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Twitter Power seminar presentation from New Media, New Marketing, Inc., Social Media University. Miami, Doral, Florida.Sponsored by Doral Chamber of Commerce and College of Business and Technology CBT.
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Twitter 4 Business
Manny Sarmientowww.NMx2.com/smuniversity.htm
Overview
Twitter 4 Business
• What is Twitter?• Twitter for Web Site SEO Rankings• Twitter Uses• Twitter Applications• TweetDeck.com• TweetBeep.com• Open and Setup a Twitter Account• Q&A
What is Twitter?
DefinitionA Microblog
A Social Networking Site
A Social Bookmarking Site
An IM Tool
A Blog (Web Log)
A Communication Tool
A Relationship Building Tool
140 Characters (RT 120)
105 million users and growing!
Twitter for SEO
Associate to Current Events
http:// In Your Profile
Add URL to Tweets
Have Several Twitter Accounts
Twitter can rank you!
Twitter UsesBuilding Relationships
Customer Service and Feedback
SEO Rankings
Research
Networking
Tracking Your Competitor
Monitoring Your Industry Trends
Communicating with Clients or Staff
Building a Reputation – “Expert”
Marketing Your Business
Twitter 4 Sales & Business
It’s all about relationships
• No selling allowed• Give of yourself &
share the wealth• Answer questions &
solve problems• Follow and add
followers
Explosive Growth - 34 Million Users!
Build a Following
Ashton Kutcher
First steps• Start by following• Add database of contacts
• Gmail, Yahoo, AOL, MSN• Importing from Outlook
(CSV, Import Gmail)
• “Find People” on Twitter• Be selective about
Followers• Work on following daily• Tweet daily• Retweet & answer
questions• Share personal reflections
and thoughts
Applications
Twitter AppsTwitter on Facebook
Twitter on Blogger
YouTube on Twitter
Twitter on Your Web Site
Search.Twitter.com
Tweetbeep.com
TweetDeck
Hashtags #hashtag www.hashtags.org
Adding a Twitter Widget to Your Website
Access widgets from the “goodies” link in the footer of all Twitter web pages. To add a Twitter widget to your social network, website or blog:
Log into Twitter
Click “Goodies” at the very bottom of the page
Select ‘Widgets’
Select 'My Website'
Select a profile widget (to show your tweets) or a search widget (customized by you!)
Communications Commands
D twittername – Direct Message (not public) to user
@twittername – Public reply to Twitter user
Follow twittername – Start Following a Twitter user
Leave twittername – Stop Following a Twitter user
On – Turns notifications on
Off – Turn notifications off
RT @USERNAME Having a great time today…
Retweet Button
Backgrounds
• 2048 x 1707 standard• Free Twitter backgrounds
• www.TwitterPatterns.com
• 1920 wide x 1200 tall• 1366 x 768 – Widescreen Dimensions• Free .psd Photoshop Template at
http://www.nmx2.com/twitter.htm
Miscellaneous• Shorten URL
• TinyURL.com / Bit.ly
• Tweetups• @username• Trending Topics• Hashtags #topic
Open a Twitter Account
Tweet Daily
Happy Tweeting!
Questions?
Social Media University
Module 1 – Social Media Marketing (SMM) Basic & Advanced Strategies – 10 Hours
Module 2 – Real SEO – Web Site Optimization Strategies that Really Work – 6 Hours
Module 3 – Affiliate Marketing and Google Pay Per Click Advertising – 3 Hours
Module 4 – Basic Offline (and Online) Marketing – 4 Hours
Module 5 – Event Promotion Using Online and Offline Content – 3 Hours
Module 6 – Google Tools, Tricks and Tips – 3 Hours
Module 7 – Email Marketing Basics and Strategies to Retain Customer and Get New Ones – 2 Hours
Module 8 – How to Write Press Releases & Get the Media to Cover Your News and Events – 3 Hours
Module 9 – Making Money with Information Products and Marketing – 4 Hours
Micro-Modules: Twitter, Photoshop, Constant Contact, YouTube & Video Marketing, Create Your
Own Web Site Using FrontPage,
Social Media UniversityCore Workshops – 2 Full days +
5 Elective Courses & Micro-Modules
Certification Program Begins January 2010
