Lundquist: corporate communications,social media,CSR,employer

In a challenging and competitive

business environment, Webranking

investigates how well the largest

European listed companies meet the

growing expectations of stakeholders

in terms of transparency and dialogue

through digital channels.

Europe’s leading survey of corporate websites and the only global ranking that is based on stakeholders’ demands

TRANSPARENCYSTRESS TEST

WEBRANKINGBY COMPREND

18TH

EDITIONFT EUROPE 500 COMPANIES

Executive Summary 2014-2015

1 | Webranking by Comprend

50%

40%

30%

20%

60%

10%

Webranking is the only survey of digital corporate communications that is based on the demands of actual stakeholders. That’s why it

has the authority to test how well companies respond to the pressure

of external demands to see which companies are ahead

in terms of transparency and dialogue in digital channels.

Staffan Lindgren, Managing Partner, Comprend

For further information about the research and ordering the report:

[email protected] more contact details see page 23

Key figures

The research Webranking by Comprend is Europe's

leading survey of digital corporate communications

18thinternational edition

500 largest companies ranked in Europe

830 companies ranked globally

100 criteria

309 subcriteria within the evaluation protocol, for a maximum score of 100 points

39 criteria for social media and search

465 replies to the two Webranking

by Comprend questionnaires (Capital Market survey and Careers survey)

ContentsMajor European companies face the stress test

Mind the gap: how European companies meet

stakeholders' needs

6 key areas to pass the stress test

European country rankings

European performance by sectors

How we conducted the research

Questionnaires for stakeholders

Best in class 2014

Ranking of FT 500 European companies

Close the gap

Who we are

2

3

4

6

7

13

14

16

18

23

23

1

2

3

Performance in key areas

Best in class (top 3) 166Sector trends3


1 Eni 87.0

2 Snam 86.3

3 Telecom Italia 83.3

4 SCA 82.4

5 Wärtsilä 81.0

6 Fortum 77.0

7Swedish

Match76.2

8 Skanska 74.9

9 Danske Bank 73.3

10 Swedbank 69.7

276

92

129

Largest European companies face the communications stress test

Webranking by Comprend works like a transparency stress test: the stresses in this case originate on the one hand from the demands of the most critical, time-pressed audiences and on the other hand from the need to gain competitive advantage with respect to peers. The companies that pass this kind of stress test demonstrate an ability to govern their reputation in digital channels: they create an opportunity to build a “premium” status with key stakeholders, which can facilitate access to capital markets and translate into higher trust among customers, the ability to attract the best talent or to set the agenda on issues of importance to the sector.

Best improvers

Points

The Webranking assessment judges compa-

nies based on stakeholder needs – rigorously

tracked through annual surveys of the most

authoritative and critical corporate audiences. This year, 300 analysts, investors and business

journalists have been engaged to define 100

assessment criteria. Their perspective matters: 4 out of 5 use corporate websites to gather

information on a daily basis.

Seen through the lens of the Europe's 500

largest companies by market capitalisation, the research evaluates a company’s ability to

distinguish itself in an increasingly competitive and challenging business environment. Being

able to articulate the company’s position on corporate issues in digital channels and dem-

onstrate engagement in social media translate

not only into an ability to respond to potential crises but to generate day in-day out an oppor-

tunity for building competitive advantage with key stakeholders.

Disappointing pass rateConsidering 50 points out of 100 as the thresh-

old at which companies respond adequately

to market requirements, only 92 companies

in Europe passed the test in 2014, increasing

from 79 companies in 2013, but a 19% pass rate is disappointing.

Failed

(less than 30 points)

Who passes the stress test?

At the other end of the scale, a quarter of companies scored less than 30 points, meaning that they do not present a minimum of content

expected by the market. Two of these compa-

nies – new entries to the FT Europe 500 – even

score 0 points because they do not provide a

corporate website in English.

More than half of the sample of companies

(276) fell in between these two groups, only partially meeting the expectation of stakehold-

ers in terms of transparency and dialogue, al-beit presenting a moderate level of disclosure. That means 4 out of 5 European companies

show deficiencies in the face of this corporate communications stress test, a test that in reality they face day in-day out.

Raising their game

In spite of the difference between the best and worst performing European companies, there are many positive signs in this year’s Webrank-

ing as ever more companies invest in digital

communications. For example, almost 55% of companies improved their score. This under-

scores Webranking's ambition to be not only an instrument to single out the best in class, but even more to help the other companies

improve their websites.

Source: Webranking by Comprend 2014-2015

Passed

(50 points or more)

Held back

(between 30 and 50 points)

Friends Life Group (Resolution)

EDP Renováveis

Nokian Renkaat

Alrosa

Telefónica

+16.5

+16.4

+15.3

+15.0

+14.9

Despite assessing

the biggest multi-

nationals, the stress finds most European companies are not

up to the mark.

Thankfully, the trend is improving.

Joakim Lundquist, Head of Comprend in Austria, Italy and Switzerland

Top 10

Note: The total number of evaluated companies is 497


Ten years after the advent of Web 2.0 and the rise of social networks such as Facebook that

are mainstays of today’s digital landscape, the gap between corporate communications and stakeholder demands remain wide. Stakehold-

ers have clear expectations of corporate web-

sites and social media accounts, as revealed through our yearly surveys (see more informa-

tion on page 14). Webranking by Comprend

analyses companies' digital communication efforts to see how they match up: the main take-away is that companies are still strug-

gling to open up their communication beyond disclosure.

It comes as no surprise that the highest scoring

section of the Webranking analysis is for cor-porate reporting but other areas of weakness regard governance and CSR information as well as in social media and search parameters.

Source: Webranking by Comprend 2014-2015.

The social media and search area aggregates sub-crite-

ria included throughout various sections of the research.

Average score EU500 companies

(% of max score)

FT Europe 500 performance by section

compared with top 92 passing companies

Start page

and functions

About us

Press

Reporting

The share

Investor relations

Governance

CSR

Career

Social

media

Companies know that in order to compete they have to differentiate them-selves from their peers and, most importantly, communicate this efficiently. Webranking assesses the transparency of European companies in digital communications as a way of measuring their ability to generate competitive advantage in terms of reputation, credibility and access to markets.

Average score of companies passing test

(% of max score)

Mind the gap: how European companies meet stakeholders´ needs

Average Europe 500 +1.5 (vs 2013-2014)

39.1 points

59.2 points

Average passed companies-0.3 (vs 2013-2014)

50%

30%

60%

40%

20%

10%

Taking inspiration from top performersA comparison between the Europe 500 group

as a whole and the top performing 92 names

that passed the stress test reveals that digital

communications leaders are particularly strong in areas that are more tied to stakeholders rather than standard disclosure: for example in

answering the needs of investors, CSR profes-

sionals and job seekers.

Going beyond the research sections, six key areas emerge that are critical for major listed companies in understanding how they are

positioned in this fast-evolving scenario and in closing the stress-test gap and thus getting closer to stakeholder demands: convincing the

market, gaining trust through corporate respon-

sibility, engaging in a war for talent, being open to dialogue, adopting technology at the service of users and quality content.


Gaining trust through

responsibility

Our survey of 300 analysts, investors and journalists reveals that easy access to decision-critical information is crucial. Investors and analysts need to understand how a company is managed, what strategies it applies and what financial results are in order to make informed decisions. Whether the capital market consid-

ers a company a trustworthy investment is partly in the hands of

the organisation itself by communicating efficiently and building a good reputation.

Compared to last year, the Investor Relations area improved (25% vs. 22%). There is clearly still room to improve compared with the best in class: the top 92 European companies attained an average score of 45%. The 500 European companies achieve good results for strategy (40%), but less on financial target achievement (11%) and investment story, where the gap be-

tween top performers and the rest of the field is nearly double.

