganghalal.com/kambest www.daganghalal.com/busanbio www.daganghalal.com/meridianresources
www.daganghalal.com/rizaltrophy
www.daganghalal.com/kambest
www.daganghalal.com/aledruswww.daganghalal.com/myny
CONTENTS
Editor’s NoteTHAIFEX: World of Food Asia 2013 Closes WithRecord Breaking NumbersWhat’s Happening in THAIFEX 2013The Entire Show in a GlanceThe Potential of Thai Halal Foods and Beverages Interview with Halal Exhibitor in THAIFEX 2013 • Malaysian Signature Taste of White Coffee• Thoyyib Pharma: Authentic Herbal Power Coffee • Ranong Tea: For Healthy Living• Thaveevong Industry: No.1 in Fishey Product Innovation• MMK Spices: Master of Quality Spices• Hello Veggie: Snack for Kids and Anti-vegetable People • Oishi Group: Authentic Japanese Green Tea• Maaza: Enjoy the Fresh Fruit Drink in a Bootle• Sam Samut Trading: Bringing the Fresh Food From the Sea• Representing Malaysia Through Sarawak Cuisines• Coppola Foods: Traditional and Real Italian Food• Salmon Skin: Snacks For Your Health• Bifa Biscuits: a Familiar Taste, a Pleasant Memory• Chicharoen Marine: Big in the Fishing Industry• JB Gold Bakery: Thai-Style Roti Canai• Hong Siang Food: Healthy White Coffee & Milk Tea
Food & Beverage Trade Fair 2013
THAIFEX Event Highlight• Thailand Ultimate Chef Challenge• Roasters’ Choice Award
DagangHalal in THAIFEX 2013
Colours of THAIFEX 2013
56
78
10
14162022232628293234353840414446
47
5052
5658
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PAGE
EDITOR’S NOTE
..............................................................Editor’s Note
05
Halal merchants. This year at THAIFEX was no differ-ent as our team made every effort to gain maximum exposure for our merchants and the DagangHalal brand to the global Halal market. At THAIFEX 2013, we had the fortune of inter-viewing and learning from the most inspirational and successful Halal entrepreneurs from Thailand and around the world. With the treasure of high potential Halal products and tremendous growth in demand, espe-cially in the food and beverage industry, it is a big loss for Muslim business owners if they do not grab the valu-able opportunity in front of them to broaden their market into the international level. Beyond these factors, we at DagangHalal strongly hope that every player in the Halal industry could work together to strengthen the efficiency of the Halal supply chain production and delivery to fullfil the demand from the consumers.
For the past 2 years, we at DagangHalal are com-mitted to provide the best service and promo-tional strategy for our local and international
Asrul Shamri Mohd Amin
Jointly organized by
The Thai Chamberof Commerce
Media partner
INTRODUCTION
......................................................................................................................................
THAIFEX - World of Food Asia 2013 Closes With Record Breaking Numbers
up its tenth edition on a high note with record-breaking numbers. Garnering praise from the industry for its high quality of local and overseas buyers, the exhibition received 27,361 buyers from 125 countries over the five days. In total, there were 21,326 local visitors and 6,035 from overseas. The success of this edition was evident by its growth of 15% from the previous year, with an estimated spot sales of USD$15 million.THAIFEX – World of Food Asia also saw the inaugural alliance with a country, Italy, which brought 67 Italian companies that occupied 612 sqm. Says Daniele Rossi, General Director of Federali-mentare, “Asia marks huge potential for growth and is a very important market for Italy. THAIFEX – World of Food Asia is an international fair and a gateway to Asia. We are very pleased with this partnership and hope to double the participation by 2015.”
Where Food and Beverage Industry Gathers
The World of Seafood, a professional trade fair
catering to the seafood and frozen seafood industry made its debut with much fanfare during the fair. Says Poj Aramwattananont, President of the Thai Frozen Food Association, “THAIFEX is one of the biggest food fairs in Asia. We hope that THAIFEX will be the door to the world that will push Thailand to be the kitchen of the world. We are one of the biggest in the world for food processed products. We are ready for all kinds of food export, as we are equipped for sanitation, food safety and consistent supply.” Peter Ooi, owner of Cozzo says, "I have been exhibiting since its first year and will continue to do so. This is a very international exhibition with an interna-tional profile of visitors and buyers. I have been able to increase the export market for my business, meeting visitors from Middle East, Africa, India and as far as Canada.”
Asia’s most influential food and beverage exhibi-tion held at IMPACT Exhibition and Conven-tion Center from 22 – 26 May 2013, wrapped
06
More than 93,000 visitors attended this event,
Generating a remarkable income over 320 Million USD.
STATISTICS
......................................................................................................................................What’s Happening in THAIFEX 2013
Product Zone
Facts and FiguresTHAIFEX – World of Food Asia is targeting to fill all three halls from Challenger 1 to 3 this year, totaling 60,000 square meters, an increase of
07
• Dairy Drinks• Fine Food• Food Service• Food Technology• Frozen Food• Fruits and Vegetables• Grocery• Halal Products
• Health and Organic• Meat and Poultry• Ready to Eat• Retail and Franchise• Rice & Rice Products• Seafood• Sweet and Confectionery
10% from 2012. For food importers, wholesalers, distribu-tors and hotel and restaurant professionals from Asia, THAIFEX – World of Food Asia is the place to meet and do business, as it offers 1,200 exhibitors from 30 different countries.
.........................................
Located at the lobby of Challenger Hall
1, visitors are able to get a preview of
all Halal products available at the fair.
Find out which products suits you best
before heading into the halls.
••
••
••
••
••••
This year theme is “Savor the best in Asia”.1,100 exhibitors from Thailand and International exhibitors.28 countries represented.27,361 buyers (21,326 local visitors and 6,035 from overseas).Growth of 15% from the previous year.93,667 visitors - 27,361 visitors (trade days) and 66,306 visitors (public days). Increase of 3.05% from the year 2012.125 countries involved.Top 5 countries comprising Malaysia, China, Japan, Singapore and the Unites States.320 Million USD of total trade value orders.17.5 Million USD include immediate orders.301 Million USD over the next 12 months orders.Top 5 product comprising namely Fruits & Vegeta-bles, Rice & Rice-based products, Groceries, Organic Food and Confectionery.
INSIDE THAIFEX
08
THE ENTIRE SHOW IN A GLANCE
HALAL
HEALTH & ORGANIC
FRUITS & VEGETABLES
MEAT & POULTRY
SEAFOOD
FROZEN FOOD
READY TO EAT
FINE FOOD
GROCERY
RICE & RICE PRODUCTS
SWEETS & CONFECTIONERY
DRINKS
FOOD SERVICE
FOOD TECHNOLOGY
CHALLENGER
HALL 1CHALLENGER
HALL 2CHALLENGER
HALL 3
CONFERENCE ROOMS
8|9|10ATRIUM 2
A B1
4
2 3
IMPACT Exhibition and Convention CenterBangkok, ThailandHall Plan
INSIDE THAIFEX
09
THE ENTIRE SHOW IN A GLANCE
FOOD SERVICE
TECHNOLOGY
LEVEL1ATRIUM 2 ATRIUM 3
LEVEL2
HALAL PRODUCT SHOWCASE
VISITOR REGISTRATION
A
1
4 BUYERS LOUNGE
JUPITER 8, 9,10
B
ROASTERS’ CHOICE AWARD
THAILAND ULTIMATE CHEF CHALLENGE
ATRIUM 3IMPACT LINK (BUS SERVICE)
ATRIUM 2VAN, TAXI, LIMOUSINE SERVICES
2
3
VISITOR REGISTRATION
CONFERENCE ROOMS
Jointly organized by
The Thai Chamberof Commerce
Muslim natives. Much of the progress has been recorded in the southern part of the continent especially in Thai with different survey firms unable to come up with exact reports on projected growth. Halal products command well over 55 percent in the foods and beverages segment across Asia, with much of the sales being made through various Halal certified suppliers. Thailand is today consid-ered one of the biggest exporters of halal products, sixth in the world to be precise and has seen a steady annual growth of 20 percent in exports. It has been projected that by the year 2025 the Muslim population will have reached 30 percent, meaning that the 590 billion USD global markets for Halal products will have gone up. This analysis is based on the fact that
Halal foods and beverages is a requirement for all Mus-lims across the world, actually almost a necessity. In perspective to global population rates, especially in Asia and Muslim nations, there is a chance that Halal prod-ucts will account for 20 - 25 percent of the general food production. Currently there is a market valuation of over 100 billion USD annually for Halal products and with the ever-rising Thai agricultural potential there is every possibility that Thailand will soon have a larger share in terms of market needs globally. Muslim being the second largest religion after Christianity standing at 25 percent, there is every reason to say that the future is safe for Halal mainly because foods and beverages from this company are manufactured in accordance with the Islamic law and marketing or awareness of its products is passed across the globe almost unconsciously.
