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OpenX presentation at IAB Mobile Marketplace - “The Mobile RTB Disconnect”
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A Quick Look Back: The Roots of Real Time Bidding
RTB Spending Explodes
OpenX Market RTB
• 89% of Revenue
• 63% of Impressions
Sources: Internal Google data based on DoubleClick Ad Exchange spend via RTB, not
including inventory won by AdWords. January 2010 through May 2011. And OpenX internal
data.
Demand from Real-time Buyers Surges
The Display RTB Ecosystem
Buying “intelligence” differentiates DSPs
Mobile RTB: New Logic Required
No cookie-based unique
identifier in mobile.
Incumbant DSPs
Insurgent Mobile DSPs
OpenX Publisher Solutions
AdExchange
RTB increases non-guaranteed
CPMs with full controls
Sell direct across all formats
(Display, mobile, email, video)
AdServer
YieldOptimizer
All buyers compete in
the ad server to max yields
Major Publishers Adopt OpenX
…and more!
Buyer Solutions: Multiple Ways to Buy on OpenX Market
RTB via Direct Integration
Ad Console (Self Serve)
OpenX Media Services
OpenX Mobile Inventory Snapshot
May 2012
A global ad exchange
Major Buyers Using OpenX
What Our Customers Say
“When we have a problem, the support has been awesome.”
- Chuck Bartlett, Web Administrator of
immediately generate revenue“Our smaller publications could
- Andrew Dix, President
by attracting national advertiser
s.”
“Within 2 months,
and with a lot of help form our OpenX team,
- Kristyn Lyons, Ad Operations Manager at
our CPMs quadrupled.”