However, the gap between external expectations and company communications remains wide. Our survey highlights that 80% of investors and analysts consider growth drivers as "very impor-

tant" information and 74% of them attribute the same signifi-

cance to the presentation of financial target achievement.

2

Corporate social responsibility is another area that is still not seen as essential to corporate communications. Considering how corporate responsibility tends to presuppose a long-term

view of the business, it is encouraging to see that two thirds of European companies capitalise on this and present a CSR report.

This is a significant increase from last year's 51%.

However, 20% of the evaluated companies in Europe don’t pre-

sent a code of conduct, a basic requirement that helps building trust as a responsible business.

Considering demographic developments, companies should know that they do not only compete for customers and market

share, but also for the talented people that they need to thrive. European companies do not provide efficient communication to-

wards potential employees, even though most (70%) post vacan-

cies on their websites. Only 36% present their pay and benefits structure and 14% give contact information for applicants.

FT Europe 500 companies perform worse than the 92 passing

companies in presenting themselves to potential employees in terms of HR strategy; fewer of them post information about vacancies, as well as testimonials with employees talking about what it's like to work at their company.

12% present their investor proposition

(21% of passing companies)

Convincing the market

68% present a CSR Report (75% of passing companies)

Focus on CSR related content might indicate

an increased comprehension among compa-

nies that proactive action and communication of CSR issues is crucial when it comes to gain-

ing trust from stakeholders.

Karolina Dubowicz, CSR specialist at Hallvarsson & Halvarsson

45% present their HR strategy to potential candidates (55% of passing companies)

The war for talent

4

Today, the appropriate digital channels for building a solid rela-

tionship with stakeholders include social media. European social media performance improved by 2.5 percentage points and

narrowing a little the 21 percentage point gap with the top 92 performers. LinkedIn and Twitter are the two most used chan-

nels both by Europe 500 and the top 92 performers: between

the two social media, both groups slightly prefer Twitter: 51% of top 92 companies are active on it, and 45% of FT Europe 500 companies.

Nearly 60% of the European 500 companies examined now in-

tegrate social media in their communication linking their official social accounts from the company website (jumping from 31% last year). Only 26% of firms integrate social media feeds in their corporate website.

58% connect to social media accounts from their corporate website

(84% of passing companies)

Open to dialogue with stakeholders

The careers section usually attracts the most visits on a corporate website. Therefore, it is important to offer a good presentation of the company from a job seeker's perspective as well as a user-friendly application procedure. And keep in mind that job seekers might turn

into customers one day.

Alexander Gabrielsson, Research lead, Webranking by Comprend

6 key areas to gain competitive advantage

1 3


As growing numbers of people access the web (even corporate information) from mobile devices and digital penetrates further into daily routines and working life, pressure is mounting to give users fast, intuitive access to relevant content. Technology must not become a barrier when other online sources can offer alternatives. Our survey of corporate web managers showed adapting to mobile as a key priority (see page 15).

Most companies are moving towards responsive design, which allows a single website to adapt to the screen resolution of dif-ferent devices. The data for Europe is encouraging since the per-

centage of responsive websites improved from 11% in 2013. Asa result, corporate apps have been largely abandoned given thatthey are expensive to build and maintain relative to their use.

5

6

24% have a responsive website (37% of passing companies)

Technology at the service of users

58% of web managers prioritise improving CSR content

Content is king

For creating high quality content it is necessary to invest in a solid internal structure.

The involvement of management is essential to build an organisation that includes vari-ous company departments and has adequate

resources.

Helena Wennergren, Head of Marketing

0–1 4–102–3

65%

35%

47%53%

38%

62%

14%

2012 2013 2014

50%

0%

40%

30%

20%

10%Source: Webranking by Comprend 2014-2015

– Web Management Report

Prioritisation of corporate apps

In 2012 nearly half of the surveyed web manag-

ers declared developing an app a priority, while in 2014 the share diminished to a sixth.

45%

18%

none/low

high/full

Senior management

involvement compared

to size of web department

Content marketing is generating greater attention towards thecontent on websites, in particular the creation and distributionof high quality content meant to attract and engage targetaudiences. This strategy is used to create articles, videos andinfographics that are interesting and educational.

Our survey of corporate web managers reveals that the content

of the CSR and Career sections is considered the most urgent tobe improved. These contents are also those most easily share-

able via social media since their target audience goes beyond

potential consumers. By building a direct relationship companiesare able to increase visibility and create a good reputation.

A key challenge here is resources: a third of web managers stat-

ed they have only one person working full time on the corporatewebsite. There is a direct relationship between the resourcesallocated and the involvement of management in online com-

munication strategies.


– Web Management Report


What it all means and why it matters

Less than a fifth of the leading 500 listed busi-nesses in Europe pass this Webranking stress test, indicating they have what it takes to manage their digital reputation proactively as well as challenges and crises that may arise.

Are you ready for a reputation crisis online?

The Webranking perspective: A PR or reputation crisis now takes places at the speed of digital and it is digi-

tal capabilities, including mobile, that will be a major part of the response. For instance, 83% of journalists say they use social media to find information about companies. Yet only 45% of the FT Europe 500 com-

panies signal that they are on Twitter and only one in four integrates their social media activity into their corporate website. At a practical level, this suggests most companies don’t give due prior-

ity to social and digital. Webrank-

ing measures companies by their

ability to communicate key corporate

information online and though social media, necessary to build up the audi-ence, exchange and internal expertise that can all be drawn on if things turn

ugly. If that moment comes, there

won’t be time to prepare.

Do your most important stakeholders

understand your business and the value

of your strategy?

The Webranking perspective: Digital communications has long ceased to be only a matter of posting basic facts online alongside formal disclosure documents.

Even the markets need to be “convinced" of the value

proposition and strategy for future success while many younger jobseekers care as much about how prospective employers live their values and sustainability creden-

tials. Yet improvements in the areas of investor relations and corporate responsibility are gradual and from a

low base: in too many cases, com-

panies are not able or not willing

to spell out their financial and CSR, strategy, targets and risks and how

they connect to the business. If you

squander the opportunity digital gives

to talk directly with stakeholders, audiences will head to other sources

of information and influence.

Are you maximising

your competitiveness?

The Webranking perspective: When

seen as a stress test, Webranking sheds light on companies’ ability to

gain competitive edge by leveraging digital communications to explain what sets them apart. The fact that

four out of five of Europe’s top 500 companies fail to make it over the

half-way mark and a quarter do not

even present a basic minimum of content expected

by the markets are clear signs of concern. The modest

improvement shown from the previous edition of We-

branking is encouraging, with a majority of companies increasing their score. But at this pace – the proportion of “passing” companies rose to 19% from 16% – it will

take too long for the bar to rise overall. In the mean-

time, expectations are on the up every year as Webrank-

ing will track again in 2015.

Are you giving people

want they want?

The Webranking perspective: In the

absence of information, people make negative assumptions, disconnect and head elsewhere. Refraining from

being open and transparent enough

to give people the information they want, even if it’s not always what the company wants to stress, undermines trust. It’s worrying that investor

information remains a weak point for corporates. The flip side is a stronger reputation and better access to the people that are at the heart of business and decisions.

Webranking shows the benefit of asking people what they want with a view to measuring and improving com-

munications.

Webranking by Com-

prend finds that most of Europe’s major

corporations are poorly positioned in terms of their digital

corporate presence:

there is a substan-

tial gap between the expectation of key stakeholders and the

company response.

Staffan Lindgren, Managing Partner, Comprend

By contrast, one in four companies fails to provide a basic minimum of information, seriously under-mining their credibility. Why does this all matter and what does it mean in a wider business context? The latest edition of this research poses four urgent questions for the vast majority of firms.

Northern European countries dominate the top of the Webranking by Comprend in 2014, reaffirming their traditional dominance in the research.