Asia is fast rising to become a regional force in the production of Halal foods boasting of an expansive consumer outlet of about 240 million
10
SPECIAL ARTICLE
THAI HALAL FOODS & BEVERAGESTHE POTENTIAL OF
There has also been an increased demand for these products from non-Muslim countries like India which commands around 140 Muslims, China, United States, Germany, France, Philippines, United Kingdom, and parts of Africa. The rise of Halal consumption can also be attrib-uted to high living standards adopted globally by people from different countries, as well as more professionalized approach by Halal Certified suppliers.
Halal Authority in Thailand
It is every government's responsibility to govern the wellbeing of its citizens and that explains why Thai Halal Certification is compulsory. Central Islamic Council of Thailand (CICOT) is the body tasked with certifying all halal products and is supposed to work hand in hand with The Department of International Trade Promotion (DITP) in promoting sales of Halal foods and beverages (F&B). These are globally accredited bodies whose main function is to commercialize these products to markets across the globe. They act as scales and regulatory bodies for these products to ensure that quality is guaranteed, and on top of that, all channels are well executed in the protection of both producers and consumers.
Halal F&B at THAIFEX
THAIFEX is an Asian Trade Fair or simply a World of Food Asia chapter that gives food producers a platform to exhibit their products to the outside world. Branding and marketing strategies are showcased not only to Asians but also to exhibitors from across the world. Basically the idea is to create a platform for Halal products and to open a more globalized approach to marketing these products. THAIFEX provides a good market place for different kinds of people, both Muslim and non-Muslim affiliates one of the key reasons being the presence of world media firms. There is also the Halal symposium whose purpose is to deliberate on various challenges and successes of the industry, and coming up with solutions. It is an open seminar for certified producers of Southern Asia region which has continually been seen as bedrock for future Halal foods and beverages production. It should be remembered that THAIFEX is organized by the great organization in the food industry of whom is Koelnmesse, and also the same organizer of Anuga – the world’s leading food fair for the retail trade and the food service and catering market.
In a Nutshell
With the rising marketing opportunities for Halal, it is safe to conclude that Thai Halal food and beverage will be largely significant not only in Asia but also in the world Halal market. Of the over 30,000 facto-ries in Thailand, close to 10,000 of them are food facto-ries presenting a stable global halal supply for now and the future.
11
SPECIAL ARTICLE
BBKRIMHALAL
COVER STORY
......................................................................................................................................Malaysian Signature Taste of White Coffee
epsecially coffee products. Strategically located at the heart of Malacca, Malaysia. The manufacturing facility and the main company's office ensure that customers can easily access the products. The products can easily pass for the most healthi-est and nutritional beverages because those element is the priority of MBP. Expertly enriched with the best natural herb ingredients, these products which include instant coffee powder, juice powder etc have promoted a healthier way of life for people of Malaysia. Legally, the products have been registered and approved by the Ministry of Health which is proof of them being legit and also effec-tive. The company has committed itself to the manu-facture of high quality, reliable and safe consumables which customers are satisfied with and also pledge their loyalty in purchasing them diligently. In addition, the
company has been awarded with HACCP and Halal certification by JAKIM for producing high quality prod-ucts and follwing the Syariah compliances. The most popular products produced include Coffee, White Coffee, Chocolate Malt Drink and Teh Tarik which are delicious and most importantly they are available to clients at a good price. Nowadays, there has been an overwhelming demand from society for women to look beautiful. MBP has taken up the initiative to produce Soy Collagen which is a healthy drink taken by women who are tentative to maintain their youthful body, naturally inside and outside. Due to their outstanding and commendable job in the manufacturing of these products, the company has been able to expand its client base to the most successful companies yet. Companies like Cordysin (M) Sdn. Bhd, Giant Hypermarketand Carrefour Hypermarket are among the clients who have been satisfied with quality products delivered by MBP.
Established in the year 2003, MB Products (M) Sdn. Bhd (MBP) is Malaysia's fastest growing and leading manufacturer of instant beverages
14
COVER STORY
Nowadays, there has been demand for healthier beverages from clients. This proves that more people each day are becoming health conscious and they prefer a less sugar beverage. The company through its Research and Development (R&D) team has been able to formulate a customized range of products based on the client's require-ment and specification. In addition, they also insist on complying with the legislative and regulatory require-ments on ingredients used. The main objective of the team is to ensure that there is always improvement in product manufacturing, processing and also personnel skills which allows MBP to achieve business globalization by creating brand awareness that will eventually attract both local and international clients.
When people say the sky is the limit, MBP says the sky is just but the beginning. The next goal and objec-tive ofthe company is to achieve ISO 22000:2005 which will help in the exportation of their products to oversee markets such as China, Hong Kong, USA, Thailand, Singapore, Brunei and Indonesia.
For MBP to be a mammoth enterprise in the near future, the company intends to join and participate in THAIFEX 2014 in order to meet more serious buyers from Asia and Asean region where they hope to do market testing of their products with the target sales set for USD $30,000 and also to get more business contacts, leads and opportunities. For any enquiries regarding their coffee product can be send to the following details:
MB Products (M) Sdn Bhd (604335-v)No. 2A, Jalan MJ/55,Taman Merdeka Jaya,Batu Berendam,75350 Melaka, Malaysia.
Tel: +606 - 317 9280Fax: +606 - 317 9575
General enquiry email:[email protected]@famosawhitecoffee.com
15
COVER STORY
......................................................................................................................................Thoyyib Pharma: Authentic Herbal Power Coffee
launchpad for the global market. The THAIFEX 2013 exhibition has also opened networking gateways that has given the company a platform to exchange ideas, form market partnerships and increase its product awareness. Established in 2001, Thoyyib Pharma is based in Nilai, Negeri Sembilan, Malaysia and has come to emerge as a consistent producer of health foods and as an OEM (original equipment manufacturer) for several renowned market leaders. The company's biggest pillars are the collagen mixed drinks and coffee mixed drinks. Its unique selling point being the company's ability to fuse collagen in the form of Bovine and Marine with popular drinks such as coffee and cocoa to create a range of nutritious heath supplements. Its fostered relations with France and China has seen them acquire the collagen supplements for their beverages.
The company has also under the class the Tradi-tional Medicine Drug Control Authority listed products such as a Pueraria Mirifica 100mg Chewable Tablets, Kitsui tablet and Garcinia Cambogia 250mg Tablets amongst others. A full list of their products can be found online on their website: www.thoyyibpharma.com. As an equipment manufacturer, It boasts also over 100 individual branded machinery that has been adopted by established corporations. It received commendation at the Arab Health Expo in 2012 and has ever since gone on to showcase its mixed collagen drinks and over 30 products in trade fairs all around the world such as Indonesia and Brunei. With every single product tailored to meet the demands of its major customers and in compliance with the stand-ards set by the Good Manufacturing Practice(GMP), it drips with quality control. It has gained popularity that has propelled its target to encompass Asia as the major market for its products and even surpassed it to include
This year's THAIFEX - World Food of Asia exhi-bition goes into Thoyyib Pharma Industries (M) Sdn Bhd's portfolio as another successful
16
COVER STORY
countries like Ghana and Indonesia. This is of course with the existing hurdle of international certification that has barred it. Locally, it has gathered stamps of approval from its home customer base and Halal certification from the Department of Islamic Development Malaysia (JAKIM) in line with its adoption of Halalan Toyyiba and Halal logo. It has received support from government bodies on several accounts: The National Pharmaceutical Control Bureau (NCPB) formerly known as the National Pharma-ceutical control laboratory for its line of pharmaceutical products and the Ministry of International trade and indus-try.
