Assistant Professor of Marketing, 2015 —

Lundquist College of BusinessUniversity of OregonEugene, OR

Email: troycamp@uoregon.edu Web: troy-campbell.com

EducationDuke University Ph.D., Marketing, 2015 Dissertation: “Subjective Expertise and Enjoyment.” Chair: Dan Ariely

University of California, Irvine B.A. Psychology, 2009 Thesis: “Motivated False Memories and Social Comparison Threat” Chairs: Elizabeth Loftus and Peter Ditto

Troy H. Campbell

Publications 1. Shepherd, Steve, and Troy Campbell (2019). “Much Ado

About Differences in Taste: The Effect of Egocentric Judgments on Stereotyping of Welfare Recipients and Welfare Policy.” Journal of Public Policy and Marketing.

2. Kim, Jay, Steve Shepherd, Troy Campbell, and Aaron Kay (2019). “Understanding Contemporary Forms of Exploitation: Attributions of Passion Serve to Legitimize the Poor Treatment of Workers.” Journal of Personality and Social Psychology.

3. Reich, Brandon, Troy Campbell, and Robert Madrigal. (2019) “Who Deserves Faulty Products? How Blaming the Victim Prevents Consumer Punitive Action.” Journal for Consumer Psychology.

4. Friesen, Justin, Troy Campbell, and Aaron Kay (2015). “The Psychological Advantage of Unfalsifiability: On the Appeal of Untestable Beliefs.” Journal of Personality and Social Psychology, 108(3), 515-529. (co-first authorship)

5. Liu, Peggy, Kelly Haws, Cait Lamberton, Troy Campbell, and Gavan Fitzsimons (2015). “Vice-Virtue Bundles.” Management Science, 61(1), 204-228.

6. Campbell, Troy, and Aaron Kay (2014). “Solution Aversion: On the Relation Between Ideology and Motivated Disbelief.” Journal of Personality and Social Psychology, 107(5), 809-824.

7. Campbell, Troy, Ed O’Brien, Leaf van Boven, Norbert Schwarz, and Peter Ubel (2014). “Too Much Experience: A Desensitization Bias in Emotional Perspective Taking.” Journal of Personality and Social Psychology, 106(2), 272-285. (co-first authorship)

8. Liu, Peggy J., Troy Campbell, Gavan Fitzsimons, and Grainne Fitzsimons, (2013). “Matching Choices to Avoid Offending Stigmatized Group Members.” Organizational Behavior and Human Decision Processes, 122(2), 291-304.

Revisions and Working Projects

1. Garcia, Ximena, Aaron Nichols, Vlad Chituc, Troy Campbell, and Dan Ariely. “The Moral Effects of Bribes.” Revision at Organizational Behavior and Human Decision Processes

2. Campbell, Troy, Steven Shepherd, Lauren Howe, Nathan Warren, and Kathryn Mercurio. “Criticizing with Care: The Persuasive Power of Dual Concern Messages.”

3. Campbell, Troy, and Steven Shepherd. “That which is Meaningful is Reflected On.”

4. Campbell, Troy and Dan Ariely. “Subjective Sophistication and Consumption Enjoyment.”

5. Warren, Nathan and Troy Campbell. “The Sleepless Masculinity Stereotype.”

Selected Presentations

Campbell, Troy (2019, October). “The Skeptical Experience.” Presentation at the Center for Skeptical Inquirer Convention. Las Vegas, NC. Invited Speaker.

Campbell, Troy (2019, October). “Start with Care: The Importance of Dual Concern in Activist Messages.” Presentation for International Communications Association Annual Conference. Washington, DC.

Campbell, Troy (2018, October). “Battling Bias.” Presentation at the Center for Skeptical Inquirer Convention. Las Vegas, NC. Invited Speaker.

Campbell, Troy (2018, April). “Psychology of Change.” Presentation at the Annual Western Psychology Association, Portland, OR. Invited Speaker.

Campbell, Troy (2018, April). “Happy Health.” Presentation at the National Group for Business Health: Employer Day. Washington, DC. Invited Keynote.

Campbell, Troy (2018, February). “After the Hashtag: Next Steps for Marketing Social Movements.” Presentation at the Frank Conference, Gainsville, FL.

Campbell, Troy, Steven Shepherd, and Nate Warren (2018, February). “A Model for Marketing Social Change with Biased and Hostile Audiences.” Presentation at the Annual American Marketing Association Conference, New Orleans, LA.

Campbell, Troy (2017, February). “Welcoming and Building Chang.” Presentation at the Frank Conference, Gainsville, FL. Scholar Chair.

Campbell, Troy, Justin Friesen, and Aaron Kay (2017, January). “The Flight From Facts and The Armor of Unfalsifiability.” Presentation at the Annual Society for Personality and Social Psychology, San Antonio, TX.

Campbell, Troy (2016, November). “Change Psychology.” Presentation at Oregon State Marketing Seminar Series, Corvallis, OR.Campbell, Troy (2016, November). “Psychology of VR.” Presentation at Virtual Reality Night sponsored by Neighborhood Economic Development Corporation, Eugene, OR.

Campbell, Troy, Heather Mann, and Dan Ariely (2016, October). “The Moral, The Team, and The Ends: A Three-Motive Model of Moral Judgment for Politics and Other Team Contexts.” Presentation at the annual Association for Consumer Research, Berlin, Germany.

Campbell, Troy (2016, March). “Implications of Facts.” Presentation at Skoll Global Threats, Portland, OR.

Campbell, Troy (2016, February). “Climate Psych.” University of Oregon Climate Change Research Symposiums, Eugene, OR.

Campbell, Troy (2016, February). “Solution Aversion and Possibility of Implications Management.” Presentation at the Frank Conference, Gainsville, FL. Winner of the Frank Prize for Best Research.