Taking the average of the largest companies in each country in order to compare like with like, Finland retained its position at the head of the scoreboard with an average of 57.5 points. It was followed by a narrow margin by its Nordic neighbour Sweden with Germany in third and Italy in fourth. At the bottom of the ranking we find Russia, Portugal and Spain but also, surprisingly, Norway. All companies in the top 10 of the Europe 500 Webranking 2014 hail from Italy, Sweden, Finland or Denmark.

European country rankings

20 largest companies per country

1210

13

*The FT Europe 500 includes only 12

Finnish, 15 Danish and 10 Norwe-

gian companies.

**Portugal has only 7 companies

in the FT Europe 500, therefore,

we considered the 14 companies

included in the Portuguese country

ranking.

0% 50%40%20% 30%10%

1 Finland* 57.5%

2 Sweden 56.7%

3 Germany 53.5%

4 Italy 52.9%

5 Switzerland 46.4%

6 Denmark* 45.6%

7 UK 41.9%

8 Netherlands 41.3%

9 France 40.2%

10 Norway* 36.3%

11 Spain 36.1%

12 Portugal** 31.1%

13 Russia 29.5%

60%

3

4

59

1112

7

6

8



Chemicals sector proves the most transparent

Sectors with high social and environmental

impacts dominate the top of the Webranking

research, pushing them to greater transpar-ency online with respect to a broad range of

interlocutors.

Thanks to the contribution of leading German companies such as BASF and Bayer, the chemi-

cals sector emerged as the most transparent, with an average score of 45 points, closely fol-lowed by healthcare on 44.3 points and also by utilities with 42.9 and oil & gas companies on

an average of 41.9.

Coming in behind these top sectors but still performing above the overall average, we find goods and services-related sectors (both

industrial or personal). Together they account

for the highest number of companies in the

ranking.

0%

50%

Note

The companies included in Webranking by Comprend

are categorised in 19 supersectors according to the ICB

(Industry Classification Benchmark) methodology.

Financial companies as a whole disappointed

with banks on average performing worse than

the overall ranking, despite the efforts of a few Nordic and Swiss leaders like Danske Bank, Swedbank and Credit Suisse. Real estate and

financial services firms found themselves at the bottom of the 19 sectors. Insurers, led by Munich Re, were the only ones in the group that managed collectively to keep above the European average score with 40.5 points.

Seven sectors out of 19 (meaning 39.2% of the companies included in this sector benchmark)

achieved less than 39.1 points, which is the general average score for Europe.

Europe 500

performance by sector

40%

20%

30%

10%

Chemicals

(24)

Healthcare

(23)

Utilities

(25)

Oil & gas

(34)

Automobiles

& parts

(15)

Construction

& materials

(20)

Personal &

household

goods

(26)

Insurance

(36)

Industrial

goods &

services

(69)

Telecommu-

nications

(23)

Food &

beverages

(22)

Basic

resources

(20)

Technology

(15)

Banks

(56)

Travel

& leisure

(14)

Media

(22)

Real estate

(12)

Retail

(24)

Financial

services

(17)

42.9 41.940.5

45.0 44.341.4 41.041.6 40.340.4 40.3 38.639.7

34.0 33.533.8

28.532.5


36.2EU 500 average score


Chemicals companies represent only 5% of the companies included in this year’s evaluations yet they topped the sector ranking with an average score of 45 points.

German companies were the stars of the sector with BASF at

the top of the pile (67.1 points) ahead of Bayer (66) and Lanxess

(53.6). Dutch company DSM and Norway’s Yara International (both 59.5) complete the Top 5.

Chemicals (24 companies)

BASF 67.1

Bayer 66.0

DSM 59.5

Yara Int. 59.5

Lanxess 53.6

With an average of 44.3 points, healthcare companies were 5.2 points above Europe 500 firms in general.

Denmark and Switzerland managed to have two companies

each in the Top 5: the former with sector leader Lundbeck (61.4 points) and Novozymes (55.9), the latter with Roche (56.2) and Sonova (50.3), best improver in the Swiss ranking. Germany’s Merck Kgaa (54.5 points) completes the sector.

Healthcare (23 companies)

H Lundbeck 61.4

Roche 56.2

Novozymes 55.9

Merck Kgaa 54.5

Sonova 50.3

Bronze medal goes to the utilities sector as its 25 companies achieved an average score of 42.9 points.

Best improver in the Italian ranking, Snam was the top in this

sector with 86.3 points, followed by Finland’s Fortum (77). Terna

(63.6) came in third while two leading German names closed the Top5 with E.On (57.8) and RWE (51.7).

Utilities (25 companies)

Snam 86.3

Fortum 77.0

Terna 63.6

E.On 57.8

RWE 51.7

Top 5

Top 5

Top 5

The contribution of Eni with 87 points, this year's winner of the Europe 500 ranking, was not enough to get oil & gas companies on the podium, with an average score of 41.9 points.

Eni was 20 points ahead of Spain’s Repsol (67.6 points). Finland’s Neste Oil (60.7), Norway’s Statoil and UK firm Tullow Oil (both 56.8) close the sector's top 5.

Oil & Gas (34 companies)

Eni 87.0

Repsol 67.6

Neste Oil 60.7

Statoil 56.8

Tullow Oil 56.8

Top 5


SCA 82.4

Swedish

Match 77.4

Electrolux 67.7

Adidas 62.4

Luxottica 56.1

Pirelli 65.8

Nokian

Renkaat 54.7

Daimler 49.6

FCA 47.5

Michelin 47.0

These 15 companies account only for the 3% of the overall rank-

ing but they manage to keep their average score (41.6 points) 2.5 points ahead of general average.

Italy leads the sector with Pirelli (65.8) at No.1, the only compa-

ny of the segment above the 60 points threshold, and FCA (the website of Fiat Spa was evaluated for this research) with 47.5

points at No.4. Second place went to Finland’s Nokian Renkaat

on 54.7, followed by German producer Daimler (49.6). France’s Michelin (47) closes the sector Top 5.

Automobiles & Parts (15 companies)

With an average score of 41.4 points, the construction & materi-als sector follows the previous one by a narrow margin.

Swedish names were in the first two positions, with Skanska and

ASSA ABLOY notching up 74.9 and 65.2 points respectively. They were followed by two Swiss companies – Holcim (57.4) and Sika

(56.3). France’s Lafarge closes the Top 5 with 54.4 points.

Construction

& Materials (20 companies)

Skanska 74.9

ASSA ABLOY 65.2

Holcim 57.4

Sika 56.3

Lafarge 54.4

The 26 companies making up the personal & household goods segment averaged 41 points.

Sweden proves to be the strongest country in this sector with

the top three positions: SCA (82.4 points), Swedish Match (77.4) and Electrolux (67.7). Germany’s Adidas (62.4) placed at No. 4 followed by Italy’s Luxottica (56.1).

Personal & Household Goods (26 companies)

Top 5

Top 5

Top 5

Insurance companies are among the most numerous in the

ranking and they scored on average just 1.4 points ahead of the

Europe 500 performance, reaching 40.5 points.

Munich Re (62.4 points) achieved the leading position, just ahead of Italian rival Generali (62.3). Germany was also present in the Top 5 with Allianz (57.1), followed by Dutch firm Aegon

(55.2 points). Switzerland closes the Top 5 with Zurich Financial

Services (51).

Insurance (36 companies)

Munich Re 62.4

Generali 62.3

Allianz 57.1

Aegon 55.2

Zurich

Financial

Services51.0

Top 5


With 69 industrial goods & services providers, this is the biggest sector, representing 14% of the ranking. They scored 40.4 points on average.

Wärtsilä came out on top with 81 points. The Finnish company was followed by two Swedish names – SKF and Sandvik, with 67.7 and 62.8 respectively. Finally, we find Switzerland’s ABB on

61.7 closely followed by Siemens (60.6).