For any enquiries regarding their coffee product can be send to the following details:
Thoyyib Pharma Industries (M) Sdn Bhd83 & 84, Jalan Nilai3/23, Nilai 3 Industrial Park, 71800 Nilai, Negeri Sembilan,Malaysia.
It has recently launched a cafetaria in in Nilai, Negeri Sembilan in what promises to be a first of many outlets solely for their products. At home, it is a growing force as a service as it now offers services such as pack-aging for other companies, product research, design and development plus offers advice on good labelling. Their market projection is to further on the healthy drinks by reducing the quantity of sugar to a bare minimum or even replacing it with other close but relatively healthy susbsitutes such as saffron. This is the company definitely to be kept on the consumer watch list.
Tel: +606 - 799 8369Fax: +606-799 9400Email: [email protected]
17
COVER STORY
......................................................................................................................................Ranong Tea: For Healthy Living
facturing and exporting of healthy hot beverage which is made from green tea, slimming herbal tea and white coffee. The company has witnessed many ups and downs since its existence. They faced problems such as the labor cost and shortage of good quality raw materials. Instead of the limitations and shortcomings, the company has man-aged to get its way through to the top. Despite of the various competitors in the market today, it has become one of the most established brand in Thailand. Their products are available in all 7-Eleven stores and also most of the macro and small shops in Thailand. The main products offered by the company are Green Tea, Ginger Tea and Slimming Herbal Tea and also Slimming Coffee which uses collagen. They mostly prefer to use the mainstream line to market their products.
These products are sold under the brand name, 'Ranong Tea' which carries the tagline saying "For Healthy Living" that denotes good brand, good quality and good taste. With this tagline they wish to convey the message to their customers that the company and the brand assures good quality products. So 80% of the ingredients that are used in the products are from Thai-land. The product has a unique quality and that is, its signature taste, which is offered by Ranong Tea. This uniqueness of the product has become both well-known and well accepted in the markets of Thailand. The com-pany has received halal certification from The Central Islamic Council of Thailand (CICOT), which is very essential as some parts of Thailand are Muslim domi-nated. They have also managed to export these prod-ucts to the Arabic countries. Mr. Tony, the Sales Man-ager of the company, says that the Halal logo is very
Green Tea Limited Partnership was established in 1985 and has been in the market for almost 30 years now. They are indulged in the manu-
20
COVER STORY
important in order to get recognition from the Muslim population in countries like Malaysia and the Middle-East. The company has also received accreditation from other reputed and important standards like HACCP, GMP and BRC. They have been a part of THAIFEX as an exhibi-tor since their first edition was launched. THAIFEX is the largest food fair in Asia which is held every year for the companies that manufacture food products. They wish to expand their horizons by trying to reach out to other markets outside Thailand, so they are expecting to attract more distributors. The company also shows interest in attending other international trade fairs such as MIFB and MIHAS in Malaysia, Foodex in Japan, Anuga in Germany and Gulfood in Dubai.
Their main objective of joining THAIFEX this year would be, to strengthen their business connection or relations, especially with the distributors and also to strengthen the brand itself. This year in THAIFEX, they received enquiries with some serious buyers from USA and Australia, mainly for their business propagation. Mr. Tony continues by saying that THAIFEX is getting bigger ever year, with so many brands and companies getting added to it every year. So he is looking forward to be a part of it again next year too. For any enquiries regarding their herbal tea product can be send to the following details:
Green Tea Limited Partnership40 Soi Sutthiniwes, Sutthisan Rd., Samsennok, Huay Kwang,Bangkok 10310,Thailand.
Tel: +66 2 274 7050Fax: +66 2 274 7053
General enquiry email:[email protected]
21
COVER STORY
.................................................................
Thaveevong Industry: No.1 in Fishery Product Innovation
in Thailand that specializes in the fishery product market, This company was founded in the year 1985 by Mr. Vichai Thavorntaveevong. It is one of the leading producers and suppliers of seafood consisting of 'Surumi', that is, 'minced fish meat' and dried fish. The company became one of the leaders with hard-work, expertise and sheer commitment. TVI is mainly popular for its wide range of sea food products which include, Breaded Fish Chip, Chikuwa, Shrimp Bomb, Dried Yellow Stripe Trevally, Dried Tiger-Tooth Croaker and much more. Also, the Central Islamic Committee of Thailand has certified that all meat used TVI is Halal, keeping in mind the religious sentiments of the population. Due to this compliance of Halal, TVI products are also accepted in neighbouring countries like Singapore, Indonesia and Malaysia where it has become a standard requirement by the buyers. The main target market for TVI lies mostly in the middle eastern countries of Egypt, Iran, Turkey, Iraq, Saudi Arabia, Yemen, Syria, UAE etc. The company has a registered capital of 300 million Bhat with 1800 highly trained staff personnel that push out a manufacturing
capacity of 1350 tonnes per month. Nowadays the prod-uct of TVI is already being exported to over 25 nations worldwide. TVI maintains a uniqueness in its product by their seafood innovation, which enables TVI to come up with atleast 3 to 4 new products every year. For TVI, quality control is of top priority, where every employee strives hard to meet and exceed the highest industry and environmental standards. The seafood products of TVI have created a market trend for ready-to-eat, easy-to-cook and quick serve products being manufactured by the company. The alternate trend that has appeared in the market is that the people have started looking for more healthy products like fish tofu and seafood clamps. In Thailand itself, TVI products are easily avail-able at leading restaurants, hotels, convenient stores and supermarkets. Other than the middle east, TVI also exports its products to many other nations such as Japan, Australia, USA, Canada, England, Netherlands, Germany, Sweden and Russia.
TVI complies with the international quality foods certifications such as GMP, HACCP, BRC, MASCI, ISO 9001 and a few more. TVI also won the prestigious OTOP 5 star product champion award from the Thai Government. Due to certain strict compliances and tariff barrier, TVI has been made to focus less on the international export market. In THAIFEX 2013, TVI was seen receieving inquiries from potential buyers from Hong Kong, Malaysia and also China, where China will be a first for the company to venture into.
Acompany which started out as 'Thaveevong Industry Co., Ltd' more commonly known as TVI is one of the leading companies operating
22
COVER STORY
.................................................................
MMK Spices : Master ofQuality Spices
at any time. For instance, a business that deals with all kinds of spices will be a preferred choice. This includes a business that provides all spices both in the original flavor and powdered spices. This includes pulses, provisional items, edible nuts and dried fruits. As such, you can use all these spices in a wide range of foods depending on your choice. Apparently, some people prefer the uniqueness of a product. For instance, you have to consider a business that gathers direct supplies from the ultimate source. Some of these sources include India, Turkey, Egypt, Guatemala and Pakistan, which are considered the main suppliers of these spices. This will give you quality spices and leave no regrets. Many people would like a producer that has been in the market for an arguably long time. These are produc-ers that have mastered the art of giving quality spices. For instance, a producer that has been in the market for over a decade has perfected the art of manufacturing spices to serve the market. Apparently, such a producer has improving trends
that make the product more appealing. As a matter of fact, these are producers that have conducted a string of researches on the best way to serve the clientele. For instance, a producer that has a made several approaches in the market and made several brands will be a preferred choice. Such brands ensure the customer is served with quality products without regrets. Some of the popular spice brands include Spice King, Peladang, D.B.B and Malwai Toor Dhall. With such brands, you can never jeopardize on the quality of services offered. One of the best attributes in a producer is offer-ing a wide variety of products in a wide market. This calls for an appropriate distribution channels which serve customers conveniently. When looking for a spice supplier, you have to consider a manufacturer that has effective distribution models. As such, you will have all the spices you need at your own convenience. For instance, a manufacturer that targets wholesalers and other distributors ensures the market is supplied with sufficient spices. Similarly, you have to consider a manufacturer that offers services and products continu-ously. This will relieve any stress of waiting for long before the supplies are replenished.