Campbell, Troy (2016, February). “Research in Consumer Psychology.” Presentation to Lundquist Execute Board, Eugene, OR.

Campbell, Troy (2016, January). “Implications Management and Ideology 2.0.” Presentation at the Annual Conference of the Society for Personality and Social Psychology, San Diego, CA. Session Chair

Campbell, Troy (2016, January). “Experiments at Large.” Presentation at Stanford Design School. Palo Alto, CA.

Campbell, Troy (2015, December). “Sports and Consumer Psychology.” Presentation at Duke University Coach K Behavioral Sciences Roundtable, Durham, NC.

Campbell, Troy and Dan Ariey (2015, October). “Subjective Expertise and Enjoyment.” Presentation at the annual Association for Consumer Research, New Orleans, LA.

Campbell, Troy (2015, October). “Implications Management and Marketing for Good.” Presentation at the annual Association for Consumer Research, New Orleans, LA. Session Chair.

Campbell, Troy, Justin Friesen, and Aaron Kay (2014, November). “The Utility of Unfalsifiability.” Presentation at the Annual Conference of the Society for Judgment and Decision Making, Long Beach, CA.

Campbell, Troy, Justin Friesen, and Aaron Kay (2014, June). “The Psychological Advantage of Unfalsifiability.” Presentation at the Biennial Conference of the International Society for Justice Research, New York University.

Campbell, Troy, Ed O’Brien, Leaf van Boven, Norbert Schwarz, and Peter Ubel (2013, November). “A Desensitization Bias in Social Judgment: Predicting Others’ Emotive Reactions and Making Recommendations After Repeated Exposure.” Presentation at the annual Society for Judgment and Decision Making Conference, Toronto, Canada.

Campbell, Troy, and Dan Ariely (2013, October).“Giving Misery Company: Complaining and Sharing Personal Negative Information as Acts of Social Altruism.” Presentation at the annual Association for Consumer Research Conference, Chicago, IL. Session Chair.

Campbell, Troy, Justin Friesen, and Aaron Kay (2013, July). “The Armor of Unfalsifiability: Understanding Why Change Rarely Occurs and Fanaticism Prevails.” Presentation at the annual American Psychological Association conference, Honolulu, HI.

Campbell, Troy (2013, June). “Psychology of Organ Donations.” Presentation at the National Association for Organ Procurement Organizations Conference, Indianapolis, Indiana.

Campbell, Troy, Ed O’Brien, Leaf van Boven, Norbert Schwarz, and Peter Ubel (2013, May). “A Desensitization Bias in Social Judgment: Predicting Others’ Emotive Reactions and Making Recommendations After Repeated Exposure.” Presentation at the annual Trans-Atlantic Doctoral Conference, London, England.

Campbell, Troy, Ed O’Brien, Leaf van Boven, Norbert Schwarz, and Peter Ubel (2013, April). “A Desensitization Bias in Social Judgment: Predicting Others’ Emotive Reactions and Making Recommendations After Repeated Exposure.” Presentation at the annual Duke Center for Interdisciplinary Decision Sciences (D-CIDES) Conference, Durham, NC.

Campbell, Troy, Justin Friesen, and Aaron Kay (2013, March) “The Utility of Unfalsifiable Beliefs.” First annual Duke, Virginia, and Carolina Regional Psychology Conference in Durham, NC.

Campbell, Troy, and Aaron Kay (2013, March). “An Inconvenient Truth for Climate Change Communication: The Problem of and Solutions for Ideologically Motivated Skepticism.” Presentation at the annual Society for Consumer Psychology Conference in San Antonio, TX. Session Co-Chair.

Campbell, Troy, Ed O’Brien, Leaf van Boven, Norbert Schwarz, and Peter Ubel (2013, March). “A Desensitization Bias in Social Judgment: Predicting Others’ Emotive Reactions and Making Recommendations After Repeated Exposure.” Presentation at the annual Society for Consumer Psychology Conference in San Antonio, TX. Session Co-Chair.

Campbell, Troy, Ed O’Brien, Leaf van Boven, Norbert Schwarz, and Peter Ubel (2012, October). “Too Much Experience: A Desensitization Bias in Social Judgment.” Presentation at the annual Association for Consumer Research Conference, Vancouver, BC. Session Chair.

Campbell, Troy, and Aaron Kay (2012, May). “Explaining the Climate Change Divide: An Ideological Asymmetry in Motivated Cognition.” Presentation at the annual Duke Center for Interdisciplinary Decision Sciences (D-CIDES) Conference, Durham, NC.

Campbell, Troy, Ed O’Brien, Leaf van Boven, Norbert Schwarz, and Peter Ubel (2012, May). “Too Much Experience: Predicting Others’ Emotional Reactions as One’s Own Emotional Reactions Change.” Presentation at the annual Whitebox conference at Yale University, New Haven, CT.

Campbell, Troy, Aaron Kay (2012, January). “The Climate Change Divide: An Ideological Asymmetry in Motivated Cognition.” Presentation at the first annual Social Psychology at UNC and Duke (SPUD) conference, Durham, NC.

Awards and Grants

Rank as a 30 Under 30 Thinker by Pacific Standard Magazine 2016

Frank Research Prize for Best Paper in Social Change Communication 2016

Kageyama Research Grant, 2016

Kageyama Research Grant, 2017

Best Paper at Association for Public Policy and Marketing Conference 2017

Kageyama Research Grant, 2018

Courses Taught:

Lundquist MKTG 311 — Introduction Marketing Management (1 Section

Lundquist MKTG 435 — Consumer Behavior (12 Sections)

Clients

Selected Current or Past Clients For Consulting and Design Work

Disney

Netflix

Nike

United Health

Daimler

WayB

R2C

On Your Feet