Industrial Goods & Services (69 companies)

Wärtsilä 81

SKF 67.7

Sandvik 62.8

ABB 61.7

Siemens 60.6

The 23 telecommunications companies come in at the mid-point of the sector ranking, placing 10th with an average score of 40.4 points.

The top spot went to Telecom Italia (83.3 points), over 20 points ahead of Nordic peer TeliaSonera (60.5). They were followed by Norwegian provider Telenor (57.1) and Spain’s Telefonica (56.3). Sweden closes the Top 5 with Tele2 (55.4).

Telecommu-

nications (23 companies)

Telecom

Italia 83.3

TeliaSonera 60.5

Telenor 57.1

Telefónica 56.3

Tele2 55.4

With an average of 40.3 points, the food & beverage sector tied with telecommunications in 10th place. But none of these 22 companies earned more than 60 points.

Swiss-based Nestlé took the No. 1 slot with 59.6 points, fol-lowed by Denmark’s Carlsberg (55.5) and Norway’s Orkla (53.6). Two Dutch companies close the Top 5: Heineken and Unilever, with 50.3 and 48.7 points respectively.

Food & Beverage (22 companies)

Nestlé 59.6

Carlsberg 55.5

Orkla 53.6

Heineken 50.3

Unilever

Certs. 48.7

Top 5

Top 5

Top 5

With an average score of 39.7 points, this sector only just man-

ages to outperform the overall average for the Europe 500 list.

Finland is present with two companies – UPM-Kymmene (59points) at No. 1 and Stora Enso (55.6) in third. Between the two we find Luxemboug-based ArcelorMittal (57.7); Austrian rival Voestalpine (51.3) and Norway’s Norsk Hydro (50.9) close the Top 5.

Basic

Resources (20 companies)

UPM-

Kymmene 59.0

Arcelormittal 57.7

Stora Enso 55.6

Voestalpine 51.3

Norsk Hydro 50.9

Top 5


Of the 15 technology companies, only two passed the stress test threshold of 50 points. They scored 38.6 points on average, slip-

ping below the European average.

ASML Holding led the segment with 54.8 points, followed by Sweden’s Ericsson (53 points). Below the 50-points level, we find Italian-French STMicroelectronics (45.2) and two German com-

panies within a whisker of each other – SAP (44.5) and Infineon Technologies (44.4).

Technology (15 companies)

ASML Hold-

ing 54.8

Ericsson 53.0

STMicroelec-

tronics 45.2

SAP 44.5

Infineon Technologies 44.4

Despite being the second most numerous sector, accounting for 11% of the ranking, banks struggle below the overall perfor-mance with an average score of 36.2 points. Five high-scoring leaders were dragged down by the remainder, mostly poor performers when it comes to the corporate communications stress test.

Danish lender Danske Bank (73.3 points) and Sweden’s Swed-

bank (69.7) led the sector followed by two Swiss banking groups, Credit Suisse (62.5) and UBS (61.1). Italy’s UniCredit was next

with 59.6 points.

Banks (56 companies)

Danske Bank 73.3

Swedbank 69.7

Credit Suisse 62.5

UBS 61.1

UniCredit 59.6

With an average score of 33.3 points, the travel & leisure sector was a way behind Europe’s best-in-class and none of its 14 com-

panies passed the stress test.

Three British names made the Top 5: Intercontinental Hotels Group (48.3 points), TUI Travel (43.6) and Whitbread (42.1). Germany’s Deutsche Lufthansa (47.4) was second and French company Accor (41.4) fifth.

Travel & Leisure (14 companies)

InterConti-

nental Hotels

Group48.3

Deutsche

Lufthansa 47.4

TUI Travel 43.6

Whitbread 42.1

Accor 41.4

Top 5

Top 5

Top 5

The media sector consists of 22 companies whose average score

was 33.8 points, more than 5 points lower than the European average. The Top 5 is composed of companies from five different countries.

Norway leads with Schibsted (43.6), followed by Dutch company Wolters Kluwer and the UK’s WPP, with 40.6 and 40 respective-

ly. Finally, Belgium’s Telenet and Vivendi of France both failed to

reach 40 points, achieving 39.6 and 39.2 respectively.

Media (22 companies)

Schibsted 43.6

Wolters

Kluwer 40.6

WPP 40.0

Telenet 39.6

Vivendi 39.2

Top 5


The 12 real-estate companies notched up an average score of

33.5 points. The four British companies in this sector captured the top positions in the sector, despite sharp differences in score.

Land Securities (59.5 points) and British Land (57.2) were over 20 points ahead of Hammerson (34.1) and Intu Properties

(31.2). French firm Gecina was fifth with 30.8 points.

Real Estate (12 companies)

Land Securi-

ties 59.5

British Land 57.2

Hammerson 34.1

Intu Proper-

ties 31.2

Gecina 30.8

With an average of 32.5 points, retail companies were 6.6 points below the European average.

Sweden’s Hennes & Mauritz topped the sector with 49.8 points, just shy of the 50-points mark. Germany’s Celesio came next

with 45.4, followed by two British companies, Tesco (44.6) and Marks & Spencer (44.5). Finally we find Portugal’s Jerónimo

Martins with 43.3 points.

Retail (24 companies)

Hennes

& Mauritz 49.8

Celesio 45.4

Tesco 44.6

Marks & Spencer 44.5

Jeronimo

Martins 43.3

At the bottom of the sector ranking, the 17 financial services companies scored only 28.5 points on average.

The top of the bunch was Germany’s Deutsche Börse on 49.7

points followed by the UK’s 3i Group (42.4) at No. 2. Three Swedish companies complete the sector’s Top 5: Investor (42.2), Kinnevik (39) and Industrivärden (38.5).

Financial Services (17 companies)

Deutsche

Boerse 49.7

3i Group 42.4

Investor 42.2

Kinnevik 39.0

Indus-

trivärden 38.5

Top 5

Top 5

Top 5


How we conducted the research

497 European companies assessed along with more than 800 globally

Comprend’s Webranking research, in its 18th European edition, is the most well-known analysis of corporate and financial communications in Europe. The study is a well-honed instrument not only for measuring the efficacy of online

communications but also to help companies compare with national and international peers. The study evaluates the English language version of corporate websites.

The European ranking takes into consideration companies in the Europe 500 list, compiled by the Financial Times. In addition, national rankings are published, bringing to total to 684 companies on a European level. The research extends to a global ranking, which assesses the 100 biggest companies worldwide, included in the Global 100 list by the Financial Times.

Considering also the classification for North African and Middle Eastern compa-

nies, all in all, 830 companies have been evaluated worldwide. Sector rankings of the companies in the FT Europe 500 index are compiled as well that are based on

the ICB sector classification.

The stages of the research

The research consists of three steps. First of all, every year Webranking by Com-

prend criteria are updated based on the results of questionnaires dedicated to capital market and job seekers in order to reflect new needs.

The second stage applies stakeholder expectations, in the form of the Webrank-

ing evaluation protocol, to all the companies included in the research universe to test how well they perform and give each one a score.

The last step is the data analysis and the presentation of the research results, in addition to the collection of international best practices and trends.

How were the companies assessed?

The evaluation protocol of Webranking by Comprend 2014 is composed of 100 criteria, divided in 10 sections, making for a total score of 100 points. To highlight how social media needs to be integrated into corporate communication, search and social media criteria have been spread within other areas of the evaluation protocol.

Social media criteria and subcriteria account for 7.9 points when taken together.

Financial information (reports and presentations, investor relations and share information, corporate governance) is still the most important area, worth 44 points.