Businesses should have the legal rights and documenta-tions before supplying services and products in the market. For instance, you have to consider a spice supplier with ISO certification. This shows that the products that are supplied are genuine and fit for human consumption. Other certifications like Halal should also be considered. Therefore, when you need spices, you have to consider the above stated for savored services and products.
When looking for spices, you have to consider a company that provides a wide variety of spices. This will definitely serve your needs
23
MADE IN MALAYSIA
:
COVER STORY
......................................................................................................................................Hello Veggie: Snack For Kids And Anti-vegetable People
room. Later, under the brand named, 'Hello Veggie', it began to develop and process snacks. Today this company deals with manufacturing of vegetable tempura snack and brown rice snack product. The factory is primarily located in the southern part of Thailand, which belongs to Phatthalung province. In order to maintain its product's condition and retain its nutritions for the consumers, the company involves in the hygienic and modern production procedures. Mr. Chaiyong Kotchapant, the Managing Director of the company, indulged in frying mushroom tempura in the evening market for about 13 years. Then it was just six years back that he decided to commercialize the mush-room tempura in the form of snack products. He somehow managed to sell these products in some retail shops in Bangkok.
It was later in 2011, two years back, that he started to supply his product in the supermarket. He supplied both the original and spicy flavored snacks. Soon he began to sell the products in 7-Eleven around Thailand, to almost 6,000 branches. In Thailand, Hello Veggie was the first brand to start this evolution of vegetable tempura snack, in two different flavors, both original and spicy. Their snack is delicious and appealing. It is good for children who don't like to eat vegetables, they will surely love this snack. The people who despise vegetables would also love this product because of its different flavor and enchanting taste. This company also produces Brown rice snack which is produced from Thailand's famous brown rice called Sung-yod brown rice.
Hedthodnanode Foods Company Limited was established in 1980. Initially, this company started with the cultivation of oyster mush-
26
COVER STORY
The owner announced that they are participating in the THAIFEX 2013 for the first time and the main objective behind this is to get more orders for 6 months supply. The minimum order quantity must be at least 1 container or 100 to 200 cartons. The company has man-aged to bag some high potential buyers from Taiwan and China. They have also managed to get high potential buyers from Malayasia, who apparently like the Brown Rice Snack product very much. The owner of Hedthod-nanode Foods Company Limited, concluded by saying that they will definitely join the THAIFEX, next year. For any enquiries regarding their vegetable snack product can be send to the following details:
Hedthodnanode Foods Co., Ltd.190 Moo.11 Tambon Nanode Muang District,Phatthalung Province,93000 Thailand.
Tel: +66 7464 1082Fax: +66 7464 1754
General enquiry email:[email protected]
27
This product is manufactured under the brand name ‘Chao Sua Nut’ and it is a perfect blend of wonderful taste and nutrition. Brown rice snack is available in two mouth-watering flavours that is Traditional Southern Herbal Rice flavor and chocolate flavour. The Central Islamic Council of Thailand (CICOT) has certified all its snack products as Halal for 7 years The owner believes that this Halal certification is utmost necessary for all the food products in the market of Thailand, especially in the southern part of Thailand which is mostly populated by the Muslims. It is also important if one has to supply the products in the South East Asian countries which has the majority of Muslim community. The owner also shows an interest in broaden-ing his market by reaching to Malaysia, Singapore and Korea. The only problem that the owner has talked about is the major hindrance while exporting the products to the foreign country is that it expires in 6 months, which is a short time. So he wants to make the product last for at least 12 months, an area of innovation that he yet needs to explore. While, he was explaining about the food trends in Thailand, he mentioned that vegetable tempura snack is still very new in Thailand and consumers are looking for something which is tasty and healthy too.
COVER STORY
.................................................................
Oishi Group: AuthenticJapanese Green Tea
tion in the region favors production of excellent quality produces from the farm. After harvesting of tea, the adopted production process will determine the final qual-ity of products availed to the consumer market. This means that use of efficient and effective processing technology yields a beverage that meets international standards. On the contrary, use of old technologies may hinder production of flavor rich tea products. In Thailand, Oishi Group Limited is the leading producer of the different varieties of tea. The company diversified its production capacity in order to meet increasing demand of different flavors of this precious beverage. Among the favors manufactured include Oishi Green Tea, Oishi Black Tea and Oishi Green Tea UHT among other flavors. As acknowledged earlier, the flavor achieved depends on the technology and scientific procedures used in processing the agricultural produce. In an effort to ensure development of sustainable processing standards, Oishi Group bought and installed a certain Japanese technology which has been accredited by the US Food and
Drug Administration Agency. In this context, certifica-tion of production process by the USFDA signifies presence of excellence qualities on the technology. Oishi Group became the first tea processor to install and commission this efficient Japanese technol-ogy. As a result, the company has developed substantial experience on the use of the process over the last ten years. This technology has enabled the organization to become one of the highly rated tea processors in the Asian region. Eight years ago, Thailand's Islam Committee certified production and distribution of all the different types of tea brands by Oishi company. According to the committee, Oshi's processing plants meet excellent hygienic standards. In one incident, committee members agreed that production processes within the company's facility depicts a similar level of hygiene like that adopted in hospital treatment rooms. This was an indication that the company puts significant emphasis on production standards. Conse-quently, its products attract both domestic and interna-tional consumers. One of its representative brands is Oishi Green tea. According to a tip off from the com-pany's quality control department, Oshi's green tea has a great and distinctive aroma. Its production standards control development of desired flavors and other essen-tial nutrients; hence yielding an imperial beverage sought earnestly all over the world. Based on relevant statistics from the health and fitness industry, the delicate green tea offers numerous benefits to consumers. Carefully processed green tea contains high concentrations of Polyphenols. Apart from the anti-oxidant properties, nicely prepared green tea induces accelerated metabolism, which results in enhanced calorie burning in the body. Relevant medical research shows that tea eliminates unnecessary fat containing materials including cholesterol. This means that brewed green tea is an excellent and natural weigh loss beverage. Tea lovers all over the Middle East, Europe and other parts of the world are encouraged and invited to try Oishi green tea beverage.
I n terms of agricultural production, Thailand farmers feature among the leading growers of tea. The geographical factors like climate and soil composi-
28
COVER STORY
.................................................................
Maaza: Enjoy The Fresh Fruit Drink In a Bottle!
1976. Since then, Maaza has become one of the leading beverage juice brands worldwide. Maaza began in the late fifties in India with a simple idea of making juice out of mango puree. Its wholesome properties and wonderful taste soon took off, spreading border to border, to appease the tastebuds of people in the Middle East and Africa. And it's in these places that the Union Beverages Factory began selling Maaza as a franchisee, acquiring that right through Maaza International Co. LLC Dubai. Today, Maaza is a registered trademark of Infra Foodbrands BV, which acquired Maaza in 2006. And it's because of Infra Foodbrands that Maaza has been built into the dominant intercontinental fruit juice contender that it is. So what makes Maaza the most loved beverage brand in India? It's the taste. It's a taste to enjoy. But also, it's the variety. Maaza has a drink for many exotic fruits, including pineapple, banana, guanabana, guava, lychee, mango, passion fruit and papaya.But of all these drinks, Maaza Mango is still the most
popular. It provides what some would say the most authentic mango-in-a-bottle experience. Loved espe-cially for its taste, color, and thickness, and shipped in different packaging formats, it stands out above all com-petition.
