By Adrian Burke

What is Twitter?

• Social networking• Who/what/where/when• Tweet• Followers

Evolving Social Networking

• Quicker• New idea: what are you doing• Popular among different groups

Twitter and Sports

• Caught on with famous athletes• Connection between athletes and fans• News, scores, other updates

Why Athletes?

• Fulfills fan interaction requirement• Easy and quick to use• Athletes want input

Good or Bad for Sports?

Great because:• Gets fans more interested• Gets athletes more involved with fans• Medium for updates

Impact

• NFL rule banning tweets during any game

• Twitter going global • High volumes of users

in big cities

Creating a Language

Simple phrases of animals and humans such as:• Tweet• Tweeps• Twittonary

Athletes Using Twitter

• Chad Ochocinco• Lance Armstrong• Shaquille O’Neill• LeBron James

What Makes Twitter Unique?

• Personal but not too personal• Centered around what is happening now• Usage by athletes

Summary

• Easy to tweet• Best way for athletes to interact with fans• Famous athletes• Going global