TREND IN ONLINE

ADVERTISING GROWTH

3 YEAR ADVERTISING SPEND TREND TV STATIC, INTERACTIVE GROWING, NEWSPAPERS DECLINING

Looking at the 3 year trend in advertising share, TV has remained static at 28.4%, while share of media spend to Interactive grew from 10.5% TO 15.1%On the other hand, Newspaper share of spend declined from 30.5% - 26.7

Source: Advertising Standards Authority NEW ZEALAND ADVERTISING INDUSTRY TURNOVER

2009 2010 201105

101520253035

TELEVISION NEWSPAPERS INTERACTIVERADIO MAGAZINES OUTDOORUNADDRESSED MAIL ADDRESSED MAIL CINEMA

Actual Advertising Share by Media

ONLINE ACCESS CONTINUES TO GROW, AS BROADBAND PENETRATION LEVELS OFF

• 90% of New Zealanders (10+) now have access to internet• Of those with access to the internet at home, 68% now have broadband connections

Source: Nielsen CM1 Q2 11- Q1 12

19971998

19992000

20012002

20032004

20052006

20072008

20092010

20110%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Access to the Internet from Any Location

Access to Broadband (Home Connection Type)

ONLINE USAGE OVERTAKES PRESS AND MAILERS• In NZ (10+) there are now more people Online in a week than there are reading a

daily paper!• The same trend is present in a number of demographics, including AP 18-49 and

Females 25-54, there are more people Online in a week than listening to radio or reading a daily paper

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hing P

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ast W

eek

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oor Advert

ising

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ast W

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hed TV in

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Media Recency

Source: Nielsen CM1 Q2 11 – Q1 12

All

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ple

18

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