Maaza juices are Halal certified by the Halal Cerification body of Dubai. This means that Muslims are allowed to drink it under Islamic Shari'ah. This is an extremely important criteria that takes into considera-tion the origin of a food or drink, and how it is processed. The Halal is one of the requirements for import and export marketing to Sudan, Pakistan, Kuwait, and other Muslim countries. And these are countries that play a huge role in the success of Maaza as a worldwide brand. Besides Halal certification, Maaza is also compli-ant with HACCP, BRC, and Kosher standards. With the population increase and the demand for natural drinks like fruit drinks, the market trend for drinks like Maaza is going up. For the mango juice segment, Maaza Mango has about a 40% market share. In India, the mango segment alone makes up a whop-ping 95% of the total fruit drink market--Which Maaza completely dominates.THAIFEX is considered to be Asia's most influential food and beverage exhibition. For this year's 5-day event, it had a record-breaking number of visitors: A total of 27,361 buyers from 125 countries. Along with 1,300 other brands, Maaza was there. In fact, Maaza was looking for a franchisee for a local market in Thailand. Even though they received less number of enquiries from international buyers compare to last year, but there are still genuine buyers who inter-ested on Maaza’s product range. Depending on the direction MAAZA Interna-tional Co. (LLC) wants to take, they will consider to participate again in THAIFEX next year.
I n India, the word 'Maaza' means enjoy. And that's exactly the word on everyone's mind since Maaza, the fruit drink brand, was introduced to the world in
29
MUELO_A4new.indd 1 22/7/13 09:34:51
COVER STORY
......................................................................................................................................Sam Samut Trading: Bringing The Fresh Food From The Sea
ing its customers' needs and expectations over the years successfully. Its growth has been facilitated by their loyal customers who have been there for them all along. This company deals with seafood products like fish, squid, shrimp, cutter fish, surimee and many other sea foods as well. They produce more than a hundred types of seafood efficiently. The products are Halal certi-fied by the Central Islamic committee of Thailand (CICOT) since the early establishment of Samsamut. This assures you that their products are fit for human consump-tion and you do not need to worry about quality since it has been well taken care of. The products are all fresh, natural, no MSG and no preservatives have been added. Other companies tend to use phosphate on shrimp to maintain its texture but this is not the case for Sam Samut Trading. This ensures that
everything you buy from them is fresh and preservative free completely. For the frozen products, they are stored well so that they can maintain their freshness. This com-pany ensures that the goods they sell to their customers are fresh and this has improved its growth in the region noticeably. The target market is to all Muslim countries in the world. The surimee products are more to export market to Japan due to tsunami in past years. This com-pany assures you that it has enough surimee products to export to Japan efficiently and satisfactorily every year all seasons. They are also aspiring to export their prod-ucts to china and USA in the future. At the moment however, they are focusing more on domestic market since the seafood demand is high in Thailand. The residents love seafood and this has contributed much to the growth of this company being their major customers. Even though this company is considered new in the industry, they still receive a lot of
Sam Samut Trading Co Ltd. has established and flourished in Thailand widely. It has been in the market for the last twenty years. It has been meet-
32
COVER STORY
For any enquiries regarding their fresh frozen seafood product can be send to the following details:
Sam Samut Trading Co., Ltd.78 Mu 4 Thambon Thasai,Amphoe Mueng,Samutsakorn,Thailand.
Tel: +66 3482 2371 3 / +66 3488 0223 30Fax: +66 3482 2374
General enquiry email:[email protected]
33
demands from buyers. This signifies that their products are quality and are appreciated by their customers a lot. It also implies that their services are good and professional. The market trend for this industry is the consumer looking for ready to eat meals which is easy to cook using microwave and less time to prepare. This company has met this need successfully and lucratively to their custom-ers. Besides Halal, Samsamut Trading also receives other accreditation like GMP, HACCP, BRC and many more. Their products have been packed in such a way that they are easy to cook and prepare. This saves you on time and energy extensively. For THAIFEX 2013, the participation this year is to find more customers internationally. It has been able to meet few international buyers from China, Russia and Jordan for export market so far. This shows they have already began attaining or achieving their goal this year. Although the crowd is less compared to previous Thaifex, they found that the quality trade visitor is there for their products. This encouraged them because they knew they will be here again in Thaifex 2014.
COVER STORY
.................................................................
Representing Malaysia Through Sarawak Cuisines
cuisine also. As the representative of pious, rich Muslim culture NCL Golden Trove Sdn Bhd has proven itself as a reliable and strong holder in food market, basically it's a Malaysian Halal food product supplier specially focused on local food of Sarawak, food paste for other Asian foods and other finger licking Malaysian dishes. There are more than twelve cooking pastes those are available under the of MUSC Raja Laut. As they are specialized from the very beginning in Sarawak local food,some of their highly demanded products reflect the same, as sarawak laksa paste, sarawak sambal belachan paste, curry chicken or fish paste are really huge in demand. Now the company has already started venture into distribution of organic rice cracker, dried unique fruits and beverages as black olive beside its strong hold in cooking paste business. As a highly rich Muslim culture of Malaysia all the products of NCL Golden Trove Sdn Bhd is certified as Halal by Halal Malaysia Authority which is Department of Islamic Development Malaysia (JAKIM).
Apart from these, NCL Golden Trove is export-ing, and distributing two geographical indication prod-uct (GI), which is dabai (black olive) and terung asam (golden delight). Target for these products, is the huge halal retail market spreaded throughout Asia,and as far as the company concerned, they have been maintaining a standard in health food business from very beginning. As their quality of food reveals, inspite of being a new company in market , they have already received support from Malaysian Government. Not only in food, but also in skin care Halal segment are in huge in demand,this is a strong reason for creating much better taste and traditional to modern type products. In THAIFEX held in Thailand in 2013 this company first participated under Malaysian External Trade Development corporation (MATRADE). Where in exhibition, it was an expectation to promote latest Asian cooking food pastes and grab the international branding exposure with other leading companies in Asia region. In THAIFEX 2013,the Malaysian pavilion was visited by lots of potential buyers from China, Korea, USA,Canada and also visited by the Vice President of Central Islamic Committee of Thailand (CICOT). As their tagline reflects, that NCL Golden Trove Sdn Bhd globally doing quest to improve health through healthy eating and challenge the food industry to focus on taste, quality and good health benefits. They have become not only a reliable producer of food but also representative of Malaysian culture and cuisine. As a result, in THAIFEX 2013 they have received huge positive response from the crowd, which is obviously a good benchmark, and a warm welcome for the food cooking paste products also seen there. Nearly 80% of visitors in the trade fair who passed their booth, they stopped, tried samples, and gave positive feedback for their products. As it was previously told this company actually preserv-ing Sarwakian foods by maintaining its authenticity, they want to participate again in THAIFEX 2014.
Malaysia, is now a prime attraction for tourists in Asia, not only the Malay culture attracts millions of people around the globe but it's
34
COVER STORY
.................................................................
Coppola Foods: Traditional and Real Italian Food
established in 1908. The business effectively maked use of family recipes and promoted genuine taste. It was a rare gem in Saverino and the family tradition carried on for many years. With the preparation of their pasta dishes being so popular, the local people have been supporting them for many years and will do so, for more years to come. In 1952, almost 45 years later, Mr. Ernesto Coppola had a great idea to begin canning and selling tomatoes for an export market. This was another aspect of the already very popular restaurant business. He created a huge spark for the generations to succeed him in the future. Now over 50 years later, the business is run by the third generation of the Coppola family. Currently, they have continued to deliver the authentic Italian pasta recipes which are considered as essential ingredients for Mediterranean diet. The Coppola Mediterranean diet contains all varieties of pasta that are traditionally produced in Italy. This diet utilizes fresh, natural and high quality ingredients for each product. No one can deny Coopola's pasta dishes' authentic taste but they also bring more to the table with certified Halal meat. All Coppola products are Halal certified by the Halal International Authority (HIA) in Italy. This tradi-tional family restaurant brings a truly original dish to life with all its products. The uniqueness of Coppola products are made according to traditional ways from Compania, where pasta is shaped using bronze dies and it is slow-dried at low temperatures that does not alter the proteinic and organoleptic properties. These types of simple touches are the reasons for the growing demands worldwide. Coppola current targeted market is to Asia. Coppola participation in THAIFEX 2013 was their first
appearance in Asia market. They met several potential international buyers from Asia region; China, Hong Kong, India and more. The exhibition had a great crowd and the Coppola family is look forward to participate again in Thaifex 2014. The customer target audience is the middle class or higher and educated particularly on the consumable products that affect the quality of life. Coppola promotes healthy living through their products such as strictly Halal meat and of course the preparation of their meals. Coppola actively educates the public on knowl-edge of original and non-original pasta. For Coppola, the concept is: "Preparation must be done nicely; eating must be enjoyed and socializing between spouse, friends and family." The market trend is the increasing demand for pasta around the world and the Coppola family wishes to spread their idea of quality foods throughout the world. Currently, the company has the new product based from yellow tomato which can be used for fish cooking that brings sweeter taste. This particular prod-uct will help you savor the flavor of prime Coppola courses. With a strong heritage as the Coppola Foods Limited has created the production and distribution of healthy products will surely prosper for years to come.