Key figures

Webranking by Comprend

is Europe’s leading survey of digital

corporate communications:

18thedition in Europe

19 sectors

497 companies in FT Europe 500

684 companies ranked in Europe

830 companies globally including

Global 100 and Middle East

100 criteria

309 measurements within

the evaluation

Stages of the research

465 responses

to two surveys

(Capital Market and Career)

Research

1

Evaluation protocol containing 100 criteria

and 309 subcriteria for a total

of 100 points

Protocol

2

497 of FT Europe 500

companies analysed

830 globally

Ranking

3

Publication Interactive online report

Insights

Results

4

Awards


Questionnaires for stakeholders

Three-hundred professionals, among them financial journalists, analysts and investors from around the world and represent-

ing a full range of sectors told us how they use and what they

expect from corporate websites.

We found that among the sample, journalists are major users of

social media (83% use it to find information about the compa-

ny). They are the most interested in having accessible informa-

tion from various channels and are more likely than analysts and investors to read annual reports online rather than in PDF.

Beyond press releases and documents, it is also important for journalists to have email and telephone contact information, along with high resolution images and materials related to press releases.

Ninety-nine percent of analysts and investors say they use cor-

porate websites and news services for background information about companies, the businesses, products and services and 81% access corporate websites on a daily basis* to gather this

information. They must be able to find key elements that define the firm and they need simple, but also accurate information on the strategy, growth and challenges that the company faces. These data are complemented with transparent information regarding the management and the board of directors, but also information on a company’s competition. They also ask to be able to access information quickly through a functional naviga-

tion system within the corporate website.

*Source: Webranking 2010

Source: Webranking by Comprend 2014

– Capital market survey

41%

20%

14%

25%

Analysts

Investors

Journalists

Others

75%use social media to find corporate information

Journalists: Keep it simple

and accurate

Analysts: Easier to navigate, more transparency

Investors: Decision-critical information needs to be clear

300 respondents

Each year Comprend’s Webranking criteria and their corresponding weights are modified on the basis of the questionnaires completed by financial analysts and job seekers in order to reflect stakeholders’ changing needs. Along with these stakeholders, another survey is also given to corporate web managers, with the aim of tracking their views on the newest technological and editorial trends.

Capital Market survey: 300 journalists, analysts

and investors


Source: Webranking

by Comprend 2014

– Web Management

Report

of which 42% are included

in FT Europe500

More than 160 people in search of work or that had recently

searched for work, from more than 20 countries and aged be-

tween 18 and 55, responded to the questionnaire dedicated to information on the career and employer branding sections.

This type of user above all wants to learn how the company

positions itself toward jobseekers and motivations that push the best talent to consider employment. This could also come

through the information on sustainability through links to the CSR section of the website.

Candidates would like to get to know their future colleagues

– even if only in “virtual” form – and to have a more personal

point of view on the work environment. This can be obtained by

making use of audio-visuals with people who work for the com-

pany. The inclusion of a calendar with information about Career Days was considered important by 84% of interviewees.

Good graphics and intuitive navigation are also appreciated. In this sense it is important to be able to send employment infor-

mation easily. The possibility to apply through a direct contact or to be able to directly send one’s resume or CV is of the highest

priority.

Also, 75% of those asked would like to be able to apply for a position spontaneously and to find a description of the company on LinkedIn.

116respondents

Career survey: jobseekers’ needs

Web Management survey: priorities of digital professionals

from 96 companies

in 18 countries

Return to content focus

The motto “Content is king” is fundamental for the majority of web managers. For the first time, they revealed their top priority for better content is sustainability information followed by the areas of “company information”, “work with us”, and “press”. One third of the interviewees go as far as saying that an entire content revision is needed in all areas of the corporate website.

Beyond content, companies continue to invest in their social media presence where they distribute information regarding “career”, “press” and “corporate responsibility”.

Responsive design is the technology of the moment

In terms of technology, the trend is toward the creation of responsive sites. Around 75% of web managers said they had

already gone responsive with their website or were due to do so

during 2014. The demand for corporate apps has almost totally

evaporated after years of growth because of their scant us-

age and a preference for responsive design as a solution to the increase in mobile.

The organisation of the web department

A challenge identified by 69% of web managers is the lack of personnel dedicated full time to the corporate site. One third of the companies interviewed has only one person assigned to the

site. There is a strong correlation between the number of people in the web department and the involvement of the senior

management: in 46% of the companies the senior management is involved in the web strategy and these companies have a web

team composed of three of more people.

• Geographical presence of the company

• Company culture and values

• Remuneration and benefits • Growth opportunities within the company • Open positions

Most searched-for information

Source: Webranking by Comprend 2014

– Career survey

164respondents

from 23 countries


Best in class

eni.com

For the second year in a row, Eni is at No.1 in both the Europe 500 and Italian 500 ranking, with 87 points. Despite a slight loss in the total score compared

to last year, the corporate website of the Italian oil & gas company stands out for the clear and in-depth presentation of the company's modus operandi, as well as of its presence in the world and the business – sustainability relation.

snam.com

Snam jumps from 6th place in Europe to 2nd.

The Italian gas utility improved by 12 points, reaching a total score of 86.3 points.

Better Press and Investor Relations sections, a more detailed presentation of the company’s business, the complete renewal of the CSR section, as well as a greater integration of its social media accounts and attention towards a functional and user-friendly website: these are the main improvements that helped Snam

surge up the leader table.

telecomitalia.com

After its 2nd place in the 2013 edition of the research, Telecom Italia slips down into 3rd with 83.3 points.

In 2014 the Italian company launched a new

corporate website, which takes into consid-

eration different types of stakeholders, while introducing a horizontal navigation, in addition to the classical menu system. With a focus on

the company's stories (focusing on innovation, sustainability and culture), the storytelling ap-

proach continues in the inner pages.

1

2

3

friendslifegroup.com

The British insurer picked up the Best Improver award with a 16.5-point increase from the

previous year. It joined the Europe 500 ranking

in 278th place, with a score of 37.3 points.The corporate website achieves a good result

especially for its technological features.

Best Improver

(+16.5 points)


