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INFOGRAPHICSRTB/BIG DATA PLANNINGANALYTICSTRENDS
CES 2013 TRENDSBest Choice Reviews
EXPLORING THE CONSUMER MEDIA UNIVERSENielsen
LOCAL DIGITAL ADS TAKE CENTER STAGE FOR SMBSeMarketer
PLAY VS. STREAM: THE MODERN GAMING CONSOLENielsen
COMING AND GOING ON FACEBOOKPew Internet
BORRELL: ONLINE ADS TO SURGE 31%MediaPost
WORLDWIDE, MORE MONEY GOES MOBILEeMarketer
MOBILE, SOCIAL LEAD SHIFT FROM TRADITIONAL TO DIGITALeMarketer
THE DEMOGRAPHICS OF SOCIAL MEDIA USERSPew Internet
WINTER 2013 GREENBOOK RESEARCH INDUSTRY TRENDSGreenbook
18 CART ABANDONMENT RATE STATISTICSBaymard
THE QUESTION ALL SMART VISUALIZATIONS SHOULD ASKHBR
DOES GENDER MATTER?Nielsen
MEASURE AND MAXIMIZE THE IMPACT OF ONLINE ACTIVITY ON OFFLINE SALESRocket Fuel
TEENS AND TECHNOLOGY 2013Pew Internet
KEY DIGITAL TRENDS FOR 2013: WHITHER THE BRAND?eMarketer
THIS YEAR NEXT YEAR — INTERACTION 2013GroupM
REVENUE OUTCOMES MATTER TO ONLINE ADVERTISERSForrester
BIG DATA: WHAT’S YOUR PLAN?McKinsey
3 MISTAKES THAT PREVENT RETARGETING SUCCESSRocket Fuel
DO DISPLAY ADS INFLUENCE SEARCH?Harvard Business School
VIDEO MONETIZATION REPORTFreewheel
Rocket Fuel delivers the only programmatic media-buying platform at big data scale that harnesses the power of artificial intelligence
to improve marketing ROI.
10 QUESTIONS ABOUT PROGRAMMATIC BUYINGRocket Fuel
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LEGENDBlog Post
Study
Whitepaper
Infographic
Login/Purchase Required
Demographics
AI/RTB/Machine Learning
Trends/Forecasting
Mobile
Social Media
Video
$ ROI/Spending
Q1 2013
As you may recall from our round-up of the best research of 2012, we’re big fans of whitepapers, infographics, and pretty much anything we can learn from. Here are some of our favorites from 2013 so far.
Click on the boxes below to view the listed studies.
LONGER ONLINE VIDEOS SEE MORE ADS, HIGHER COMPLETION RATES eMarketer
YOUR BIG DATA VALENTINERocket Fuel
Put Advertising That Learns™ to work for your brand. [email protected] | 888-717-8873 | @rocketfuelinc
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DIGITAL & SOCIAL MEDIA IN THE PURCHASE DECISION PROCESSThe ARF
MOBILE DISPLAY AD TYPESeMarketer
US DIGITAL SHOPPERS AND BUYERS, 2010 - 2016eMarketer
US INTERNET USERS 2013eMarketer
HEALTH ONLINE 2013Pew Internet
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DIGITAL INFLUENCE HOW THE INTERNET AFFECTS NEW PRODUCT PURCHASE DECISIONS
Nielsen
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VIEWABILITY FAVORS PERSISTENT RICH MEDIA FORMATSeMarketer
MARKETING SCIENCE: FROM DESCRIPTIVE TO PRESCRIPTIVEIBM
UNLOCKING THE VALUE OF PERSONAL DATAWord Economic Forum (with Boston Consulting Group)
UNIQUE IN THE CROWD: THE PRIVACY BOUNDS OF HUMAN MOBILITY
Nature
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MARCH ADVERTISING MADNESSOcean Media