Coppola Foods Limited began over 10 decades ago as a family owned Italian restaurant with food manufacturing in Saverino, Italy that was
35
COVER STORY
......................................................................................................................................Salmon Skin: Snacks For Your Health
food that is nutritious rather than having only empty calories. This company, which started its journey seven years back, consisted of a small group who were enthusi-astic in creating new food product. Today they are known for their superb quality Hajima Salmon Skin, Maki Jasmine Rice Ball, Jasmine Rice, and Crispy Wheat Flour and Tapioca Starch. It is expected that Thai Hajima Trad-ing will soon be making a big name in the market as it has few competitors. Thai Hajima Trading Company has already got a good response from the market for being committed to making healthy nutritious snack. The most popular one out of its various products is the Hajima Salmon Skin snack. It is made from imported salmon skin. It has an added flavor of the recipe, which enhances its taste further.
Hajima Salmon Skin is full of nutritious elements. The collagen present in salmon is an anti-oxidant that offers a young and healthy skin. Omega3 prevents any kind of artery blockage. Besides, the protein factor takes care of proper body function. Also, the calcium helps in making teeth and bones strong. Iodine assists in the development of body and brain, and iron helps in the creation of hemoglobin thus preventing disorders like thalassemia. The Hajima crispy salmon skin offers a good range of healthy snacks of deep fried real salmon skin, to its consumers. Salmon lovers are surely going to love all the flavors of this category. The flavor of smoked salmon is bound to tantalize the consumers. Only the best of salmon is used in the making of Hajima crispy salmon skin. Some of its varieties include Hajima Origi-nal, Hajima Nori Seaweed, Hajima Seafood Sauce, and Hajima Wasabi.
Thai Hajima Trading is a company that deals in healthy snack items. The increasing health consciousness among the mass, demands for
38
COVER STORY
The Mall, Tops Market, Lemon Farm, Jusco, Tesco, and Villa Market. Hajima exports its products to Hong Kong, USA, Australia, Myanmar, Philippines, Indone-sia, Switzerland, Singapore, France, Malaysia, China, Guangzhou, Taiwan, and Combodia. They are planning to venture into Middle East and Europe too. It has already fifth times participation in THAIFEX and interested to search for agents and distributors outside Thailand. If you would like to be an agent for this amazing healthy snack food at your region, kindly browse to www.thaihajima.com for more info. For any enquiries regarding their salmon skin snack product can be send to the following details:
Thai Hajima Trading Co., Ltd259/200 Sukhumvit 71 Rd.,Wattana, Bangkok 10110,Thailand
Tel: +66 (0) 2 8058755 / +66 (0) 2 8058756Fax: +66 (0) 2 8058264
General enquiry email:[email protected]
39
Hajima Nori Seaweed finely blends the special spice for making it sweet and nori seaweed from Japan to retain the original flavor. Hajima Seafood Sauce has a blend of three different flavors-its spicy, tangy, and also includes the taste of garlic. Hajima Wasabi is a fine blend of Japanese ingredient 'wasabi' and salmon skin. It is slightly spicy and also a little strong in its flavor that offers one of the best Japanese tastes. Under Maki Rice Ball, there are several flavors like butter, wasabi, choco banana, and shrimp. The Ninjacji Crispy Wheat Flour and Tapioca Starch is a star-shaped Japanese style snack. The Maki Jasmine Rice Crackers, made from 100% jasmine rice, has several aromatic flavors under it like veggie green curry, thai sweet chilli, wasabi, garlic butter, choco banana, and of course the smoked salmon. All their products are Halal certified by The Central Islamic Council of Thailand (CICOT) which guar-antees the quality and safety of the products. The products are available in markets across Thailand which include names like Big C Supercenter, Gourmet Market, Food-land, Emporium Paragon, Home Fresh Mart, Carrefour,
COVER STORY
.................................................................
Bifa Biscuits: A Familiar Taste, A Pleasant Memory
Biscuits. Established in Karaman in the Year 1962, the company has increased its performance and operational efficiency in food production and hence preaching a sermon everyone would like to hear. And ever since that year, Bifa has been a leading dealer in the Turkish biscuit sector since the company has recorded a rapid entrepreneurial development and expan-sion. Indeed, this has not come by chance; it has been through applying a wide range of modern food production technologies in many of its production aspects in addition to using a market slowdown production process in order to make the products quite integrative and customizable in their simplest definition. And anytime, Bifa Biscuits and Food Factory has enjoy a large base of fortune with customers driven by value concerns but still need the best chocolates, biscuits, wafers, crackers, cakes and other food solutions in the shortest time possible. In fact, this has been due to the company's modern plants which are located at an indus-trial estate of 10,000 square meters of which 75, 000 meter square of this area is fully covered. This piece of land has
enabled the business to redefine value with its clients while at the same time maintaining maximum produc-tion over the long-term. And with more than 200 varieties of chocolates, biscuits, wafers, crackers, cakes and others generated from its production units, Bifa has been honored to feature an excessive volume manufacturing that trails at 470, 000 kilograms daily. This hefty and surplus produc-tion has sustained the ability of the firm to survive any economic and production downturn hence an increase in operational efficiency and performance. Relying on proven chocolates, biscuits, wafers, crackers, cakes and others that have gone through rigor-ous testing and approval by an established company like Bifa Biscuits and Food Factory Co. is one of the most critical decisions customers are making and particularly in the highly regulated production industry. Addition-ally, this has been another reason why the company has nurtured its name as a renowned international exporter with customers in over 70 countries and other global territories gaining exclusive access to the products. However, all this has been achieved through setting a branch in Algeria to serve neighboring coun-tries and other adjacent localities. And to further such efforts, Bifa is planning to join THAIFEX in the coming year, an attempt that will form a bridge for the company to penetrate into the scope of Asian markets with prod-ucts traversing boundaries across Thailand, Malaysia, China, Singapore, Vietnam and Japan. And anytime, Bifa Biscuits and Food Factory Co. has increased its access and analytics capabilities by introducing yet another of its brand, BENNA, which incorporates Malaysian and Indonesian ingredients so as to deliver high quality and high class consumables. Additionally, well known for featuring enterprise-class and value-scope products, Bifa has gained full accreditation and certification like the Qual-ity Awards, HACCP, ISO 2200 and Turkish Halal. All this have formed a factor that has enabled the company to gain a good marketing view to international markets.
Perhaps no company has managed to handle close interactions with those who love biscuits and prospective products than Bifa Food Co. and
40
COVER STORY
.................................................................