4sca.com

5wartsila.com

6fortum.com

7swedishmatch.com

8skanska.com

9danskebank.com

10swedbank.com

Best in class


Position 2014

Position 2013

CompanyScore 2014

1 ; 1 I Eni 87.0

2 y 6 I Snam 86.3

3 x 2 I Telecom Italia 83.3

4 x 3 I SCA 82.4

5 x 4 I Wärtsilä 81.0

6 x 5 I Swedish Match 77.4

7 y 9 I Fortum 77.0

8 y 11 I Skanska 74.9

9 y 19 I Danske Bank 73.3

10 x 7 I Swedbank 69.7

11 y 17 I Electrolux 67.7

11 y 18 I SKF 67.7

13 y 23 I Repsol 67.6

14 x 8 I BASF 67.1

15 x 14 I Bayer 66.0

16 x 10 I Pirelli 65.8

17 y 30 I ASSA ABLOY 65.2

18 x 12 I Terna 63.6

19 y 54 I Sandvik 62.8

20 ; 20 I Credit Suisse 62.5

21 y 50 I Adidas 62.4

21 y 24 I Munich Re 62.4

23 x 21 I Generali 62.3

24 y 31 I ABB 61.7

25 – n.a. I H Lundbeck 61.4

26 y 29 I UBS 61.1

27 – n.a. I Neste Oil 60.7

28 y 57 I Siemens 60.6

29 x 15 I TeliaSonera 60.5

30 x 26 I Nestlé 59.6

30 x 13 I UniCredit 59.6

32 y 34 I DSM 59.5

32 y 64 I Land Securities 59.5

34 y 35 I UPM-Kymmene 59.0

35 x 16 I Deutsche Post 58.4

35 y 39 I SEB 58.4

37 y 45 I Atlas Copco 58.0

38 ; 38 I E.On 57.8

39 y 94 I Arcelormittal 57.7

39 x 32 I Nordea Bank 57.7

39 – n.a. I UBI Banca 57.7

42 x 25 I Kone 57.6

43 y 63 I Holcim 57.4

44 y 93 I British Land 57.2

45 y 46 I Allianz 57.1

45 y 58 I Telenor 57.1

47 x 37 I Statoil 56.8

47 y 60 I Tullow Oil 56.8

49 y 85 I Sika 56.3

Webranking by Comprend 2014-2015 Europe 500 ranking

Position 2014

Position 2013

CompanyScore 2014

49 y 174 I Telefónica 56.3

51 y 79 I Roche 56.2

52 x 43 I Luxottica 56.1

53 y 82 I Novozymes 55.9

54 x 49 I Stora Enso 55.6

55 x 40 I Carlsberg 55.5

55 x 41 I Royal Bank of Scotland 55.5

55 x 44 I ThyssenKrupp 55.5

58 y 76 I Tele2 55.4

59 y 115 I Aegon 55.2

60 x 28 I Henkel 55.0

60 y 127 I Prysmian 55.0

62 y 74 I Intesa Sanpaolo 54.9

63 x 61 I ASML Holding 54.8

64 y 208 I Nokian Renkaat 54.7

65 y 80 I Merck Kgaa 54.5

66 y 88 I Lafarge 54.4

67 x 33 I BP 54.2

68 y 78 I Deutsche Bank 53.8

69 x 62 I Airbus 53.6

69 x 68 I Orkla 53.6

69 x 52 I Yara International 53.6

72 y 99 I Deutsche Telekom 53.0

72 x 42 I Ericsson 53.0

74 x 71 I Lanxess 52.8

75 y 87 I British American Tobacco 52.4

75 x 55 I Volvo 52.4

77 – n.a. I Finmeccanica 52.3

78 x 46 I Royal Dutch Shell 51.8

79 x 53 I RWE 51.7

80 x 22 I Swisscom 51.5

81 y 191 I Voestalpine 51.3

82 x 75 I Galp Energia 51.2

83 y 103 I Zurich Financial Services 51.0

84 y 85 I Hannover Re 50.9

84 ; 84 I Norsk Hydro 50.9

86 y 165 I Axa 50.8

86 y 145 I Belgacom 50.8

88 y 121 I Aviva 50.6

89 y 162 I Heineken 50.3

89 y 175 I Sonova 50.3

91 x 46 I Centrica 50.1

92 y 212 I UCB 50.0

93 x 69 I Hennes & Mauritz 49.8

94 x 81 I Deutsche Boerse 49.7

94 x 71 I Novo Nordisk 49.7

96 x 56 I Daimler 49.6

96 y 120 I Linde 49.6

98 y 143 I Iberdrola 49.1


Position 2014

Position 2013

CompanyScore 2014

99 x 65 I Anglo American 48.8

99 y 104 I Bilfinger Berger 48.8

99 y 124 I Novartis 48.8

102 x 76 I Unilever Certs. 48.7

103 – n.a. I Vestas Wind Systems 48.4

104 y 244 I InterContinental Hotels

Group

48.3

105 y 106 I A.P. Møller – Mærsk 47.9

105 – n.a. I EDP 47.9

105 y 164 I ING 47.9

105 x 88 I Syngenta 47.9

109 y 256 I Beiersdorf 47.8

109 x 65 I SABMiller 47.8

111 y 245 I Solvay 47.6

112 x 65 I FCA' 47.5

113 x 96 I Deutsche Lufthansa 47.4

114 x 99 I Tryg 47.3

115 x 113 I Alfa Laval 47.2

115 x 92 I OMV Group 47.2

115 x 99 I Philips Electronics 47.2

118 x 51 I ENEL 47.1

118 y 162 I Fresenius 47.1

120 x 117 I AstraZeneca 47.0

120 y 148 I Hochtief 47.0

120 y 201 I Michelin 47.0

123 x 110 I Randstad 46.9

124 x 117 I Arkema 46.7

125 y 184 I Johnson Matthey 46.6

126 y 225 I GKN 46.4

127 – n.a. I Evonik Industries 46.3

128 x 116 I Imperial Tobacco 46.2

128 – n.a. I Wacker Chemie 46.2

130 y 132 I BNP Paribas 46.0

131 x 113 I Sanofi 45.9

132 y 137 I Amec 45.8

133 y 157 I Baloise 45.7

133 y 140 I BG Group 45.7

135 x 91 I Hexagon 45.6

136 y 268 I Barclays 45.5

137 – n.a. I Celesio 45.4

137 y 142 I Ferrovial 45.4

137 – n.a. I Oc Oerlikon 45.4

140 x 107 I Erste Group 45.3

140 x 58 I K+S 45.3

140 y 206 I Schneider Electric 45.3

143 y 271 I STMicroelectronics 45.2

144 y 269 I GlaxoSmithKline 44.8

144 y 168 I SGS 44.8

144 x 143 I Swiss Re 44.8

147 y 175 I Barry Callebaut 44.7

148 x 73 I Tesco 44.6

149 y 228 I Marks & Spencer 44.5

149 x 83 I SAP 44.5

149 x 119 I Swiss Life 44.5

Position 2014

Position 2013

CompanyScore 2014

152 y 218 I Infineon Technologies 44.4

153 y 195 I Cnh Industrial 44.3

154 y 224 I BAE Systems 44.2

155 x 131 I Rolls-Royce Holdings 44.1

156 y 167 I DnB NOR 44.0

157 x 148 I Saipem 43.9

158 x 154 I KBC Group 43.6

158 x 133 I Schibsted 43.6

158 x 153 I TUI Travel 43.6

161 x 112 I G4S 43.4

162 y 172 I BMW 43.3

162 x 124 I Jerónimo Martins 43.3

162 x 102 I Sampo 43.3

165 x 147 I Akzo Nobel 43.2

165 x 129 I Gazprom 43.2

165 x 109 I Rexam 43.2

168 x 128 I Kingfisher 43.1

168 x 90 I Nokia 43.1

168 y 343 I Red Eléctrica de España 43.1

168 y 220 I Vallourec 43.1

168 x 123 I Wolseley 43.1

173 y 185 I L'Oréal 43.0

174 y 264 I Air Liquide 42.9

174 y 276 I Petrofac 42.9

176 x 111 I BBVA 42.8

176 y 404 I EDP Renováveis 42.8

176 y 374 I Essilor International 42.8

179 y 249 I Geberit 42.6

179 x 121 I Old Mutual 42.6

179 y 202 I Schindler 42.6

182 y 309 I 3i Group 42.4

183 x 180 I National Grid 42.3

183 – n.a. I Orange 42.3

183 y 198 I Richemont 42.3

