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Shifting GearsIndeed’s perspective on the trucking industry
Erica PepeRecruitment Evangelist, Indeed
The trucking industry is in the middle of a renaissance
Source: Indeed data (US)
1MTruck driver jobs in the U.S. on Indeed in 2018
139KSources with
transportation jobs
44KTruck driver-related searches on Indeed
every day
471KU.S. resumes on Indeed
matching the exact search term “Truck driver”
Indeed conducted two comprehensive talent studies
Employer survey
Nationwide survey of 1,397 hiring managers across all industries, conducted online November
10-30, 2017
Job seeker survey
Nationwide survey of 1,601 labor force participants who have looked for new job
opportunities in the last 6 months, conducted online November 8-16, 2017
3 Realities that are driving today’s
trucking recruitment
1Transportation is the hardest part of
the supply chain for which to hire
Source: Lucid study on behalf of Indeed, n=33
45%of transportation employers expressed difficulty in hiring for Truck driver roles
Demand for Truck drivers has grown more dramatically than other functions within the supply chain
Increase in job postings year over year
Source: Indeed data (US), Q1 2017 vs. Q1 2018, based on data from direct employers
125%
100%
75%
50%
0
25%
-25%
Truck driver Manufacturing Warehousing Customer service Retail
But increase in demand does not correspond to interest among job seekers
Click to job posting ratio by job type
Source: Indeed Data (US), 2017, based on data from direct employers.
400
300
200
0
100
Truck driver Manufacturing Warehousing Customer service Retail
Source: US Bureau of Labor Statistics, 2017
Commercial driver roles are projected to grow 36.9% from 2014–2024
2It’s easy for truck drivers to leave
and hard to replace them
Source: American Trucking Association, Q1 2018
94%Annual turnover rate for large truckload fleets
5%
16%
24%
29%
26%
The current workforce is aging out
Source: Transportation Spotlight Report, 2017
A majority (55%) of truckers in the US are 45 or older.
20–24
45–54
25–34
55+
35–44
Age of truckers
Source: fleetowner.com
Driver retirement rates recently increased by 50% in a brief
two-year period
Half of Truck driver resumes on Indeed have 10+ years of experience
Source: Indeed data (US)
10.9%
38.4%
50.7%Truck driver resumes on
Indeed
Under 2 years
2–10 years
10+ years
Source: Indeed data (US)
$73,519Average annual wage of
U.S. truck drivers
Source: US Bureau of Labor Statistics, 2017
Truck drivers look to utilize their skills in similar occupationsNarrow occupations drawing Truck driver clicks
“Most truck driving jobs treat the driver as a tool. I took a lower paying job more than once just to live stress-free.”
Truck driver from Louisiana, actively looking for a new job
3Your relevant candidate pool extends
beyond truck drivers
Current truck drivers are still looking within the industry for jobs
Top job titles clicked on by current truck drivers
1 Truck driver
2 Driver
3 Delivery driver
4 Local driver
5 Route driver
6 Warehouse worker
7 Equipment operator
8 Company driver
9 Customer service representative
10 Owner operator driver
Source: Indeed
But who else is clicking on Truck driver jobs?
Austin, TX
“Blank query” searches result in over 37% of clicks to jobs on Indeed—these people aren’t looking for
a specific job, they’re looking for any job
22%of clicks on Truck driver jobs originated from a “blank query” in 2018
Source: Indeed data
So, almost one quarter of your job seekers aren’t looking for a Truck driver job, they’re
looking for any job
Austin, TXDriver
There are almost 2x more searches for “Driver” than “Truck driver”Top searches including ”Driver” on Indeed in 2018
Source: Indeed data (US), 2018
Driver
Delivery driver
Truck driver
CDL driver
CDL truck driver
Who else, outside of your current drivers, can you consider for your roles?
Talent from outside industries are showing interest in Truck driver roles
Top non-trucking job titles clicking on Truck driver jobs
1 Delivery driver
2 Forklift operator
3 Customer service representative
4 Equipment operator
5 Warehouse worker
6 Laborer
7 Technician
8 Security officer
9 Machine operator
10 Maintenance person
Source: Indeed data (US)
And candidate pools in many other industries are growing faster than trucking
Monthly resumes added or updated by job title
Source: Indeed data (US)
Technician 9,403Warehouse worker 9,026
Nov 2017
40,000
30,000
20,000
10,000
0Jan 2018 Mar 2018 May 2018 Jul 2018
Truck driver 8,262
Given these realities, let’s talk through optimizing your recruitment program
2019 Accelerate! Conference & Expo • Women In Trucking Association
Best Practices in the New Age of Trucking Recruitment
2019 Accelerate! Conference & Expo • Women In Trucking Association
THE DEMAND FOR DRIVERS IS HIGH.