Chicharoen Marine : Big in the Fishing Industry
big a company name that is. Interestingly, this big name started as a mere family business in the year 1976. Basi-cally, the business started to be big when the family bought their own fishing boats as an innovation of what used to be only a contract with Pattani fishermen kind of thing. Chaicharoen made use of a lot of raw materials in order to maximize the number of fish they gathered. Apparently, the raw materials, along with the strategic location of the company, were its assets. That was also around when the company started a more sophisticated name that's Chaicharoen Marine (2002) Co Ltd. Nowadays, their pride is their frozen surimi, otherwise known as the minced fish. When they process this, unwanted parts such as the bones, blood, fats and tendons are washed out of the pure fish. The meat's really protein-rich too. Apart from the surimi, the company also produces fish fillets and other products that are of the surimi kind. The company is acknowledged by the Halal authority of Thailand, which is also the current Central Islamic Council of Thailand. This certification by Halal
really helped the company become known in major Muslim countries like Malaysia, Singapore and Bahrain. The best thing about Chaicharoen Marine (2002) Co Ltd is that their products are so unique, one of a kind and of real good quality. Compared to the other products in the market, Chicharoen's are of such great taste and quality. As a matter of fact, the Fish Tomyam Soup, one of their really good products, is part of Top Food Innovations of the year 2013. The company's main targets apart from its neighbor countries Indonesia and Malaysia are the big and powerful China and Middle East. Currently, their export markets lie on Australia, Malaysia, China, New Zealand, Bahrain and Singapore. Chaicharoen Marine is also in full compliance with GMP and HACCP as well as the HAL-Q that's more on control of quality in Halal factories that manu-facture food. This 2013, THAIFEX expects to meet a lot of customers and even much better if these are company buyers from big countries across the world. As a matter of fact, Chile and Canada have already negotiated with them. Indeed, joining the exhibition of THAIFEX for a certain period of time has given many positive impact to the company. All these taken into account, THAIFEX 2014 will surely be interesting. As for Chaicharoen Marine (2002) Co Ltd, we surely have a lot to expect from them. They're big now, but they're going to be lot bigger in future.
When you're familiar with Pattani and the fishing industry, you probably know about Chaicharoen Marine (2002) Co Ltd and how
41
66
COVER STORY
......................................................................................................................................JB Gold Bakery: Thai-Style Roti Canai
produce his frozen 'Roti Canai' commercially. Mr. Aubdullah had managed a bakery for some thirty years before he discovered this product on a visit to Golok, Thailand and Malaysia, when he noticed that the freezing process made it very easy to cook and gave it a unique, soft taste and texture. Having perfected his recipe he gave it to his sister to make for friends and family, very successfully, and as word spread he was almost immedi-ately inundated with orders. The demand kept increasing until Mr Aubdullah decide to go into business with his frozen 'Roti Canai' and a Crispy Bread recipe that is almost as successful. The JB Gold Bakery's main factory is in Yala, but trade has been so good that they are already planning another in Ayuthia, and their products are now sold in many supermarkets and convenience stores throughout
Thailand, including the large number of 7-Eleven stores in Bangkok. They received Halal certification from the Central Islamic Council of Thailand (CICOT) eight months ago, which pleased Mr Aubdullah greatly since he says Halal certified food products can be marketed and sold readily in areas such as Yala, Narathiwat and Patani, where there are many Muslim communities. A really soft texture and the pastry's sweet and fatty taste are the main selling points of JB Gold's frozen 'Roti Canai', while with the Crispy Bread it is the crunchy texture and a sweet and sour flavour. Also, of course, being frozen these products are very quick and easy to cook, whether microwaved, fried or grilled, which, according to Mr Aubdullah's findings, is the main thing that consumers now look for in their food purchases. With so many people working nowadays, time for meal preparation and serving tends to be at a premium and dishes that keep this to a minimum are
The JB Gold Bakery (Thailand) Limited Partner-ship was formed just three years ago by Manag-ing Director, Aubdullah Jehubong, in order to
44
COVER STORY
For any enquiries regarding their instant Roti Canai product can be send to the following details:
853 Siroros Rd., Sateng Sub-District,Mueng District,Yala Province 95000,Thailand
Tel: +66 (0) 89299 5009 / +66 (0) 7322 2228Fax: +66 (0) 7322 2227
General enquiry email:[email protected]
Website:www.jbgoldbakery.com
45
increasingly popular. This year was the first that Mr Aubdullah and the JB Gold Bakery were present at THAIFEX, with a stand sponsored by the Department of International Trade Promotion (DITP), part of the Ministry of Commerce in Thailand. Their objective in attending THAIFEX 2013 was to source new agents for their products so that they could both increase the current marketing across Thailand and move into other ASEAN country markets such as Malaysia, Myanmar and Indonesia. In this he was pleased to say that they succeeded, with new prospects gained in Malaysia and Singapore as well as Thailand itself during the event. THAIFEX is organised to have three days for trade and business people only, and a further two days when the public and other consumers could attend, which Mr Aubdullah thought was an excellent way to improve the market areas available to him and at the same time do a brisk business in sales. He said that he and the JB Gold Bakery will definitely be back next year, and strongly recommended other businesses wishing to trade in Thailand to do so, too.
COVER STORY
.................................................................
Hong Siang Food: Healthy White Coffee & Milk Tea
ceuticals within and outside Malaysia. It came to existence around January 1st 1999. It is one of Wen Ken Group's grant companies, a renowned company when it comes to the manufacture of pharceutical, healthcare and traditional products of medicinal value, which have dominated South Asia for over 68 years now. It has been a family enterprise since 1999, special-izing in the manufacture of coffee products around Johor. Some of the products that have attracted widespread atten-tion include herbal soup mixes, lattle, white coffee as well as milk tea. These are super quality products, which have been Halal certified by Malaysia's Department of Islamic Development (JAKIM) and considering their high stand-ards, no doubt they have been products worth the world market. Besides this, the products have also complied with the GMP and HACCP requirements. Malaysia values products which have the Halal status, and because this company's products have that
certification, they have dominated the market and even extended to other Muslim markets around Asia where the JAKIM Halal logo is given a lot of recognition. In its expansion plans, the company is planning on how to expand the market to multiple Asian countries such as Indonesia, China and Hong Kong. New Zealand, Canada and The United States have also been identified as potential markets where these products can be exported to. The products have been highly recommended because of their uniqueness as healthy foods and drinks. For instance, the creamer products that are manufac-tured by this corporation are not soy based, and as it has always been known, soy may be common in the market but unhealthy to the body in the end. There is a great demand for these products from foreign countries, a reason why the company has diverted most of its prod-uct market share to export. The market trend analyzed on the basis of these products, indicates that there is an increased demand for jelly-based biscuits and white coffee especially in China. The companies participation in THAIFEX 2013 was aimed at attracting importers from other countries outside Malaysia and Asia. This participation has gained a lot of acceptance and general positive feedback from the crowd, and therefore plans are underway to ensure that the company participates again in THAIFEX 2014. The technical marketing group has met several potential buyers from Oman, Canada and The United States, to try and initiate a partnership that will see huge sales between the company and the respective states. On the ground, the organization continues to improve the quality of its products each day, so that they meet the highest standards and satisfy the needs of consumers. Conclusively, everyone needs value for the products that he or she purchases, and Hong Siang Food Sdn. Bhd. has been in place to ensure that you get qual-ity and healthy medicinal, pharmaceutical and health-care products. As it expands its market, all that is required is corporation from the target stakeholders, to bring these life-saving products closer to the people.
Hong Siang Food Sdn. Bhd. is a corporation which deals with healthcare products, tradi-tional medicinal products and other pharma-
46
TRADE FAIR
47
FOOD & BEVERAGE TRADE FAIR 2013The world’s leading food fair for the retail trade and the food service and catering market.
For complete trade fair calendar, visit www.daganghalal.com
AUGUST• HKTDC Food Expo (Hong Kong)• Asia Global Fair (Lagos)
SEPTEMBER• Vitafoods Asia (Hong Kong)• Halal & Healthy Products Fair (Istanbul)• SME Solution Expo (Kuala Lumpur)• World Islamic Tourism Mart (Kuala Lumpur)• Food Ingredient Asia (Bangkok)• Food & Hotel Malaysia (Kuala Lumpur)• LiveStock Asia Expo & Forum (Kuala Lumpur)• Foodex & Horex China (Hangzhou)• Halal Food Festival (London)
OCTOBER• Euro-Asia Expo (Kazan) • FoodAgro 2013 (Nairobi)• Anuga (Cologne)• Kazakhstan International Halal Expo (Almaty)• Malaysia Int. Commodity Showcase (Selangor)
NOVEMBER• Agrex & Food Korea (Jinju)• Food Week Korea (Seoul)• Retail Solutions Asia (Kuala Lumpur)• SIAL Middle East (Abu Dhabi)• INTRADE Malaysia (Kuala Lumpur)
DECEMBER• Foodex Saudi (Jeddah)• Shanghai Private Label Fair (Shanghai)• Halal Food Middle East (Sharjah)• Halal Expo Chile (Vina Del Mar)• Tastefully Food & Beverage (Kuala Lumpur)
www.bioveggieproducts.com
EVENT HIGHLIGHT
50
TALENT . CREATIVITY . SKILLS.......................................................................................................