183 x 175 I Vienna Insurance 42.3

187 x 98 I Investor 42.2

188 y 225 I Whitbread 42.1

189 y 211 I Cobham 42.0

189 y 230 I Experian 42.0

191 x 188 I Clariant 41.9

191 x 179 I Symrise 41.9

193 x 136 I Continental 41.8

194 y 203 I Gemalto 41.7

194 x 193 I Rio Tinto 41.7

196 y 342 I Fugro 41.6

197 y 247 I Adecco 41.5

197 y 214 I Metro 41.5

199 x 148 I Accor 41.4

199 y 205 I BT Group 41.4

199 y 453 I RSA Insurance Group 41.4

199 x 151 I Standard Chartered 41.4

203 x 158 I Danone 41.3

204 x 195 I Novolipetsk Steel 41.2

204 x 158 I Umicore 41.2

* Webranking 2014-2015 has evaluated the website of Fiat Spa


Position 2014

Position 2013

CompanyScore 2014

206 x 182 I Fraport 41.1

206 y 261 I Gjensidige Forsikring 41.1

206 y 264 I Volkswagen 41.1

209 x 208 I Alstom 41.0

209 y 279 I Commerzbank 41.0

209 y 332 I ENEL Green Power 41.0

209 – n.a. I Pohjola Pankki 41.0

209 x 134 I Total 41.0

209 y 222 I Vinci 41.0

215 y 221 I Technip 40.9

216 x 107 I Valeo 40.8

217 y 251 I Anheuser-Busch Inbev 40.7

217 x 204 I Capita Group 40.7

217 y 257 I Heidelbergcement 40.7

217 x 97 I Man 40.7

221 x 206 I CHR Hansen 40.6

221 x 180 I GDF Suez 40.6

221 x 187 I Tate & Lyle 40.6

221 x 214 I Uralkaliy 40.6

221 x 138 I Wolters Kluwer 40.6

226 – n.a. I Alcatel-Lucent 40.5

227 y 339 I Fresnillo 40.3

227 x 199 I Mol Magyar 40.3

227 y 293 I Vopak 40.3

230 y 299 I Amadeus 40.1

231 x 166 I Givaudan 40.0

231 y 327 I WPP 40.0

233 x 138 I Ahold 39.9

234 x 225 I Atos 39.8

234 x 178 I Fresenius Medical Care 39.8

234 x 222 I Smith & Nephew 39.8

237 y 266 I CRH 39.7

237 – n.a. I Lonza 39.7

239 y 301 I Legal & General 39.6

239 x 217 I Parmalat 39.6

239 – n.a. I Royal Mail 39.6

239 x 135 I Telenet 39.6

243 x 170 I Coloplast 39.5

244 x 216 I Mediobanca 39.4

245 y 283 I Barratt Developments 39.2

245 x 124 I EDF 39.2

245 y 333 I HSBC 39.2

245 x 230 I Vivendi 39.2

249 x 171 I Diageo 39.1

249 x 155 I Renault 39.1

251 x 241 I Direct Line Insurance 39.0

251 x 249 I Kinnevik 39.0

253 y 285 I Pernod-Ricard 38.8

253 y 331 I Reed Elsevier 38.8

253 x 151 I Sainsbury (J) 38.8

256 y 398 I Aggreko 38.7

256 x 191 I Lundin Petroleum 38.7

258 x 190 I Actelion 38.6

259 x 246 I G-tech 38.5

Position 2014

Position 2013

CompanyScore 2014

259 x 199 I Industrivärden 38.5

259 x 182 I Legrand 38.5

262 x 228 I Boskalis Westminster 38.1

262 x 243 I Vodafone Group 38.1

264 y 316 I Asos 38.0

264 x 146 I Axel Springer 38.0

264 – n.a. I Coca-Cola HBC 38.0

264 x 235 I GEA Group 38.0

268 y 405 I Ageas 37.8

268 y 279 I Getinge 37.8

268 y 352 I Inditex 37.8

268 – n.a. I Kering 37.8

272 x 194 I Rosneft 37.7

272 x 234 I Thales 37.7

272 y 312 I Weir Group 37.7

275 y 308 I Burberry 37.6

275 x 235 I Schroders 37.6

277 x 242 I Societe Generale 37.4

278 – n.a. I Friends Life Group 37.3

279 x 185 I Mediolanum 37.2

279 x 172 I Suez Environnement 37.2

281 x 261 I ARM Holdings 37.1

281 x 270 I Kuhne+Nagel International

37.1

281 y 318 I Suedzucker 37.1

284 y 356 I Antofagasta 37.0

284 – n.a. I Pandora 37.0

284 y 297 I Sage Group 37.0

287 y 318 I Eutelsat Communications 36.8

288 – n.a. I Peugeot 36.7

289 x 273 I Credit Agricole 36.6

289 x 238 I Standard Life 36.6

289 y 303 I Turk Telekomunikasyon 36.6

289 x 188 I Veolia Environnement 36.6

293 x 291 I Lloyds Banking Group 36.5

294 x 213 I Pearson 36.4

295 y 330 I Informa 36.3

296 x 275 I Babcock International 36.2

296 y 311 I Bunzl 36.2

296 – n.a. I Smurfit Kappa Group 36.2

299 y 379 I Travis Perkins 36.1

300 x 230 I Gas Natural Fenosa 36.0

300 x 197 I Smiths Group 36.0

302 x 288 I Euler Hermes 35.9

302 x 278 I Lukoil 35.9

304 y 335 I London Stock Exchange 35.8

305 ; 305 I Bashneft 35.7

305 – n.a. I Hikma Pharmaceuticals 35.7

305 x 260 I Prosieben Sat 1 Media 35.7

305 x 299 I TDC 35.7

309 x 210 I Sodexo 35.5

310 x 252 I Rexel 35.4

311 x 237 I British Sky Broadcasting 35.2

311 x 281 I DSV 35.2


Position 2014

Position 2013

CompanyScore 2014

313 y 369 I Safran 35.1

313 x 261 I Severstal 35.1

313 – n.a. I Talanx 35.1

316 x 314 I Tenaris 35.0

317 – n.a. I Bank of Piraeus 34.9

317 x 160 I Shire 34.9

319 x 257 I Saint-Gobain 34.8

319 x 289 I Severn Trent 34.8

319 – n.a. I Unipol Gruppo

Finanziario

34.8

322 y 462 I Alrosa 34.5

322 x 255 I IMI 34.5

324 x 254 I Raiffeisen International Bank

34.4

325 y 363 I Natixis 34.2

325 – n.a. I RTL 34.2

327 y 421 I Hammerson 34.1

327 x 253 I Santander 34.1

327 y 355 I VTB Bank 34.1

330 y 382 I Boss (Hugo) 34.0

331 y 358 I Coca Cola Icecek 33.7

332 y 368 I TNT Express 33.6

333 x 324 I Dassault Systemes 33.4

334 x 169 I KPN 33.1

334 y 362 I Novatek 33.1

336 x 318 I Abertis 33.0

336 x 281 I Edenred 33.0

338 x 334 I Reckitt Benckiser Group 32.9

339 x 218 I Bouygues 32.7

340 y 394 I Galenica 32.4

341 x 305 I Subsea 7 32.3

342 y 413 I Bank of Ireland 32.2

342 – n.a. I Delta Lloyd Group 32.2

342 x 326 I Mondi 32.2

345 x 321 I Associated British Foods 32.1

345 x 296 I Norilsk Nickel 32.1

345 x 340 I Svenska Handelsbanken 32.1

348 x 327 I SSE 32.0

349 y 369 I Easyjet 31.8

349 x 301 I Lagardère Groupe 31.8

351 y 373 I BHP Billiton 31.5

351 y 358 I St James's Place 31.5

353 x 321 I Atlantia 31.3

353 x 267 I CaixaBank 31.3

355 y 392 I Intu Properties 31.2

355 x 309 I United Utilities Group 31.2

357 x 286 I Enagás 30.8

357 x 272 I Gecina 30.8

359 y 416 I DMGT (Daily Mail & General Trust)