COMPETITION TO HIRE IS TOUGH.
THE “QUALITY” DRIVER SHORTAGE IS REAL.
2019 Accelerate! Conference & Expo • Women In Trucking Association
ATRI RELEASES UPDATED CRASH PREDICTOR MODEL
Women truck drivers were safer than male counterparts in every statistically significant safety behavior and men were 20% more likely to be involved in a crash than women.
2019 Accelerate! Conference & Expo • Women In Trucking Association
HOW CAN YOU THRIVE IN THIS ENVIRONMENT?
2019 Accelerate! Conference & Expo • Women In Trucking Association
FIRST THINGS FIRSTYou must be doing these things:• Modern, mobile-friendly website• Current, active digital presence • Tell your story / stand out
2019 Accelerate! Conference & Expo • Women In Trucking Association
WHAT COMES AFTER A DRIVER HITS “APPLY NOW”?
2019 Accelerate! Conference & Expo • Women In Trucking Association
Applicant Experience
Human Interaction
Simple Technology
2019 Accelerate! Conference & Expo • Women In Trucking Association
Create a better driver applicant experience:
• Mobile is a MUST
• Make it EASY
• Each lead is a VALUABLE ASSET
Applicant Experience
Apply Now
2019 Accelerate! Conference & Expo • Women In Trucking Association
Applicant Experience
Human Interaction
Simple Technology
2019 Accelerate! Conference & Expo • Women In Trucking Association
Human Interaction
When is the worst time to think about the thing you are going to say?
“I’m not sure if it’s for you, but would you happen to know someone who is interested in learning how to improve their communication skills?”
2019 Accelerate! Conference & Expo • Women In Trucking Association
Human Interaction
• Pick up immediately • No voicemail
• Answer with enthusiasm
• Get their contact info• Build rapport and show empathy• Open-ended questions
Inbound Call
2019 Accelerate! Conference & Expo • Women In Trucking Association
Human Interaction
Outbound Call
• If it goes to voicemail, send a follow-up text to schedule a call
• Call the driver immediately
• Follow steps mentioned previously
2019 Accelerate! Conference & Expo • Women In Trucking Association
Applicant Experience
Human Interaction
Simple Technology
2019 Accelerate! Conference & Expo • Women In Trucking Association
Simple Technology
Use simple technology to support your efforts.
• Application Tracking System (ATS)
• Candidate Relationship Management (CRM)
2019 Accelerate! Conference & Expo • Women In Trucking Association
• Stay top of mind• Send monthly newsletters• Send email and/or text blasts
based on needs• Utilize drip campaigns
Simple Technology
Candidate Relationship Management
2019 Accelerate! Conference & Expo • Women In Trucking Association
• Track open rates • Prioritize outbound calls• Gain better visibility into lead activity• Create follow-up tasks and reminders
to ensure no drivers slip through the cracks• Reduce spending by remarketing
to your growing database
Simple Technology
Candidate Relationship Management
2019 Accelerate! Conference & Expo • Women In Trucking Association
Simple Technology
• Feed applicants into an ATS• Manage leads efficiently
through the qualification process• Track and manage
performance of advertising spend
Applicant Tracking System
2019 Accelerate! Conference & Expo • Women In Trucking Association
Simple Technology
• Perform all necessary background checks and employment verifications• Use one system to keep
everything together and build the entire DQ file along the way
Applicant Tracking System
2019 Accelerate! Conference & Expo • Women In Trucking Association
CRM + ATS = Increased Speed-to-Hire
Reduce the time it takes to qualify and
hire a driver from WEEKS to DAYS.
Simple Technology
2019 Accelerate! Conference & Expo • Women In Trucking Association
www.DriverReach.com
651-826-8483
[email protected] BartzDirector of Recruiting Services
What questions do you have for me?Visit blog.driverreach.com for more information.