Witness the battle of the junior and professional chefs coming together for individual titles - showcasing their best!
EVENT HIGHLIGHT
......................................................................................................................................Thailand Ultimate Chef Challenge
Thailand. A competition endorsed by the World Associa-tion of Chefs Societies (WACS), this second edition saw close to 500 participants, including competitors from 13 provinces in Thailand. The rest of the competitors travelled from Cambodia, Israel, Myanmar, Taiwan and Turkey. It was once again conducted over 5 exciting days, demonstrating creative and talented culinary skills by junior and professional chefs. Teams from Asia Pacific and Indo-China joining contestants from Thailand brought close to 500 eager participants. 20 judges (including 10 WACS-endorsed judges) appointed the winners in the signature category of Mekong Culinary Challenge, as well as a new category: World Ocean Seafood Culinary Challenge. This new category celebrates the launch of World of Seafood at this year’s THAIFEX – World of Food Asia. Endorsed by internationally recognised World Association of Chefs Societies (WACS) and supported by Thai Chefs Associations (TCA), Thailand Ultimate Chef Challenge bring you a larger and more impressive compe-tition.
The Winners
Congratulations to the following list of winners for all the 19 classes and the 3 major awards of Thailand Ultimate Chef Challenge 2013! We look forward to the next edition of Thailand Ultimate Chef Challenge with you in 2014, held from 21st to 25th May.
Thailand Ultimate Chef Challenge, organised by Thailand Chefs Association and Koelnmesse has set the benchmark for culinary competitions in
51
Best Mekong Culinary ChallengeGlow Pratunam by zinc
Best Establishment AwardDusit Thani College
Best Ultimate Junior Chef AwardMs. Tarudee Sriwilaslak
Best Ultimate Professional Chef Mr. Suriya Keknguan
EVENT HIGHLIGHT
52
FIRST COFFEE ROASTINGCOMPETITION IN ASIA.......................................................................................................
Crowned the best coffee bean in Asia. Participants attended 2-days certified roaster training program organised by Barista Association of Thailand.
EVENT HIGHLIGHT
......................................................................................................................................Roasters’ Choice Award
Coffee Bean from Asia. Head judge Mr. Michael de Renouard, Master Roaster from Denmark, conducted a 2-day seminar and workshop and provided certified roaster training under the Specialty Coffee Association of Europe (SCAE) Program.
Panel of Judges
The Winners
Espresso• 1st Long Berry - Indonesia• 2nd Toraja - Indonesia• 3rd Lumduan - Thai
Syphon• 1st Toraja - Indonesia• 2nd Andong - Indonesia• 3rd S795 - Myanmar
Latte• 1st S795 - Myanmar• 2nd Long Berry - Indonesia• 3rd Andong - Indonesia
Brewer• 1st Lumduan - Thai• 2nd Toraja - Indonesia• 3rd Long Berry - Indonesia
This official first collaboration with the Barista Association of Thailand saw top international and local judges grade and crown the Best
53
Head JudgeMr. Michael de Renouard
Denmark
Mr. Peng Wei LingChina
Ms. Mochtar TutiIndonesia
Mr. Nakahira NaomiJapan
Ms. Lee Ya-TingTaiwan
Product Registration with BPFK & JAKIM
Product Processing Dispensing Filling Mixing Packaging
Thoyyibpharma
www.thoyyibpharma.com
+606 7998369
[email protected] Factory Outlet
Thoyyib Cafe
THOYYIB PHARMA INDUSTRIES (M) SDN BHD
Contract Manufacturer for High Quality of Products (OEM)Food Supplement I Herbal Product I Dry Powder (Sachet) I Tablet I Capsule
YOUR OWN BRANDS
of Thailand (CICOT), we were responsible to promote the Halal exhibitor who participate in the trade fair. Hence, DagangHalal were required to come out with the e-Magazine of THAIFEX 2013 which highlight the Halal food and beverage segmentation. The manufacturers who produce the most innovative and in demand Halal prod-ucts will be choose to be featured in the e-Magazine. Other than that, DagangHalal responsible to promote the Halal and Islamic products manufactured by their Gold Merchant. The selected Halal products are being showcased at DagangHalal booth to attract interna-tional buyers and traders who come to visit THAIFEX. The products are being showcased in a graphical approach with QR code at the wall decoration and there are also a
real products at the shelve so the potential buyers can touch and feel the product before making any enquiries. This to ensure maximum branding exposure for the Gold Merchant’s product.
DagangHalal Booth Activities
This year is the second participation of DagangHalal in THAIFEX. DagangHalal occupied a 9 sqm booth at YY40 & YY42 which located under Halal Area section. Our booth was located at the Hall 1 together with other international Halal exhibitors.
Key activities:• B2B Business Matching.• Global Halal Network Program.• Merchant Products Showcase.• E-magazine Halal Coverage.
DagangHalal was appointed as one of the official media partner for THAIFEX 2013. As the partner of The Central Islamic Committee
56
SPECIAL COVER
DAGANGHALAL INTHAIFEX 2013
In conjunction with THAIFEX 2013, DagangHa-lal had a package promotion on risk free trial for CICOT certificate holders. This package was launched due to attract more international visitor and exhibitors in expand-ing their Halal business into international stage. It was actually one of the great opportunity in promoting the uniqueness of Thailand food and beverages, food service and food technology. In making the Halal products success at THAIFEX 2013, DagangHalal was giving away the DagangHalal Triangle Business Card Stand to all the Halal exhibitors. This was our initiative to help the Halal exhibitors to get more business lead by the international buyers.
After understanding the service offered by DagangHalal, many of the exhibitors were decided to join as a merchant to get more business opportunity via online channel. Most of them are Halal certified by CICOT and corporate visitors who had visited DagangHalal booth.
DagangHalal had provided the Halal trade platform for the international buyers that sourcing for halal products. In the trade fair, DagangHalal had man-aged to get B2B business matching for our merchant in collecting all the buying request details from the buyers. Instantly, our merchants will received the buyer infor-mation through Halal Trade Manager System tool. The DagangHalal booth concept had reflected the variety of Halal products that were showcased from different categories and increased their confidence in sourcing for the products with the Halal Verified status. Within the five days fair, our selected Gold Merchant’s product were showcased at our booth to attract the inter-national buyers.
57
SPECIAL COVER
DagangHalal Key Activities
B2B Business Matching Global Halal Network Program Merchant Products Showcase E-Magazine Halal Coverage
PHOTO GALLERY
58
COLOURS OF THAIFEX 2013
PHOTO GALLERY
59
COLOURS OF THAIFEX 2013
PHOTO GALLERY
60
COLOURS OF THAIFEX 2013
PHOTO GALLERY
61
COLOURS OF THAIFEX 2013
SEE YOU INTHAIFEX 2014!
21 - 25 MAY 2014IMPACT EXHIBITION AND CONVENTION
CENTER, BANGKOK, THAILAND
WORLD OF FOODASIA
www.worldoffoodasia.com
![Guideline: Halal Standard and Halal Certification Procedures and Halal... · 2 0 1 4 Guideline: Halal Standard and Halal Certification Procedures Jamiat ul Ulama of Mauritius [JUM]](https://img.pdfslide.us/doc/110x75/5e0eedcb96a29326060514bb/guideline-halal-standard-and-halal-certification-and-halal-2-0-1-4-guideline.jpg)