30.7

360 y 390 I Cap Gemini 30.6

361 – n.a. I Faurecia 30.4

361 x 293 I Publicis 30.4

361 – n.a. I Sports Direct International

30.4

Position 2014

Position 2013

CompanyScore 2014

364 y 457 I Rostelecom 30.3

364 y 424 I Zodiac Aerospace 30.3

366 – n.a. I Millennium BCP 30.1

367 y 428 I DIA 30.0

367 x 357 I Scor 30.0

369 x 273 I Imerys 29.9

369 y 438 I Melrose Industries 29.9

369 x 286 I Prudential 29.9

369 y 371 I Turkiye Garanti Bankasi 29.9

373 y 396 I Ems-Chemie 29.8

374 y 380 I SES 29.7

375 x 338 I Klepierre 29.6

375 – n.a. I OMV Petrom 29.6

377 x 371 I Andritz 29.4

377 x 353 I United Internet 29.4

379 – n.a. I Deutsche Wohnen 29.2

379 x 344 I Julius Baer 29.2

381 x 365 I Delhaize 29.0

382 y 435 I Inmarsat 28.8

382 x 361 I PKN Orlen 28.8

384 y 386 I Fuchs Petrolub 28.5

385 x 376 I Intertek Group 28.4

385 x 363 I Sberbank of Russia 28.4

387 y 452 I Ashtead Group 28.2

387 x 378 I Bureau Veritas 28.2

387 y 420 I Kerry Group 28.2

390 y 408 I Brenntag 28.0

391 y 473 I CNP Assurances 27.9

391 x 354 I Immofinanz 27.9

393 x 160 I Compass Group 27.7

393 x 314 I Unibail-Rodamco 27.7

395 y 436 I Anadolu Efes 27.6

396 y 399 I Polish Oil and Gas 27.5

396 x 348 I Seadrill 27.5

396 y 471 I Sky Deutschland 27.5

399 x 350 I ACS 27.4

399 x 345 I Banco Sabadell 27.4

399 y 431 I Morrison (Wm) Supermarkets

27.4

402 x 307 I LVMH 27.2

403 x 388 I Icade 27.1

403 y 423 I KGHM 27.1

403 – n.a. I Merlin Entertainments 27.1

403 x 387 I Taylor Wimpey 27.1

407 x 360 I Aberdeen Asset

Management26.9

407 x 390 I Glencore Xstrata 26.9

407 x 377 I Grifols 26.9

407 x 327 I ITV 26.9

407 – n.a. I UnipolSai 26.9

412 x 389 I Tatneft 26.8

413 y 440 I Sistema 26.7

414 y 447 I Lindt & Spruengli 26.6

415 – n.a. I Dufry 26.5

415 x 401 I Turkcell 26.5


Position 2014

Position 2013

CompanyScore 2014

417 x 336 I Next 26.3

418 y 444 I Mobile Telesystems 26.2

419 x 380 I Carrefour 25.8

419 – n.a. I Drax Group 25.8

421 y 437 I Swatch Group 25.7

422 – n.a. I Bankia 25.6

422 y 424 I Croda International 25.6

422 y 465 I Randgold Resources 25.6

425 y 456 I Wendel 25.3

426 – n.a. I M Bank 25.2

427 y 430 I Admiral 25.1

428 x 418 I Transocean 25.0

429 x 399 I Banco Popular 24.9

429 x 410 I Groupe Eurotunnel 24.9

429 – n.a. I Osram Licht 24.9

429 – n.a. I Plastic Omnium 24.9

433 x 409 I Fonciere des Regions 24.7

433 y 467 I Hargreaves Lansdown 24.7

435 x 383 I CEZ 24.6

435 x 417 I Partners Group 24.6

437 x 385 I Megafon 24.5

438 ; 438 I Berkeley 24.4

438 x 412 I Persimmon 24.4

438 x 406 I Polska Grupa Energetyczn 24.4

441 y 449 I Exor 24.3

441 x 350 I Komercni Banka 24.3

443 – n.a. I Bankinter 24.2

443 y 466 I Ryanair Holdings 24.2

445 x 414 I ADP 24.1

445 – n.a. I Hellenic Telecom Org. 24.1

445 x 367 I Kabel Deutschland 24.1

448 – n.a. I Mediaset 23.9

449 – n.a. I National Bank of Greece 23.8

450 x 442 I Meggitt 23.7

451 y 482 I OTP Bank 23.6

452 x 426 I Bic 23.4

452 – n.a. I IAG 23.4

454 x 366 I JC Decaux 23.2

454 x 445 I Yapi ve Kredi Bankasi 23.2

454 x 443 I Ziggo 23.2

457 y 486 I PZU Group 23.1

458 x 454 I Swiss Prime Site 23.0

459 x 433 I Telefonica Deutschland 22.6

460 x 429 I Casino

Guichard-Perrachon

22.2

461 x 297 I Koç holding 22.0

462 x 407 I Rushydro 21.7

463 x 448 I Haci Omer Sabanci 21.5

464 y 492 I Colruyt 21.4

465 – n.a. I Alpha Bank 21.3

465 x 441 I Aryzta 21.3

467 y 468 I GBL 21.2

467 y 477 I PKO Bank 21.2

469 – n.a. I Banco Popolare 20.3

469 x 431 I Turkiye Halk Bankasi 20.3

Position 2014

Position 2013

CompanyScore 2014

471 x 461 I Carnival 19.5

472 x 471 I Surgutneftegas 18.9

473 x 469 I Melker Schörling 18.8

474 y 475 I Enka insaat 18.4

474 x 458 I Tupras 18.4

476 y 489 I Mapfre 18.3

477 – n.a. I Eiffage 17.6

478 x 433 I Bank Polska Kasa Opieki (Pekao)

17.5

479 x 464 I Akbank 17.4

480 – n.a. I Eurazeo 17.0

481 x 479 I Christian Dior 16.4

482 x 469 I Turkiye Is Bankasi 15.9

483 – n.a. I Opap 15.2

484 – n.a. I ING Bank Slaski 14.7

485 y 490 I Porsche AML 14.6

486 – n.a. I LPP 14.3

487 x 483 I Magnit 13.2

488 ; 488 I Bollore 12.7

489 – n.a. I Oci 12.5

490 – n.a. I Fielmann 11.7

491 x 487 I Pargesa 11.5

492 y 493 I BIM Birlesik Magazalar 11.2

493 y 494 I Iliad 6.5

494 y 495 I Hal Trust 6.1

495 y 497 I Zardoya Otis 4.8

496 – n.a. I Mosobl Bank 0.0

496 – n.a. I Odet (Financiere de l') 0.0

Note

; Same position

y Improved

x Worsened

I Companies that are new this year in the Europe

500 segment

The maximum score is 100 points.

The 497 companies were selected from the FT Europe

500 index 2014. Each site was evaluated twice by dif-

ferent researchers between the beginning of July and

August 29th. Companies in the top 10 were ranked three

times.

Previous rankings can be found at

q comprend.com/webranking


Digital Corporate Communications

At Comprend we believe in creating stronger, more engaging Digital Corporate Communica-

tions solutions for our clients. We combine com-

munications knowledge with digital expertise.

Our international clients rely on us for their IR, media, CSR, employer branding, internal com-

munications and social media. Our work has global reach and successfully supports world-

wide as well as local market-specific initiatives.

We are Comprend

Helena Wennergren

Head of Marketing+46 70 971 12 10

[email protected]

Staffan Lindgren Managing Partner +46 70 971 12 12

[email protected]

Phil Marchant Managing Director UK +44 203 700 5554 [email protected]

To order your Webranking by Comprend 2014-2015 report or to get more information and insights please contact:

Company report

• Your company's complete ranking.

• Detailed description of all 100 criteria including your and your competitors' score

• 300 best practice examples to be inspired from while plan-

ning for your improvements.

• Access to the data from the questionnaires.• Executive summary with key figures and your overall

strengths and weaknesses.

Close the gap: order the report

Benchmark report also includes

• Interactive tool that lets you test how improvements would affect your results.

• Focused advice on the areas where improvement would see

you outperform your peers.

Benchmark plus also includes

• A qualitative analysis of three competitors of your choice with detailed recommendations on how to improve your online corporate communication.

• A face to face presentation of your results where we also share current trends and suggest possible ways forward for

continuous improvement. We also review design, message and findability.

The online Webranking report identifies the gap between your key stakeholders' demands and your digital corporate communication. It provides you with tools to reach your goals, meet stakeholders' demands, benchmark against peers and competitors or reach your aniticipated ranking position.

We are a team of 60+ professionals with offices in Stockholm, London and Lisbon. We have partners in Milan (Lundquist), as well as group partners in the H&H Group: Hallvarsson & Hal-varsson and Springtime.

For further information check the website q comprend.com

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+39 02 36 75 [email protected]

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Documents

Lundquist: corporate communications,social media,CSR,employer